MASTER OF BUSINESS ADMINISTRATION

3RD SEMESTER
PROJECT MANAGEMENT (MB 301)
(4 Credit: 40 hrs)

Definitions of Project and Project Management, Issues and Problems in Project Management, Project Life Cycle
- Initiation / Conceptualization Phase, Planning Phase, Implementation / Execution Phase, Closure /
Termination Phase [5]

Project Planning – Importance of Project Planning, Steps of Project Planning, Project Scope, Work Breakdown
Structure (WBS) and Organization Breakdown Structure (OBS), Phased Project Planning, Schedule [7L]

Project Scheduling and Costing – Gantt chart, CPM and PERT Analysis, Identification of the Critical Path and its
Significance, Calculation of Floats and Slacks, Crashing, Time Cost Trade-off Analysis, Project Cost Reduction
Methods. [10L]

Project Monitoring and Control -- Role of Project Manager, planning resources and risks, stakeholder
identifications, understanding different types of contract, behavioural aspects in project management. [6L]

Project Feasibility Studies – Project cost, Pre-Feasibility and Feasibility Studies, Preparation of Detailed Project
Report, Technical Appraisal, Economic/Commercial/Financial Appraisal including Capital Budgeting Process,
Social Cost Benefit Analysis [8L]

Case Studies [4L]

Suggested Readings:

Text Book of Project Management: Gopalkrishnan, P. and Ramamoorthy, V.E.; McMillan

Project Management for Engineering, Business and Technology: Nicholas, J.M., andSteyn, H.; PHI
Project Management: The Managerial Process: Gray, C.F., Larson, E.W. and Desai, G.V.;MGH

DIGITAL & SOCIAL MEDIA MARKETING (MM 301)

(4 Credit: 40 hrs)
MODULE I: 1.
Fundamentals of Digital Marketing: concept, Evolution, types, implementation and benefits of digital
marketing, The digital Consumer & communities online. [3L]
Search Engine optimization: concept of Search Engines optimization, how SEO operates, website domain, file
name, design layouts, optimized keywords, keyword frequency weightage, prominence, placement of
keywords, finding keyword, word stemming, metatag optimization, title optimization, anchor optimization,
mobile SEO techniques, Basics of web Analytics [8L]
Digital Marketing Landscape: Search Engine Marketing, PPC, online Advertising, CRM & Customer experience,
Integrating digital & Social marketing. [3L]
Mobile Marketing, Email Marketing & Affiliate marketing: Overview, Objectives, Campaign analysis. [3L]
Social Media Marketing: concept, as a marketing tool, importance of social media marketing, Social Media
strategy, SMO key concepts, business profile creation, Brand awareness, Content Strategy, Customer
engagement, Social listening, Viral marketing, Measurement of popularity, traffic, data, analytics and statistics.
[8L]

MODULE II:
Facebook Marketing: overview-types of facebook pages, important aspects of facebook growth of business
through facebook; profile page setup, page navigation, facebook community, influencer, ad options, page
promotion, create and engaging fans, call to action, video promotion, Guidelines for effective Facebook
marketing, FB analytics [4L]
Twitter Marketing: Concept, advantages, implementation of twitter; create of twitter account, follower
growth, hash tags, sponsor of twitter/hash tags, twitter analytics. [3L]
Linkedin: Concept, benefits, promotion and growth of business using LinkedIn, create an ad campaign. [2L]
Pinterest: Concept, Benefits, setting up your business account, promotion through Pinterest, Pinterest
analytics [2L]
Instagram: Basic Concept, Content and Posting Strategy, Instagram analytics [2L]
Case Study [2L]

Suggested Readings:
1. Understanding Digital Marketing by Damian Ryan , Pearson
2. Fundamentals of Digital Marketing by Puneet Singh Bhatia
3. Digital Marketing cases from India by Rajendra Nargudkar and Romi Sainy
4. Marketing 4.0: Moving from Traditional to Digital by Kotler, Kartajaya, Setiawan
5. Social Media Marketing by Tracy L Tuten and Michel R Solomon by SAGE
6. Social Media: 2017 Marketing Tools for Facebook, Twitter, Linkedin, Youtube, Instagram and Beyond by
Mcdonald Jason.

MARKETING RESEARCH (MM 302)

(4 Credit: 40 hrs)
1. Background to Research: Developing research proposals-Research paradigms -Contributions of research to
theory and practice-Research Ethics. 4L
2. Literature Review: Identifying, accessing and managing sources of information and scholarly literature-
Academic writing and referencing-Steps in literature review development-Argumentation. 8L
3. Qualitative Methods: The nature and types of qualitative research-Data collection methods-primary and
secondary sources-Types of data analysis methods-Writing up qualitative research. 6L
4. Quantitative Methods: Data and Variables-The Nature of Quantitative Research-Descriptive and Inferential
Statistics-Sampling-Designing and Coding Questionnaires-Data Entry and Screening. 8L
5. Hypothesis Testing – Association : Correlation Coefficients Bivariate, Regression-Association-Chi-square
Tests - Difference- t-tests : Difference : ANOVA-Reliability, Validity and Rigour -Reporting a Quantitative Study.
10L
6. Research Proposal: Purpose, nature and evaluation-Content and format-Practical considerations-timelines,
budgets, supervision management -Presentation and defense of proposals. 2L
9. Case Studies. 2L
Suggested Readings:
1. Malhotra, Dash “Marketing Research: An applied orientation”, Pearson Ltd
2. Brown Suter Churchill, Marketing Research , 8th edition, Cengage Learning India Pvt ltd
3. Churchill, Lacobucci & Israel, Marketing Research–A South Asian Perspective'CengageLearning, India edition,
2010.
4. Harper, W. Boyd Jr, Ralph Westfall, Stanley F. Stasch, Richard D. Irwin Inc.,'Marketing Research – text and
cases', All India Traveler Book Seller
5. Raymond Kent, Marketing Research – Measurement, Method and application', International Thomson
Business Press edition
6. William G. Zikmund, Barry J. Babin, 'Essentials of Marketing Research, International Edition, Cengage
Learning
7. G.C. Beri, 'Marketing Research', Tata McGraw–Hill Education
8. Research Methodology: Concepts and Cases: Concepts & Cases : Deepak Chawla & Neena Sondhi; Vikas
Publishing House
9. Research for Marketing Decisions: P. Green and D. Tull and G. Albaum; PHI
10. Marketing Research: Luck and Rubin; PHI

SALES AND DISTRIBUTION MANAGEMENT (MM 303)

(4 Credit: 40 hrs)

1. Introduction to SDM & Marketing Channels: Evolution of sales department, nature & scope of personal
Selling & sales management, roles and functions of a sales manager, social and ethical concerns in SDM
2. Introduction to Sales and Personal Selling: Types of selling situations, buyer-seller dyad, personal selling
process (pre-approach, approach, presentation, handling objections, closing a sale, follow-up) theories of
selling
3. Managing the Sales Force: Strategic planning and sales organization, sales department relations,
distribution network relations, sales forecasting, sales budget, sales objectives, sales territories and
quotas, functions of a sales manager, sales force planning, strategic sales management
4. Sales Force Development: Sources of recruitment, selection process, methods of selection, need and
purpose of training, types of training, designing a training programme - ACMEE model
5. Directing and Controlling the Sales Force: Supervision, territory management, determination of
quota/target, leading and motivating, sales analytics, costs and profitability, sales force compensation and
evaluation.
6. Marketing Channels: Structure, functions and advantages, types of channel intermediaries (wholesalers,
distributors, sales agents, brokers, franchisers, C&F agents, and retailers) channel migration & emergent
channels, wholesaling and mass distribution
7. Channel Design and Management: Channel objectives & constraints, Identification, evaluation and
selection of channel alternatives, channel management and control – recruiting and selecting channel
members, motivating, evaluating channel arrangements, power and conflict in channel management
8. Physical Distribution & Logistics: Goals, function, processing, warehousing, inventory & transportation
9. Retailing and Modern Retail: Retail strategies, location, Types of retail formats, stores layout, visual
merchandising techniques, planning of assortment, servicing and buying of merchandise, supply chain
management in retailing

Suggested Readings:
1. Cundiff, Still & Govoni : Sales Management – Decision, Strategies & Cases; PHI./Pearson Education 2. Levy,
M. & Weitz, B.A.- Retailing Management - McGrawHill
3. Panda, Sahadev: Sales & Distribution Management; OUP
4. Shapiro, R.L., Stanton, W.J. & Rich, G.A.: Management of Sales Force; TMH
5. S.L. Gupta Sales and Distribution Management, Excel Books India, 2009
6. Krishna K Havaldar Vasant M Cavale Sales and Distribution Management: Text and Cases, Tata McGraw-Hill
Education

TAXATION (FM 301)

(4 Credit: 40 hrs)
MODULE I: DIRECT TAX
Concepts: Cannons of Taxation, Person, Assessee, Income, Previous Year, Assessment Year, Gross Avoidance,
Planning, Exemption, Planning, Exemption, Deduction, Rebate,Relief. [2L]
Residential Status and Tax Incidence: Individual and Corporate. [3L]
Income Exempted from Tax: Individual and Corporate. [2L]
Computation of Taxable Income of Individual, HUF, Firm and Corporate: Heads of Income – Salaries, Income
from House Property, Profits and Gains from Business or Profession, Capital Gains, Income from Other sources.
Deduction from Gross Total Income –80CCC, 80D, 80DDB, 80E, 80G, 80GG, 80GGA, 80C, 80U; Set Off and Carry
Forward of Losses – Principles, Meaning, Inter – sources and Inter – head Set Off, Carry Forward and Set Off of
Losses under sections 71, 72and 73. [10L]
Computation of Tax for Individual, H.U.F, Firm and Corporate: Rate of Tax and Surcharge Tax, Rebate Tax
Management – Submission of Return and Procedure of Assessment, Pan, Tan, Preliminary ideas of Deduction
and Collection of Tax at Source, Advance Payment of Tax, Refund of Tax, Minimum Alternate Tax. [6L]
MODULE II: INDIRECT TAX
Goods and Service Tax: GST in India. Features and Advantages, Structure of GST in India: CGST, SGST, UTGST,
IGST, Taxes subsumed by GST, Commodities kept outside thescope of GST. Procedure for Registration;
Deemed Registration, Cancellation of Registration, Revocation of Cancellation of Registration. Levy and
Collection of Tax under GST: Rates structure of GST, Scope of supply, and Composition Scheme under GST [8L]
Tax Planning: Scheme of Tax Planning, Tax Planning for Salaries, Tax Planning for Profits and gains of Business
or Profession, Tax Planning for Capital Gains. [6L]
Return filing and cases [3L]

Suggested Readings: 1. Lal and Vasisht, Direct Taxes, Pearson Education

Singahnia, Direct Taxes, Taxman
Singhania, Indirect Taxes, Taxman
Bhagawati Prasad, Direct tax law and Practice.
Gaur and Narang, Income Tax law and Practices, Kalyani Publisher
T. B. Chatterjee and V. Jalan, How to handle - GST-TDS and GST-TCS, GST audit,
GSTAnnual Return, Book Corporation

CORPORATE FINANCE (FM 302)

(4 Credit: 40 hrs)

Introduction to Corporate Finance/Financial Management:

Scope, Objectives, Functions; Role of Financial Manager; Agency Problem 2L
Time Value of Money 2L
Capital Structure:
Concepts, Components of Capital, Leverage, theories of Capital Structure 4L
Valuation of Stocks and Bonds 3L
Cost of Capital:
Cost of equity; cost of debt; weighted average cost of capital;
Project/divisional cost of capital 4L
The Capital Structure/Financing Decision:
The Financing Process, the Financing Mix – Trade-off and Pecking Order Theory,
the Optimal Financing Mix, the Financing Mix and choices 2L
Working Capital Management and finance:
Concepts; operating cycle; management of Debtors and Inventories;
Cash Budgeting 4L
Investment Decision:
Different criteria for taking investment decisions --- payback period, net present value, internal rate of return,
Profitability Index
Dealing with mutually exclusive projects; capital rationing; projects with different life cycles – equivalent
annual value 4L
Capital Budgeting::
Capital budgeting process; different types of project investments; basic concepts in estimating cash flows for
evaluating investment proposals; evaluation of independent investment; replacement and mutually exclusive
investments 5L
Risk in Capital Budgeting:
Concept of risk; Statistical techniques; beta, Risk Adjusted Discount Rate,
Certainty Equivalent, Sensitivity Analysis, Monte Carlo
Simulation, Real Options and Decision Trees 5L
Measuring and Rewarding Performance: Economic Value Added(EVA),
Advantages of EVA 1L
The Dividend Decision:
Dividend theories; considerations in deciding on dividend policy; bonus issues;
share splits; buybacks, 4L

Suggested Books:
Financial Management by Prasanna Chandra
Financial Management by Khan & Jain

Reference Books:
Financial Management by I.M. Pandey

INVESTMENT ANALYSIS & PORTFOLIO MANAGEMENT (FM 303)

(4 Credit: 40 hrs)

Introduction to Investment & Portfolio Management: [2L]

Investment and speculation; factors in investment decision making; investment decision process; financial
markets overview; approach to investment decisions

Security Valuation (Equity and Fixed Income valuation) [4L]

Valuation of Shares – different techniques; valuation of Bond – YTM; duration of bond; concept of
Immunization

Risk and Return: [4L]

Definition of Risk and Return; risk measurement; beta of a security, covariance and correlation, concept of
portfolio risk and return
Asset Selection Techniques/ Security Analysis [10L]
Fundamental Analysis; calculation of intrinsic value of security;
Technical Analysis; difference between Fundamental and Technical Analysis;
Dow Theory; Elliot Wave Theory;
Application of charts and graphs used in Technical Analysis
– support and resistance levels; Line and Candlestick Chart; various patterns;
analytical tools like MA, MACD, ROC, RSI
Portfolio Theory and its application: [6L]
Measurement of Portfolio risk and return -- Traditional theory;
Modern Portfolio theory -- Markowitz theory; Efficient Frontier;
selection of Optimum Portfolio.
Sharp Single Index Model: advantages over Markowitz theory/model [4L]
CAPM Model: [4L]
Concept and interpretation – Security Market Line (SML) and Capital
Market Line (CML); analysis, interpretation and application
Arbitrage Pricing Theory and Multi Factor Theory. [2L]
Managing Portfolio/Mutual Funds : [3L]
Portfolio evaluation -- techniques of analyzing portfolio performance,
modification of portfolio
Efficient Market Hypothesis: [1L]
Concept of market efficiency; different types of market efficiency and their interpretation
Lab exercises using real time and EOD data interspersed in the theory classes

Suggested Books:1) Security Analysis & Portfolio Management by Pandian;

2) Investment Analysis & Portfolio Management by Prasanna Chandra;
3) Security Analysis & Portfolio Management by Nagarajan & Jayabal

MANPOWER PLANNING, RECRUITMENT AND SELECTION (HR-301)

(4 Credits – 40 Hours)
Strategic staffing: HR Planning— Concept, Benefits, Process, Factors affecting HR Planning, Macro and Micro
Level of Manpower Planning, Barriers, Requisites for successful HR Planning, Manpower Strategy, Balancing
Supply and Demand (6L)
Methods & Techniques: Demand Forecasting Techniques – Managerial Judgement, Ratio Trend Analysis, Work
Study Technique, Delphi Technique, Regression Analysis, New Venture Analysis. Supply Forecasting -- Analysis
of existing Manpower, Analysis of internal supply- inflows and outflows, turnover rate, productivity level,
movement among jobs, Analysis of external supply. (8L)

Job Analysis: Concepts, Process, Job Description, Job Specification, Uses, Limitations (2L)

Competency Mapping: Procedures and steps, methods of data collection for mapping, developing competency
models from raw data, Types of competencies, Benefits of competency-based assessment. (4L)

Recruitment: Definition, Objectives, Process, Sources – Internal and External - online recruitment, employee
referrals, recruitment process outsourcing, head hunting etc…. Recruitment evaluation, Recruitment trends in
public sector and corporate world. (8L)

Selection: Process, Testing for selection of employees, use of psychological tests and other selection
techniques, Interviews, Interviewing skills, Common interview problems, Errors in selection, Evaluation of
selection process, Making selection effective, employer branding. (8L)

HR Audit and HR Accounting: Definition, Objectives, Scope, Purpose, Importance, Approaches or Methods of
accounting and audit, Advantages and Limitations (2L)

Orientation: Objectives, Benefits of orientation programs, Preparation before the employee starts,
Organizational orientation, Departmental orientation(2L)
Suggested Readings:
1.Recruiting, Interviewing, Selecting and Orienting New Employees. Diane Arthur, PHI Learning Pvt Ltd. 4 th
Edition. 2013.
2.Human Resource Management. Uday Kumar Haldar, Juthika Sarkar, Oxford University Press. 2012.
3. HR Forecasting and Planning. Paul Turner, Jaico Publishing House.
4. Human Resource Management. Aswathappa, K, Tata McGraw Hill. 2005.
5. Human Resource Management. Seema Sanghi. Macmillan Publishers Pvt Ltd. 2011.

EMPLOYEE RELATIONS (HR 302)

(4 Credit: 40 hrs)

MODULE I:
Employee Relations Management (ERM): Overview, Tools, Core Issues ,ERM in multi union situations in Core
Sector, ERM in Service & IT Sector , Strategic ERMStrategy and Employment Policies, Future Challenges,
Performance Management Services, Involvement and Commitment as Competitive Advantages, The
Psychological Contract: Interest and Expectations, HR Infrastructure, Employee Surveys [4L]
Industrial Relations: Overview, importance, Approaches to IR, Parties to IR, System Model of IR, Industrial
Employees of India, Problems of Industrial Workers (absenteeism, commitment, Work Ethics), Contemporary
Issues in Employee Relations [4L]
Employee Discipline: Types, Misconduct, Disciplinary Action, Disciplinary Enquiry and Procedures, Grievance
Handling and Redressal. [2L]
Collective Bargaining: Theories, Prerequisites, Process, Negotiating Skills and Strategies, Agreement – content,
Validity, Implementation, Productivity Bargaining, Growth of Collective Bargaining in India. [2L] 5. Trade
Unionism in India : Introduction, Trade Unions, Reasons for Joining Trade Unions, Types and Functions of Trade
Unions, Type of Trade Union Agitations, Trade Unions in India and its Problems, Employers’ Organizations in
India, Managerial Associations. [2L]
Employee Welfare and Employee Participation: Concept, Purpose, Statutory and Non-Statutory Provisions, ILO
Conventions and its application in India. Meaning of Employee Participation and Empowerment, Advantages,
Employee Participation in India- WPM, EPM, Quality Circles- Concept and Practices in India [4L]

MODULE II:
Legal Framework: Evolution of Labour Laws in India [2L]
Laws relating to Establishment: Factories Act, 1948; Plantations Labour Act, 1951; Mines Act, 1952; Shops &
Establishment Act. [4L]
Laws relating to Wages: Payment of Wages Act, 1936; Minimum Wages Act, 1948; Payment of Bonus Act,
1965; Equal Remuneration Act, 1976. [2L]
Laws relating to Industrial Relations : Trade Unions Act, 1926; Industrial Employment (Standing Orders) Act,
1946; Industrial Disputes Act, 1947; [4L]
Laws relating to Social Security – Employees’ Compensation Act, 1923; Employees’ State Insurance Act, 1948;
Employees’ Provident Funds & Misc. Provisions Act, 1952; Maternity Benefit Act, 1961; Contract Labour
(Regulations and Abolitions) Act, 1970; Payment of Gratuity Act, 1972, The. Protection of. Human Rights Act,
1993, The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 . [6L]
Case Studies [4L]

Suggested Readings: 1. Agarwal, S.L. :Labour Relations in India, McMillan 2. Pathak, A : Legal Aspects of
Business, Tata McGraw Hill 3. Samant, S.R. & Dongle, B.N. (eds). CLR’s Yearly Labour Digest, Dwivedi
4.Srivastava, S.C. :Labour Law in Factories, Mines, Plantations etc., Prentice Hall 5. Labour Laws: Taxman
Publications 6. Labour Laws in India : P.L. Malik

COMPENSATION AND BENEFITS MANAGEMENT (HR-303)

(4 Credits – 40 Hours)

Compensation management – An Introduction: Compensation Management, Compensation and Non-

compensation Dimensions, Objectives of Compensation, 3-P Concept in Compensation Management,
Compensation as Retention Strategy, Compensation for Special Groups, Significant Compensation Issues (4L)
Job Evaluation Approach to Compensation Management- Methods of job evaluation and System of job
evaluation, Process of Job Evaluation, Problems Involved in Job Evaluation. Compensation Strategy at Micro
Level, Concept of Equity. (6L)
Compensation Structure: Concept of Salary Structure, Salary Progression, Methods of Payment, Limitations of
Job-Related Compensation, Competency based Compensation, Pay for Performance, Executive Compensation.
(4L)
Rewards – Objectives and Purpose of Rewards System, Elements of Total Rewards, Types of Rewards –
Financial (Incentives, Direct, Indirect) and Non-Financial, Equity based rewards, Team rewards, Reward
strategy and psychological contract, Designing the Reward System, VIE Theory. (8L)
Concept of Wage and Compensation – Definition of Wage, Theories and Principles of Wage Determination,
Types of Wages, Objectives of Sound Wage Policy (3L)
Bonuses – Concept and Methods of calculations (3L)
Law Relating to Compensation and Benefits administration – Payment of Wages Act (1936), Minimum Wages
Act (1948), Payment of Bonus Act (1965), Equal Remuneration Act (1976), Statutory Social Security Benefits.
(8L)
Employee Welfare and Working Conditions- statutory and voluntary measures. (4L)

Suggested Readings:
Compensation and Reward Management. B D Singh, Excel Books, 2008
Strategic Compensation: A Human Resource Management Approach. Joseph J. Martocchio, Pearsons 7/E. 2014
Human Resource Management. Uday Kumar Haldar, Juthika Sarkar, Oxford University Press. 2012.
Human Resource Management. Aswathappa, K, Tata McGraw Hill. 2005.
Human Resource Management. Seema Sanghi. Macmillan Publishers Pvt Ltd. 2011.

DATA SCIENCE USING R (BA 301)

(4 Credits – 40 Hours)
MODULE I:
1. Programming in R: Basics of R, Conditional and loops, R packages/libraries, Data mining GUI in R, Data
structures in R, Exceptions/ debugging in R [2L+2P]
2. Data Wrangling: Reading CSV, JSON, XML, .XLSX and HTML files using R, ETL operations in R, Sorting/
merging data in R, Cleaning data, Data management using dplyr in R [2L+2P]
3. Modelling in R: Linear regression model in R, Multiple linear regressions model, Representation of
regression results, Non Linear Regression [4L+6P]
MODULE II:
4. Mining Algorithms using R: Association analysis, Market-basket analysis/ rules, Apriori algorithm,
Segmentation analysis- types of segmentation, k-means clustering, Bayesian clustering, Principal Component
Analysis (PCA) [4L+6P]
5. Time Series Forecasting in R and model deployment: Basics of time series, Components of time series, Time
series forecasting, Deploying predictive models [5L+5P]
6. Case Study [2L]

TEXT BOOKS:
Data Analytics using R - Seema Acharya, Mc. Graw Hill Publication
R and Data Mining: Examples and Case Studies – Yanchang Zhao

REFERENCE BOOKS:
R for Data Science – Hadley Wickham and Garrett Grolemund
R in Action – Robert Kabacoff
R for Everyone: Advanced Analytics and Graphics – Jared P. Lander
The R Book – Michael J. Crawley

MARKETING ANALYTICS (BA 302)

(4 Credit: 40 hrs)
MODULE I:
1. Introduction to Marketing Analytics: [6L]
Need, types and management of marketing data. Data Driven Marketing Approach, Marketing Engineering,
Marketing, Basic Principles of Marketing Analytics to Business Problems, Slicing and Dicing. Preprocessing and
Summarize marketing data using analytical tools
2. Pricing Analytics: [4L]
Basic Concept of Pricing, Estimating Demand Curves and Optimize Price, Price Bundling, Non Linear Pricing and
Price Skimming
3. Marketing Forecasting: [4L]
Simple Regression and Correlation, Multiple Regression ,logistics and non- linear regression to forecast sales,
Modeling trend and Seasonality, Ratio to Moving Average Method, Winter’s Method
4. Strategic Marketing Analytics: [6L]
The STP framework, Managing the segmentation process, Segmentation in Real world: Cluster Analysis,
Hierarchical and Non-Hierarchical - K Means and other Clustering, Discriminant Analysis

MODULE II:
5. Positioning Strategies: [6L]
Concept of Product positioning, Conduct a Positioning Study, Marketing Mix allocation, Digital Marketing
6. Customer Analytics: [6L]
Customer Management and CRM basics, Concept of CLV, Comparison of CLV with related metrics, Analyzing
CLV, Extensions of CLV Analysis, Drivers of CLV, Uses of CLV metrics, Sentimental Analysis using analytical tools
7. Product Analytics: [6L]
Concept of Product management and designing, Conjoint Analysis, Product Association rule mining Product
Analytics Basics, advantages, disadvantages and issues, Analytics tools for Product Managers.
8. Case Study [2L]

Suggested Readings:
1. Marketing Analytics - Data-driven Techniques with Microsoft Excel by Wayne L. Winston
2. Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders by Cesar
A. Brea
3. Marketing Analytics by Winston
4. Data Analytics using R - Seema Acharya, Mc. Graw Hill Publication 5. Advanced Customer Analytics:
Targeting, Valuing, Segmenting and Loyalty Techniques’ Mike Grigsby
5. Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques’
Mike Grigsby
6. Digital Marketing Analytics: Making sense of Consumer Data in digital world, Chuck
Hemann, Ken Burbary; Que Publishing

Data Visualization For Managers (BA 303)

(4 Credit: 40 hrs)
MODULE I:
1. Visual Perception, Grammar of Graphics (Using R),Component level design of tables and graphs, Preparing a
Professional Excel- Excel Recap and Guiding Principles; The Power of Visualization; Introduction to Working
with Data Sets; Introduction to the Components of Data Sets and the Relational Database Model; Introduction
to Keys and Forming Data Tables, Introduction to Joins, Overview of SQL and Other Database Tools,
Introduction to DAX; PowerPivot: Importing and Preparing Data, Linking Data Tables and Building the
Relational Model, Using PowerPivot to Visualize Data, Calculated Fields, Multiple Data Tables and Filters,[10L]
2. Advanced Scenario Analysis- Advanced Scenario Analysis, Goal Seek, Scenario Manager, One-way Data
Tables, Two-way Data Tables, Simulations, Solver [2L]
3. Data Visualization - Introduction to Data Visualization; Effective and Ineffective Charting, Selecting the Right
Type of Chart, Visualization Imperative, Message to Charts, Introduction to Chart Navigation, Column Chart,
Combo Chart, Stacked Column Chart, Heatmap, Gantt Project Plan, Power View [4L]
4.Dashboarding - Introduction to Dashboarding; Dashboarding: Beyond the basics, Form Controls and
Grouping, Slicers and PowerPivot, Conditional Formatting and KPIs, Dashboard Finalization and Securing the
Workbook [4L]

MODULE II:
5. Power BI –Introduction, Connecting to MS-Access Database,MS-Excel, Transformations,Managing Query
Groups,Data Types,Dates,Conditional Columns,Data Transformation, Basic Visualizations, Reports, Dashboards:
Introduction, Navigation, Filter, Exports [8L]
6. Common Visualizations in Excel-Bar Chart, Histogram, Pie chart, Line Graph, Area Chart, Scatter Plot, Bubble
Chart, Stacked Area Chart, Stacked Bar Graph, Doughnut/Progress Chart, Stock Chart, Sparklines. [6L]
7.Common Visualizations in Tableau –Overview of Data Visualization, Significance of Data Visualization to
managers, Introduction to Tableau, File Types, Visual Analytics, Dashboards and Stories, Calculations,
Comparison with other visualizations. [4L]
8. Case Studies & Story Telling using Visualization [2L]

Suggested Readings:
1. Scott Murray: Interactive Data Visualization for the Web - 2nd Edition
2. Jacques Bertin: Semiology of Graphics
3. Alberto Ferrari:Analyzing Data with Power BI
4. Leland Wilkinson: The Grammar of Graphics
5. Hadley Wickham: ggplot2 Elegant Graphics for Data Analysis

Global Supply Chain & Logistics Management (MM304)

(2 Credit: 20 hrs )
Chapter 1 Introduction to Supply Chain Management
Trends in market environment – supply chain management and logistics management – roles of supply chain
management in organizations – barriers to effective supply chain management – overcoming the barriers –
model of supply chain management – SCOR Model – the future of supply chains – collaborative chains –
functional to process integration – vertical to virtual integration – customizing and postponement – challenges
of supply chains
Chapter 2 Warehousing
Warehousing as integrated supply chain component – warehouse strategy and functionality – strategic
warehousing – warehouse functionality – economic benefits – service benefits – movement continuity and
materials handling – active warehouse storage – extended warehouse storage – private warehouse – public
warehouse – contract warehouse – warehouse planning – site selection – product mix, future expansion and
materials handling – layout and sizing – initiating warehouse operations – stocking – training – warehouse
management systems – security issues
Chapter 3 Inventory Management
Inventory as critical component of supply chain – inventory flow – inventory functionality – inventory cost –
inventory planning and management practices – lead time issues and bullwhip effect
Chapter 4 Transport and Distribution
Transport functionality, principles and participants – effective transport systems – transport cost
characteristics – carrier pricing strategy – distribution strategy
Chapter 5 Measurement and Control
The importance of performance measurement – total cost analysis and trade-offs – approaches to measure
SCM performance – the Balance Score Card – the SCOR Model – the logistics scoreboard – activity based
costing – economic value added – selecting and implementing measurements – strategic logistics plan
Chapter 6 Supply Chain Management in Light of Strategic Alliance
Strategic alliance – external partnership – model for strategic alliance development – trust and challenges to
strategic alliance – third party logistics – fourth party logistics
Chapter 7 Global Supply Chain
The case for going global – defining the global supply chain – landed cost modelling – regulatory framework for
global trade pre and changes post 9/11
Chapter 8 UCP 600 & Documentary Credit
ICC – UCP600, UCP500 and URDG758 – Documentary Credit
Chapter 9 Incoterms
INCOTERMS 2020
Chapter 10 Global Supply Chains in the post-Pandemic World
Impact of COVID 19 on global supply chains – global supply chain management in post-pandemic economy

Suggested Books & Readings:

Global Supply Chain & Logistics Management by Nguyen Hoang Tien, Dinh Ba Hung Anh, Tran Duy Thuc
Managing Growth and Expansion in Global Markets (Logistics, Transportation and Distribution) by Thomas A
Cook, CRC Press
Global Supply Chains in a Post-Pandemic World: Seeking viable alternatives in a “China-Plus-One” Strategy by
Preetam Basu & Partha Ray, IIM-C Working Paper Series
Post pandemic, supply chains retool for a new (ab)normal by Beth Stackpole, MIT Sloan
Rethinking supply chain resilience for post COVID-19 world by Capgemini Research Institute
Building the Post Pandemic Value Chain by Accenture

ORGANIZATIONAL CHANGE AND DEVELOPMENT (HR 304)

(2 Credit: 20 hrs)
Module – I (10 hrs)
Organisational Change and Development - Concept, History, Assumptions, Organisational Change, Process,
Lewin’s Model, Organizational Life Cycle, Values and Assumption of OD. [2 L]
Operational Components of OD: Diagnostic, Action and Process – Maintenance component. [2 L]
Characteristics and Foundation of OD Process: On-going interactive process, Form of Applied Behavioural
Science, Strategy of Changing, Systems Approach, Approach to Planned Change, Experience-based, Goal
Setting and Planning, Focus on Work Teams. [2 L]
OD and Action Research: Process, Approach, Use of Action Research in OD. [2 L]
OD Interventions: Nature of OD Interventions, Major OD Interventions, Dimensions, Individual, Group andTask
– Process, Effective OD Interventions – Characteristics, Factors for Design. [2 L]
Module – II (10 hrs)
Team Interventions: Teams and Work Groups, Team Building Interventions, Diagnostic Meeting, Team Building
Meeting, Role Analysis Techniques, Role Negotiation Techniques, Intergroup Interventions.
[2 L]
Personal, Interpersonal and Group Process Interventions: Process consultation, Third – Party Intervention,
Sensitivity Training, Transactional Analysis [2 L]
Comprehensive Interventions: Confrontation Meeting, Survey Feedback, Four System Management, Grid,
Contingency Approach. [2 L]
Structural Interventions: Job Design, MBO, QWL, Socio-technical Systems, Physical Setting, Conditions forOD
[2L]
Issues in OD: OD facilitators Role, OD consultant, Consultant – Client relationship, Problems in OD
Interventions, Resistance – Individual and Organizational. [2 L]

Suggested Readings
French, W. L. & Bell, C. H. : Organisation Development, Prentice Hall of India./Pearson Education French, W.
L. & Bell , C. H. : Organisation Development and Transformation, Tata McGraw Hill Gummings,T.G.&
Worley, C.G. : Organization Development and Change, Thomson
Pareek, Udai : Understanding Organisational Behaviour, OUP
Robbins, S. P. : Organisational Behaviour, Prentice Hall of India./Pearson Education

MANAGERIAL BUSINESS INTELLIGENCE-I (BA 304)

(2 Credit: 20 hrs)

Overview and concepts Business Intelligence - Definition,

Features, Need, life cycle and components of Business Intelligence (BI)
Introduction to Data Warehouses (DW) and data marts , Architecture of BI and DW, Drill-down and roll-up -
slice and dice or rotation - OLAP models - ROLAP versus MOLAP – defining schemas: Stars snowflakes [8L]

Introduction to Data Mining - Definition, need, related technologies-Machine Learning, Goals, stages and
techniques of Data Mining, Knowledge representation methods, Applications and Business Intelligence vs.
Data mining [12L]

Managerial Data Pre-processing - Need of pre-process data, Data types, Quality, Data cleaning: Missing Values,
Noisy Data - Data Integration and transformation - Data Reduction, Dimensionality reduction, Outliers
Detection, Data Compression with Hands on examples. [8L]

Visualization For Managers Using Power BI - Introduction to Power BI,Connecting to MS-Access Database,MS-
Excel,Basic Transformations,Managing Query Groups,Data Types,Dates,Conditional Columns,Data
Transformation,Introduction to data modeling,Introduction to Visuals,Heat Map, Slicers,ESRI Maps, Map
Visualization,Tables,Charts:Scatter, Funnel, Waterfall, Bar, Pie, Combo, Gauge, Cards & KPIs,Power BI
Dashboards: Introduction, Navigation, Filters, Reports with Hands on examples. [12L]

Reference Books:

J. Han, M. Kamber, “Data Mining Concepts and Techniques”, MorganKaufmann

M. Kantardzic, “Data mining: Concepts, models, methods and algorithms,John Wiley &Sons Inc.

David Loshin Morgan, Kaufman, “Business Intelligence: The Savvy Manager‟s Guide”, Second Edition, 2012.
CindiHowson, “Successful Business Intelligence: Secrets to Making BI a Killer App”, McGraw-Hill, 2007.

G. Shmueli, N.R. Patel, P.C. Bruce, “Data Mining for Business Intelligence: Concepts, Techniques, and
Applications in Microsoft Office Excel with XLMiner”, WileyIndia.

Alberto Ferrari: Analyzing Data with Power BI

BFSI Sector Management I (FM 304)
(2 Credit: 20 hrs)
PART I
ACCOUNTING & FINANCE FOR BANKERS
MODULE A – BUSINESS MATHEMATICS AND FINANCE
Calculation of Interest and Annuities
Calculation of Simple Interest & Compound Interest; Calculation of Equated Monthly Instalments; Fixed and
Floating Interest Rates; Calculation of Annuities; Interest Calculation using Products/ Balances; Amortization of
a Debt; Sinking Funds
Calculation of YTM
Debt- Definition, Meaning & Salient Features; Loans; Introduction to Bonds; Terms associated with Bonds; Cost
of Debt Capital; Bond value with semi-annual Interest; Current Yield on Bond; Calculation of Yield-to- Maturity
of Bond; Theorems for Bond Value; Duration of Bond; Properties of Duration; Bond Price Volatility
Capital Budgeting
Present Value and Discounting; Discounted Technique for Investment Appraisal; Internal Rate of Return (IRR);
Method of Investment Appraisal; NPV and IRR compared; Investment Opportunities with Capital Rationing;
Investment Decision making under condition of uncertainty; Expected NPV Rule; Risk Adjusted Discount Rate
Approach for NPV Determination; Sensitivity Analysis for NPV Determination; Decision Tree Analysis for NPV
Estimation; Payback Methods; ARR.
Depreciation and its Accounting
Depreciation, its types and methods; Comparing Depreciation MethodsForeign Exchange Arithmetic
Fundamentals of Foreign Exchange; Forex Markets; Direct and Indirect Quote; Some Basic Exchange Rate
Arithmetic – Cross Rate, Chain Rule, Value date, etc.; Forward Exchange Rates – Forward Points; Arbitrage;
Calculating Forward Points; Premium/ discount; etc.

MODULE B – PRINCIPLES OF BOOKKEEPING & ACCOUNTANCY

Definition, Scope and Accounting Standards
Nature and Purpose of Accounting; Historical Perspectives; Origins of Accounting Principles; Accounting
Standards in India and its Definition and Scope; Generally Accepted Accounting Principles of USA (US GAAP);
Transfer Pricing; Overview of IFRS; Difference between GAAP & IFRS.
Basic Accountancy Procedures
Concepts of Accountancy; Going Concern Entity; Double Entry System; Principle of Conservatism; Revenue
Recognition and Realization; Accrual and Cash Basis.
Maintenance of Cash/ Subsidiary Books and Ledger
Record Keeping Basics; Account Categories; Debit and Credit Concepts; Accounting and Columnar Accounting
Mechanics; Journals; Ledgers; subsidiary books; etc.
Bank Reconciliation Statement
Need for Bank Reconciliation; Causes of Differences; Preparation of Bank Reconciliation Statement; How to
prepare a Bank Reconciliation Statement when Extracts of Cash Book and Pass Book are given; Adjusting the
Cash Book Balance; Advantages of Bank Reconciliation Statement.
Trial Balance, Rectification of Errors and Adjusting & Closing Entries
Meaning of a Trial Balance; Features and Purpose of a Trial Balance; Types of Trial Balance and Preparation of a
Trial Balance; Disagreement of a Trial Balance; Classification of Errors; Location of Errors; Rectification of
Errors; Suspense Account and Rectification; Rectification of Errors when Books are closed; Adjusting and
Closing Entries.
Capital and Revenue Expenditure
Expenditure; Distinction between Capital and Revenue Expenditure; Deferred Revenue Expenditure; Receipts;
General Illustrations.
Bills of Exchange
Types of Instruments of Credit; Term and Due Date of a Bill; Certain Important Terms; Accounting Entries to be
Passed; Accommodation Bill etc.
MODULE C – FINAL ACCOUNTS
Balance Sheet Equation
Balance Sheet Equation; Computation of Balance Sheet Equation.
Preparation of Final Accounts
Preparation of Trading A/C; Profit and Loss A/C; Profit & Loss Appropriation Account; Balance Sheets
Ratio Analysis
Meaning of Accounting Ratios; Classification of Ratios; Uses of Accounting Ratios; Limitations
Accounting Ratios; Calculation and interpretation of various Ratios; Different Users and their Use of Ratios.
Final Accounts of Banking Companies
Definition and Functions of a Bank; Requirements of Banking Companies as to Accounts and Audit; Significant
Features of Accounting Systems of Banks; Principal Books of Accounts; Preparation and Presentation of
Financial Statements of Banks; CMA Format; Accounting Treatment of Specific Items; Preparation of Profit and
Loss Account; Comments on Profit and Loss Account; Important Items of Balance Sheet; Disclosure
Requirements of Banks; Additional Disclosures prescribed by RBI; Disclosures required under BASEL norms.
Company Accounts I & II
Definition and Types of Companies; Distinction between Partnership and Limited Liability Company; Classes of
Share Capital; Issue of Shares; General Illustrations Non-Voting Shares; Form of Balance Sheet; Legal
Requirements for Assets; Legal Requirements for Liabilities; Legal Requirements for Profit & Loss A/c;
Preparation of Final Accounts Accounting in a Computerized Environment
Meaning, features of and terms used in Computerized Accounting; Difference between Computerized and
Manual Accounting; Advantages and Disadvantages of Computerized Accounting; Functions performed by
Computerized Accounting Softwares available in the Market; Computerization – Scope and Experiences in
Banking; The Core Banking Components; Information Security; Internet and World Wide Web – Influences on
Banking

MODULE D – BANKING OPERATIONS

Banking Operations & Accounting Functions
Preparation of Vouchers, cash receipt and payment entries, clearing inward and outward entries, transfer
debit and credit entries, what is KYC and what are the different documents to satisfy KYC, verify KYC and
authenticity of documents, operational aspects in regard to opening of all types of accounts, scrutiny of loan
applications/ documents, allowing withdrawals and accounting entries involved at various stages, operational
aspects of CBS environment etc., Back office operations in banks, handling of unreconciled entries in banks

PART II
LEGAL & REGULATORY ASPECTS OF BANKINGMODULE A – REGULATIONS AND COMPLIANCE
Legal Framework of Regulation of Banks
Business of Banking; Constitution of Banks; RBI Act, 1934; Banking Regulation Act, 1949; Role of RBI; Govt. as a
Regulator of Banks; Control over Co-operative Banks; Regulation by other Authorities.
Control over Organization of Banks
Licensing of Banking Companies; Branch Licensing; Paid up Capital and Reserves; Shareholding in Banking
Companies; Subsidiaries of Banking Companies; Board of Directors; Chairman of Banking Company;
Appointment of Additional Directors; Restrictions on Employment; Control over Management; Corporate
Governance; Directors and Corporate Governance.

Regulation of Banking Business

Power of RBI to Issue Directions; Acceptance of Deposits; Nomination; Loans and Advances; Regulation of
Interest Rate; Regulation of Payment Systems; Internet Banking Guidelines; Regulation of Money Market
Instruments; Banking Ombudsman; Reserve Funds; Maintenance of CRR, SLR; Assets in India.
Returns Inspection, Winding up, Mergers & Acquisitions
Annual Accounts & Balance Sheet; Audit & Auditors; Submission of Returns; Preservation of Records and
Return of Paid Instruments; Inspection and Scrutiny; Board for Financial Supervision; Acquisition of
Undertakings; Amalgamation of Banks; Winding up of Banks; Penalties for offences.

Public Sector Banks and Co-operative Banks

SBI and its Subsidiaries; Regional Rural Banks; Nationalized Banks; Application of BR Act to Public Sector Banks;
Disinvestment of Shares by Govt.; Co-operative Banks
Financial Sector Legislative Reforms
Need, Approach for Financial Sector Legislative Reforms; Important Reforms
Recent Legislative Changes in RBI Act
Recent Legislative Changes in RBI Act, Need thereof
Financial Sector Development Council
Role and Functions of Financial Sector Development Council

MODULE B – LEGAL ASPECTS OF BANKING OPERATIONS

Different Types of Borrowers
Types of Borrowers; Limited Liability PartnershipTypes of Credit Facilities
Cash Credit, Overdraft, Demand Loans, Term Loans, Bill Finance
Secured and Unsecured Loans, Registration of Firms and Incorporation of Companies
Definition of Secured and Unsecured loans; Need for Secured Loans; Registration of Firms; Consequences of
Non-registration of Firms; Incorporation of a Company
Indemnities
Definition of Contract of Indemnity; Features of Indemnity Contract & Guarantee; Scope and Application of
Indemnity Contracts to Banks; Obligations of a Banker; Precaution & Rights of an Indemnity Holder
Bank Guarantees
Definition and Types of Bank Guarantees; Banker’s Duty to Honor Guarantee; Precautions to be taken for
Issuance of Bank Guarantee; Precautions to be taken for Payment under Bank Guarantee; Invocation &
Enforcement.
Letters of Credit
General Considerations of Letters of credit; Parties to a Letter of credit; Types of Letters of credit; Documents
under a Letter of credit; UCPDC 600; Banks obligation for payment of Letter of credit.
Deferred Payment Guarantees- Purpose of DPGs; Methods of Payment
Laws Relating to Bill Finance
Class of Bills and Laws Governing Bills; Classification of Bills; Categories of Bill Finance; Bill Finance and Legal
Position of Banker
Various Types of Securities
Types of Securities; Escrow Arrangements; Trust and Retention Arrangements.
Laws Relating to Securities and Modes of Charging – IMortgage; Types of Mortgage; Enforcement of Mortgages
Laws Relating to Securities and Modes of Charging – IILien; Pledge; Hypothecation; etc.
Registration and Satisfaction of Charges
Definition of Charge; Procedure for Registration of Charge; Effect of Non-registration of Charges; Provisionsof
Law relating to Registration of Charges
Case Laws on Responsibility of Paying Bank
Negotiable Instruments Act and Paying Banks; Liability of Paying Banker; Payment in due course; Payment in
Good Faith; Whether Payment under Mistake Recoverable
Case Laws on Responsibility of Collecting Bank
Statutory protection to Collecting Bank; Duties of Collecting BankMODULE C – BANKING RELATED LAWS
Recovery of Debts due to Banks and Financial Institutions Act, 1993(DRT Act)
Objective of the Act, Constitution of Tribunal, Procedure to be followed, Enforcement process
Securitisation and Reconstruction of Financial Assets and Enforcement of Securities Interest Act(SARFAESI)
Constitutional Validity; Definitions; Regulation & Reconstruction; Enforcement of Security Interest; Central
Registry; Offences & Penalties; Miscellaneous Provisions
Banking Ombudsmen Scheme
Purpose; Extent; Definitions; Establishment; Powers; Procedure for Redressal Grievance
Bankers Books Evidence Act, 1891 Applicability; Definition; Important Provisions
The Legal Services Authorities Act, 1987
Lok Adalats- Organization; Jurisdiction; Disposal of Cases; Awards
The Consumer Protection Act, 1986 and CERSAI
Preamble, Extent & Definitions; Consumer Protection Councils; Consumer Disputes Redressal Agencies;
Objectives and important provisions of Central Registry of Securitisation Asset Reconstruction and Security
Interest of India
The Law of Limitation
Definition; Computation of Limitation; Important Provisions in schedule to the Limitation Act
Tax Laws
Income Tax; Commodity Transaction Tax; Service Tax
Negotiable Instruments Act, 1881 Applicability; Definition; Important Provisions
Payment & Settlements Systems Act, 2007 -Applicability; Definition; Important Provisions

MODULE D – COMMERCIAL LAWS WITH REFERENCE TO BANKING OPERATIONS

Indian Contract Act, 1872
Meaning and essentials of contract; Contract of Indemnity & Rights of Indemnity Holder; Contract of Guarantee;
Contract of Bailment; Contract of Pledge; Contract of Agency
The Sale of Goods Act, 1930
Features; Sale & Agreement to Sell; Conditions and Warranties; Express & Implied; Rights of Unpaid Seller
Indian Partnership Act, 1932
Definition & Types of Partnerships; Relation of partners to one another & to third Parties; Minor admitted to
benefits of partnership; Dissolution of a firm; Effect of non-registration; Limited liability partnerships formation,
registration, rights and liabilities of partners
Definition and features of a company
Definition & Features of a Company; Distinction between Company and Partnership
The Companies Act, 1956 (Now Companies Act, 2013)
Definition, Features & Types of companies; Memorandum and Articles of Association; Doctrine of Ultra Vires,
Constructive Notice, Indoor Management; Membership of Company- Acquisition, Cessation, Register, Rights &
Duties of Members, Prospectus; Directors; Winding up of Companies
Foreign Exchange Management Act, 1999
Important Terms; Powers of RBI, Regulation and Management; Directorate of Enforcement
Transfer of Property Act, 1882
Sale, Mortgage of Immovable Property; Types of Mortgages; Sale with and without court intervention; Lease of
Immovable Property
The Right to Information Act, 2005 Applicability; Definition; Important Provisions
Right to Information and Obligation of Public Authorities - Obligations; Procedure; Disposal; Appeal;Orders;
Penalties.
The Prevention of Money Laundering Act, 2002
Obligations; Records to be Maintained; Procedure for Maintaining & Furnishing Information; Maintenance &
Verifications of Records of Identity of Clients.
Information Technology Act, 2000
Definitions; Electronic Governance; Certifying Authorities; Digital Signature Certificates; Penalties; Appeal.

Suggested Reading:
J.A.I.I.B/ D.B.F. Workbook on Principles and Practices of Banking
Banking Law and Practice - P.N Varshney, Sultan Chand & Sons
Analyzing & Visualizing Data Using MS-Excel

MOOCs (MBA) 302

Session 1: Introduction
Introduction, Interface, Tabs and Ribbons, Document Windows, Navigation Tips, Office Button and Save

Session 2: Entering, Editing and Formatting Data

Introduction Entering Data, Fonts, Fills, and Alignment, Cut, Copy, and Paste, Paste Special, Undo and Redo,
Moving, Finding, and Replacing a Value, Cell Styles, Comments

Session 3: Formatting Numbers

Introduction, Currency Format, Format Painter, Formatting Date, Custom and Special Formats

Session 4: Managing Worksheets

Introduction, Naming and Moving Worksheets, Copying Worksheets, Adding, Deleting and Hiding Worksheets,
Grouping Worksheets, Moving, Copying, Deleting and Hiding Grouped Worksheets

Session 5: Modifying Rows and Columns

Introduction, Inserting and Deleting Columns and Rows, Inserting & Deleting Cells, Inserting Multiple Columns &
Rows, Modifying Cell Width and Height, Hiding and Unhiding Rows and Columns

Session 6: Understanding Formulas

Introduction, Using Operations, Creating Formulas, AutoSum, Common Formulas, Searching for Formulas, Copying
Formulas, Using Relative and Absolute References

Session 7: Changing Views

Introduction, Workbook Views, Show/Hide, Zoom Features, Freeze Panes, Split Windows, Viewing Multiple
Windows, Minimize The Ribbon, Worksheet Backgrounds, Watermarks

Session 8: AutoFill and Custom Lists

Introduction, AutoFill a Series, AutoFill Non-Adjacent Cells, AutoFill on Multiple Sheets, Creating Custom Lists,
Series Formatting

Session 9: Conditional Formatting

Introduction, Highlight Cells Rules, Top/Bottom Rules, Data Bars, Color Scales, Custom Formatting Rule

Session 10: Tables

Introduction, Insert a Table and Style Options, Add Rows and Columns, Perform a Function in a Table, Summarise
With Pivot Table

Session 11: Data Tools

Introduction, Data Validation, Drop-Down Lists, Removing Duplicates, Text To Columns, Goal Seek, Scenario
Manager

Session 12: Referencing Formulas

Introduction, Multiple Sheet References , Consolidating Data - With or Without Links,Trace the Precedents and
Dependents, Using the Watch Window

Session 13: Ranges and Dates

Introduction, Cell Names, Named Ranges, Formulas with Cell Names, Date Formulas

Session 14: Lookups

Introduction, VLOOKUP , VLOOKUP Exact Match, HLOOKUP, HLOOKUP Exact Match

Session 15: Conditional Logic

Introduction, IF Statement, Nested IF, AND,OR, NOT, IFERROR, SUMIF, AVERAGEIF, COUNTIF & COUNTIFS, SUMIFS,
AVERAGEIFS

Session 16: Text Formulas

Introduction, Case Formulas, Fix Number Fields, Trim Spaces, Substitute Text

Session 17: Introduction to Charts

Introduction, Chart Types, Instant Chart, Update Chart, Column Chart, Picture Fill, Adjust Chart Size, Line Chart,
Scatter Chart
Session 18: Formatting Charts, Introduction, Chart Styles, Chart Layouts, Add Labels, Axis Options, Chart Title,
Legends, Data Labels

Session 19: Adding Graphics to Spreadsheets

Introduction, Insert Pictures, Modifying Pictures, Insert Shapes, Insert SmartArt, Apply Themes, Arrange

Session 20: Outline, Sort, Filter, and Subtotal

Introduction, Group and Ungroup, Sort Data, Sort Multiple Levels, Filter Data, Advanced Filter, Conditional Sorting
and Filtering, Sorting with Custom Lists, Subtotal

Session 21: PivotTables

Introduction, Creating PivotTables, Choosing Fields, PivotTable Layout, Filtering PivotTables, Modifying PivotTable
Data, PivotCharts

Session 22: Protecting Data

Introduction, Workbook Passwords, Protecting Workbooks, Unlocking Cells

Session 23: Collaboration

Introduction, Document Properties, Inserting Hyperlinks, Sharing a Workbook, Track Changes, Accept/Reject
Changes, Mark as Final

Session 24: Printing

Introduction, Page Orientation, Page Breaks, Print Area, Margins, Print Titles, Headers and Footers, Scaling, Sheet
Options

Session 25: Saving a Workbook

Introduction, Save As Previous Version, AutoRecover Save Options, Templates, Save As PDF, Save As Web Page,
Macro-Enabled Workbook

Session 26: Macros

Introduction and Macro Security, Recording a Macro, Assign a Macro to a Button or Shape, Run a Macro upon
Opening a Workbook, How to Inspect and Modify a Macro