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Research Methodology Assignment 4

This document discusses key aspects of research methodology. It provides 7 criteria for good research, including being systematic, rigorous, relevant, and free from bias. The role of methodology is explained as providing a roadmap and justification for research choices to help achieve goals and determine the quality of conclusions. The importance of literature reviews is outlined as helping researchers identify gaps and conflicts, develop their perspective, and modify their views. Examples are given of exploratory research investigating undefined problems, descriptive research explaining previously discovered information, and causal research understanding cause-and-effect relationships in business contexts.

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Shreyangan Sarma
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407 views3 pages

Research Methodology Assignment 4

This document discusses key aspects of research methodology. It provides 7 criteria for good research, including being systematic, rigorous, relevant, and free from bias. The role of methodology is explained as providing a roadmap and justification for research choices to help achieve goals and determine the quality of conclusions. The importance of literature reviews is outlined as helping researchers identify gaps and conflicts, develop their perspective, and modify their views. Examples are given of exploratory research investigating undefined problems, descriptive research explaining previously discovered information, and causal research understanding cause-and-effect relationships in business contexts.

Uploaded by

Shreyangan Sarma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Research Methodology Assignment 4 (Assessment 1)

1) What constitutes a good research?

Answer: A research is defined as a systematic and scientific process of collecting and


analysing information in order to increase our understanding of the phenomenon
about which we are concerned or interested.

However, to be a good research, it must have the following qualities:

1. The most important aspect of a good research is being systematic. This implies that the
procedure adopted to undertake the research must follow a certain logical sequence.
The steps cannot be arranged in a haphazard manner. One step must complement the
other.
2. A good research should not consist information copied from others. A good research is
about adding small and scientific but original information.
3. A good research must be rigorous. We must be careful in ensuring that the procedures
followed to find the answers to questions are relevant, appropriate and justified. Again,
the degree of rigor might vary from subject to subject.
4. A good research must be relevant and verifiable. It implies that whatever we conclude
on the basis of our findings is correct and can be verified by us and others.
5. A good research must be free from any kind of biases, be it personal or social. The
information must be pure and ethical.
6. A good research must be empirical. This means that any conclusion drawn should be
based upon hard evidence gathered from information collected from real life
experiences or observations.
7. A good research must be able to withstand critical scrutiny and arguments. The process
of investigation must be fool proof and free from any drawbacks.

2) What is the role of methodology in research?


Answer: Research methodology is the specific procedures or techniques used to identify
and analyse information about a topic. It is a logical order that the researchers need to
follow to achieve certain pre-determined results.
 Methodology provides a road map to the researcher for achieving the set goals
and objectives.
 Methodology helps the researcher to provide justification for the reasons of
choices being made. It helps others understand why the researcher wants to do
the research in a particular way.
 A good methodology is important because they determine the quality and
soundness of the conclusions derived by the researcher.
 A good methodology also helps the researcher in making vital decisions during
his study.
 A strong and well planned methodology increases the validity and reliability of
the research.
 A good methodology makes the research disciplined by providing an outline.
 It helps in answering the various questions in the mind of the researcher.

3) Construct and display two conceptual models based on Management science or social
science with brief jurisdiction.
Answer: Conceptual models are based on mental concepts. These concepts of the mind
represent in a way paradigms and thus fundamentally theoretical.

4) Why researchers have to carry out literature review in their research pursuit?
Answer: A literature review is an extensive summary of previous research works done on
the chosen topic. The literature review analyses scholarly articles, books, and other sources
relevant to a particular area of research. It also includes the systematic evaluation of the
body of work completed by scholars and practitioners. The importance of literature review
in a research is immense. Some of these are listed below:

 It helps a researcher to figure out where he/she stands in relation to what has been
done already.
 It allows the researcher to familiarize himself/herself with the current field and
allows him to figure out where the trends are.
 It helps to identify and resolve conflicts across seemingly contradictory subjects or
studies.
 It helps the researcher to develop his own opinion and perspective regarding various
topics. Literature review also broadens the view of the researcher and increases his
depth of knowledge in the particular subject.
 It helps to fill in the gaps in the study and highlight the strengths and weaknesses of
other scholars.
 It helps the researcher to modify his point of view and make it more efficient and
robust.
 It provides information for relevancy and coherency of the research.

5) Give at least two examples each of exploratory, descriptive and causal research
preferably from business management domain.
Answer: 
Exploratory research is defined as a research used to investigate a problem which is not
clearly defined.
Eg. Lays Co. wants to introduce a new flavour of chips. Hence it does an exploratory
research to find out the latest taste and preferences of the consumers.
HCL wants to find out how the employees spend their leisure time and how to make
efficient utilisation of the time. Hence it does an exploratory research by interrogating
them.

Descriptive research attempts to explore and explain information often discovered through


exploratory research.

Eg. Cadbury does a descriptive research to find their long term loyal customers.

Volvo Trucks does a descriptive research to find out why is their company leaking money.
Causal research is defined as a research attempted to understand a cause and effect
relationship.

Eg. Samsung does a causal research to find the effect of dual camera on their phones on
their sales.

Tesla does a causal research to find the effect of using aluminium batteries in their cars
instead of lithium ion.

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