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    Customer Continuity and Growth Part 1

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    jeganathan
    This document discusses strategies for customer continuity and growth, focusing on Tesco's practices. It emphasizes understanding customer demands and updating business processes based on customer needs and feedback. Tesco collects and analyzes customer data using digital infrastructure and data-driven techniques to understand satisfaction, sales, and how to improve products. It communicates with customers through various digital channels. An agile model allows Tesco to quickly adapt strategies to current customer requirements.

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    Customer Continuity and Growth Part 1

    Uploaded by

    jeganathan
    122 views5 pages
    This document discusses strategies for customer continuity and growth, focusing on Tesco's practices. It emphasizes understanding customer demands and updating business processes based on customer needs and feedback. Tesco collects and analyzes customer data using digital infrastructure and data-driven techniques to understand satisfaction, sales, and how to improve products. It communicates with customers through various digital channels. An agile model allows Tesco to quickly adapt strategies to current customer requirements.

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    Customer Continuity and Growth

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    This document discusses strategies for customer continuity and growth, focusing on Tesco's practices. It emphasizes understanding customer demands and updating business processes based on customer needs and feedback. Tesco collects and analyzes customer data using digital infrastructure and data-driven techniques to understand satisfaction, sales, and how to improve products. It communicates with customers through various digital channels. An agile model allows Tesco to quickly adapt strategies to current customer requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    122 views5 pages

    Customer Continuity and Growth Part 1

    Uploaded by

    jeganathan
    This document discusses strategies for customer continuity and growth, focusing on Tesco's practices. It emphasizes understanding customer demands and updating business processes based on customer needs and feedback. Tesco collects and analyzes customer data using digital infrastructure and data-driven techniques to understand satisfaction, sales, and how to improve products. It communicates with customers through various digital channels. An agile model allows Tesco to quickly adapt strategies to current customer requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Customer Continuity and Growth

    CONTENT

    1
    S

    CONTENTS.........................................................................................2

    Introduction.........................................................................................3

    Customer continuity and growth......................................................3

    Practices within the chosen firm......................................................4

    Purely data-driven drive.....................................................................4

    Omni-channel customer communication.........................................5

    Real life strategies – Agile model.....................................................6

    How this is done at Tesco?...............................................................7

    Conclusion..........................................................................................9

    References..........................................................................................9

    2
    Introduction

    This study focuses upon the process of customer continuity and growth strategies

    adopted by Tesco. The various practices adopted by the Tesco has been critically

    analysed with valid references from various sources. The study also proposes

    recommendations to the current strategies and suggests new strategies that can be

    adopted in the real time.

    Customer continuity and growth

    Customer continuity becomes a challenging aspect in times of pandemics ad the

    normal means to communicate and the additional pressures of financial crisis to

    continue the normal business operations makes this challenging. New business

    strategies have to be formulated to overcome the gaps in the current customer

    relationship management and ensure the process of business continuity with them.

    Business processes needs to be updated based upon the thoughts of the customers.

    The changes in the business landscapes are rapid based upon the changes in the

    needs of the customers.

    Swartz, (2003), identifies Business and customer continuity needs to focus on the

    process of understanding customer demands, alter the strategies based upon the

    requirements of the day. Hence a strategy planned before a month can’t match the

    3
    demands of the customers of the current time. Thus, the readiness to adopt to the

    new form of the landscapes is a major strategy for the continuation process.

    Practices within the chosen firm

    Purely data-driven drive

    Business and customer continuations are possible only by adoption to full-fledged

    digital infrastructure. Assessing the needs of the customers, sales of the items and

    the satisfaction levels are best assessed in the process of standardization of their

    current data collection and analysis. A pro-active adoption to the data techniques

    mainly deploy the use of the modern techniques to analyse the customer needs,

    collect their feedback and communicate with them in various digital forms like Web

    sites, Blogs, emails, social media, and smart apps. Automatic analysis of the user

    satisfaction based upon the likes made by the user for the specific product and the

    number of recommendations by use of the internal programmes leads to best

    analysis of the customers in favour of the product and those not in favour (Attaran,

    2003). The reason for the customer to support or like the product and those to not

    like the product stays as the primary information source for improvement of the

    product in future. This also helps in bringing together different people from the

    different departments to resolve the common issues met by the customers. Early

    proactive adoption to the modern technologies, big data applications and cloud

    4
    systems to store massive data are the main recommendations for formulation of new

    strategies in the current times.

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