Scribd
Upload
49 views5 pages

Hooked 5

The document is the copyright page and table of contents for the book 'Hooked' by Nir Eyal. It provides information on the publisher, copyright, and a list of chapter titles for the book.

Uploaded by

ClickOnYou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
49 views5 pages

Hooked 5

The document is the copyright page and table of contents for the book 'Hooked' by Nir Eyal. It provides information on the publisher, copyright, and a list of chapter titles for the book.

Uploaded by

ClickOnYou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

PORTFOLIO / PENGUIN

Published by the Penguin Group


Penguin Group (USA) LLC
375 Hudson Street
New York, New York 10014

USA | Canada | UK | Ireland | Australia | New Zealand | India |


South Africa | China
penguin.com
A Penguin Random House Company

Published by Portfolio / Penguin, a member of Penguin


Group (USA) LLC, 2014

Copyright © 2014 by Nir Eyal


Penguin supports copyright. Copyright fuels creativity,
encourages diverse voices, promotes free speech, and
creates a vibrant culture. Thank you for buying an
authorized edition of this book and for complying with
copyright laws by not reproducing, scanning, or distributing
any part of it in any form without permission. You are
supporting writers and allowing Penguin to continue to
publish books for every reader.
Hooked was previously published by the author.

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION


DATA
Eyal, Nir.
Hooked : how to build habit-forming products / Nir Eyal with
Ryan Hoover.
pages cm
Includes bibliographical references.
eBook ISBN 978-0-698-19066-5
1. New products. 2. Consumer behavior. 3. Consumers’
preferences. I. Title.
HF5415.153.E93 2014
658.5'75—dc23
2014022222

Version_1
contents

Title Page
Copyright
Dedication

Introduction

1: The Habit Zone


2: Trigger
3: Action
4: Variable Reward
5: Investment
6: What Are You Going to Do with
This?
7: Case Study: The Bible App

You might also like