INSTITUTIONAL

TRAINING SAMSUNG
INDIA COMPANY
 INTORDUCTION
Company Background: Samsung is a South Korean multinational
company those starting its business as a small trading company and
right now becoming world largest corporation. The company deals with
its business in several sectors such as advance technology, finance,
petrochemical, semiconductors, plant construction, skyscraper, medicine,
fashion, hotels, chemical and others. The company was established in
1969 in Suwon, South Korea and known globally for its electronic
products (Kelly, 2011). The company is manufacturing several latest
technologies, electronic appliances such as mobile phones, tablets,
laptops, TVs, refrigerators, air conditioners, washers and other products.
The company runs its operations and sales its products in 61 countries
with approx 160,000 employees in all over the world (SAMSUNG, 2014).
Moreover, the company acquired the position of the world biggest IT
maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its
sales revenue in the segment of LCD and LED is the highest in the world.
Furthermore, Samsung also becomes world leader in the segment of
tablets, mobile phones and gadgets.
Samsung was founded by Lee Byung-chul in
1938 as a trading company
Over the next three decades, the group
diversified into areas including food
processing, textiles, insurance, securities, and
retail. Samsung entered the electronics
industry in the late 1960s and the construction
and shipbuilding industries in the mid-1970s;
these areas would drive its subsequent
growth.Lee's death in 1987, Samsung was
following
separated into five business groups – Samsung
Group, Shinsegae Group, CJ
Group and Hansol Group, and Joongang Group.
Notable Samsung industrial affiliates
include Samsung Electronics (the
world's largest information technology
company, consumer electronics
maker and chipmaker measured by
2017 revenues),[5][6] Samsung Heavy
Industries (the world's 2nd
largest shipbuilder measured by 2010
revenues),[7] and Samsung
Engineering and Samsung C&T
Corporation (respectively the world's
13th and 36th largest construction
companies).
 Other notable subsidiaries include Samsung Life
Insurance (the world's 14th largest life insurance
company),[9] Samsung Everland (operator
of Everland Resort, the oldest theme park in South
Korea)[10] and Cheil Worldwide (the world's 15th
largest advertising agency, as measured by 2012
revenues).
Etymology
According to Samsung's founder, the meaning of
the Korean hanja word Samsung ( 三星 ) is "three
stars". The word "three" represents something "big,
numerous and powerful",[13] while "stars" means
everlasting or eternal, like stars in the sky.
 OBJECTIVES OF TRAINING
• The objective of training is to develop
specific and useful knowledge, skills and
techniques.

• It is intended to prepare people to carry

out predetermined tasks in well-defined
job contexts.
• Training is basically a task-oriented activity
aimed at improving performance in current or
future jobs.

• Third purpose of training is human

resource planning or adequate fulfilment of
an organization’s future personnel
requirements since “organizational
vacancies can more easily be staffed from
internal sources if a company initiates and
maintains an adequate instructional
programme for both its nonsupervisory and
• The ultimate objective of training the
employees is improvement in their
performance thereby facilitating
achievement of organizational goals
 COMPANY PROFILE
With only 30,000 won (about US$27)
, Lee Byung-chul started Samsung
as a trading company based in a
city called Taegu in 1938.With 40
employees, Samsung began as a
grocery store, trading and
exporting goods produced in and
around the city.
It sold dried Korean fish and vegetables,
as well as its own noodles.The
company grew and expanded to Seoul
in 1947 but left when the Korean War
broke out. Following the war, Lee
started a sugar refinery in Busan before
expanding into textiles and building
what was, at the time, the largest
woolen mill in Korea.
This early diversification became a
successful growth strategy for Samsung,
which rapidly expanded into the insurance,
securities, and retail businesses. After the war,
Samsung focused on the redevelopment of
Korea, especially industrialization.

1960 to 1980
In the 1960s, Samsung entered the electronics
industry with the formation of several
electronics-focused divisions:
•Samsung Electronics Devices
•Samsung Electro-Mechanics
•Samsung Corning
•Samsung Semiconductor &
Telecommunications

During this period, Samsung acquired

DongBang Life Insurance and established
Joong-Ang Development (now known as
Samsung Everland). Additionally, a Samsung-
Sanyo partnership began, paving the way for
the production of TVs, microwaves, and other
consumer products.
 FOUNTER SAMSUNG
Ho-Am Byung-chull Lee (12 February
1910 – 19 November 1987) was
a South Korean businessman.He was
the founder of the Samsung Group,
which is South Korea's largest
[3]
business group,  and one of South
Korea's most successful
businessmen.
 He was a pioneer of modern entrepreneurship
 
and was a beacon of national economic
development for South Korea
Early lifE:
Byung-chul was the youngest son of four
siblings to father Lee Chan-woo and mother
Kwon Jae-lim.[5] Byung-chul was the son of a
wealthy landowning yangban family (a branch of
the Gyeongju Lee clan). He attended highschool
at Joongdong High School in Seoul, and then
college at Waseda University in Tokyo but did
not complete his degree.
Lee Byung-chul
Born 12 February 1910
Uiryeong, Gyeongsangnam-do, Korean
Empire
Died 19 November 1987 (aged 77)
Seoul, South Korea
Nationality South Korean
Alma mate Waseda University, Tokyo
r
Occupatio Businessman
n
Known for Founder of Samsung
Spouse(s) Park Du-eul
Kuroda
Children Including Kun-hee and Myung-hee
 CEO OF SAMSUNG
Lee Jae-yong (chairman)
Kwon Oh-hyun (vice
Key people
 chairman and CEO) Young
Sohn (president)
Products See products listing
Revenue US$200.6 billion (2020)
Operating income US$30.5 billion (2020)
 PRODUCT PROFILE
Samsung Electronics produces LCD
and LED panels, mobile phones,
memory chips, NAND flash, solid-
state drives, televisions, digital
cinemas screen, and laptops. The
company previously produced hard-
drives and printers.
 LCD and OLED panels:

By 2004 Samsung was the world's-largest

manufacturer of OLEDs, with a 40 percent
market share worldwide,and as of 2018 has a
98% share of the global AMOLED market. The
company generated $100.2 million out of the
total $475 million revenues in the global OLED
market in 2006. As of 2006, it held more than
600 American patents and more than 2,800
international patents, making it the largest
owner of AMOLED technology patents.
 Samsung's current AMOLED smartphones use
its Super AMOLED trademark, with the
Samsung Wave S8500 and Samsung i9000
Galaxy S being launched in June 2010. In
January 2011, it announced its Super AMOLED
Plus displays – which offer several advances
over the older Super AMOLED displays – real
stripe matrix (50 percent more sub pixels),
thinner form factor, brighter image and an 18
percent reduction in energy consumption.
In October 2007, Samsung introducing a ten-
millimeter thick, 40-inch LCD television panel,
followed in October 2008 by the world's first 7.9-
mm panel.Samsung developed panels for 24-inch
LCD monitors (3.5 mm) and 12.1-inch laptops
 While reducing the thickness substantially, the
company maintained the performance of
previous models, including Full HD 1080p
resolution, 120 Hz refresh rate, and 5000:1
contrast ratio. On 6 September 2013, Samsung
launched its 55-inch curved OLED TV (model
KE55S9C) in the United Kingdom with John
Lewis .
In October 2013, Samsung disseminated a press release for
its curved display technology with the Galaxy Round
smartphone model. The press release described the product
as the "world's first commercialized full HD Super AMOLED
flexible display". The manufacturer explains that users can
check information such as time and battery life when the
home screen is off, and can receive information from the
screen by tilting the device.
In 2009, Samsung succeeded in developing a
panel for forty-inch LED televisions, with a
thickness of 3.9 millimeters (0.15 inch). Dubbed
the "Needle Slim", the panel is as thick (or thin)
as two coins put together. This is about a
twelfth of the conventional LCD panel whose
thickness is approximately 50 millimeters
(1.97 inches).
In 2020, Samsung Display said it was
exiting the LCD business .
 Mobile phones
Although Samsung started with
Solstice lines, and has made
clamshell design cell phones,
Samsung's flagship mobile
handset line is the Samsung
Galaxy S series of smartphones,
which many consider a direct
competitor of the Apple iPhone. It
was initially launched in
Singapore, Malaysia and South
Korea in June 2010, followed by
the United States in July. It sold
more than one million units
within the first 45 days on sale in
the United States.
 At the end of the third quarter of 2010,
the company had surpassed the 70
million unit mark in shipped phones,
giving it a global market share of 22
percent, trailing Nokia by 12 percent.
Overall, the company sold 280 million
mobile phones in 2010, corresponding
to a market share of 20.2 percent. The
company overtook Apple in worldwide
smartphone sales during the third
quarter 2011, with a total market share
of 23.8 percent, compared to Apple's
14.6 percent share. Samsung became
the world's largest cellphone
manufacturer in 2012, with the sales of
95 million in the first quarter.
 In 2019, Samsung announced that it has
ended production of mobile phones in
China, due to lack of Chinese demand. As
of 2019 Samsung employs over 200,000
employees in the Hanoi-area of Vietnam
to produce Smartphones, while
offsourcing some manufacturing to China.
and manufacturing large portions of its
phones in India.[
 Semiconductors
Samsung Electronics has
been the world's largest
memory chip manufacturer
since 1993, and the largest
semiconductor company
since 2017.Samsung
Semiconductor division
manufactures various
semiconductor devices,
including semiconductor
nodes, MOSFET transistors,
integrated circuit chips, and
semiconductor memory.
Since the early 1990s, Samsung Electronics
has commercially introduced a number of
new memory technologies. They
commercially
introduced SDRAM (synchronous
dynamic random-access memory) in 1992,
 and later DDR SDRAM (double data
rate SDRAM) and GDDR (graphics
DDR) SGRAM (synchronous graphics RAM) in
1998.In 2009, Samsung started mass-
producing 30 nm-class NAND flash memory,
 and in 2010 succeeded in mass-producing
30 nm class DRAM and 20 nm class NAND
flash, both of which were for the first time in
the world.They also commercially
introduced TLC (triple-level cell) NAND flash
memory in 2010, V-NAND flash in 2013,
 LPDDR4 SDRAM in 2013, HBM2 in 2016,
GDDR6 in January 2018,and LPDDR5 in June
 Solid-state drives
In 2016, Samsung also launched to market a
15.36TB SSD with a price tag of US$10,
000 using a SAS interface, using a 2.5-
inch form factor but with the thickness of
3.5-inch drives. This was the first time a
commercially available SSD had more
capacity than the largest currently
available HDD. In 2018, Samsung
introduced to market a 30.72 TB SSD
using a SAS interface. Samsung
introduced an M.2 NVMe SSD with read
speeds of 3500 MB/s and write speeds of
3300 MB/s in the same year. In 2019,
Samsung introduced SSDs capable of 8
GB/s sequential read and write speeds
and 1.5 million IOPS, capable of moving
data from damaged chips to undamaged
chips, to allow the SSD to continue
 Samsung's consumer SSD lineup
currently consists of the 980 PRO, 970
PRO, 970 EVO plus, 970 EVO, 960 PRO,
960 EVO, 950 PRO, 860 QVO, 860 PRO,
860 EVO, 850 PRO, 850 EVO, and the
750 EVO. The SSDs models beginning
with a 9 use an NVM Express interface
and the rest use a Serial ATA interface.
Samsung also produces consumer
portable SSDs using a USB-C USB 3.1
Gen 2 connector. The drives offer read
speeds of 1,050MB/s and write speeds
of 1,000MB/s and are available as
500GB, 1TB and 2TB models.
Like many other SSD producers,
Samsung's SSDs use NAND
flash memory produced by Samsung
Electronics.
 Hard-drives
In the area of storage media, in 2009
Samsung achieved a ten percent
world market share, driven by the
introduction of a new hard disk
drive capable of storing 250Gb per
2.5-inch disk.In 2010, the company
started marketing the 320Gb-per-
disk HDD, the largest in the industry.
In addition, it was focusing more on
selling external hard disk drives.
Following financial losses, the hard
disk division was sold to Seagate in
2011 in return for a 9.6% ownership
stake in Seagate
 Televisions
In 2009, Samsung sold around
31 million flat-panel televisions,
enabling to it to maintain the
world's largest market share for
a fourth consecutive year.
Samsung launched its first full
HD 3D LED television in March
2010. Samsung had showcased
the product at the 2010
International Consumer
Electronics Show (CES 2010)
held in Las Vegas
 Cameras
Samsung has introduced
several models of digital
cameras and camcorders incl
uding the WB550 camera, the
ST550 dual-LCD-mounted
camera, and the HMX-H106
(64GB SSD-mounted full HD
camcorder). In 2009, the
company took the third place
in the compact camera
segment.  Since then, the
[citation needed]

company has focused more

on higher-priced items. In
2010, the company launched
the NX10, the next-generation
interchangeable lens camera.
 PRODUCTION DEPARTMENT
Samsung Galaxy Note 7
The Samsung Galaxy Note 7 is a
discontinued Android-based phablet
designed, developed, produced and
marketed by Samsung Electronics.
Unveiled on 2 August.
OLED (section Samsung)OLED
display. On 20 February 2019,
 Samsung announced
the Samsung Galaxy Fold with a
foldable OLED display
from Samsung Display, its majority-
owned subsidiary
Apple A5
32-bit system on a chip (SoC)
designed by Apple Inc. and
manufactured by Samsung.
The first product Apple
featured an A5 in was the
iPad 2. Apple claimed

List of computer hardware

manufacturers
and bought the ARM company)
Qualcomm (ARM-based) Rockchip
(ARM-based) Samsung (ARM-
based) SiFive (RISC-V-based, e.g.
HiFive Unleashed) Texas
Instruments
JBL
portable sound
(production and disc
jockey (DJ)), and
cinema markets. JBL is
owned by Harman
International Industries,
a subsidiary
of Samsung Electronics
Project Management
DEPARTMENT:
Manages design, purchasing,
construction, HSE, and quality requirements
across all project phases from planning to
execution, commissioning, completion, and
post-completion and is responsible for
forming and managing project teams .

Process Manager, Project Manager, Engineering Manager, etc.

Research and
Development
DEPARTMENT:
Researches and develops future
techniques and technologies in
engineering and construction and
offers active sites technical
support based on extensive
subject-matter expertise and
experience.
Estimation DEPARTMENT
Determines the optimal cost of a given
project based on precision analysis of
internal and external factors and in-depth and
comprehensive simulations across the entire
project.
Building, Civil Infrastructure, Residential, or
Plant Estimation
Development and Marketing
DEPARTMENT:

Identifies and analyzes client needs and

demands based on expert insight concerning a
specific market, technology, product, or client
to discover high-quality business opportunities
and draft efficient business strategies
Quality and Safety DEPARTMENT:

Manages international certifications such as

ISO 9001/14001/OHSAS 18001 and provides
quality, safety, and environmental support with
the explicit purpose of achieving zero-defect,
zero-accident project outcomes while strictly
adhering to local and international regulations
and standards.
Design Engineering DEPARTMENT:

Sets the project objectives for the entire

order→design→construction process in
consideration of the specific requirements
and/or conditions of the given project and
creates designs that have been optimized in
terms of cost, design, and quality.
Human Resource Management
DEPARTMENT:
Samsung follows a simple business philosophy. We devote our
human talent and technology to create superior products and
services to help contribute to global society. It is indeed
significant that Samsung’s business philosophy first mentions
“human talent.” Based on this belief, we have been focusing on
developing and nurturing our employees since the earliest days of
our company's foundation, knowing that people lie at the heart of
any company. We do encourage our people to reach their full
potential by providing the self-regulating and creative environment.
Samsung also respects employee diversity and places a priority
on protecting the rights of our employees and prohibiting and
discrimination by race, age, gender, sexual orientation, ethnicity,
disabilities, pregnancy, religion, political inclinations, union
membership, nationality or marital status. We are committed to
complying with relevant laws and regulations in the countries we
carry out our business, while respecting all worker rights. All
 FINDINGS :
• Finding and Conclusion: In recent years, the number
of applications requiring plasmas in the processing of
materials has increased dramatically. Plasma
processing is now indispensable to the fabrication of
electronic components and is widely used in the
aerospace industry and other industries. However, the
United States is seeing a serious decline in plasma
reactor development that is critical to plasma
processing steps in the manufacture of VLSI
microelectronic circuits. In the interest of the U.S.
economy and national defense, renewed support for
low-energy plasma science is imperative.
 SUGGESTIONS
• Become leader of environmental initiatives to
provide more environmental friendly
electronic products.
• Enhance their advertisement campaign to
create greater brand awareness.

• As a Corporate Social Responsibility

samsung needs to enhance their brand
image by indulging in more social causes
because a good corporate not only takes
from peopl but also returns to them.
 Conclusions
Samsung is dedicated to harnessing the
power of
the digital future - making it simple, inclusive,
and delightful for people around the world.
Develop state-of-the-art corporate solutions to
give the power of digital thinking across every
product, process and decision. Deliver a full
range of services to small andmedium-sized
business as well as multi-nationalcorporations
and their customers includecorporate clients,
systems integrators, theducation sector and
government institutions.
 Bibliography
• www.samsung.com
• www.themombile store.com
• www.mobileindia.com
• www.spssinc.com
• www.compareindia.com
• Philip Kotler Marketing Management
• Naresh Malhotra Marketing Research
• Tull & Hokins Marketing Research
THANKS YOU