Unlock Hidden

Potential
Search: Natural Therapist near me

Every single day, everyone touching the

website is doing SEO, whether they know it
or not. They are either making multi-million
dollar decisions that help SEO or hurt it.
Who is Botify?

Botify is the enterprise SEO platform Crawl

that unlocks revenue potential for your

website by serving as the interface that
automatically connects search engines
and websites. Convert UNIFIED
DATA
Render

AUTOMATED PRESCRIPTIVE
TASKS INSIGHTS

180 500+ $27M Rank Index

people in customers in in venture-backed
4 locations 30 countries funding

2
Companies already embracing our solutions

Retail Telecom Finance Marketplaces

3
The SEO Challenge
Today

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 SEO remains one of the best ways to reach an audience

80k 83% 35% 1

3
searches are done per of U.S. shoppers use search of online traffic comes from of direct and indirect
second, and 15% are brand before going into a store organic search conversions on a site come
new from organic search

Search is the DNA of the Web

https://www.highervisibility.com/blog/organic-vs-paid-search-statistics/
https://www.thinkwithgoogle.com/data/store-visit-after-online-research-data/
5
https://www.impactbnd.com/blog/seo-statistics
https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/
Darwin/Ysance Benchmark Retail #1 2019
However, the majority of websites are not reaching their full
potential:

23%
On average, 77 % of Active Pages

websites URLS are not

providing any traffic from Only 23% of site is geared
SEO. to drive conversions.

77%
Inactive Pages

*Based on Botify’s analysis of 6.2B Googlebot requests across 6

413M web pages June 2018 “How Does Google Crawl the Web?”
 Myth:

All my pages will show up on

Google when I publish my site

Site is live Google starts

crawling the pages

ABCD Pte. Ltd. has a site

made of 100 pages 7
 Search Engines in 2020

The web is HUGE!

Crawl Index Rank

130 Trillion
Discover new content.
Keep the index Fresh.
Stay Polite.
(Kolobov et al. 2019)

30 Trillion

26 Million 1 Billion 1 Trillion

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1998 2000 2008 2013 2016 2020
 In reality,

Google and Search Engines would

crawl on average 50% of a site.

All the signals that the site is

giving the crawlers will impact
that crawl ratio.

50 pages are not even on Google’s radar

ABCD Pte. Ltd. has a site
made of 100 pages 9
*on average. Based on Botify market study (2018) across 500 million pages
 After crawling, the Search
Engines would index the pages,

Will never show up

in Search Results
And site structure, speed, html
codes etc...impacts that
indexation.

Only 25 pages are showing up on Google’s

results page, out of a site of 100 pages
ABCD Pte. Ltd. has a site
made of 100 pages 10
Imagine looking at a full shelf but only seeing
25% of the products...

● Customers do not see all available products

● Sellers lose potential sales, as well as design cost

and server investment
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How does Botify fixes
this?

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We act & optimise each step of the search funnel

Activate all
critical pages
Full Suite of SEO SaaS
Platform
Conversions

Full Service
Offering

Reporting and
Feedback

Step 1
Crawl 13
We act & optimise each step of the search funnel

Activate all
critical pages
Full Suite of SEO SaaS
Platform
Conversions

Full Service
Offering

Reporting and
Feedback

Step 2:
Step 1
Render
Crawl 14
We act & optimise each step of the search funnel

Activate all
critical pages
Full Suite of SEO SaaS
Platform
Conversions

Full Service
Offering

Reporting and
Feedback

Step 3:
Index
Step 2:
Step 1
Render
Crawl 15
We act & optimise each step of the search funnel

Activate all
critical pages
Full Suite of SEO SaaS
Platform
Conversions

Full Service
Offering
Step 5 Reporting and
Convert Feedback
Step 4:
Step 3:
Rank
Index
Step 2:
Step 1
Render
Crawl 16
Simplify Organic Search & Unlock Growth

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 Analytics:
Take inventory of your
URLs at scale

Log Analyzer:
See how Google is
navigating your store

Intelligence:
Identify roadblocks in
Google's path Path traffic
to a site

Real Keywords:
Understand users'
behavior

Activation:
Improve Google’s
experience
Demonstrating Impact:
Forrester Total Economic Impact study

● Increase organic traffic by double digits ● Results outpaced investment in less than 3 months
● Retain 99% of current traffic during migrations and updates ● Intangible benefit of training and education about
● Saving resources (internal/external) on pulling analysis and SEO
insights. ● Improves significantly the user experience on the
● Consolidation of all analytical tools, savings cost on third website
parties

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Thank you!

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How we integrate into a large ecosystem
Data ISV Solutions/Services

Ingest data from each stage to power the full funnel Speed time to value through integrations - drive usage &
Facilitate the implementation of SEO optimizations
methodology for greatest impact cross-team collaboration through joint use cases

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 Botify Certification Programme
The following certification courses are Why get certified?
available today:
● Complementary Courses
Course 1: Botify Basics ● Completed via eLearning
Course 2: Botify Methodology ● Technical SEO Focus
Course 3: Botify Analytics: SiteCrawler ● Marketable Certification
Course 4: Segmentation ● Professional Development
Course 5: Filtering & Column Selectors ● Master Botify & Unlock Hidden Potential
Course 6: HTML Extracts and Reporting
Contact your Botify Account Manager to register!

Proposed Schedule:
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

COURSE 1 COURSE 2 COURSE 3 COURSE 4 COURSE 5 COURSE 6

Botify Basics Botify Methodology Botify Analytics: Segmentation Filtering & Column HTML Extracts
30 Mins 30 Mins SiteCrawler 20 Mins Selectors & Reporting
30 Mins 20 Mins 20 Mins

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