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MCM-517 - Assignment No. 1

The document discusses pop-up advertisements on websites of five famous Pakistani brands: Brighto Paints, Transworld, Zong, Stylo, and Amir Adnan. It provides examples of the pop-ups on each brand's website, which include offers to join mailing lists, refer customer programs, promote mobile apps and services, and advertise new products. In conclusion, while pop-ups attract attention and increase brand exposure, some users find them annoying and use pop-up blockers to avoid them. Overall, they can be an effective way for brands to increase awareness and sales.

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Tauseef Hassan
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543 views5 pages

MCM-517 - Assignment No. 1

The document discusses pop-up advertisements on websites of five famous Pakistani brands: Brighto Paints, Transworld, Zong, Stylo, and Amir Adnan. It provides examples of the pop-ups on each brand's website, which include offers to join mailing lists, refer customer programs, promote mobile apps and services, and advertise new products. In conclusion, while pop-ups attract attention and increase brand exposure, some users find them annoying and use pop-up blockers to avoid them. Overall, they can be an effective way for brands to increase awareness and sales.

Uploaded by

Tauseef Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Umer Shahid

MC190400697

Online Journalism – MCM517 (Department of Mass


Communication Virtual University of Pakistan)
Assignment No. 2
Task - Pop Up - A type of advertisement that is automatically displayed in a second smaller
browser window upon loading or unloading a normal web page. Pop ups advertisements tend to
cost advertisers more since their visibility is higher but are often considered annoying by web
site visitors since they are considered obtrusive.
Q. Find any five famous Pakistani brands that are using Pop Up ads on their websites and

Solution
1- Brighto Paints

Webpage Link
https://brightopaints.com/home-owners/
The pop-up on this webpage asks the user/visitor to join Brighto’s mailing list for latest updates
and news w.r.t. their products and offerings. They are asking the visitors to enter their Name and
email address for joining the list. This is simple way of getting the potential customer’s
information use it for email marketing.
Umer Shahid
MC190400697

2- Transworld

Webpage Link
https://transworld-home.com/#tru-tripleplay
The pop-up on this webpage is a simple advertisement of their (Transworld’s) customer referral
program. The key message here is to refer Transworld’s services to your friends and family and
get a discount of PKR.1,500/-. Those who have already subscribed to their services would be
tempted to use this opportunity.
Umer Shahid
MC190400697

3- ZONG

Webpage Link
https://www.zong.com.pk/
The pop-up ad is conveying ZONG’s various products/offerings to its visitors. This is a simple
way of advertising your popular products/offerings to both your customers and potential
customers. This particular pop up ad is about their Smartphone application named My ZONG
App available for both Android & IOS customers. The ad is also giving an overview of the basic
features offered to the customers/users.
Umer Shahid
MC190400697

4- Stylo

Webpage Link
https://stylo.pk/
The pop-up on this webpage asks the user/visitor to join Brighto’s mailing list for latest updates
and news w.r.t. their products and offerings. They are asking the visitors to enter their email
address for joining the list. This is simple way of getting the potential customer’s information use
it for email marketing.
Umer Shahid
MC190400697

5- Amir Adnan

Webpage Link
https://amiradnan.com/
The pop-up on this webpage is a promotion of their latest fragrance (Perfume) named Karachi.
The brand is offering an exclusive discount of 30% to its visitors/customers.

Q- Do you find this type of online advertisement useful or not? Discuss briefly from user’s
point of view.
Answer
It is true that pop-up advertisements attract the attention of the audience; advertisers may use
eye-catching images or visually appealing graphics and content to increase click through rates.
This kind of publicity has shown that the brand exposure is increased. A huge number of people
can see them. Advertiser can also reach or target the specific audience for whom the ad has been
positioned. They have proven to be more memorable and also have tracking capabilities.
But there are also drawbacks of this kind of online advertisement: as web surfers at times find
these pop up ads annoying and try to close it without even going through the content. Some users
even use pop up blockers to avoid seeing such ads. Having said so this kind of online
advertisements have proven to increase the brand awareness as well as sales revenues for the
brands.

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