Business Research: Assignment

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BUSINESS RESEARCH

ASSIGNMENT

Submitted By:

Pradyumna Pattanayak
MBA, Sec ‘A’
Roll No: 2061301013

INSTITUTE OF BUSINESS & COMPUTER STUDIES, SOA

(Deemed to be University)
Q) A researcher was interested in whether an individual's interest in politics was
influenced by their level of education and gender. They recruited a random sample of
participants to their study and asked them about their interest in politics, which they
scored from 0 to 100, with higher scores indicating a greater interest in politics. The
researcher then divided the participants by gender (Male/Female) and then again by
level of education (School/College/University).

GENDER EDUCATIONAL LEVEL POLITICAL INTEREST


MALE COLLEGE 25
MALE COLLEGE 65
MALE COLLEGE 98
FEMALE UNIVERSITY 73
FEMALE UNIVERSITY 42
FEMALE SCHOOL 66
MALE UNIVERSITY 52
FEMALE SCHOOL 10
FEMALE UNIVERSITY 76
MALE UNIVERSITY 49
FEMALE UNIVERSITY 37
FEAMLE COLLEGE 46
MALE COLLEGE 29
MALE COLLEGE 99
MALE COLLEGE 63
MALE SCHOOL 84
MALE UNIVERSITY 34
FEMALE SCHOOL 70
FEMALE SCHOOL 22
FEMALE UNIVERSITY 56
MALE SCHOOL 76
MALE SCHOOL 53
FEMALE UNIVERSITY 45
FEMALE COLLEGE 55
MALE COLLEGE 29
MALE COLLEGE 27
MALE COLLEGE 39
MALE COLLEGE 84
MALE UNIVERSITY 86
FEMALE SCHOOL 97
Above table consist the research data.

According to that table,

 H0 (NULL HYPOTHESIS) = There is no significant influenced by education &


gender on individual political interest.

 H1 (ALTERNATIVE HYPOTHESIS) = There is significant influenced by


education & gender on individual political interest.

Dependant variable = political interest of individual

Independent variables = gender & education level

If the significant value (p) > 0.05, then accept the null hypothesis

If the significant value (p) < 0.05, then accept the Alternative hypothesis.

NORMALITY TEST FOR EDUCATION LEVEL

Tests of Normality
Kolmogorov-Smirnova Shapiro-Wilk
EDUCATIONAL Statisti Statisti
LEVEL c df Sig. c df Sig.
POLITICAL COLLEGE .163 12 .200* .890 12 .118
INTEREST SCHOOL .207 8 .200* .925 8 .469
UNIVERSI .177 10 .200* .919 10 .348
*. This is a lower bound of the true significance.
a. Lilliefors Significance Correction

For education level school and college level data are normally distributed and
university level data are not normally distributed.
NORMALITY TEST FOR GENDER

Tests of Normalitya
Kolmogorov-Smirnovb Shapiro-Wilk
Statisti Statisti
GENDER c df Sig. c df Sig.
*
POLITICAL FEMALE .104 12 .200 .985 12 .996
*
INTEREST MALE .134 17 .200 .917 17 .130
*. This is a lower bound of the true significance.
a. POLITICAL INTEREST is constant when GENDER = FEAMLE. It has been omitted.
b. Lilliefors Significance Correction

For gender the data is normally distributed, because significant values are greater
than 0.05

TWO WAY ANOVA TEST


Between-Subjects Factors
N
GENDER FEAMLE 1
FEMALE 12
MALE 17
EDUCATIONAL LEVEL COLLEGE 12
SCHOOL 8
UNIVERSITY 10
Tests of Between-Subjects Effects
Dependent Variable: POLITICAL INTEREST
Type III Sum Mean
Source of Squares df Square F Sig.
Corrected Model 830.183a 6 138.364 .192 .976
Intercept 36981.381 1 36981.381 51.229 .000
GENDER 337.810 2 168.905 .234 .793
EDUCATIONALLEVEL 225.623 2 112.812 .156 .856
GENDER * 365.710 2 182.855 .253 .778
EDUCATIONALLEVEL
Error 16603.183 23 721.878
Total 112299.000 30
Corrected Total 17433.367 29
a. R Squared = .048 (Adjusted R Squared = -.201)

Above table shows that there is separate effect (individual effect of gender and
individual effect of education level) on individual interest in politics and
interaction effect (effect of gender and education level simultaneously) on
interest of individual in politics.

The interaction effect shows the significant value (p) is 0.778 which means P >
0.05, so that null hypothesis is accepted (there is no significant influenced by
education and gender).
POST HOC

Multiple Comparisons
Dependent Variable: POLITICAL INTEREST
Scheffe
95% Confidence
Mean Interval
(I) EDUCATIONAL (J) EDUCATIONAL Difference Std. Lower Upper
LEVEL LEVEL (I-J) Error Sig. Bound Bound
COLLEGE SCHOOL -4.83 12.263 .926 -36.92 27.25
UNIVERSITY -.08 11.504 1.000 -30.18 30.01
SCHOOL COLLEGE 4.83 12.263 .926 -27.25 36.92
UNIVERSITY 4.75 12.745 .933 -28.59 38.09
UNIVERSITY COLLEGE .08 11.504 1.000 -30.01 30.18
SCHOOL -4.75 12.745 .933 -38.09 28.59
Based on observed means.
The error term is Mean Square(Error) = 721.878.

Post hoc test shows that the influence between independent variables i.e.,
college, school and university.

The significant value (p) shows that there is no significant difference between
these independent variables, because all significant values were > 0.05

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