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Chapter 01

The document discusses the unique features of e-commerce, including ubiquity, global reach, universal standards, richness, interactivity, information density, social technology, personalization and customization. It also discusses the types of e-commerce such as business-to-business, business-to-consumer, and consumer-to-consumer.

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Mohammed Ajal
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28 views

Chapter 01

The document discusses the unique features of e-commerce, including ubiquity, global reach, universal standards, richness, interactivity, information density, social technology, personalization and customization. It also discusses the types of e-commerce such as business-to-business, business-to-consumer, and consumer-to-consumer.

Uploaded by

Mohammed Ajal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CHAPTER 1:

E-COMMERCE
What is • The act of buying and selling of products or services
via online platform
E-Commerce?
• It is believed that the first e-commerce activity
occurred in 1971 – 1972 when ARPANET is used to
arrange a cannabis sale between students of Stanford
University and Massachusetts Institute of Technology

2
Unique Features of
E-Commerce

3
Ubiquity

Unique Features of Available everywhere and


E-Commerce at all times

Expands the market from


being restricted to a
physical space

Reduces transaction costs


4
Global Reach

Unique Features of Transactions to cross-cultural


and national boundaries
E-Commerce become more convenient

Increases the potential market


size

"Reach" is the measurement of


numbers of user an e-
commerce can obtain
5
Universal Standards

Unique Features of
Reduces search costs
E-Commerce

Price discovery becomes


faster and accurate

Lowers market entry costs


6
Richness

Unique Features of “Richness” refers to the


E-Commerce complexity and content of a
message

Allows the use of text, audio,


and video simultaneously to
large numbers of user

7
Interactivity

Unique Features of Allows two-way


communication between
E-Commerce merchant and customer

Comment sections, direct


messages, groups, channels

Features such as Like and


Repost allow customers to
actively interact with other
8 users
Information Density
"Density" refers to the total
Unique Features of amount and quality of
E-Commerce information available to all
market participants

Information can be edited and


updated in real-time

Price becomes more


transparent where customers
can easily find out the variety
9 of prices in a market
Social Technology

Unique Features of Allows users to create and


share content with a
E-Commerce worldwide community

Enables mass distribution

Reduces marketing costs


10
Personalization and
Customization
Unique Features of
E-Commerce
Allows the merchants to target
the marketing to specific
individuals based on their search
histories and past purchases

Allows the modification of


product or service based on a
user’s preferences
11
• Business-to-Business (B2B) involves multiple
organizations; focuses on raw material
• Buy-Side: Buy goods from suppliers
• Sell-Side: Sell goods to clients
Types of
• Business-to-Consumer (B2C) involves organizations
E-Commerce and consumers; focuses on dealing directly with an
organization (i.e. disintermediation)

• Consumer-to-Consumer (C2C) involves consumers


and market makers; a buyer can be the seller and a
seller can be the buyer

• Mobile e-commerce (e.g. smartphone) and Social e-


commerce (e.g. social network)
12
THANK YOU

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