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    Marketing Plan Sample 2

    Uploaded by

    cristanob11
    The document provides a template for a general company description that would be included in a business plan. It includes sections for the company's mission statement, description of the business, industry, ownership structure, company history, strengths, challenges, plans for the future, and long term goals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Plan Sample 2

    Uploaded by

    cristanob11
    7 views1 page
    The document provides a template for a general company description that would be included in a business plan. It includes sections for the company's mission statement, description of the business, industry, ownership structure, company history, strengths, challenges, plans for the future, and long term goals.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document provides a template for a general company description that would be included in a business plan. It includes sections for the company's mission statement, description of the business, industry, ownership structure, company history, strengths, challenges, plans for the future, and long term goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views1 page

    Marketing Plan Sample 2

    Uploaded by

    cristanob11
    The document provides a template for a general company description that would be included in a business plan. It includes sections for the company's mission statement, description of the business, industry, ownership structure, company history, strengths, challenges, plans for the future, and long term goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    General Company Description

    Mission Statement: Many companies have a brief mission statement, usually in thirty
    words or less, explaining their reason for being and their guiding principles. If you have a
    mission statement, this is a good place to put it in the plan. Followed by: company goals
    and objectives, business philosophy.

    What business are you in? What do you do?

    To whom do you market your products? Target market? (Briefly here - you will do a
    more thorough explanation in the Marketing section).

    Describe your industry. Is it a growth industry? What changes do you foresee in your
    industry, and how is your company poised to take advantage of them?

    Now give a detailed description of the business:

    Form of ownership: Sole Proprietor, Partnership, Corporation, Limited Liability


    Corporation (LLC)?

    Company History
    Years in business, previous owners, successes, failures, lessons learned, reputation in
    community, sales and profit history, number of employees, and events which affected your
    company’s success. Discuss significant past problems and how you solved and survived
    them.

    Most important company strengths and core competencies:

    What factors will make the company succeed? What are your major competitive
    strengths?

    Significant challenges the company faces now and in the foreseeable future. If you are
    asking for funding, go on to explain how the new capital will help you successfully meet
    these challenges.

    What strengths do you personally bring to the business?

    What are your plans for the future of the business? Growth? If so, at what rate and how
    will you achieve it?

    Long term:

    Are you developing strategies for continued growth, increased production, diversifica-
    tion, or eventual sale of business? What are your time frames for this?

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