Table of Contents

1. Guide to Buyer Personas, Lifecycle Stages, & Using These Templates (PDF)

2. [Abridged] Buyer Persona Templates (3)

3. Content Mapping Templates for Each Persona (3)

 An Abridged Buyer Persona Template

Persona 1 Persona Name: [Insert your primary persona’s name here]

Background & [Insert information about a prototypical customer. What is your persona’s typical gender? Age? Where
Demographics do they live? What’s their income level? Which job titles do they commonly hold?]

Identifiers [What are your persona’s preferred forms of communication -- social media, email, blogs, apps? Where
are they spending their time?]

Goals [What’s your persona’s primary goal related to the industry you’re in?]

Challenges [What are the major roadblocks getting in the way of your persona reaching their goals?]

Common Objections [Why would someone choose not to buy your product/service?]
 An Abridged Buyer Persona Template

Persona 2 Persona Name: [Insert your primary persona’s name here]

Background & [Insert information about a prototypical customer. What is your persona’s typical gender? Age? Where
Demographics do they live? What’s their income level? Which job titles do they commonly hold?]

Identifiers [What are your persona’s preferred forms of communication -- social media, email, blogs, apps? Where
are they spending their time?]

Goals [What’s your persona’s primary goal related to the industry you’re in?]

Challenges [What are the major roadblocks getting in the way of your persona reaching their goals?]

Common Objections [Why would someone choose not to buy your product/service?]
 An Abridged Buyer Persona Template

Persona 3 Persona Name: [Insert your primary persona’s name here]

Background & [Insert information about a prototypical customer. What is your persona’s typical gender? Age? Where
Demographics do they live? What’s their income level? Which job titles do they commonly hold?]

Identifiers [What are your persona’s preferred forms of communication -- social media, email, blogs, apps? Where
are they spending their time?]

Goals [What’s your persona’s primary goal related to the industry you’re in?]

Challenges [What are the major roadblocks getting in the way of your persona reaching their goals?]

Common Objections [Why would someone choose not to buy your product/service?]
 Fill in Your Own: Content Mapping Templates for Every Persona

Persona 1 Lifecycle Stage

Awareness Consideration Decision
Persona #1 Name:
[Type your first persona’s name Have realized and expressed Have clearly defined and given a Have defined their solution
here] symptoms of a potential problem name to their problem or strategy, method, or approach
or opportunity opportunity

Problem/opportunity that the Content Ideas Content Ideas Content Ideas

above persona needs help with:
[Type your content ideas for this [Type your content ideas for this [Type your content ideas for this
[Type the core challenges, needs, persona in the awareness stage persona in the consideration persona in the decision stage
or goals of your first persona here] stage here] here]
here to keep it top of mind as you
generate content ideas.]

Persona 2 Lifecycle Stage

 Awareness Consideration Decision
Persona #2 Name:
[Type your second persona’s Have realized and expressed Have clearly defined and given a Have defined their solution
name here] symptoms of a potential problem name to their problem or strategy, method, or approach
or opportunity opportunity

Problem/opportunity that the Content Ideas Content Ideas Content Ideas

above persona needs help with:
[Type your content ideas for this [Type your content ideas for this [Type your content ideas for this
[Type the core challenges, needs, persona in the awareness stage persona in the consideration persona in the decision stage
or goals of your second persona here] stage here] here]
here to keep it top of mind as you
generate content ideas.]
 Persona 3 Lifecycle Stage
Awareness Consideration Decision
Persona #3 Name:
[Type your third persona’s name Have realized and expressed Have clearly defined and given a Have defined their solution
here] symptoms of a potential problem name to their problem or strategy, method, or approach
or opportunity opportunity

Problem/opportunity that the Content Ideas Content Ideas Content Ideas

above persona needs help with:
[Type your content ideas for this [Type your content ideas for this [Type your content ideas for this
[Type the core challenges, needs, persona in the awareness stage persona in the consideration persona in the decision stage
or goals of your third persona here] stage here] here]
here to keep it top of mind as you
generate content ideas.]