Decision Making Short Cases
Decision Making Short Cases
Wedding anniversary?
Julian Sizer is about to leave his office for home. He looks again at his desk calendar. It is March 15.
This, he begins to feel, is an important date for him. Is it his wedding anniversary? He better buy his
wife some flowers (cost $25). But what if it is not their anniversary and he arrives home with the
present? She will become suspicious. He would have to take her out to dinner to explain (cost $125).
Worse still if he does not bring anything home and it is their anniversary there will be trouble;
perhaps $500 would be needed to help patch things up.
Giving the matter some further thought Julian decides that it is in fact unlikely that March 15 is the
date of his anniversary. He estimates the chance that it is, at only 10%.
or
Note:
"The idea that choices among alternatives involving risk can be explained by the maximization of
expected utility is ancient..."(The utility analysis of choices involving risk, J. Political Economy 56
(1948), 279304, M.Friedman and L.J. Savage).
"...the value of an item must not be based on its price, but rather on the utility it yields. The price
of the item is dependent only on the thing itself... the utility, however, is dependent on the
particular circumstances of the person making the estimate" (Daniel Bernoulli, 1738).