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Mechanical Engg.

The document provides details of the syllabus for 7th and 8th semesters of B.Tech in Mechanical Engineering for the admission batch of 2017-18. The 7th semester covers subjects related to mechanical vibration, tribology, robotics, simulation and control, internet of things, intellectual property rights, entrepreneurship, and soft computing. It includes 15 credits of theory subjects and 8 credits of practicals like seminar, minor project, and comprehensive viva. The 8th semester focuses on a 10 credit internship/major project along with its evaluation. The total semester credits for 7th semester are 23 and for 8th semester are 10.

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rahul
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0% found this document useful (0 votes)
144 views18 pages

Mechanical Engg.

The document provides details of the syllabus for 7th and 8th semesters of B.Tech in Mechanical Engineering for the admission batch of 2017-18. The 7th semester covers subjects related to mechanical vibration, tribology, robotics, simulation and control, internet of things, intellectual property rights, entrepreneurship, and soft computing. It includes 15 credits of theory subjects and 8 credits of practicals like seminar, minor project, and comprehensive viva. The 8th semester focuses on a 10 credit internship/major project along with its evaluation. The total semester credits for 7th semester are 23 and for 8th semester are 10.

Uploaded by

rahul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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B.

Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

SEVENTH SEMESTER
Theory / Practical / Sessional
Subject Subject Name Hours/ Credit University Internal
Code Week Theory Marks Evaluation
L/T
PME7J001/ Mechanical Vibration/ 3-0-0 3 100 50

PME7J002 Tribology
PME7J003/ Robotics/Simulation, Modeling & 3-0-0 3 100 50
PME7J004
Control
PCP7H007 Internet of Things (IOT)/ 3-0-0 3 100 50
/ NanoScience&BioTechnol
PCP7H008/ ogy/
PCP7H009 IntellectualPropertyRights(
IPR)
PCP7H010 Soft Computing/ 3-0-0 3 100 50
/ IntroductiontoManagement&Fun
PCP7H011/ ction/ MarketingManagement
PCP7H012

PCP7H013 Entrepreneurship Development/ 3-0-0 3 100 50


/ E-Commerce & ERP / Business
PCP7H014 Regulatory Framework
/
PCP7H015
15 750
Total Credit/Marks (Theory)

Practical
PME7N201 Seminar 0-0-2 2 - 100
PME7N202 Minor Project 0-0-2 4 - 200
PME7N203 Comprehensive Viva 0-0-1 2 - 100
Total Credit/Marks 08 400
(Practical)
Total Semester Credit/ 23 1150
Marks

*Those who taken the subject Marketing Management in 5th semester are not allowed to
avail in 7thSemeste
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

Eighth Semester

Sl. University Internal


Subject Category Subject Name Credit Marks Marks
No.

Practical

500

1 PME8N201 Internship/ Major Project 10

500
Total Credit/Marks (Practical) 10

500
Total Semester Credit/ Marks 10
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PME7J001 MECHANICAL VIBRATION 3-0-0


MODULE – I [12]
1. INTRODUCTION & IMPORTANCE OF MECHANICAL VIBRATION:
Brief history of Mechanical Vibration, Types of Vibration, Simple Harmonic Motion
(S.H.M.), Principle of superposition applied to S.H.M., Beats, Fourier Analysis, Concept
of degree of freedom for different vibrating systems.
2. UNDAMPED FREE VIBRATION OF SINGLE DEGREE FREEDOM SYSTEMS:
Modeling of Vibrating Systems, Evaluation of natural frequency – differential equation,
Energy & Rayleigh’s methods, Equivalent systems.
3. DAMPED FREE VIBRATION OF SINGLE DEGREE FREEDOM SYSTEMS: Different
types of damping, Equivalent viscous damping, structural damping, Evaluation of
damping using free and forced Vibration technique, Concept of critical damping and its
importance, study of vibration response of viscous damped systems for cases of under
damping, critical damping and over damping, Logarithmic decrement.

MODULE – II [15]
4. FORCED VIBRATION OF SINGLE DEGREE FREEDOM SYSTEMS: Steady state
solution with viscous damping due to harmonic force, reciprocating and rotating
unbalance mass, vibration isolation and transmissibility due to harmonic force excitation
and support motion. Vibration measuring instruments – vibrometer and accelerometer.
Whirling of shaft with single disc and withour damping, Concept of critical speed and its
effect on the rotating shaft.
5. UNDAMPED VIBRATION OF TWO DEGREE FREEDOM SYSTEMS: Free vibration
of spring coupled and mass coupled systems, Longitudial, Torsional and transverse
vibration of two degree freedom systems, influence coefficient technique, Un-damped
vibration Absorber.

MODULE – III [13]


6. INTRODUCTION TO MULTI-DEGREE FREEDOM SYSTEMS: Normal mode
vibration, Co-ordinate coupling-close coupled and far coupled systems, Orthogonality of
mode shapes, Methods of matrix iteration, Holzer’s method and Stodola method.
Torsinal vibration of two, three and multi-rotor systems. Dunkerley’s lower bound
approximate method.
7. CONTINOUS SYSTEMS: Vibration of strings, longitudinal vibration of rods, torsional
vibration of rods, transverse vibration of Euler-beams.

TEXT BOOKS:
1. Theory of vibration with Applications: W.T. Thomson and Marie Dillon Dahleh,
Pearson Education 5th ed. 2007.

2. Introductory Course on theory and Practice of Mechanical Vibrations. J.S. Rao &
7

K. Gupta, New Age International Publication, New Delhi, 2007.


Page

REFERENCE BOOKS:
1. Mechanical Vibrations: S.S. Rao, Prarson Education Inc, 4th ed. 2003
2. Mechanical Vibrations: S. Graham Kelly, Schaum’s outline series, Tata McGraw
Hill, Special Indian ed., 2007
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

3. Mechanical Vibrations: V.P. Singh, Dhanpat Rai & company Pvt. Ltd. 3rd ed.,
2006
4. Elements of vibration Analysis: Leonard Meirovitch, Tata McGraw Hill, Special
Indian ed., 2007
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PME7J002 TRIBOLOGY 3-0-0


(PROFESSIONAL
ELECTIVE)
MODULE - I (12 HOURS)
Introduction : Lubricant and lubrication, Types of bearings, properties and testing of
lubricants, Basic equations: Generalized Reynolds equation, Flow and Shear Stress,
Energy equation, Equation of state
Hydro dynamic lubrication :
Mechanism of pressure development and load carrying capacity, Plane-slider bearing,
Idealized slider bearing with a pivoted shoe, Step bearing, Idealized journal bearing. –
infinitely long journal bearing, Petroffs equation for a lightly loaded bearing, narrow
bearing,

MODULE - II (11 HOURS)

Oil flow and thermal equilibrium - Heat balance of


lubricants Hydrostatic Bearing :
Principles, Component of hydrostatic lubrication , Hydrostatic circular thrust bearing ,
calculation of pressure, load carrying capacity, flow rate , power loss in bearing due to
friction.

MODULE - III (12 HOURS)


Concept of gas lubricated bearing
Concept of Elastohydrodynamic lubrication, Design and selection of antifiction
bearing Friction and wear of metals :
Theories of friction, surface contaminants, Effect of sliding speed on friction, classification
and mechanism of wear, Wear resistant materials.

TEXT BOOKS
1. Introduction to Tribology of Bearing , B.C .Majumdar , S. Chand & Co

REFERENCE BOOKS
1. Fundamentals of Tribiology , Basu S K., Sengupta A N., Ahuja B. B., , PHI 2006
2. Basic Lubrication theory, A. Cameron, John Wiley & sons
3. Lubrication Fundamentals, D.M.Pirro and A.A.Wessol, CRC Press
4. Theory and Practice of Lubrication for Engineers, Fuller, D., New York company
1998
5. Principles and Applications of Tribiology, Moore, Pergamaon press 1998
6. Tribiology in Industries, Srivastava S., S Chand and Company limited, Delhi 2002
7. Lubrication of bearings – Theoretical Principles and Design, Redzimovskay
E I., Oxford press company 2000
7
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PME7J003 ROBOTICS 3-0-0


MODULE – I
1. Fundamentals of Robotics: Evolution of robots and robotics, Definition of industrial
robot, Laws of Robotics, Classification, Robot Anatomy, Work volume and work
envelope, Human arm characteristics, Design and control issues, Manipulation and
control, Resolution; accuracy and repeatability, Robot configuration, Economic and
social issues, Present and future application.
2. Mathematical modeling of a robot: Mapping between frames, Description of objects in
space, Transformation of vectors.
Direct Kinematic model: Mechanical Structure and notations, Description of links and
joints, Kinematic modeling of the manipulator, Denavit-Hartenberg Notation, Kinematic
relationship between adjacent links, Manipulator Transformation matrix.

MODULE – II
3. Inverse Kinematics: Manipulator workspace, Solvable of inverse kinematic model,
Manipulator Jacobian, Jacobian inverse, Jacobian singularity, Static analysis.
4. Dynamic modeling: Lagrangian mechanics, 2D- Dynamic model, Lagrange-Euler
formulation, Newton-Euler formulation.
5. Robot Sensors: Internal and external sensors, force sensors, Thermocouples,
Performance characteristic of a robot.

MODULE – III
6. Robot Actuators: Hydraulic and pneumatic actuators, Electrical actuators, Brushless
permanent magnet DC motor, Servomotor, Stepper motor, Micro actuator, Micro
gripper, Micro motor, Drive selection.
7. Trajectory Planning: Definition and planning tasks, Joint space planning, Cartesian
space planning.
8. Applications of Robotics: Capabilities of robots, Material handling, Machine loading
and unloading, Robot assembly, Inspection, Welding, Obstacle avoidance.

TEXT BOOKS:
1. Robotics and Control, R.K. Mittal and I.J. Nagrath, Tata McGraw Hill
2. Introduction to Robotics: Mechanics and control, John J Craig, PHI
3. Robotics Technology and Flexible Automation, S.R.Deb and S. Deb, TMH
REFERENCE BOOKS:
1. Introduction to Robotics, S. K. Saha, Tata McGraw Hill
2. Robotics: Control, Sensing, Vision and Intelligence, K.S.Fu, R.C.Gonzalez and
C.S.G.Lee, McGraw Hill
3. Robotics, AppuuKuttan K.K., I.K. international
4. Robot Dynamics and Control, M.W.Spong and M. Vidyasagar , Wiley India.
7

5. Industrial Robotics Technology, programming and application, M.P.Groover, TMH.


Page

6. Introduction to Robotics: Analysis, Systems, Applications, S.B.Niku, PHI


7. Robotics: Fundamental Concepts and Analysis, A. Ghosal, Oxford University
Press
8. Fundamentals of Robotics: Analysis and Control, R. J. Schilling, PHI
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

9. Robotic Engineering: An Integrated Approach, R.D. KLAFTER, T. A.


Chmielewski, and M. Negin, PHI
10. Robot Technology: Fundamentals: J. G. Keramas, Cengage Learning
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PME7J004 SIMULATION, MODELING AND CONTROL 3-0-0

MODULE I 14 HOURS
Basic simulation modeling, Discrete event simulation, Simulation of queuing and Monte
Carlo simulations.
inventory systems, Continuous, Discrete-continuous and Mon
Statistical models in simulation, Discrete and continuous distributions, Poisson process,
Empirical distribution, Generation of pseudo random numbers, Analysis of simulation
data,
Parameter estimation, Goodness-of-fit tests, Multivariable time
series models.

MODULE II 12 HOURS
Overview of feedback control systems, Dynamics of mechanical systems, Differential
equations and state variable form, Models of electromechanical, Heat-and fluid flow
models, Linearization and scaling, Models from experimental data, Dynamic response
using pole-zero locations, Time domain specifications, Classical 3-term controllers and
its digital implementation, Stability analysis by Routh Criterion.

MODULES III 10 HOURS


Simulation of manufacturing and material handling systems, Goals and performance
measures, Modeling downtime and failures, Trace driven models, Case studies.

TEXT BOOKS :
1. Discrete-Event system simulation by Jerry Banks, J.S. Carson, B.L. Nelson and
D.M. Nicol (Pearson Publications).
2. Feedback control of dynamic systems by G.F. Franklin, J.D. Powell, A-
Naeini, Pearson Publications.
3. Simulation modeling and analysis by A.M. Law, W.D. Kelton, Tata McGrawHill
Publications.

7
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H007 IOT 3-0-0


Course description and objectives:
Students will be explored to the interconnection and integration of the physical world and
the cyber space. They are also able to design &develop IOT Devices.

Course Outcomes:
· Able to understand the application areas of IOT
· Able to realize the revolution of Internet in Mobile Devices, Cloud &Sensor Networks
· Able to understand building blocks of Internet of Things and characteristics.

Module I
Introduction & Concepts: Introduction to Internet of Things, Physical Design of IOT,
Logical Design of IOT, IOT Enabling Technologies, IOT Levels.
Domain Specific IOTs: Home Automation, Cities, Environment, Energy, Retail,
Logistics, Agriculture, Industry, Health & Life Style.

Module II
M2M & System Management with NETCONF-YANG: M2M, Difference between IOT
and M2M, SDN and NFV for IOT, Software defined Networking, Network Function
Virtualization, Need for IOT Systems Management, Simple Network Management
Protocol, Limitations of SNMP, Network Operator Requirements, NETCONF, YANG,
IOT Systems management with NETCONF-YANG.

Module III
Developing Internet of Things & Logical Design using Python: Introduction, IOT Design
Methodology, Installing Python, Python Data Types & Data Structures, Control Flow,
Functions, Modules, Packages, File Handling, Date/ Time Operations, Classes, Python
Packages

Module IV
IOT Physical Devices & Endpoints: What is an IOT Device, Exemplary Device, Board,
Linux on Raspberry Pi, Interfaces, and Programming& IOT Devices.

TEXT BOOKS:
1. VijayMadisetti, ArshdeepBahga,” Internet of ThingsA Hands-On- Approach”,2014,
ISBN:978 0996025515

REFERENCE BOOKS:
1. AdrianMcEwen, “Designing the Internet of Things”, Wiley Publishers, 2013,
ISBN:978-1-118-43062-0
2. Daniel Kellmereit, “The Silent Intelligence: The Internet of Things”. 2013,
7

ISBN:0989973700
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H008 Nano Science & Biotechnology 3-0-0

Module -1(6 Hours)


Fundamental and process of fabrication
The world of small dimensions, Nanoscale Properties (Electrical, Optical, Chemical,
Mechanical), Nanoscale visualization techniques , Electron microscopy (TEM, SEM,
Cryo-SEM), Scanning probe microscopy (AFM, STM), Diffraction techniques
(XRD,synchrotron),Top-down and Bottom-Up approach , nanoparticles
(synthesis,properties and applications).

Module-2 (12 Hours)


Nano-Device and Components:
Structure of carbon nanotube, Classification and physical properties of CNT, Graphene:
structure, synthesis and properties, Nanophotonis (Photonic crystal in one, two and
three dimensions), Quantum dot, quantum wire, Nanofluidics: nanopores and Nano
capillaries, Debye length, Nanomechanics (elastic, thermal and kinetic material
properties).

Module-3 (10 Hours)


Quantum Electronics:
Coulomb blockade in nano capacitors and quantum dot circuits. Single Electron
Transistor (SET), Quantum information and computing, Sprintonics devices and its
classifications, Structural and optical properties of nanomaterials, Molecular Electronics,
NEMS, Optical and Magnetic computer.

Module -4 (10 Hours)


Bio-Device and application
Bio-nanostructures (nanofibers, nanotubes, nanocellulose), Biological nanomachines
Ribosomes, Photosynthesis systems,Near-field Bioimaging, Nanoparticles for optical
diagnosticsand Targeted Therapy,Protein nanotechnology, DNA nanotechnology, Nano
robot and its application, Nanocapsule, Nanosomes, Medibots, Artifiial pancreas,
Artificial Muscle,Nanoclinic for Gene delivery and photodynamic therapy Nanoparticle in
cancer, Bionanomotors.

ADDITIONAL MODULE (Terminal Examination-Internal) (05 hr)


Nanotechnology safety and the environment,Impact of nanotechnology on society and
industry, Biosensors (fabrication, functionalization, applications), Current research on
nanotechnology.

Books:

1. Rishal Singh, S.M. Gupta,Introduction to nanotechnologyOxford university


press,(2016).
7

2. Paras N. Prasad, Nanophotonics, John Wiley & Sons, (2016).


Page

3. C. M. Niemeyer, C. A. Mirkin, ―Nanobiotechnology: Concepts, Applications and


Perspectives, Wiley – VCH, (2004).
2. 4 T. Pradeep, ―Nano: The Essentials, McGraw – Hill education, (2007).
4. Challa, S.S.R. Kumar, Josef Hormes, CarolaLeuschaer, Nanofabrication
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

Towards Biomedical Applications, Techniques, Tools, Applications and Impact,


Wiley – VCH, (2005).
5. Nicholas A. Kotov, ―Nanoparticle Assemblies and Superstructures, CRC, (2006).
6. David S Goodsell, “Bionanotechnology, John Wiley & Sons, (2004).
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H009 IPR 3-0-0


Module I:

Introduction to Intellectual property: Introduction, types of intellectual property,


international organizations, agencies and treaties, importance of intellectual property
rights.
Trade Marks: Purpose and function of trade marks, acquisition of trade mark rights,
protectable matter, selecting and evaluating trade mark, trade mark registration
processes.

Module II:
Law of copy rights: Fundamental of copy right law, originality of material, rights of
reproduction, rights to perform the work publicly, copy right ownership issues, copy right
registration, notice of copy right, international copy right law.
Law of patents: Foundation of patent law, patent searching process, ownership rights
and transfer

Module III:
Trade Secrets: Trade secrete law, determination of trade secrete status, liability for
misappropriations of trade secrets, protection for submission, trade screte litigation.
Unfair competitiion: Misappropriation right of publicity, False advertising.

Module IV:
New development of intellectual property: new developments in trade mark law; copy
right law, patent law, intellectual property audits.
International overview on intellectual property, international - trade mark law, copy right
law, international patent law, international development in trade secrets law.

TEXT BOOKS & REFERENCES:

1. Intellectual property right, Deborah, E. Bouchoux, cengage learning.


2. Intellectual property right - Unleashing the knowledge economy,
prabuddhaganguli, Tata Mc Graw Hill Publishing Company Ltd. 7
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H010 SOFT COMPUTING 3-0-0

MODULE – I (8 hours)
Basic tools of soft Computing: Fuzzy logic, Neural Networks and Evolutionary
Computing, Approximations of Multivariate functions, Non – linear Error surface and
optimization.

MODULE – II (8 hours)
Fuzzy Logic Systems: Basics of fuzzy logic theory, Crisp and fuzzy sets; Basic set
operations; Fuzzy relations, Composition of Fuzzy relations, Fuzzy inference, Zadeh’s
compositional rule of inference; Defuzzificaiton ; Fuzzy logic control; Mamdani and
Takagi and Sugeno architectures. Applications to pattern recognition.

MODULE—III (16 hrs)


Neural networks: Single layer networks, Perceptron; Activation functions; Adalinc- its
training and capabilities, weights learning, Multilayer perceptrons; error back
propagation, generalized delta rule; Radial basis function networks and least square
training algorithm, Kohenen self – organizing map and learning vector quantization
networks; Recurrent neural networks, Simulated annealing neural networks; Adaptive
neuro-fuzzy information; systems (ANFIS),

MODULE—IV (08 hrs)


Evolutionary Computing: Genetic algorithms: Basic concepts, encoding, fitness function,
reproduction. Differences of GA and traditional optimization methods. Basic genetic,
basic evolutionary programming concepts Applications, hybrid evolutionary algorithms.

Text Books
1) F. O. Karry and C. de Silva, “Soft Computing and Intelligent Systems Design –
Theory, Tools and Applications”. Pearson Education. (Printed in India).

Reference Books
1) J. S. R. Jang. C. T. SUN and E. Mizutani, “Neuro-fuzzy and soft-computing”. PHI
Pvt. Ltd., New Delhi.
2) Fredric M. Ham and Ivica Kostanic, “Principle of Neuro Computing for Science
and Engineering”, Tata McGraw Hill.
3) S. Haykins, “Neural networks: a comprehensive foundation”. Pearson Education,
India.
4) V. Keeman, “Learning and Soft computing”, Pearson Education, India.
5) R. C. Eberhart and Y. Shi, “Computational Intelligence Concepts to
Implementation”. Morgan Kaufmann Publishers (Indian Reprint).
7
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H011 INTRODUCTION TO MANAGEMENT AND FUNCTION 3-0-0

Module – I:Introduction
Introduction to Management: Concept, Definition, Functions; Levels of Management,
Skills and Roles of a Manager; Management Process, School of Management
thoughts: Pre-Scientific, Classical, Behavioral and Modern; Types of business
organizations, merits and demerits, Public Organizations.
Module – II:Planning

Nature & Elements of Planning, Planning Types, Steps, MBO, MBE, Planning
Premises.Decision making process,DecisionMakingunder Risk and Uncertainty,
Participation in Decision making, Creativity in decision making
Module – III:Organizing and Staffing

Formal and Informal, Line and Staff Relationship, Centralization Vs. Decentralization,
Basic issues in Organizing, Work Specialization, Chain of Command, Delegation, Span
of Management, Principles of organizing; Organization Structure for
Departmentalization.

Module – IV: Directing and Controlling: Process, Standards and Bench Marking; Control
techniques, Factors influencing control effectiveness, Co-ordination-Principles of Co-
ordination; Inter- Dependence.
Reference Books
1. Management Theory & Practice; SubbaRao P &HimaBindu, HPH
2. Principles and Practices of Management – Kaul, Vikas
3. Management, Robbins, Coulter &Vohra, Pearson.
4. Management: Text and Cases-VSP Rao, Excel Books

7
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H012 MARKETING MANAGEMENT 3-0-0

Objective of the Course: The course aims at introducing the basic concepts of marketing
to the undergraduate students in engineering. The learning shall help the students in
better designing, manufacturing and selling product/ service packages keeping
competitive market, customers and cost in view.

Module – I (10 hours)


Marketing Management: Concept, Process, Functions and relevance in the current
context. Marketing Environment: Elements of micro and macro environment Competition
Analysis: Factors contributing to competition, porter’s five forces model, Identifying and
analyzing competitors. Marketing Planning : Exploring Opportunity, Product –market
selection, Marketing Planning Process. Market Research and Information Systems:
Research Process, The Internet and World Wide Web based Information collection and
processing, Database, Data Warehouses and Data Mining, Global Market Research.
Consumer Behavior: Factors influencing consumer behavior, consumer decision
process. Organizational buying behavior.

Module II (10 hours)


Market Segmentation, Targeting and Positioning: Definition, Bases of segmenting
consumer and Industrial markets. Target Market strategies: Market Positioning. Market
Demand Forecasting: Key Terms, Forecasting Tools: Short term tools: Moving average
and Exponential smoothing methods, Long-term forecasting Tools: Time series
analysis, Econometrics methods, Qualitative tools : Buying Intention Survey, Sales
Force Opinion and Delphi Techniques. Product Planning : Product Life Cycle, New
Product Development Process, Branding Strategy, Positioning a Brand, Brand Equity,
Packaging and Labeling, Product-mix and Product Line, Planned Obsolescence.

Module – III (10 hours)


Pricing Decision: Objectives and Factors influencing pricing, Pricing method and
strategies. Integrated Marketing Communication(IMC)- Concept of IMC, the marketing
communication process, Promotion Mix, elements of promotion mix, Direct marketing.
Channels of Distributions: Types of intermediaries, functions of distribution channels,
channel levels, Designing Distribution Channels, Physical Distribution, Supply Chain
Management (Basic only). Trends in Marketing: Green Marketing, Customer
Relationship Management, Emarketing, Rural Marketing and Service Marketing
(concepts only)

Text Book:
1. Etzel , Walker ,Stanton and Pandit, Marketing, 14/e, Tata McGraw Hill.
2. Saxena, “Marketing Management” Tata McGraw Hill, 4/e.

Reference
7

1. Grewal, Levy, ‘Marketing’ Tata McGraw Hill, special Indian edition.


Page

2. Karunakaran “Marketing Management”, Himalaya Publishing House, 2010/e.


3. Kotler, Keller,Koshy and Jha, “Marketing Management”, 13/e, Pearson
Education.
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H013 ENTREPRENEURESHIP DEVELOPMENT

Module-I
Entrepreneurship: Concept of entrepreneurship and intrapreneurship,
Types of Entrepreneur, Nature and Importance, Entrepreneurial Traits and
Skills, Entrepreneurial Motivation and Achievement, Entrepreneurial
Personality
Module II
Entrepreneurial Environment, Identification of Opportunities, Converting
Business Opportunities into reality. Start-ups and business incubation,
Setting up a Small Enterprise. Issues relating to location, Environmental
Problems and Environmental pollution Act, Industrial Policies and
Regulations,

Module III
Need to know about Accounting, Working capital Management, Marketing
Management, Human Resources Management, and Labour Laws.
Organizational support services - Central and State Government,
Incentives and Subsidies.
Module IV
Sickness of Small-Scale Industries, Causes and symptoms of sickness,
cures of sickness, Role of Banks and Governments in reviving industries.

Reference Book:
1. Entrepreneurship Development and Management, Vasant Desai, HPH
2.Entrepreneurship Management, Bholanath Dutta, Excel Books
3 Entrepreneurial Development, Sangeeta Sharma, PHI
4.Entrepreneurship, Rajeev Roy, Oxford University Press

7
Page
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H014 E-Commerce & ERP

Module I
Overview of Electronic Commerce, Driving the Electronic Commerce
Revolution, The Internet, Portals. Open Systems Inter Connection (OSI)
Model, XML, Data Warehousing, Building own Website,InternetSecurity

Module II
E-Commerce and Internet, Electronic Market, Business to Business E-
Commerce, Four C`s (Convergence, Collaborative Computing, Content
Management and Call Center) , Wireless Application Protocol (WAP),
Intranet and Extranets. Data Interchange (EDI), Electronic
PaymentSystems,E-Security

Module-III
Overview of enterprise systems – Evolution - Risks and benefits -
Fundamental technology - Issues to consider in planning designing and
implementation of cross functional integrated ERP systems. Small,
medium and large enterprise vendor solutions, BPR, and best business
practices
- Business process Management, Functional modules.

Module IV
ERP IMPLEMENTATION: Planning Evaluation and selection of ERP
systems, Implementation life cycle - ERP implementation, Methodology,
Data Migration, Success and Failure factors of ERP Implementation.
Extended ERP systems and ERP add-ons -CRM, SCM, Manufacturing
prospective, Business analytics .

Reference Book:
1. E- Commerce and Enterprise Resource Planning ; CSV Murthy, HPH
2. Enterprise Resource Planning- Concepts and Practices ; V K Garg and N K
Venkatkrishna, PHI
3. Enterprise Resource Planning; Alexix Leon ; TMH
B.Tech(MechanicalEngineering)detailSyllabusforAdmissionBatch2017-187th /8th semester

PCP7H015 Business Regulatory Framework

Module – I
Overview of legal world, Law of Contract : Contract Act: Indian Contract
Act, 1872, Agreement, Contract, Essentials of Contract (Offer &
Acceptance, Consideration, Capacity of Parties, Free Consent, and
Legality of Object), Performance and Discharge of Contract, Remedies for
breach of contract, Quasi-Contract and Contingent Contract.

Module – II
Special Contracts: Contract of Agency: Mode of creating & revocation of
Agency, Rights and Duties of Agents and Principals. Contract of Bailment
(Rights and duties of Bailer and Bailee). Sales of Goods Act: Sale and
agreement to sell, Condition and Warranty, Transfer of properties, Finder
of Goods, Performance of Contract of sale, Unpaid seller and his rights.

Module- III
Consumer Protection Law: Consumers, Rights of Consumers, Redressal
Machinery under the Act, Procedure of Complaint, Relief available to the
consumers, Procedure of filing appeal, Powers of Redressal agencies,
Unfair Trade Practices. Overview of Competition Act,

Module – IV
Company Law:Indian Companies Act 2013, Salient features and Classes
of Company. Lifting of corporate veil, Procedure of Incorporation and
Certificate of commencement of business, Memorandum and Articles of
Association, Doctrine of ultra vires and Indoor Management, Management
of Company: Qualification, Appointment of Directors, Company Meetings,
Resolutions, Winding-up of Companies and their modes.

Reference:
1. Business Regulatory Framework–Mohapatra and Patra,HPH
2. Business Law – N D Kapoor, SChand
3. Business Law – Pathak, Tata Mc Graw
4. Legal frame work,Oxford.

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