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    Designed Environment in Malls and The SH

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    Mekaela Diata

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    © All Rights Reserved
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    Designed Environment in Malls and The SH

    Uploaded by

    Mekaela Diata
    11 views1 page

    Original Title

    Designed_Environment_in_Malls_and_the_Sh

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    Copyright:

    © All Rights Reserved
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    11 views1 page

    Designed Environment in Malls and The SH

    Uploaded by

    Mekaela Diata

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Designed Environment in Malls and the

    Shopping Behavior of Young Metro Professionals

    Problem Statement:

    Nowadays, shopping malls are multiplying rapidly in the Philippines, a phenomenon


    particularly observed in most urbanized centers of the country. More than simply a place to
    purchase goods, these facilities, now referred to as "temples of consumerism" (and associated
    with the emergence of "mall culture"), have become a primary place for community and
    social interaction and an essential element in the daily lives of many people.
    The impact of this phenomenon in the lives of urban residents cannot be over
    emphasized. Observably, young and old people alike are somewhat hooked in frequenting
    mall centers for enumerable, variety of reasons. Previous research has shown that ambient
    and social signs are important factors affecting customer's effective habits which influence
    shopping behaviour in the environment of the shopping mall (Sadeghi and Bijandi 2011 ).
    There seems to be a connection between the design of mall facilities and the way customers
    behave toward their buying decisions.
    Hence, the intent of this research is to analyze the design environment of selected
    shopping malls and determine its influence in the shopping behavior of mall users,
    particularly focusing on young professionals. The research aims to organize a body of
    knowledge that can lead to a deeper understanding of the significance of design applied in
    shopping environment and how it influences young consumers' behavior.

    Keyword: mall design, shopping behavior, mall culture

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