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Website Assessment Scorecard: Print This Page

This document provides a scorecard for evaluating various elements of a website. It contains categories for strategic elements, visual elements, content elements, functional elements, user interface, and SEO. Each category lists specific elements to rate from 1 to 10, with 1 being very poor and 10 being very good. The scorecard instructs to circle the appropriate number for each element and calculate average scores for each category. These averages are then to be graphed on the next page.

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tesscarcamo
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38 views2 pages

Website Assessment Scorecard: Print This Page

This document provides a scorecard for evaluating various elements of a website. It contains categories for strategic elements, visual elements, content elements, functional elements, user interface, and SEO. Each category lists specific elements to rate from 1 to 10, with 1 being very poor and 10 being very good. The scorecard instructs to circle the appropriate number for each element and calculate average scores for each category. These averages are then to be graphed on the next page.

Uploaded by

tesscarcamo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WEBSITE ASSESSMENT SCORECARD

Print This Page

Using a scale of 1-10, rate each element of your website. If you don’t know, circle the 1. Refer to the previous pages to clarify ex-
actly what you’re evaluating for each element. If the element is more of a yes or no answer (eg. does your site use breadcrumbs?
yes/no), circle the 1 for “no” and the 10 for “yes”.

Graph your category averages on the next page.

Strategic Rating (Circle One)

Elements Very Poor Very Good


Clarity of Purpose 1 2 3 4 5 6 7 8 9 10
Tracking 1 2 3 4 5 6 7 8 9 10
Performance
1 2 3 4 5 6 7 8 9 10
Against Objectives
Average:

Visual Rating (Circle One)

Elements Very Poor Very Good


Colors 1 2 3 4 5 6 7 8 9 10
Typography 1 2 3 4 5 6 7 8 9 10
Images 1 2 3 4 5 6 7 8 9 10
Video 1 2 3 4 5 6 7 8 9 10
Average:

Content Rating (Circle One)

Elements Very Poor Very Good


Video 1 2 3 4 5 6 7 8 9 10
About Us Section 1 2 3 4 5 6 7 8 9 10
Copy Writing 1 2 3 4 5 6 7 8 9 10
Relevancy/Youtility 1 2 3 4 5 6 7 8 9 10
Freshness 1 2 3 4 5 6 7 8 9 10
Average:

Functional Rating (Circle One)

Elements Very Poor Very Good


Forms 1 2 3 4 5 6 7 8 9 10
Calls to Action 1 2 3 4 5 6 7 8 9 10
Lead Hooks 1 2 3 4 5 6 7 8 9 10
Average:

www.ictusmarketing.com n [email protected] n phone: 909 583 3045 17


User Rating (Circle One)

Interface Very Poor Very Good


Mobile Optimization 1 2 3 4 5 6 7 8 9 10
Navigation 1 2 3 4 5 6 7 8 9 10
Breadcrumbs 1 2 3 4 5 6 7 8 9 10
Browser Rendering 1 2 3 4 5 6 7 8 9 10
Average:

SEO Rating (Circle One)


Very Poor Very Good
Headers & Sub-
1 2 3 4 5 6 7 8 9 10
headers
Sitemap.xml file 1 2 3 4 5 6 7 8 9 10
Use of Schema 1 2 3 4 5 6 7 8 9 10
Performance
1 2 3 4 5 6 7 8 9 10
Optimization
Keywords 1 2 3 4 5 6 7 8 9 10
URL Structure 1 2 3 4 5 6 7 8 9 10
Meta Titles &
1 2 3 4 5 6 7 8 9 10
Descriptions
Average:

Graph Your Category Averages

10

8
Average Category Score

User
Strategic Visual Content Functional SEO
Interface

Evaluation Elements

www.ictusmarketing.com n [email protected] n phone: 909 583 3045 18

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