I.

Company Analysis

Short Profile of the company

Founded in 2014, the founders, Joe Lemay and Jake Epstein, were just dreaming back

then in Boston about how they are going to make the idea of a reusable notebook a reality. They

have faced huge obstacles and countless skeptics early-on as they work to reinvent a centuries-

old industry. Through a mix of crowdfunding and some disruptive breakthroughs with material

and digital technologies, Rocketbook notebooks have gone on to become top-selling notebooks

on Amazon and around the world. From that moment, it is a dream come true to come full circle

when they were drafting plans on cocktail napkins to being acquired by BIC. The founders had

their partnership with BIC Company, helping them to expand their list of retail partners,

distribution facilities and global reach.

Rocketbook has been a rapidly growing company, expanding its product line to more

than 10 products. Rocketbook’s flagship products include the Core and Fusion notebooks,

reusable notebooks that feature Rocketbook’s patented reusable technology. The notebooks’

synthetic paper allows the user to write smoothly with a pen, marker and then wipe the page

clean with a damp cloth, enabling to use the notebook again and again. Powered by the

Rocketbook app, users can send and access their scanned pages in a variety of cloud services,

such as Google Drive, DropBox, Evernote, iCloud, Slack and more. Sold online on Amazon,

www.getrocketbook.com, and other retailers for less than $40, the Rocketbook Core notebook

ranks number one in reusable notebooks on Amazon.

 Rocketbook reported $32 million Net Sales in 2020 (approximately 27 million euros), up

to more than 35% every year. The acquisition will further grow and enhance Rocketbook’s

audience on a global scale, as well as the BIC’s positions in the Stationery category by entering a

new growth segment. Digital writing is comprised of four main segments: reusable notebooks,

smart pens, slate tablets, and stylus pens. By 2025, it is expected to reach 4 billion euros in value.

The addition of Rocketbook’s affordable and innovative range of products to BIC’s existing

writing instrument portfolio will offer consumers a comprehensive and sustainable ecosystem to

write and create. BIC Corporation was advised by Nfluence Partners LLC and Finn Dixon &

Herling LLP, while Rocketbook was advised by Jon Pratt, Managing Director at Duff and

Phelps, and Tully and Holland.

The company’s mission statement

“We imagine an infinite future that links cognitive and digital worlds. By creating solutions that

evolve the way we capture and share ideas, we help change the universe at the speed of light. We

believe fearless customer-driven innovation will always launch our greatest adventure, so we

create tools that help our fellow explorers discover the ideas of tomorrow.

We believe big ideas don’t have to be single-use. And thanks to the limitless digital age, our

thoughts can now be organized and shared with the power of the cloud. But that doesn’t mean

the most important part of cognition, the original handwritten note, has to leave a paper trail.

While Rocketbook never set out to save the planet, with your help we can all do our part and

save a lot of waste.

We promise to keep making awesome products and apps that you love – and make you smarter.

Help us save our Earth by reusing your stuff!”

Products

Rocketbook Core- endlessly reusable

notebook to last for years, if not a lifetime.

The Core has pages made with synthetic

materials that provide an extremely smooth

writing experience.

Rocketbook Fusion- The Fusion is a reusable

pen and paper notebook with seven different

page templates that connect to your favorite

cloud services. 42 futuristic pages are packed

with calendars, to-do lists, and notetaking

layouts

Rocketbook Panda Planner- partnered with

Panda Planner. Reusable monthly, weekly,

and daily planning pages.

Rocketbook Matrix- it’s an all-in-one STEM

solution designed for everything from math to

construction to engineering to medicine, the

Matrix is equipped with reusable graph paper

to boost your graphing and diagramming

capabilities.

Rocketbook Flip- Designed for lefties and

righties alike, the Flip features a top-turn

binding. Each page is equipped with lines on

the front and a dot-grid on the back, so you

can flip your format with a simple turn of a

page or try blank pages.

Rocket book mini- pocket-sized notebook,

the Mini is endlessly reusable and pairs with

the Rocketbook app to connect to all of your

favorite cloud services.

 Rocketbook wave- microwave-to-reuse

notebook with real paper to give a natural

writing experience and a quick way to erase

all pages at once.

II. The Business Climate

Political Climate

The political climate of Rocketbook includes the following:

 Political stability in most markets

 Increasing governmental support for automation

 Increasing international trade agreements

The political stability of most markets worldwide creates opportunities for Rocketbook to

increase its investments and corresponding performance. For example, the company can improve

its sales and marketing investments in other countries to achieve a corresponding increase in

revenues. On the other hand, the increasing governmental support for automation presents

opportunities for Rocketbook to increase its computer technology sales via governmental clients.

This external factor is significant, considering large-scale purchases involving governmental

organizations. Moreover, increasing international trade agreements develop a remote or macro-

environment that supports an increase in Rocketbook’s global sales. Through this external factor,

the company benefits from easier business deals in overseas markets. However, increasing
international trade agreements are also a threat against Rocketbook. In these agreements, foreign

firms can increase their competitiveness in developed countries like the United States.

Economic Climate

In the Rocketbook's current economic condition, there is unbalanced demand and supply.

It is because Rocketbook is getting known worldwide but they do not have enough supply as the

product is not available in other countries where the Rocketbook has demands.

Social and Cultural Environment

As for the social factors, the habits of modern people today, especially the younger

generation has been getting engaged with the advanced technologies in day-to-day life. Because

of this kind of lifestyle, it is likely that the customers will prefer to buy innovative products such

as the Rocketbook. For this reason, the Rocketbook has been getting attention from those who

are into digital technologies, those who prefer to write and wanting to preserve their writing

which they can save on smart cloud.

In today's advent technology, there is a growing “counter-culture” that promotes the

benefit of writing things by hand over typing words in digital technologies like laptops and

smartphones. Rather than taking one side against another, the founders of Rocketbook has

developed solutions regarding this matter which had brought the fusion of traditional and digital

ways of writing that you may have never thought before. Besides, the Rocketbook is not really a

traditional notebook anyway, it just gives the benefit or feeling of writing in a traditional one.

Technological Environment
 Traditional or one-use notebooks wastes papers and kills trees. For instance, 1 tree

produces 100 notebooks, that means every time someone uses a one-use notebook, they are

killing a little piece of a tree. On the other hand, Rocketbook notebooks use a recyclable

polyester composite instead of paper and are designed for endless reusability. That means every

time you erase your Rocketbook notebook, it is like you are saving a tree and giving it life.

Rocketbook is empowering you with the ability to save trees and help create a sustainable future.

Rocketbook reusable design is key to keeping paper waste out of landfills and oceans. If a buyer

decides to dispose of their Rocketbook notebook, they can dispose it without worrying because

every piece of a Rocketbook notebook is recyclable down to the cover, pages, and spiral binding.

The covers used for Rocketbook are sourced from 100% biodegradable Kraft Paper and

completely recyclable. Two years ago, in celebration of Earth Day, they designed a custom

Earth-themed notebook and for every 1 notebook sold, a tree was planted. In addition,

Competitors such as Moleskine and Evernote have demonstrated a strong ability to duplicate

Rocketbook’s products and services. This means that many of Rocketbook services and products

are no longer unique. However, growing use of smartphones and iPad or tablets will lower

demand for Rocketbook’s popular smart cloud notebook.

Legal and Regulatory Forces

The legal and regulatory forces of Rocketbook includes opportunities and threats such as:

 Increasing electronic waste disposal regulations

 Copyright and patent protection regulations (intellectual property laws, etc.)

 Energy consumption regulations

 Protection through IP rights

  Consumer law

 Employment law

 Export and import restrictions

Increasing electronic waste disposal regulations are an opportunity for Rocketbook to

implement more effective recycling and disposal programs that improve brand image. However,

this legal external factor is also a threat that could impose additional challenges for the company

in addressing the environmental impact of its business. On the other hand, the improving patent

laws facilitate Rocketbook’s global growth by gradually reducing issues, such as computer

software piracy. These Rocketbook notebooks use patent-pending technologies that the founders

would not reveal. Rocketbook own and retain all proprietary rights in the services, and in all

content, trademarks, trade names, service marks and all other elements related thereto. Their

services contain the copyrighted material, trademarks, and other intellectual property and

proprietary information of Rocketbook and its licensors. Rocketbook also has an opportunity to

enhance its products to help client organizations reduce their consumption of energy through

more energy-efficient computing technologies. The consumer law is designed to protect

consumers from fraudulent companies or practices and preserve their rights in the marketplace.

Consumer law results in large companies having to dedicate a fair amount of their resources into

putting out detailed information about their products and policies. On the other hand, consumer

law makes a business for some private watchdog companies. Employment law dictates how

companies’ employees should be treated. Minimum wage laws can limit the various employment

possibilities a company can offer, child labor laws can affect the way tight-knit home businesses

in third world countries operate, and dismissal laws can make firing employees (for whatever
reason, perhaps unproductivity) that bit harder. Rocketbook ships to all countries except The

Russian Federation, Ghana, Nigeria, Iran, and North Korea. When ordering from the Amazon,

shipping is limited to these export countries through Amazon Global.

Competitors Analysis

Competitive Bargaining Bargaining Threat of Threat of new

rivalry or power of buyers power of substitutes or entrants or new

competition or customers suppliers substitution entity

The products are The cost of Suppliers are not High threat of The threat will

highly switching is concentrated. substitute leads be low if

differentiated, and comparatively to low psychological

each market low. profitability as it switching cost

player targets limits the for consumers is

different sub- industry profits high and existing

segments. by placing a brands have

price ceiling due established a

to the fear of loyal customer

being substituted base.

by other

product.
The industry is Consumers’ price Substitute Affects the Cost related to

growing at a sensitivity, high products are growth the entry, access

fast rate. market knowledge available. potentials of the to raw materials,

and purchasing industry as a barriers related

 standardized whole but to culture and

products in large reducing the technical

volumes also profitability standards affects

increase the margins. the new entrants

buyers' bargaining in the market.

power.
There are only a Buyer power will Product lacks The substitute If product

limited number of also be high if differentiation. products are differentiation is

players in the there are few in dangerous as the high and

market. number whereas a companies are customers place

number of sellers under constant high importance

(business threat of being to the unique

organizations) are replaced. experience, it

too many. will lose its

strength.

III. The Market

A. Customers

B. Target Markets

Demographic

Target customers are average business worker and students. Someone who takes notes a

lot and needs to get his notes organized electronically. Our main targeted are male or female

around the age of 16 to 45 years old. The level of income should be middle class or above. This
could also be used for educational uses. High school students could be a big target for the new

generation being so technologically advanced.

Geographic

From a geographical perspective, the Rocketbook market is partitioned into

• North America: United States, Canada, Mexico

• Europe: Germany, United Kingdom, France, Rest of Europe

• Asia Pacific: China, Japan, India, Rest of Asia Pacific

• Rest of the World

- International Appeal

- Focuses on developed areas

- For urban areas - smart devices, especially to those who are online users, are crucial to use

- The climate of a place is not really necessary, however, smart notebooks can be in-demand now

due to the situation of Covid19 that we are experiencing, where we need to stay at home. That

being the case, works and classes are now online-based.

Psychographic

Rocketbook's social target class were working class and middle to upper class millenials.

Income becomes synonymous with lifestyle and since Rocketbook has medium to high-income

individuals as segments, the lifestyle they target is modern, innovators, aspirers, succeeders,

explorers, and reformers. Rocketbook's consumer's personality characteristics are smart,

determined, ambitious, and stylish people. A group of people who are defined by their affinity

with a lifestyle where discovery, creativity, and style are their key values.
Product Usage Characteristics

Rocketbook sells clever, affordable, and reusable notebooks that bridge the gap between

traditional analog notetaking and the infinite power of the digital universe. The creative uses of

the notebook are: use it as a diary and planner, take notes from your learning, write down your

routines and tasks, learn a language, and use it as a sketchpad.

IV. SWOT Analysis

Strengths

Rocketbook was invented by Joe Lemay and Jake Epstein in 2014 and was patented in

2016. It is a cloud-connected smart notebook that is reusable for infinite times. It has two unique

erasing methods which traditional notebook do not offer. For their Rocketbook Core, a moist

cloth is needed while for their Rocketbook Wave, a microwave is used. Rocketbook is not

limited only to Amazon, but it is also available to popular online shopping applications such as

Shopee, Lazada, the Facebook Marketplace and their own Get Rocketbook Website.

Weaknesses

Rocketbook's Weakness includes low product availability in the market. They are

available to other online shopping platforms, but they only offer limited stocks in these

platforms. In addition to their shortage of supplies, they also lack in their marketing strategies.

There are only a few promotional ads that were made, which is not enough to reach their global

target market. Most importantly, the Rocketbook costs more than most notebooks on the market.

Opportunities
 In line with their presence in the global online shopping sites, Rocketbook can

collaborate with learning software such as MS Teams, Google Classroom, Moodle and Edmodo.

By collaborating with these software, their brand engagement will increase as this software are

highly used by all students nowadays. With this, it will allow Rocketbook to expand their market

in the developing countries. Along with the global rise of smart technology and digital good and

services, Rocketbook can also take advantage of this evolution as the demand for technology will

rise.

Threats

With the evolution of technology, product similarity from other companies is a threat to

Rocketbook. Since Rocketbook is not the only smart notebook in the market, the presence of

aggressive competitors and emerging new entrants in the technology marketplace will challenge

them and minimize their chances of competition.

Strengths to Opportunities

Leverage unique product concepts to maximize opportunities such as collaborating with learning

software to make use of global rise of smart technology and digital good and services. To be

specific, introduce unique concepts of the products to learning software to reach the global

market.

Weakness to Strengths

Counter low product availability in the market and lack in their marketing strategies

through exploiting collaboration with learning software such as MS Teams, Google Classroom,

Moodle and Edmodo to make use of the global rise of smart technology and digital good and

services. Build more strengths to produce an attacking strategy.

Threats to opportunities

Product similarity from other companies is a threat to Rocketbook. Therefore,

Rocketbook can collaborate with learning software such as MS Teams, Google Classroom,

Moodle, and Edmodo. By collaborating with these software, their brand engagement will

increase as this software are highly used by all students nowadays. With this, it will allow

Rocketbook to expand their market in the developing countries.

V. Marketing Objectives

The main objective of the study is to build customer awareness through increased perception

about the brand. We plan to build awareness by:

 Expanding our digital presence by starting SEO and grow visibility in search engine

rankings.

 Acquire 20% increase of customers with the use of different channels such as social

media, bookstores, malls, and school events by the end of the year.

 Improve consumer’s perception of the product and highlight its edge over its competitors

in the market.

 Take advantage of the active online community of different social media platforms.

We also plan to have a 10% increase in the market share after the year of campaign for

Rocketbook.

To keep track of our objectives: Software such as HubSpot, Infusionsoft, and

ActiveCampaign will make it easier for us to keep all our marketing in one software and track

marketing objectives. HubSpot comes with a default marketing dashboard, but you do have the
option to create your own with the metrics and KPIs that matter to you. They also have easy-to-

view reporting that can be shared across the company.

VI. Marketing Strategies

Target Market

Target A – Students

Rocketbook products are made to be simple in design, simply packaged, low cost, and produced

to be energy efficient and environmentally friendly that makes it more appealing to students. But

now more than ever, students browse to learn, be updated and to enjoy life with entertainment.

Posting advertisement online will help Rocketbook to grow digital presence. Also, whether

traditional bookstore like NBS or online shopping sites like Shopee and Lazada, Students still

buy their school supplies on such places than buying from convenience stores, thus advertising in

such places will also help the brand to gain customer awareness. We’re generally planning to use

Online Shopping Sites Coupon Giveaway, University Event sponsorship and Start with

Rocketbook as our activities to catch this specific target, but all strategies and activities

mentioned applies to both target markets. Coupons will be distributed via different online

shopping sites such as Shopee, Alibaba, and Lazada. There will be a short video/post that will

serve as a youtube video advertisements, as well as to facebook, Instagram and twitter. Sample

products from Rocketbook will be available for trial where there will be a booth containing the

Rocketbook Core.

Target B – Employed Citizens/Professionals

Another ideal buyer persona of Rocketbook is most likely to be verified, young and salaried

workers or professionals around the age of 26 to 45 years old. Who are especially concerned
with prices, gadget geeks and techies, who are looking for the most advanced digital note takings

that offer ease of organization in the workplace. We’re generally planning to use Shelf vision,

Rocketbook Printed Advertisement and Holidays with Rocketbook as our activities to catch this

specific target, but all strategies and activities mentioned applies to both target markets. Shelf

vision will be placed in different bookstores. Posters will be posted at the most populated malls

across the world. Social media pages and website of Rocketbook will post a graphic containing

the Rocketbook Core with a specific quote saying that the product could be a great gift for

friends, families and special ones.

Marketing Mix

The Rocketbook’s marketing mix is comprised of the following approaches to product,

price, place, and promotion.

Product

The Rocketbook Core is an erasable cloud-connected smart notebook that provides a

classic paper and pen experience, which is built for the digital age. The Core is endlessly

reusable and connected to all cloud services. It comes into two sizes: letter size with 32 pages

and executive size with 36 pages. Its pages were made with synthetic BPA poly-free plastic

material which will provide an extremely smooth writing experience. It also provides two

different page layout choices, dot grid and lined pattern. The pages are erasable with moistened

cloth. This smart notebook can only function with Pilot FriXion ink. Finally, the Rocketbook

Core comes with 8 different colors. Currently our goal is to further introduce an innovative

product that will benefit the consumer-value proposition to consumer.

Price

Apart from our objective to maximize profits, we choose the price of the products based

on three aspects that includes the product quality, market share and pure survival. We only offer

quality product as we do not want to be the cheapest in the market or the highest in price but

unable to deliver well, which will cost the brand image in a long-term effect. The Rocketbook

Core costs $34 in the US Market. However, the price will differ from once country to another.

One of the major price determinants for the Rocketbook Core smart notebook will be the market

situation in each country. Factors such as market competition and cost of operations incurred by

distributors will influence the local prices in various countries. Market share will lead to a

network effect that will bring a huge impact on the product demand and revenue. With that

remark, we are focusing on the smartphones, tablet, and laptop market shares for the more

product demand for these products, the more demand on our product as well. In this case, we can

save out cost that contribute to price consideration.

Product Lowest Price Highest Price

Smartphones ₱6.999.00 ₱297,000.00

Tablet ₱4,350.00 ₱47,490.00
Laptop ₱13,654.00 ₱549,999.00
Smart Notebook ₱800.00 ₱2,450.00
Table 6.1 Price comparison on smartphones, tablet, laptop, and smart notebook

Table 6.1 shows the price comparison of smartphones, tablet, laptop, and smart notebook

that are available in the Philippines. The lowest price for the smartphones ₱6,999.00 which can

go up to ₱297,000.00 per piece. The same goes with the tablet and laptop price ranges. These

price ranges are based on the quality of the storage and functions of the products. That being the
case, smart notebook is still leading by offering the lowest in market price. With Rocketbook

Core, it costs ₱ 2,450.00 which offers both traditional handwriting and cloud management

storage at a cheaper price.

Place

To determine where our target consumers would have access to purchase Rocketbook, we

chose to use both offline and online platforms and portals as a medium. First, to create brand

awareness in leading bookstores around the world. Here in the Philippines, it will take place in

National Book Store. Aside from bookstore, we also planned to increase its visibility where most

people are present, which is the Mall. The space between the walkway and the direction of the

escalator is a great place to hang the promotional banner for Rocketbook. Other than the malls

and bookstore, another great place to advertise Rocketbook is on the exact place where our target

market is located, which is the School Universities. Participating in school events such as

Science Month, University’s Founding Anniversary, School Government Elections, as well as

School Seminars, are a great opportunity to broadcast and promote Rocketbook firsthand. Our

target market, the students, will be able to get a closer look to the product, ask inquires real-time

and will be able to experience first-hand the Rocketbook Core.

On the other hand, we would also use the advantage of online platforms such as shopping

and social sites. It is cost friendly and effective toward our marketing prospective. This will

serve us information and venue for our target consumers to purchase Rocketbook. Loyal

consumers are best endorsers of the brand; therefore, we should reward them with exposure on

social media. These online platforms offer an open post section where loyal consumers would be

able to give their ratings and feedbacks of the product which will serve as physical evidence of

customers’ testimonials and will serve as a source of WOM from a loyal consumer to a potential
buyer. In comparison, Facebook, Instagram, Twitter, and YouTube are the most used

applications of our target market. Creating a Rocketbook awareness in these social media sites

can increase stream of inquiries a month. Virtual office and social platforms like these will work

as a sales force as well to maintain the rapport with the consumers.

Promotion

 Online Shopping Sites Coupon Giveaway

- Coupons Make People Happy. According to studies, 80% of shoppers who use coupons say

they feel smarter, which goes back to our previous point of realizing value. Findings such as

these confirm why coupons are so popular no matter who the consumer is—indeed, affluent

shoppers are more likely to use coupons. To send the marketing messages to the consumers, we

decided to offer price discount coupons on seasonal time which will create enthusiasm and brand

awareness towards the consumers. This promotion will occur early month of the year, during the

saturation time and seasonal end of the year time. We believe this will result in increasing sales

and revenue income. Coupons will be distributed via different online shopping sites such as

Shopee, Alibaba, and Lazada.

Month Promotion Coupon Original Price Discounted

Discount Price
January Buy 2, Get 1 10% ₱2,450 Buy 2, Get 1
June Back to School 15% ₱2,450 ₱2,082.50

Promo
October Semestral Break 15% ₱2,450 ₱2,082.50

Madness
December Combo Deals 25% ₱2,450 ₱1,837.50
Table 6.2 Coupon discount promotions
 Table 6.2 shows the allocation number of percentages of the coupon discount we will

offer to different online shopping sites. according to the selected month. The percentage given is

the discounted price of Rocketbook. We decided to have buy in bulk promotion for the first

month of the year as it could generate more sales for the first projection and is possible to boost

25% discount at the end of year to complete out projections for a year. In line with the seasonal

month, we opted to create an excitement for the next year projection.

 University Event Sponsorship

- The best time to promote Rocketbook is when target customers are roaming around with

curiosity. A great spot is a school with an ongoing event. Sample products from Rocketbook will

be available for trial wherein there will be a booth containing the Rocketbook Core where

students can try and discover how the product works. A television will be placed in the booth so

that people could watch the story of Rocketbook and its wonderful effect of the product to our

world. Plus, 200 discount coupons that entitles a ₱300 off on every purchase of Rocketbook

Core. Coupons will be given to those students who will register at the said school event. This

will create a more festive atmosphere that will make customers feel more positively toward the

brand.

 Shelf vision

- To capture the attention of target market, shelf vision will also be placed in different bookstores

stores. Particularly, here in the Philippines, it will be placed at every branches of National

Bookstore nationwide. The shelf vision’s theme is ‘Win it all’ wherein it is an interactive play of

wheel of Rocketbook where they can get motivational quotations from notable individuals who

has invented great things for the world.

  Rocketbook Printed Advertisement

- Posters and hanging banners will help increases brand visibility in targeted areas. This strategy

aims to increase product awareness by 20%. The posters and hanging banners will take place at

the most populated malls across the world.

 Start with Rocketbook

- People normally list their things to buy when another class starts or when they found a new job.

Using the social media pages and website, they will be promoted using posts that will follow a

certain format and quality content ads. Every two months before the class starts, the social media

pages and website will post a graphic that contains the product used by famous artists or

influencers to capture the eyes of the students or professionals. With this strategy, it will give rise

to an idea that Rocketbook supports the learners and professionals on their new endeavors that

they will start. Additionally, there will also be a short video advertisement that circling around

YouTube, Facebook, Instagram, and Twitter as these are the most used applications of our target

market.

 Holidays with Rocketbook

- On selected holidays like Christmas and New Year, the social media page and website of

Rocketbook will post a graphic content advertisement that shows Rocketbook Core as a perfect

gift for their loved ones. With this strategy, it will give rise to an idea that Rocketbook is not just

for basic use but can serve as a reward for themselves and for the people they love during

celebrations such as Christmas and New Year. Additionally, there will also be a quality content

video advertisement that will be circling around YouTube, Facebook, Instagram, and Twitter.
 FE JUL
ACTIVITIES JAN MAR APR MAY JUNE AUG SEPT OCT NOV DEC
B Y
Facebook                        

Twitter

Instagram

YouTube                        

Website

Online
Shopping sites
Coupons

Mall
Posters/Banner
s
Shelf Vision in                        
Bookstores

-time of use -no use

 VII. Implementation

Activities and Timeline

Financial Requirement

Project Expenses Description Amount (US Dollars)

3 Posters in one mall with
Mall Posters the size of 24×36 each 5,400,000

Set up and props in 4 major

School Event Sponsorship school event 1, 000, 000

YouTube Ads for 12 months 1, 800, 000

Page and post boosts and

Facebook ads for 12 months 600, 000
Page and post boosts and
Twitter ads for 12 months 600, 000
Page and post boosts and
Instagram ads for 12 months 600, 000
Revamp website and post
Website graphics every semester and 700, 000
selected occasions
Distribute 200 coupons on
the beginnings of every
Coupons semesters and selected 68, 000
occasions (₱300 off)
120 Customized shelves to
Shelf vision be placed in different 3, 000, 000
bookstores in each country.

VIII. Evaluation and Control

Type of Schedule of
Activity Type Activity Description
Measurement Implementation
Usage, Image and Quantitative ● 150 participants 1 Month after the
Attribute Survey ● Determine if the strategy end of the year
was successful in when the plan
promoting the brand was implemented
● Validates the objective of
 the paper
● Male/Female, 16-45 Years
Old, White-collar workers
Quantitative ● Use at least all social
and Qualitative media analytics tools
● Use HubSpot,
Infusionsoft, and
ActiveCampaign
● Covers the previous and
current year of
1 Month after the
implementation
Data Analytics end of the year
● Determine if the campaign
when the plan
was successful in
was implemented
increasing awareness
through higher following
base and customer
engagement
● Examine if the brand has a
positive feedback through
social media post

IX. Exhibits