The Tourism Industry - PH

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PHILIPPINE CULTURE AND

TOURISM GEOGRAPHY
QUIZ 1:
•If you were the guy in the video, would
you choose the Philippines as your
vacation destination? Why?
Course Outcomes
At the end of the course, the students will be able
to:
1. Identify and described Philippine Geography;
2. List and memorize tourist attractions in the
Philippines and its location, and analyze the
Filipino culture as well as its strengths and
weaknesses
THE TOURISM INDUSTRY
▪COMPOSED OF INDUSTRIES AND ENTITIES,
BOTH PUBLIC AND PRIVATE,
▪INVOLVED IN THE PLANNING, DEVELOPMENT,
MARKETING, SALES, OPERATION AND
EVALUATION OF DESTINATIONS, PRODUCTS
AND SERVICES
▪ CATER TO THE NEEDS OF THE TRAVELERS,
BOTH FOREIGN AND LOCAL.
THE GOVERNMENT SECTOR
▪RESPONSIBLE FOR FORMULATION OF TOURISM
POLICIES IN THE TOURISM INDUSTRY
▪PROVIDES GUIDELINES FOR DEVELOPMENT OF
DESTINATIONS, AND REGULATES THE INDUSTRY
IN COLLABORATION WITH GOVERNMENT
AGENCIES
▪SUBDIVIDED INTO THE NATIONAL GOVERNMENT
ENTITIES, AND THE LOCAL GOVERNMENT UNITS
THE GOVERNMENT SECTOR THE PRIVATE SECTOR

DEPARTMENT OF TOURISM TRANSPORTATION COMPANIES

PHILIPPINE CONVENTION AND HOTEL INDUSTRY


VISITORS CORPORATION
TOURISM INFRASTRACTURE AND ENTERTAINMENT INDUSTRY
ENTERPRISE ZONE AUTHORITY
LOCAL GOVERNMENT UNITS THE TRAVEL TRADE

OTHER NATIONAL OTHER PRIVATE SECTOR


GOVERNMENT UNITS ENTITIES
DEPARTMENT OF TOURISM
▪THE EXECUTIVE DEPARTMENT OF THE
PHILIPPINE GOVERNMENT RESPONSIBLE
FOR THE REGULATION OF THE PHILIPPINE
TOURISM INDUSTRY AND THE
PROMOTION OF THE PHILIPPINE AS A
TOURIST DESTINATION
ORGANIZATIONAL STRUCTURE
SECRETARY OF
TOURISM

UNDERSECRETARY OF
ADMINISTRATION
AND SPECIAL
CONCERNS

UNDERSECRETARY FOR UNDERSECRETARY FOR UNDERSECRETARY FOR


PUBLIC AFFAIRS, TOURISM TOURISM REGULATION
COMMUNICATIONS AND DEVELOPMENT COORDINATION AND
SPECIAL PROJECTS PLANNING RESOURCE GENERATIONS
• Assistant Secretary for Administration and Special
Concerns
• Assistant Secretary for Public Affairs,
Communications and Special Projects
• Assistant Secretary for Tourism Development
Planning
• Assistant Secretary for Tourism Regulation
Coordination & Resource Generation for Luzon and
Visayas
SECRETARY OF
DEPARTMENT OF
TOURISM

NATIONAL PARKS PHILIPPINE TOURISM


DEVELOPMENT CONVENTION INFRASTRACTURE NAYONG PILIPINO INTRAMUROS
COMMITTEE AND VISITORS AND ENTERPRISE FOUNDATION ADMINISTRATION
(NPDC) CORPORATION ZONE AUTHORITY
NATIONAL PARKS AND DEVELOPMENT COMMITTEE
▪CREATED TO UNDERTAKE DEVELOPMENT OF
NEW PARKS, UPGRADE AND MAINTAIN PARK
FACILITIES, DEVELOP, AND OPERATE CULTURAL
AND EDUCATIONAL PROGRAMS, AND
FACILITATE PRIVATE SECTOR PARTICIPATION IN
APPROPRIATE ASPECTS FOR PARKS
DEVELOPMENT AND MAINTENANCE
THE PHILIPPINE CONVENTION AND VISITORS
CORPORATION (PCVC)
▪MARKETING ARM OF THE DEPARTMENT
OF TOURISM
▪THE MAIN TASK IS TO PROMOTE THE
PHILIPPINES AS A TOURIST AND
CONVENTION AND INCENTIVE TRAVEL
DESTINATION
TOURISM INFRASTRACTURE AND ENTERPRISE
ZONE AUTHORITY (TIEZA)
▪ACTS AS THE IMPLEMENTING ARM OF THE
DEPARTMENT OF TOURISM IN THE
DEVELOPMENT AND SUPERVISION OF
TOURISM FACILITIES AND INFRASTRACTURE.
NAYONG PILIPINO FOUNDATION
▪ITS PURPOSE IS TO FAITHFULLY
REPRESENT THE VARIOUS CULTURES,
ARTS, AND INDUSTRIES OF THE FILIPINO
PEOPLE; IT IS THE REPLICA OF THE
VARIOUS REGIONS IN THE PHILIPPINES.
INTRAMUROS ADMINISTRATION
▪MANDATED TO UNDERTAKE THE RESTORATION,
DEVELOPMENT, PRESERVATION AND
PROMOTION OF THE WALLED CITY AS A
PRICELESS HERITAGE AND HISTORICAL
LANDMARK OF THE PHILIPPINES.
LOCAL GOVERNMENT UNITS
▪EMPOWERED TO REGULATE THE ESTABLISHMENT,
OPERATION AND MAINTENANCE OF CAFES,
RESTAURANTS, BEERHOUSES, HOTELS, MOTELS, INNS,
PENSION HOUSES, LODGING HOUSES, AND OTHER
SIMILAR ESTABLISHMENTS, INCLUDING TOURIST
GUIDES AND TRANSPORTS
OTHER NATIONAL GOVERNMENT UNITS
• GOVERNMENT OFFICES THAT INDIRECTLY PARTICIPATE IN THE TOURISM
INDUSTRY IN THE COURSE OF DAY-TO-DAY ACTIVITIES.
• DOTC – DEPARTMENT OF TRANSPORTATION AND COMMUNCATIONS
• CAB- CIVIL AERONAUTICS BOARD
• ATO – AIR TRANSPORTATION OFFICE
• MARINA – MARITIME INDUSTRY AUTHORITY
• PPA – PHILIPPINE PORTS AUTHORITY
• LTFRB – LAND TRANSPORTATION FRANCHISE AND REGULATORY BOARD
THE PRIVATE SECTOR
• 5 PRINCIPAL INDUSTRIES DIRECTLY INVOLVED IN TOURISM:
1. THE TRANSPORTATION INDUSTRY (AIR,SEA LEVEL)
2. THE HOSPITALITY INDUSTRY (HOTELS, RESORTS, INNS, MOTELS,
LODGING/PENSION HOUSES, APARTMENT-HOTELS)
3. THE ACTIVITIES AND ATTRACTIONS INDUSTRY OR ENTERTAINMENT
INDUSTRY (RESTAURANTS, DISCOS, MUSEUMS, THEATERS, THEME
PARKS, ADVENTURE CLUBS, DIVE SHOPS)
4. THE TRAVEL TRADE (TRAVEL AGENTS, TOUR OPERATORS AND TOUR
GUIDES)
5. OTHER PRIVATE SECTORS
EVENTS THAT AFFECT THE DEVELOPMENT OF THE
INDUSTRY
• Mega/Major events - something that: Generates significant immediate
and long-term economic, social and cultural benefits to the country.
1. The Philippine Senate’s Rejection Of The US Bases Emboldened China.
2. The Philippine-American War Helped Stifle American Imperialism.
3. The Philippine Revolution Influenced Nationalist Movements Of Other
Asian Countries.
4. The Fall Of The Philippines In World War II Saved The Rest Of Asia And
Australia.
5. The EDSA Revolution Paved The Way For Other Nonviolent Revolutions.

Ref: https://filipiknow.net/significant-events-in-philippine-history-that-changed-the-world/
• Hallmark/Local Events - major fairs, expositions,
cultural events that provide the host community with an
opportunity to secure high prominence in the tourism
market place.
1. Sinulog Festival
2. Ati-Atihan
3. Dinagyang Festival
4. Panagbenga Festival
5. Moriones Festival
Ref: https://www.tripzilla.ph/best-festivals-philippines/6018
HOW EVENTS AFFECT THE TOURISM INDUSTRY
✓Social and cultural impacts
primitive gatherings of people for agricultural or
religious reasons into the more modern type of
events—large-scale, corporate and governmental—as
well as their long history of attracting tourists and
establishing host communities as tourist destinations.
✓Political Impacts
•The emergence of new political powers,
capitalism, new products, and new social
relations, as well as a new way of modern
life, paved the way for more versatile event
tourism development and a growing
number of cutting-edge events.
▪Economic Impacts
The development of events in the
economic sense helped solve the
problem of unemployment and had
an impact on economic growth,
especially in developed market
economies.
▪Environmental Impacts
certain parts of society reached a certain
economic peak, they shifted to a more
thoughtful way of life that included
alternative energies, wise ecology, and
environmental protection.
Homework:
• Make an comparative analysis of Philippine tourism industry vs. Asean
countries:
1. Thailand
2. Indonesia
3. Malaysia
4. Singapore
5. Vietnam
6. Brunei
7. Myanmar
8. Cambodia
9. Laos

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