The Tourism Industry - PH
The Tourism Industry - PH
The Tourism Industry - PH
TOURISM GEOGRAPHY
QUIZ 1:
•If you were the guy in the video, would
you choose the Philippines as your
vacation destination? Why?
Course Outcomes
At the end of the course, the students will be able
to:
1. Identify and described Philippine Geography;
2. List and memorize tourist attractions in the
Philippines and its location, and analyze the
Filipino culture as well as its strengths and
weaknesses
THE TOURISM INDUSTRY
▪COMPOSED OF INDUSTRIES AND ENTITIES,
BOTH PUBLIC AND PRIVATE,
▪INVOLVED IN THE PLANNING, DEVELOPMENT,
MARKETING, SALES, OPERATION AND
EVALUATION OF DESTINATIONS, PRODUCTS
AND SERVICES
▪ CATER TO THE NEEDS OF THE TRAVELERS,
BOTH FOREIGN AND LOCAL.
THE GOVERNMENT SECTOR
▪RESPONSIBLE FOR FORMULATION OF TOURISM
POLICIES IN THE TOURISM INDUSTRY
▪PROVIDES GUIDELINES FOR DEVELOPMENT OF
DESTINATIONS, AND REGULATES THE INDUSTRY
IN COLLABORATION WITH GOVERNMENT
AGENCIES
▪SUBDIVIDED INTO THE NATIONAL GOVERNMENT
ENTITIES, AND THE LOCAL GOVERNMENT UNITS
THE GOVERNMENT SECTOR THE PRIVATE SECTOR
UNDERSECRETARY OF
ADMINISTRATION
AND SPECIAL
CONCERNS
Ref: https://filipiknow.net/significant-events-in-philippine-history-that-changed-the-world/
• Hallmark/Local Events - major fairs, expositions,
cultural events that provide the host community with an
opportunity to secure high prominence in the tourism
market place.
1. Sinulog Festival
2. Ati-Atihan
3. Dinagyang Festival
4. Panagbenga Festival
5. Moriones Festival
Ref: https://www.tripzilla.ph/best-festivals-philippines/6018
HOW EVENTS AFFECT THE TOURISM INDUSTRY
✓Social and cultural impacts
primitive gatherings of people for agricultural or
religious reasons into the more modern type of
events—large-scale, corporate and governmental—as
well as their long history of attracting tourists and
establishing host communities as tourist destinations.
✓Political Impacts
•The emergence of new political powers,
capitalism, new products, and new social
relations, as well as a new way of modern
life, paved the way for more versatile event
tourism development and a growing
number of cutting-edge events.
▪Economic Impacts
The development of events in the
economic sense helped solve the
problem of unemployment and had
an impact on economic growth,
especially in developed market
economies.
▪Environmental Impacts
certain parts of society reached a certain
economic peak, they shifted to a more
thoughtful way of life that included
alternative energies, wise ecology, and
environmental protection.
Homework:
• Make an comparative analysis of Philippine tourism industry vs. Asean
countries:
1. Thailand
2. Indonesia
3. Malaysia
4. Singapore
5. Vietnam
6. Brunei
7. Myanmar
8. Cambodia
9. Laos