Assessments – 3 and 4

Additional Information
The PRINCE2 Agile® Practitioner Examination
Test Papers 3 and 4
Scenario Booklet

Instructions:

1. Read the ‘Project Scenario’ carefully. You will need this information to answer
the questions in the Assessment tab.

2. For some questions you will also need the ‘Additional Information’. This is
indicated before the question in the Assessment tab.

3. The ‘Project Scenario’ and ‘Additional Information’ are not based on actual
organizations. Any similarities to known organizations are coincidental.
Project Scenario – Chesterton’s Cheese

(Note: The companies and people within the scenario are fictional)

Introduction:

The Chesterton family started out as farmers and four years ago they successfully
moved into the making and selling of a wide range of cheeses. They now employ 80
people.

Chesterton’s sell most of their cheese to national supermarkets (referred to as

‘trade customers’). However, two years ago they decided to sell cheese directly to
the public by telephone or over the counter at the farm shop. They did this in order
to open up a new market in case their trade customers became less profitable.

One of their cheeses, the Chesterton Blue, has been nominated for the
International Cheese of the Year Award. The winner of this award will be
announced at the International Cheese Festival being held in Amsterdam in three
months’ time. Chesterton’s are expecting to see a significant increase in demand
resulting from the publicity.

In order to cope with the extra demand, Chesterton’s have decided to undertake a
project which they have called ‘The Golden Clog Project’.

Scope:

The initial scope of the project includes:

● Rebranding of Chesterton’s Cheese
● Creating a marketing campaign to highlight how successful Chesterton’s have
been and to publicize their new branding
● Moving to new premises where the manufacturing of the cheese and the
support office will be in one place
● Creating a new website
The project has been set up with four work streams to deliver this work:
1. Rebranding
2. Marketing campaign
3. Website
4. Move Premises

Project Background:

Most of the staff at Chesterton’s have been trained in PRINCE2 Agile. Last year a
project office was created to support best practice in the way Chesterton’s worked.

Due to the importance of this project, the Directors have decided to release the
Board Room for use throughout the project’s duration.

Timeline:

An initial timeline has been suggested and is shown in the following diagram. The
timeline may evolve due to the agile ways of working. The timeline shows how work
streams are broken down into work packages or timeboxes.
Rebranding
Additional information for questions 7 to 18

Chesterton’s have used a company called Brand-u-Like for many years. They have a
lot of respect for Brand-u-Like as they are professional, easy to work with and
produce high quality work.

Brand-u-Like are good at what they do. However, they require a very detailed brief
of the campaign and will not commit to the work until it is documented and
authorized. As they invest a lot of time in the creation of the brief, any change will
incur additional costs. They have recently invested in agile training in order to
become more agile and responsive in the way they work with customers.

There are three work packages within this work stream:

1. Corporate image:
● Scoping of objectives and key messages
● Redesigning the corporate brand/image and all corporate brand
standards to align to the new logo once it has been selected

2. Logo:
● Redesigning the Chesterton’s corporate logo to prepare Chesterton’s
for expansion into a wider marketplace with more diverse customers

3. Collateral:
● Corporate signage designs
● Website look and feel
● Letterheads
● Fonts and tone of voice
● Corporate clothing designs
Marketing Campaign
Additional information for questions 19 to 26

Chesterton’s have only recently invested in marketing as their reputation until now
has been spread by ‘word of mouth’. The marketing team has been together for
over a year now and the members of the team enjoy working with each other. They
were very successful with a past campaign called “Chesterton’s Cheese? Yes please!”

The work is being split across a number of timeboxes and the campaign will be
delivered across a variety of channels such as:
● Social media
● Newspaper and trade magazines
● Radio
● Television

They are also thinking of creating a series of videos about cheese and putting them
on a video-sharing website. One idea is to make an amusing video that they hope
will ‘go viral’.

The marketing team has been trained in PRINCE2 Agile and has recently been using
it on some of their current work. They are keen to use it on this project.
Website
Additional information for questions 27 to 38

The current website is very old and only has pictures of the farm, basic details
about their cheeses, and contact details. It will need to be completely replaced.

There are four work packages within this work stream being delivered across four
timeboxes:

1. Ordering:
● Customer account or login
● Subscribe to a newsletter
● Change customer details
● Incorporate new branding
● Cheese search and filter function
● Cheese catalogue download

2. Payment:
● Secure payment
● Allow payment by credit card/debit card
● Allow payment by PayPal

3. Stock control:
● Update stock levels
● Notification of low stock
● Expiry date alerts

4. The Story of Cheese:

● Incorporating new branding
● History of cheese
● History of Chesterton’s

Two teams are involved in delivering the website. The Story of Cheese work
package is being delivered by Chesterton’s own Information Technology (IT)
department (the IT Team). They are reasonably good at agile ways of working but
have not gained much real life experience as they have been limited, to date, by
Chesterton’s basic website.
The remaining work packages are being delivered by an IT website development
company that specializes in online sales called Web&Go. They are very experienced
with agile ways of working and, in particular, they use Kanban for everything they
do. Their office is across the narrow access road near Chesterton’s new premises.
Move Premises
Additional information for questions 39 to 50

Chesterton’s is currently located across several sites and they want to move to one
site as quickly as possible, due to the expected increase in demand. The new
premises are very large and, therefore, Chesterton’s believes that all of the cheese
making can be brought together onto one site.

There is a concern about the new premises because the access road is quite narrow
and it also has limited space for parking although alternative parking arrangements
are available. The landlord who owns the building lives abroad but has agreed that
if Chesterton’s do not like the new premises they can move out, without penalty, as
long as they do so within three months of their arrival.

Chesterton’s make several types of cheese and their aim is to have all four
production lines fully operational as soon as possible.

There will be a number of work packages in this work stream:

1. Production line:
● Move four production lines to the new premises (shown as P1-P4 on
the timeline)

2. Refrigeration Room:
● Cold storage facilities for both raw produce and manufactured cheese

3. Administration offices:
● Prepare office space ready for all administration staff including those
working in IT, facilities, operations, sales, marketing, and finance

The premises team are not quite sure how the agile ways of working apply to their
work in the project but are willing to be guided.