IFE and EFE Matrix can be accessed here to those nga mag need - CBMEC 2 - Google Drive

format of figures and tables caption

Figure (chapter, order of the figure) Globe Telecom's churvabells

Source: Name sa Site or something (not link)

ex:

Figure 1.1 Globe Telecom's churvabells

Source: Globe Telecom Annual Report 2019

Table 2.1 Globe Telecom's churvabells

Source: Globe Telecom Annual Report 2019

Then ang kanang mga parts nga naay a. b. c. d. nga gipang lahi2 ni sir sa iyang guidelines kay

pwede ra na ninyo usahon og suwat like pwede ra jd dli by letter ang paragraph na inyo isuwat.
The Strategic Management Case Study: Guidelines and Suggested Outline

Executive Summary. Provide a brief summary or overview of the strategy paper (in two pages

at most), stating what the business of the company is, the main results of the external and

internal analyses, results of strategy formulation tools used, the key strategic management issues

and the recommended strategic and financial objectives (at least for the next three years), and

strategies and significant action plans.

I. INTRODUCTION

A. Company Background

Figure 1.1 Globe Telecom Philippines Overview

Source: Pitchbook

1. Brief history
 Globe Telecom, Inc. (GLO) was originally incorporated on January 16, 1935 as

Globe Wireless Limited with a franchise to operate wireless long distance message services

in the Philippines. The Company eventually changed its name to the present one in 1992,

and welcomed Singapore Telecom, Inc. as a new foreign partner the following year.GLO is

a telecommunications company that provides digital wireless communication services

nationwide under the "Globe Postpaid", "Globe Prepaid", and "TM" brands using a fully

digital network. The Company also offers domestic and international long distance

communication services or carrier services.On May 30, 2016, the Board of GLO approved

the acquisition of 50% of Vega Telecom, Inc. (VTI) from San Miguel Corporation, with

Philippine Long Distance Telephone Company acquiring the remaining 50% interest. VTI

owns an equity stake in Liberty Telecom Holdings, Inc. (LIB) as well as in enfranchised

companies including Bell Telecommunication Philippines, Inc.; Eastern Telecom

Philippines, Inc.; Express Telecom, Inc.; and Tori Spectrum Telecom, Inc., among others.

On June 21, 2016, GLO exercised its rights as holder of 50% equity interest of VTI to

cause VTI to propose the conduct of a tender offer on the common shares of LIB held by

minority shareholders as well as the voluntary delisting of LIB. At the completion of the

tender offer and delisting of LIB, VTI’s ownership of LIB is at 99.1%.The Company's

subsidiaries are composed of Innove Communications, Inc.; GTI Business Holdings, Inc.;

Kickstart Ventures, Inc.; Asticom Technology, Inc.; Globe Capital Venture Holdings, Inc.;

Bayan Telecommunications, Inc.; TaoDharma Inc.; GTowers Inc.; Yondu, Inc.; and

Electronic Commerce Payments, Inc.

Globe Telecom operates in the following places nationwide:

GENERAL TRIAS CAVITE ALI MALL
Upper Ground Floor, Ali Mall II, Araneta
Ground Floor Waltermart General Trias, Center, Cubao, Quezon City
Governors Drive, Barrio Mangahan, General
Trias, Cavite ROBINSONS MAGNOLIA
3F Units 03365-03366 Robinsons Magnolia,
WALTERMART CARMONA Aurora Blvd. cor. Doña Hemady & Domingo
G/F Waltermart Carmona, Carmona Cavite Sts., New Manila, Quezon City

AYALA SERIN TAGAYTAY EASTWOOD

GF G-40 Ayala Serin Aguinaldo Highway 2nd Floor, Eastwood Mall, Eastwood City,
Brgy.Maharlika East Tagaytay City, Cavite Cyberpark, E. Rodriguez Avenue,
Bagumbayan, Quezon City
CENTRAL MALL CAVITE
GF-28 Central Mall, Salitran II Dasmarinas GATEWAY
Cavite 3rd Floor, Gateway Mall Araneta Center,
Cubao Quezon City
SM DASMARINAS
2F E204 SM Dasmariñas Governor Drive 1 FISHERMALL
Brgy. Sampaloc Dasmariñas, Cavite 4th Floor, Fisher Mall, Quezon Avenue
Corner Roosevelt Avenue, Brgy. Santa Cruz,
SM CDO PREMIER Quezon City
CZ-313, 3F Cyberzone, SM CDO Downtown
Premier, CM Recto, Cagayan De Oro City NAVAL
Units 2&3 Qutcerr Bed & Bath Bldg.
AYALA CENTRIO CDO Vicentillo St., Brgy. P.I. Garcia Naval, Biliran
Level 2, Units 2094-2095 (near escalator)
CM Recto Ave., Ayala Mall centrio, CDO, CATBALOGAN
Lapasan, Cagayan de Oro City 9000 G/F First Choice Hotel, Del Rosario St.,
Catbalogan City 6700
MARAMAG
1/F Centro Supersales Inc., South Poblacion TACLOBAN
Maramag, Bukidnon 1-EX123 , Ground Floor, Annex Bldg
Robinson's Place Tacloban, National Hi-way,
GINGOOG Tabuan, Marasbaras Tacloban City, Leyte
Ground floor, Lim Bldg., Dona Graciana St., 6500
Gingoog City, Misamis Oriental
ORMOC
MALAYBALAY MPT Bldg. Real St. District 21 Ormoc City,
Ground Floor Malaybalay Glassware, Fortich Leyte
Street, Barangay 3, Malaybalay City,
Bukidnon CALBAYOG
Unit #2, Crown Bldg. Magsaysay Blvd.,
CDO LIMKETKAI Calbayog City, Western Samar 6710
1st Level North Concourse, Limketkai Mall,
Lapasan, Cagayan de Oro City 9000 MAASIN
Ground floor beside main entrance, Pering
VALENCIA Chai Bio Building, Tomas Oppos Street,
2F Unit 215, NVM Mall, Sayre Highway, Tunga-Tunga, Maasin City 6600
Valencia City, Bukidnon 8709
SM MEGAMALL
SM CDO C06 2F Cyberzone SM City Telasbastan,
3F Unit 313, SM CITY CDO, Gran via st. Brgy Telabastagan, San Fernando,
corner Mastersons Ave.,Cagayan De Oro Pampanga
City 9000
STAR MALL EDSA
UGF-0052 Starmall Edsa Shaw, Edsa corner SM ANGONO
Shaw Blvd., Mandaluyong City 2/F SM Angono Mall, Manila East Rd.,
Angono, Rizal
GREENHILLS
Ground Floor, V Mall Greenhills Shopping TANAY
Center, Ortigas Avenue, San Juan Ground Floor, Tanay Town Center, F.T.
Catapusan Street, Sampaloc Road,
SHANGRILA Barangay Plaza Aldea, Tanay, Rizal
Unit 025 & 026 Lower Ground, Shangri-la
Plaza, EDSA cor. Shaw Boulevard, SAN MATEO
Mandaluyong City Unit CZ18, 2nd Floor Cyberzone SM San
Mateo, General Luna Avenue, Ampid I San
GRACELAND MALOLOS Mateo, Rizal
2nd Floor, Graceland Mall, MacArThu
Highway, Barangay Ginhawa, Malolos, MONTALBAN
Bulacan Ground Floor Montalban Town Center,
Rodriguez Highway cor. Lardizabal Street,
SM CITY SAN JOSE DEL MONTE Rodriguez, Rizal
Lower Ground Flr., SM City San Jose Del
Monte, Quirino Highway, Barangay SM TAYTAY
Tungkong Mangga, San Jose Del Monte, 2nd Floor, Building B, SM City Taytay,
Bulacan Manila East Road, Taytay, Rizal

SM BALIUAG GLOBE HQ TAGUIG

2F Extension Bdg. SM City Baliwag Doña The Globe Telecom Bldg.32nd St. 7th Ave.
Remedios Trinidad Hiway, Brgy. Pagala Bonifacio Global City, Taguig
Baliuag Bulacan
SM AURA
PLARIDEL Level 4 Unit 434 SM Aura Premiere, 26th
Grid E-F & 1-2 Waltermart Plaridel, Cagayan Street cor. McKinley Parkway, Brgy. Fort
Valley Road, Barrio Banga 1, Plaridel, Bonifacio, Global City, 1630, Taguig City
Bulacan
UPTOWN PLACE BGC
STARMALL SAN JOSE DEL MONTE 4F Uptown Place Mall, BGC
Ground Floor Starmall San Jose Del Monte,
Quirino Highway cor. Kaypian Road, MARKET MARKET
Barangay Kaypian, San Jose Del Monte City, 4th Floor, Market Market, Bonifacio Global
Bulacan City, Taguig

SM MARILAO TAGUIG
Unit 219 level 2, SM City Marilao, Km. 21 1 General Antonio Luna Brgy. Tuktukan,
Brgy. Ibayo, McArThu Hway, Bulacan Taguig

STA. MARIA ICONIC BGC

Ground Floor, Waltermart Sta. Maria, 7th Ave Bonifacio High Street, Amphiteather
Provincial Road cor. By Pass Road, BGC Metro Manila
Barangay Sta. Clara, Sta. Maria, Bulacan
BALANGA
SM MASINAG Recar Commercial Complex, JP Rizal,
2nd Floor Cyberzone, SM City Masinag, Barangay Poblacion, Balanga City, Bataan
Marcos Highway, Antipolo City
SM TARLAC
ROBINSONS ANTIPOLO PANIQUI
Unit 156 Lower Ground, Robinsons Place G/F Unit 1 Paniqui Paint Trade Building, MH
Antipolo, Antipolo City, Rizal Del Pilar St., Barangay Poblacion, Paniqui,
Tarlac
 GAISANO ISLAND MALL
HARBORPOINT GFA-05 Annex, Gaisano Island Mall, Pajo,
G/F Unit 1012, Harbor Point Mall, Rizal Lapulapu City, Cebu 6015
Avenue, Subic Bay Freeport Zone, Olongapo
City PARK MALL CEBU
Ground Flr., Kidzone Parkmall, North
DINALUPIHAN Reclamation Area, Ouano Ave., Mandaue
ERJ Arcade Bldg. San Juan Street, City
Barangay Mabini Extension Dinalupihan,
Bataan BOAC
Gov. D. Reyes St., Murallon Boac,
IBA Marinduque
2nd Floor, Iba Town Center, National Road
Zone 1, Poblacion Iba, Zambales SM LIPA
2nd Flr. SM City Lipa, JP Laurel Highway,
OLONGAPO Lipa City Batangas
Unit 306 3/F SM City Olongapo Brgy Pagasa
Magsaysay Drive, Olongapo City PINAMALAYAN
FCA Bldg 2 Mabini St. Zone 3 Pinamalayan,
SM VALENZUELA Or. Mindoro
3rd Floor, SM Super Center Valenzuela, Mc
Arthur Highway, Valenzuela City SAN JOSE, OCCIDENTAL MINDORO
Unit #2 Ronquillo Bldng.,Liboro St. San Jose,
VALENZUELA Occidental Mindoro
339 Mc Arthur Highway Karuhatan,
Valenzuela City LUCBAN QUEZON
Unit 1, Oblea Bldg. A. Racelis cor. A Mabini
ROBINSONS TOWN MALL MALABON Sts. Brgy 8, Lucban Quezon
2-02215, Robinsons Town Mall Malabon,
Gov. Pascual Ave. cor. Crispin St. Tinajeros SM LUCENA
Malabon City 3F CZ 014 Cyberzone SM Lucena,
Dalahican cor. Pagbilao Rds., Lucena City
SM CENTER SANGANDAAN
SM Center Sangandaan, Marcelo H. Del CALAPAN
Pilar Street corner Samson Road, Caloocan G/F Homemark Bldg, JP Rizal St. Camilmil,
City Calapan City Or. Mindoro

BOGO SM SAN FERNANDO

Unit 1 Ground Floor, Centro Dela Vina Bldg Unit 314 3/F SM City San Fernando, V.
V, Dela Vina Street Barangay Sta. Rosario, Tiomico St. Brgy Poblacion, City of San
Bogo City Fernando Pampanga

GAISANO CARCAR SM CLARK

Ground Floor, Gaisano Prize Club Carcar, Unit 203-204 2nd Level, SM City Clark,
Poblacion 3, Awayan, Carcar City, Cebu Clarkfield, Pampanga

J.CENTER MANDAUE SM PAMPANGA

2nd Level, 122, J Center Mall Cebu, #165 Unit 129 Cyberzone area. SM City, City of
A.S. Fortuna St., Brgy., Bakilid, Mandaue San Fernando Pampanga
City, Cebu 6014
SM TELEBASTAGAN (NEW STORE)
SM CONSOLACION C06 2F Cyberzone SM City Telasbastan,
Unit 201-Q, Cyberzone, 2/F Sm City Brgy Telabastagan, San Fernando,
Consolacion, Lamac, Consolacion Cebu Pampanga
6001
MARQUEE MALL
Level 1 Space 1053 Marquee Mall, Francisco KALIBO
G. Nepomuceno Ave. Pulong Maragul, Ground Floor Maria Gracia Bldng., Roxas
Angeles City, Pampanga Avenue cor. L . Barrios St. Kalibo, Aklan

APALIT BORACAY
T&A Building Mc ArThu Highway, Barangay Block C Unit 1-2A Phase 2 D'Mall De
San Vicente Apalit, Pampanga Boracay Balabag, Malay,Aklan 5608

SM NORTH EDSA PUERTO PRINCESA

4th Floor, Cyberzone Building, New SM Unit CZ05-CZ06, 2/F SM City Puerto
Annex, SM City North Edsa , Quezon City Princesa Malvar Road, corner Lacao Sts

CONGRESSIONAL AVENUE SM BICUTAN

#12 GF Northridge Plaza Bldg Congressional 2nd Floor, SM City Bicutan Building B, Dona
Ave Brgy. Bahay Toro, Quezon City Soledad Avenue, Barangay Don Bosco,
Bicutan, Paranaque City
UP TOWN CENTER
2/F Phase B UP Town Center, Katipunan SM MALL OF ASIA
Quezon City 2nd Floor Cyberzone, North Parking
Building, SM Mall of Asia, Pasay City
FAIRVIEW TERRACES AYALA
3rd flr 3054-3054A Quirino Highway cor. SM BF HOMES
Maligaya drive Brgy Pasong Putik 3F CZ4, Cyberzone Area, SM City, BF
Novaliches QC. Paranaque

SM FAIRVIEW CORON PALAWAN

3rd Floor Cyberzone, SM City Fairview, Parangue Bldg. 139 National Highway,
Quirino Highway Cor. Regalado Avenue, Barangay Poblacion 1, Coron, Palawan
Barangay Greater Lagro, Novaliches,
Quezon City SM SUCAT
2F Globe Telecom Cyberzone Area Bldg A
SM NOVALICHES SM Sucat, Sucat Road, Paranaque City
2nd Floor, Unit 216-217 SM City Novaliches,
Quirino Highway, San Bartolome, LIGAO
Novaliches, Quezon City 1A-1 LCC Ligao Town Center McKinley st.,
Bagumbayan, Ligao City, Albay
TRINOMA
Unit 1125B Level 1, Trinoma, Edsa corner SM LEGAZPI
North Ave, Bagong Pag-asa, Quezon City SM City Legazpi, Capatawan, Legazpi Port
District, Legazpi City, Alba
GAISANO ROXAS SM NAGA
LG - 26A Ground Floor Gaisano Grand Mall Unit 212 2F SM City Naga Central Business
Roxas, Arnaldo Boulevard Roxas City, Capiz II, Brgy Triangulo Naga City

THE GLOBE BORACAY LEGASPI

Kiosk 14 Ground Floor City Mall Boracay, Unit 342, 344-345 Ayala Mall Liberty City
Sitio Diniwid, Balabag, Malay, Aklan Center, Quezon Avenue, Legazpi City

SAN JOSE, ANTIQUE LCC MALL IRIGA

AML Building, corner Dalipe and Atabay, San 2/F LCC Mall, Highway 1, San Francisco,
Jose, Antique Iriga City

ROBINSONS ROXAS SORSOGON

2nd Floor Robinsons Place, Pueblo de Unit R4-R5 Ground Floor Sorsogon
Panay, Roxas City, Capiz 5800 Shopping Center, Magsaysay St., Sorsogon
City
 GAISANO DIGOS
TUGBO Ground Floor, Gaisano Grand Mall, Quezon
Level 1 LCC Mall, Zurbito St., Masbate City Avenue, Digos City, Davao del Sur

DAET MATI
Tan Building, J. Pimentel St. Daet, Andrada Building 2, Mati City, Davao
Camarines Norte Oriental

SM BAGUIO TAGUM
Unit 349 & 350 - Level 3, SM City Baguio, 3/f Gaisano Grand Mall of Tagum, National
Luneta Hill, Upper Session Road, Baguio Highway, Tagum City 8100
City
SM ILOILO
PUREGOLD LAOAG 3/F Cyberzone North Wing, SM City Iloilo, B.
Puregold Bldg, J.P. Rizal St. Laoag City, Aquino Ave. Mandurriao, Iloilo City 5000
Ilocos Norte 2900
SM DELGADO
VIGAN Ground Floor, SM Delgado cor. Valeria &
Collegio Business Center, Mart 1Nueva Delgado Sts. Iloilo City 5000
Segovia St., Vigan City
PASSI
CANDON Gaisano Capital, Passi City, Iloilo
Ground Flr Unit B, C Square Building
National Highway, San Juan Candon City GAISANO ILOILO
Ilocos Sur 2/F Gaisano City, La Paz, Iloilo City 5000

LA TRINIDAD SM MOLINO
Unit 1 FA 206 Tokiko Bldg. Km.5 Balili La Unit 213, 2nd Level, SM Supercenter Molino,
Trinidad, Benguet Molino IV, Bacoor, Cavite

DAVAO ABREEZA AYALA IMUS

Space 3083-3084, 3rd Level Abreeza Mall, G/F Unit 112B The District Ayala Mall Imus
JP Laurel Avenue, Davao City 8000 Cavite

SM LANANG SM ROSARIO
Loc C3-149-150, 3F Cyberzone, SM lanang Unit 237, 2nd Level, SM City Rosario, Gen.
Premier, JP Laurel Ave. Bajada, Davao City Trias Drive, Rosario Cavite.
8000
AYALA ARVO
TORIL Space no. G-14B The District, Molino-
Gaisano Mall of Toril MacArthur Highway, Paliparan Road, Brgy. Salawag, Dasmarinas
Toril, Davao City Cavite

SM DAVAO SM TRECE
EA222, 2nd Level Cyberzone, SM Annex Lower Ground Floor Cyberzone, SM Trece
Bldg., SM City Davao, Ecoland, Quimpo Martires, Barangay San Agustin, Governor's
Blvd., Davao City 8000 Drive Trece Martires, Cavite

GAISANO DAVAO ROBINSONS IMUS

3rd Level Gaisano Mall of Davao, J.P. Laurel 3rd Level Robinsons Place Imus, Tanzang
Ave., Davao City Luma 5, Imus, Cavite

PANABO SM BACOOR
2/F Gaisano Grand Mall Panabo Brgy. Sto. 3F CB 324-325 Cyberzone Area SM City
Nino Panabo City Davao Del Norte Bacoor Tirona Highway cor. Aguinaldo
Highway, Bacoor, Cavite
 McArthur Highway, Barangay San Miguel,
SM SAN LAZARO Calasiao, Pangasinan
3rd Floor, SM City San Lazaro, Felix Huertas
cor. A.H. Lacson Streets, Sta. Cruz, Manila SM URDANETA
L2, CYBERZONE, SM CITY URDANETA
SM STA MESA CENTRAL
3rd Floor, SM City Sta. Mesa, Ramon
Magsaysay Boulevard cor. Araneta, Sta. SM ROSALES
Mesa, Manila Unit IT112 G/F,SM City Rosales MacArThu
Hiway Brgy., Carmen East , Rosales
ROBINSONS PLACE MANILA Pangasinan
Level 4, Pedro Gil Wing, Robinsons Place
Manila, Pedro Gil cor. Adriatico Streets, MIDSAYAP
Ermita, Manila UNIT 7&8 Quial Building, Quezon Ave.,
Corner Burgos Street, Midsayap, Cotabato
SM MANILA City
Lower Ground Floor Cyberzone, SM City
Manila, Arroceros cor. Marcelino Streets, COTABATO
Manila BPI Bldg. Makakua St., Cotabato City 9600

TUTUBAN CENTER MALL KCC MALL GENSAN

M1-C050B, Tutuban Center Mall, Claro M. KCC Mall, J. Catolico Sr. Avenue, Brgy.
Recto Ave. corner Dagupan st., Barangay, Lagao, General Santos City, General Santos
Tondo, Manila
KORONADAL
BINONDO 4F KCC Mall of Marbel, Gensan Drive,
3rd Floor, Lucky China Town Mall, Calle Koronadal City, South Cotabato 9506
Felipe cor. La Chombre Streets, Barangay
293, Zone 28, Binondo, Manila TACURONG
TFM building - 3rd Floor Space #1 Fitmart
DAGUPAN Tacurong, Sultan Kudarat
G/F 127 Nepo Mall Dagupan Arellano St. ,
Dagupan, Pangasinan KIDAPAWAN
Barangay Lanao, First Floor, Gaisano
BAYAMBANG Grandmall of Kidapawan City, Kidapawan
Ground Floor, Royal Mall Bayambang,
Pangasinan GENERAL SANTOS
Unit CY01-03, 3rd Floor, SM Mall of Gensan,
SAN CARLOS, PANGASINAN Santiago Blvd, Cor. San Miguel Street,
#15 Palaris Street, San Carlos City, General Santos City 9500
Pangasinan
FESTIVAL
AGOO 08 & XS-09 Level 3 Filinvest Festival
Brgy. San Miguel, Agoo, La Union Supermall,Filinvest Corporate City, Alabang
Muntinlupa
ALAMINOS
G-1 Naty Miranda Building, Quezon Avenue, ATC
Alaminos City, Pangasinan 2nd Floor, Alabang Town Center, Madrigal
Cor. Commerce Ave, Alabang Muntinlupa
SAN FERNANDO LA UNION
G/F La Union Provincial Administrative SM SOUTHMALL
Commercial Bldg., Quezon Ave., 2500 San 3rd Floor Cyberzone, SM Southmall
Fernando, La Union Alabang-Zapote Road, Las Pinas City

ROBINSONS CALASIAO SM CENTER LAS PINAS

Unit 154 Robinsons Place Pangasinan, Level 1, SM Center Las Pinas, Alabang-
Zapote Road, Pamplona, Las Pinas City LEMERY
G/F RVC Bldg., Ilustre Ave., cor. A. Bonifacio
SM MUNTINLUPA St., Lemery, Batangas
2/F Unit 240 SM Supercenter Muntinlupa
National Rd., Tunasan, Muntinlupa City CITIMART BAUAN
GF Citimart Bauan, Kap. Ponso St., Bauan,
LAS PINAS Batangas
Zapote Arcade, Quirino Ave. corner Alabang
Zapote Road, Las Pinas City ILAGAN, ISABELA
Valdez Bldg., National Highway, Baligatan,
CADIZ Ilagan City, Isabela
G.Y. Emporium Bldg., Magsaysay St., Zone
II, Cadiz, Negros Occidental ROXAS, ISABELA
AK Roxas Store, Don Mariano Marcos Ave.,
SAN CARLOS, NEGROS OCCIDENTAL Public Market, Roxas, Isabela
National Highway cor. Ledesma Avenue,
San Carlos City, Negros Occidental SM CAUAYAN
2nd Floor, Unit 268, SM Cauayan San
TANJAY Fermin, Cauayan City, Isabela
Magallanes Street, Poblacion 9, Tanjay City,
Negros Oriental SOLANO
National Highway, Poblacion, South Solano,
AYALA BACOLOD Nueva Vizcaya
Level 1, Stall F123 The District North Point ,
Talisay Highway, Brgy. Zone 15, Talisay TUGUEGARAO
City, Negros Occidental 6115 Unit 79 Chowking Bldg. Balzain Rd.
Tuguegarao City, Cagayan Valley
SM BACOLOD
Unit 209 - 210 Cyberzone, 2/F North Wing SANTIAGO
SM City, Reclamation Area, Bacolod City AKC BLDG National Highway Villasis
6100 Santiago City, Isabela

ROBINSONS BACOLOD TANDAG

3rd Level, Robinsons Place, Mandalagan, G/F Gaisano Capital Building Cabrera &
Bacolod City 6100 Navales Street, Poblacion Tandag City,
Surigao del Sur
LOPUES EAST
Burgos Ext. cor. Carlos Hilado National SURIGAO
Highway, Bacolod City 6100 Ground Floor Salinas Bldg. corner Rizal
Street Gimena Street,Washington Surigao
ROSARIO BATANGAS City
Dr. Gualberto Ave. Poblacion Rosario
Batangas NABUNTURAN
Ground Floor, Murillo Building Purok 13,
TANAUAN Poblacion, Nabunturan, Compostella Valley
Unit 1, 2nd Floor, Waltermart Tanauan,
Tanauan City, Batangas SAN FRANCISCO, AGUSAN DEL SUR
Ground Floor Stall (SFR-GFS-24) Purok 2A,
NASUGBU Brgy.5, San Francisco, Agusan Del Sur
JP Laurel cor. F. Alix Sts., Nasugbu,
Batangas City BUTUAN
3rd level Gaisano Mall, J.C. Aquino Avenue,
SM BATANGAS Butuan City 8600
Level 2 SM City Batangas, Units 229& 230,
Pastor Village, Pallocan West, Batangas City GREENBELT
2nd Floor, Greenbelt 4, Ayala Center, Makati
City Bayawan City, Negros Occidental

ROCKWELL GALLERIA LUISA

Level R2 Power Plant Mall Rockwell Makati U/G Floor Unit 16 & 17, Galleria Luisa
city Commercial Complex, Celestino Gallares St.,
Tagbilaran City 6300
TOWER ONE
Mezzanine, Unit C Makati Stock Exchange LA CARLOTA
Ayala Tower One Ayala Avenue cor. Paseo RJJ Bldg., Gurrea St., Barangay 1 La Carlota
de Roxas, Makati City City, Negros Occidental

CASH & CARRY KABANKALAN

Unit 12-A, 2nd floor Cash & Carry Mall Gaisano Grand Mall, Tan Lorenzo St.,
Osmena Highway corner Emilia St., Gil Kabankalan City, Negros Occidental
Puyat Avenue, Makati City
CALAMBA
GLORIETTA 2F Cyberzone SM City Calamba National Hi-
Ground Floor, Glorietta 3, Ayala Center, way, Bgy Real Calamba City
Makati City
SAN PABLO
LUCKY GOLD PASIG 2F SM San Pablo, Maharlika Highway, San
2nd Floor, Unit SU 14 Lucky Gold Plaza, Pablo City
Ortigas Avenue Extension, Pasig City
WALTERMART CABUYAO
AYALA 30TH WalterMart Cabuyao, Ground Floor Unit 19,
GF Ayala Malls, The 30th, Meralco Ave., Walter Mart Cabuyao, Cabuyao Banlic,
Pasig City Cabuyao, Laguna

ROBINSONS GALLERIA NUVALI

Level 1 East Wing, Robinsons Galleria Mall, Space #53 Solenad 2 Brgy. Sto. Domingo
EDSA cor. Ortigas Avenue, Quezon City Sta. Rosa, Laguna

SM MARIKINA STA. CRUZ

Upper Ground Floor Cyberzone, SM City Ground Floor, Sunstar Mall, National Hi-way,
Marikina, Marcos Highway, Calumpang, Gatid, Sta. Cruz, Laguna
Marikina City
SM STA ROSA
SM EAST ORTIGAS 2nd Flr. 023 Cyberzone, SM City Santa
Unit 207-208 2nd floor,Ortigas Avenue Rosa, Brgy. Tagapo, Santa Rosa City,
Extension, Brgy. Sta. Lucia Pasig City Laguna

STA. LUCIA CABANATUAN NE

Level 3 Building 3, Sta. Lucia Mall, Marcos Ground Level GL-4B NE Pacific Mall, Km.
Highway cor. Felix Avenue, Cainta, Rizal 111, Maharlika HighwayCabanatuan City,
Nueva Ecija
DUMAGUETE
Space 276-279 Level 2 Robinsons SM CABANATUAN
Dumaguete, Calindagan, Dumaguete City, 2nd floor Cyberzone SM City Cabanatuan,
Negros Oriental 6200 Maharlika Highway, Cabanatuan City

ISLAND CITY MALL WALTERMART GAPAN

14 - Lower Ground Floor, Island City Mall, 2/F Waltermart Mall, Bayanihan ,Gapan
Dao District, Tagbilaran City 6300 City,Nueva Ecija

BAYAWAN BALER
R8 Prince Hypermart Bayawan Poblacion, Ground Floor Unit A Gonzales Bldg. Quezon
Street Barangay Suklayin, Baler, Aurora, ROBINSONS CYBERGATE CEBU
Quezon Robinsons Cybergate, Don Gil Garcia St.,
Capitol Site Cebu City
NUEVA ECIJA
Mokara Building, Maharlika Road, San Jose SM CEBU
City, Nueva Ecija Unit 285 Cyberzone 2nd Level SM City Cebu
Northwing, North Reclamation Area, Cebu
OROQUIETA City 6000
Ground Floor Mayor Enerio St. Oroquieta
City, Misamis Occidental ELIZABETH MALL
Elizabeth Mall T-020 3rd Level cor. N
ILIGAN Bacalso & Keon Kilat Sts., Cebu City 6000
Unit 3-H, 3/F Gaisano City Super Mall,
Roxas Ave., Villa Verde St., Iligan City 9200 GAISANO TABUNOK
2FS-17 2F Gaisano Grand Fiesta Mall Hi-
ZAMBOANGA way Tabunok, Talisay City, Cebu 6045
KCC Mall de Zamboanga, Gov. Camins
Ave., Zamboanga City

ZAMBOANGA
2nd Floor, Southway Square, Don P.Lorenzo
St. cor. Gov. Lim Avenue, Zone 4,
Zamboanga City

OZAMIS
B-5 G/F Gaisano Ozamis City Mall, cor. Rizal
Ave. & Zamora Extension, Ozamiz City,
Misamis Occidental 7200

SINDANGAN
Ground Floor, Unit 1 Tantinco Building
Aquino Street Poblacion Sindangan,
Zamboanga del Norte

DIPOLOG
Lee Plaza City Central Quezon Avenue,
Miputak, Dipolog City, Zamboanga del Norte

PAGADIAN
L/G Floor - 05B, Gaisano Capital, San Pedro
District Pagadian City 7016

AYALA CENTER CEBU

Stall - A207, Ground Floor , Active Zone,
Ayala Center Cebu, Cebu Business Park,
Cebu City 6000

ROBINSONS GALLERIA CEBU

Unit 4007 4th Level, Robinsons Galleria
Cebu, General Maxilom Ave, Cebu City,
Cebu

SM SEASIDE CEBU
3/F Cyberzone, South Road Properties
(SRP), Mambaling, Cebu City
Figure 1.2 The Globe Tower Location

Source: Market Screener

 Figure 1.3 Globe Telecom Stores Nationwide

Source: Google Map

2. Nature of business/products/services

Globe Telecom Inc is a telecommunications company that provides mobile, voice,

and broadband services. It operates through two segments: mobile and Fixed Line & Home

Broadband. Mobile involves traditional mobile services and contributes to the majority of

company revenue. Within the mobile division, the majority of subscribers are considered

prepaid customers. The Fixed Line and Home Broadband segment provide wireline
communication services, fixed-line voice services, corporate data, and Internet for its

customers. The company generates the vast majority of its revenue in the Philippines.
 Figure 1.4 Globe Telecom Products and Services

Source: Google Images

3.

Current revenue size and profit

Figure 1.5 Globe Telecom’s 2020 Financial Summary

 Source: Disclosure-No.-452-2021-Press-Release

4. Major markets served

Globe Telecom, Inc. provides telecommunications services to individual customers,

small and medium-sized businesses, and corporate and enterprise clients in the Philippines.

Globe Telecom operates under Telecom Services classification in the United States and is

traded on OTC Exchange.

Globe Telecom serves more than 700 million mobile customers in 21 countries,

including Singapore, Australia (via wholly-owned subsidiary Singtel Optus), and the

emerging markets of India, Indonesia, Philippines, Thailand, and Africa.

5. Number of employees

Based on the recorded statements, Globe Telecom is currently employing 8.3 K

people. This is 44.74% lower than that of the Communication Services sector and 83.45%

lower than that of the Telecom Services industry. The number of employees for all United

States stocks is 55.95% higher than that of the company.

6. Other relevant basic information

% OF % OF NON-

COMMO % OF PREFERR PREFERR NON-VOTING VOTING % OF

STOCKHOLDERS N COMMON ED ED PREFERRED PREFERRED TOTAL TOTAL

Ayala Corporation 41,157,276 30.84% - - - - 41,157,276 13.19%

SingTel Group 62,646,487 46.95% - - - - 62,646,487 20.08%

Asiacom Philippines, 158,515,01

- - 100% - - 158,515,016 50.81%
Inc. 6

Directors, Officers,

Executive Stock Option 780,261 0.58% 5 0% 25,700.00 0.13% 805,966 0.26%

Plan

Public 28,848,703 21.62% - - 19,974,300 99.87% 48,823,003 15.65%

133,432,72 158,515,02
Total 100% 100% 20,000,000 100.00% 311,947,748 100.00%
7 1

Table 1.6 Globe Telecom’s Major Stockholders

Source: globe.com.ph
 Figure 1.7 Globe Telecom’s Conglomerate Map (as of January 2021)

Source:globe.com.ph

Globe Valuation

Globe Telecom retains a regular Real Value of $34.96 per share. The prevalent price

of the firm is $37.29. At this time, the firm appears to be overvalued. Our model calculates

the value of Globe Telecom from evaluating the firm fundamentals such as Current

Valuation of 156.78 B, return on equity of 22.70 %, and Return On Asset of 8.24 % as well

as inspecting its technical indicators and Probability Of Bankruptcy. In general, we

encourage acquiring undervalued assets and dropping overvalued assets since, at some

point, asset prices and their ongoing real values will come together.
II. COMPANY’S VISION AND MISSION

A. State the current vision, mission and objectives of the company

OBJECTIVES

Globe is not simply a telco company. Globe is an organization that creates and

enables digital life for the Philippines, so Filipinos can access choices, overcome challenges,

and discover new ways to enjoy life. Globe achieves this through obsessing about its

customers, digitally transforming businesses, building the network of choice, and

empowering its people. Globe continues to provide meaningful support to all its stakeholders

and creates wonderful channels to the digital lifestyle for Filipinos and all stakeholders.

The strong thrust towards information and communications technology (ICT)

infrastructure growth and network upgrades continued in 2019. Globe followed through with

the building and deployment of cellular towers in the country throughout the year, spending

roughly 45% of its annual income on telco infrastructure.

The company continues to believe that providing data services is crucial towards

true progress. Globe will continue to push its network expansion to meet its customers’

growing demand for data. The company committed to spending P63 billion in capital

expenditures in 2020, which includes spillover of CAPEX commitments from 2019. Globe is

set to fulfill its commitment to provide two million homes with at least 10 Mbps connectivity

by the end of 2020.

VISION

We see a Philippines where families' dreams come true, businesses flourish, and the

nation is admired.
 MISSION

We create wonderful experiences for people to have choices, overcome challenges,

and discover new ways to enjoy life.

B. How to communicate the vision and mission to the employees and other stakeholders.

The effectiveness of Globe Telecom’s vision and mission is determined by how

well it is communicated to its employees and stakeholders. To communicate the vision

and mission well, managers or leaders should do the following:

1. Keep it simple by telling a story.

Telling a good story gives life to a vision. A good storyteller creates trust,

captures hearts and minds, and serves as a reminder of the vision. To repeat a story

makes people find it easier to remember than to talk about a vision statement.

2. Use multiple forms of media.

Communicating vision must become habitual and must be executed before,

during and after the change. It must also be communicated appropriately. This means

using multiple communication channels appropriately, for both the audience and the

type of information that must be shared.The strategy employed when communicating

vision for change is likely to include group presentations, team meetings and one-to-

ones, as well as newsletters, intranet, notice boards and informal conversations.

Whichever channels are employed, it is crucial to ensure that communicating vision

is executed consistently.

3. Have one on one conversations

Engage others. Personal connections give leaders opportunities to transmit

information, receive feedback, build support, and create energy around the vision. Be

thoughtful about what approaches you use, and try different tactics to influence
 people based on what they’ll find most persuasive.

4. Solicit Feedback

Only with feedback can leaders know what their people understand and what

they don’t. Feedback is critical to ensuring that efforts in communicating the vision

have not fallen on deaf ears or been misunderstood and that the vision will not be

misrepresented further down the line.Facilitating a two-way flow of communication

is the best way to get your employees on board with the strategy and its vision.It’s

not enough to ensure your employees are simply aware of what the vision is. Solicit

feedback and ask for their opinions on where it should be headed.

5. Get them Engaged

Once you’ve brought the strategy to life with visuals, it’s time to get your

employees engaged with it.When employees are engaged, they are more likely to

invest in the work they do which leads to a higher quality of work produced. By

investing in employee engagement, your company will be able to increase

productivity, work quality, and retain top talent.

6. Go outside the organization

Communicate to customers, partners, and vendors with advertising and public

relations campaigns, catalogs, and announcements.

III. EXTERNAL ANALYSIS

A. General Environment

1. Discuss current and expected outlook in the following areas, focusing only on factors

that will have significant impact on your business. Consider the following areas only

insofar as they are relevant, and thus exert a significant impact on your industry.
 a) Economic developments

b) Socio-cultural demographic trends, lifestyle changes

c) Technological developments

d) Political, legal, governmental aspects

e) Ecological aspects

f) Other external factors that may be more directly relevant to your business

2. Translate the above in terms of what it means for your business, identifying

opportunities and threats that may affect the following:

a) Market demand and opportunities

b) Types of products and services offered

c) Intensity of competition

d) Suppliers and distributors

e) Costs of doing business

f) Other aspects of the business

B. Industry and Competitor Analysis

1. Analyzing the industry’ situation and prospects

a) Market size and/or growth rate and stage in the growth cycle

After gradually increasing total service revenues over the past five years, Globe

Telecom was able to counter global market forecasts of a financial recession in the

telecommunications industry. Globe's home broadband sector maintained its momentum,

raising sales by 19 percent to PHP 12.5 billion from PHP 10.6 billion last year, putting

the company in first place in subscriber share.

b) Number of players and their relative sizes; market share analysis

With over 2.9 million users, the company's home broadband user base increased by

58 percent from the first half of 2019. The total number of home broadband subscribers

currently stands at 3.8 million, up 88 percent from 2019 and up 9% from the third quarter,

thanks to a steady growth in fixed wireless broadband subscribers.

c) Market aspects (products or service, price, promotion, and channels of distribution)

Globe Telecom has been focusing on improving its network infrastructure by

extending its scope through new site builds and network improvements all over the world,

in line with the national strategy to improve digital inclusivity and fulfill its commitment

to serve its customers. The latest data backs up Globe's recent campaign to upgrade its

customers' data speeds from 3G to 4G/LTE, thus enhancing their overall data experience.

Globe believes that 4G/LTE will become the new norm for mobile internet in the world,

and that customers deserve faster speeds and better connectivity.

d) Buyer/Customer profile

Globe Telecom has since been an outstanding service provider to families for

providing them internet connectivity. The former is also considered as a top provider for

companies that help them with daily operations. Globe became one of the choices for

companies to provide for them.

e) Factors affecting costs of doing business

There are certain factors to consider that affect the costs of doing business. This

includes: business ethics, legal considerations, expansion of technology advancements,

social responsibilities, challenges regarding quality and customer care, material and

capital security and global competitions.

f) Operations/Production aspects

Globe provided business and corporate clients with a single 24/7 hotline for after-

sales and technical support. It is a critical touchpoint that receives an average of 36,000

calls per day from more than 20,000 business and corporate clients, with the majority of

operations being inbound. The following are the company’s objectives: Address technical

issues relating to stability, reliability and support from the previous interaction

management vendor, Lower operational cost, Improve the quality of all customer

interactions and Serve a growing number of customers more efficiently.

g) Technology developments

As the Philippines adjusts to the new standard, Globe Telecom is poised to fully

exploit digitalization's ability to improve operational efficiency and provide a better

customer experience. Globe is looking at different ways to unlock value in digital

technologies in order to provide smooth, frictionless, immersive, and reliable digital

experiences to its customers as a result of these advancements.

 h) Industry financial analysis (growth, profitability, liquidity, leverage, efficiency)

i) Problems in the industry

j) Critical success factors in the industry

2. Porter’s Five Forces framework

a. Bargaining power of suppliers

Globe Telecom producers are basic first-tools producers in vital technology

partnerships with international players. The second explanation for low negotiating

power is that there is an excess supply of Globe Telecom units as a result of the

large range manufacturing of these leading sector players, which has reduced rates

while also increasing the buyer's bargaining power.

b. Threat of new entrants

It is in the interests of the existing companies in the sector to erect barriers

to potential entrants in order to discourage them from joining the industry. Due to

the high cost of building wafer fabs and acquiring equipment, the risks of entering

the market are reduced. Furthermore, new players will not be able to compete with

leading Globe Telecom OEMs unless the manufacturing is up to date and

accessible.
 c. Threat of substitute products

Globe Telecom replacement goods are alternatives to Globe Telecom that

are available in the market at lower prices. Because of technical and creative

advancements, those goods have a competitive advantage. As a result, goods

manufactured by companies that are already in the market and use the same

technology are being replaced by products produced by other companies that are

comparatively cheaper in terms of price and quality and are produced from

profitable sectors.

d. Bargaining power of buyers

Buyers with significant bargaining power may have a significant impact on

the profitability of market suppliers by enforcing conditions that are unfavorable to

them in terms of price, quality, or service. As a result, selecting clients becomes

increasingly important for businesses in order to avoid being too reliant on

customers.

e. Rivalry among existing buyers

Established players, such as Telecom Filipino, find it difficult to make

long-term profits when competition is fierce.

C. Summary and Conclusion

1. Opportunities and Threats

Key external factor Relevant Classification
YES NO O T
1 Strong Environmental, Social, and ✔
Governance (ESG) Practices. FTSE
Russell (the trading name of FTSE
International Limited and Frank Russell
Company) confirms that Globe Telecom
has been independently assessed
according to the FTSE4Good criteria.
2 Partnerships with other corporations. ✔
Globe’s partnerships with Aboitiz
InfraCapital Inc. (AIC), ISOC-edotco,
Transcend Towers Infrastructure
(Philippines), CREI Philippines (CREI)
and Frontier Towers & Associates (FTA)
have advanced to active acquisition and
build phases.
3 New Technologies. High Quality ✔
technologies that are new to the market
4 Government-issued regulations. The ✔
Department of Information and
Communications Technology (DICT)
issued Department Circular (DC) No. 008,
s. 2020. This Policy eased the restrictions
on telecom builds in the country. As a
result, Globe has been rigorous in its
improvements and network upgrades by
building new cell sites. According to
NTC, Globe had the most number of new
site builds in 2020.
5 Customer preference & number of ✔
consumers. In 2019, Globe had a total of
94.2 million mobile subscribers (including
fully mobile subscribers), over 2.0 million
Home Broadband customers, and 1.4
million landline subscribers (according to
their 2019 annual report). This is an
opportunity considering the population of
the Philippines was at 108.1 million at the
time.
6 Network Security. To make sure that its ✔
data is secure, Globe has invested in a
wide range of FireEye solutions and
services. The company’s pervasive
network is protected against known and
unknown advanced attacks by the FireEye
Network Security (NX) platform.
7 Growing internet users in the country. ✔
 In 2020, the number of internet users in
the Philippines according to the Data
report grew to approximately 73.91
million people, accounting for more than
half of the total population.
8 Increasing Population of mobile device ✔
owners. Five billion people in the world
own a mobile device.
9 Department Order (DO) No. 29. The ✔
order issued by DPWH last March 23,
2021, outlining the department’s policy
on telecom and internet infrastructures to
comply with the Bayanihan laws, for
faster approval of permits and clearances
from local government units to hasten the
construction of cell towers.
10 The shift to the new normal: Increase ✔
online use for productivity (academic and
professional) due to the current pandemic.
11 Stiff competition. The industry's stiff ✔
competition affects the organization’s
ability to sustain and expand the customer
base. Based on PLDT's performance in
2020, it is expected that its revenue will
grow slightly higher compared to Globe's
low-single-digit rate decline considering
PLDT's broader service diversification
and entrenched fixed line position that
was advantageous in mitigating revenue
pressure in its wireless business.
12 Inflation. The rise in inflation increases ✔
the cost of production and affects the
business profitability. In fact, its first-
quarter core profit dipped 4% as rising
inflation and a strong peso adversely
impacted on group revenues. Globe's
revenue for the period under review was
PHP15.54 billion, compared with
PHP15.61 billion the previous year.
13 Environmental Sustainability. The ✔
growing environmental sustainability
trends act as a major threat when offered
products/services are not environment
friendly. It draws the negative publicity
and criticism from the environmentalists
and affects the brand image in a
competitive market. Issues specific to
telecommunications that were not tackled
 by Globe are electromagnetic fields from
base stations and handsets,
perfluorocarbons from fire suppression
systems, solvents from installation
processes and visual and aesthetic effects
of masts and base stations.
14 Consumer needs and preferences. With ✔
the ongoing pandemic right now, students
are doing online classes and employees
are working from home. Therefore, most
of us need an internet connection that is
fast enough to enable us to do our tasks in
an efficient manner.
15 Competition Position. As of June 2020, ✔
Comclark provided the fastest internet
speed of 22.5 Mbps in the Philippines.
Converge ICT Solutions was the next
fastest internet service provider with an
internet download speed of 21.4 Mbps.
Despite these numbers, the overall
internet quality in the Philippines still
must improve.
16 Threat of new entrants. DITO ✔
Telecommunity Corporation is the
country’s third major player in the
telecommunications industry, and is one
of the biggest threats to Globe Telecom.
They are the top competitor to providing
5g internet speed in the country.
17 Cyber Security in the Philippines. The ✔
Philippines is said to be the world’s single
biggest attack originator for both
automated and human-driven cyber-
attacks according to Arkose Lab.
18 Weakened Cellular Signal caused by ✔
the weather. The geographic location of
the Philippines, where typhoons and
storms often occur, can affect cell
reception to decline.
19 Increasing Bargaining Power of ✔
Buyers. Over the years, the bargaining
power of buyers of telecommunication
providers has increased significantly
which results in downward pressure on
prices.
20 Inability to reach remote areas. Most ✔
rural areas in the Philippines, which are
located deep in the mountains are
 inaccessible due to the cautions that are in
line with certain areas, have no access to
cellular signals.

Major External Factors Weight Ranking Weighted

scores
Opportunities
1 Strong Environmental, Social, and Governance (ESG) 0.05 3 0.15
Practices

2 Partnerships with other corporations. 0.15 4 0.6

3 New Technology 0.1 2 0.2

4 Government-issued regulations: Department Circular 0.1 2 0.2

(DC) No. 008

5 Customer preference & number of consumers. 0.07 2 0.14

6 Network Security. To make sure that its data is secure, 0.05 2 0.1
Globe has invested in a wide range of FireEye
solutions and services.

7 Growing internet users in the country. 0.05 2 0.1

8 Increasing Population of Mobile Device Owners 0.05 2 0.1

9 Department Order (DO) No. 29 issued by the 0.1 2 0.2

Department of Public Works and Highways.

10 The shift to the new normal 0.05 3 0.15

TOTAL FOR OPPORTUNITIES 1.9
Threats
1 Stiff Competition 0.02 1 0.02

2 Rise in Inflation 0.05 1 0.05

3 The growing environmental sustainability trends 0.01 2 0.02

4 Consumer needs and Preferences 0.03 2 0.06

5 Competition Position 0.02 2 0.024

6 Threat of New Entrant: DITO Telecommunity 0.05 3 0.15

7 Cyber Security in the Philippines 0.02 1 0.02

8 Increasing Bargaining Power of Buyers 0.03 2 0.06

TOTAL FOR THREATS 0.42

OVERALL TOTAL 1.00 2.32

Opportunities

1. Strong Environmental, Social, and Governance (ESG) Practices.

This factor is given the weight of 0.05 and a ranking of 3 because although it is a

strong contributor to the success of the company, it is still inferior to the other factors

mentioned. FTSE Russell (the trading name of FTSE International Limited and Frank

Russell Company) confirms that Globe Telecom has been independently assessed

according to the FTSE4Good criteria, and has satisfied the requirements to become a

constituent of the FTSE4Good Index Series. The FTSE4Good indices are used by a wide

variety of market participants to create and assess responsible investment funds and other

products. In 2019 alone, Globe joined over 50 mobile operators worldwide in committing

to disclose its environmental footprint which is a critical step in the journey to achieving

net zero carbon. As part of its commitment, Globe’s headquarters and two of its office

facilities are already carbon neutral through the purchase of renewable energy. Other

environment-friendly initiatives include the installation of green network solutions at Globe

cell sites, building of energy-efficient data centers, and introduction of e-waste

management to both internal and external stakeholders such as employees, vendor partners,

clients, and customers. This is an opportunity for the company because it reflects how the

company is environmentally and socially responsible, which will help attract potential

investors and customers who resonate with their values.

2. Partnerships with other corporations.

 This factor is given a weight of 0.15 and a weighted score of 0.6, which is the

highest among the opportunities because the growth of Globe telecom flourished further

with the help of past and future partnerships with other companies. Its partnership with

Aboitiz InfraCapital Inc. (AIC), ISOC-edotco, Transcend Towers Infrastructure

(Philippines), CREI Philippines (CREI) and Frontier Towers & Associates (FTA) have

advanced to active acquisition and build phases. This gives Globe Telecom the ability to

extend their services since there will be more equity for the company. Synergic

relationships will help Globe telecom to boost their sales and can improve with their return

on investment (ROI) and return on equity (ROE).

3. New Technology

This factor has a weight of 0.1 and a rating of 2, making its weighted score 0.2, the

second highest weighted score alongside two other factors. This is due to new technologies

being introduced and created, which gives the telecommunications industry more chances

of innovating products that are complementary to these rising technologies. Other than

expanded ventures for Globe telecom, such arising new technologies could also improve

their cellular and internet services. These new technologies that are identified to benefit the

telecommunications industry include 5G networks, IoT and smart cities, Artificial

Intelligence, and Diversified Ecosystems.

4. Government-issued regulations.

This factor is also given the same weight and rating as the previous one since the

Government issued regulations have such a large influence and effect on companies in the

Philippines, especially Telecommunications Companies. By definition as per Cambridge

Dictionary, Government Regulation is a law that controls the way that a business can

operate. The Department of Information and Communications Technology (DICT) issued

 Department Circular (DC) No. 008, s. 2020, dated May 29, 2020, that provides for the

guidelines on Shared Passive Telecommunications Tower Infrastructure, hereinafter

referred to as the “Policy on Shared PTTIs”. This Policy eased the restrictions on telecom

builds in the country. As a result, Globe has been rigorous in its improvements and network

upgrades by building new cell sites. According to NTC, they had the most number of new

site builds in 2020. This Policy eased the restrictions on telecom builds in the country. As a

result, Globe has been rigorous in its improvements and network upgrades by building new

cell sites. According to NTC, Globe had the most number of new site builds in 2020. This

is an opportunity since the regulation helped Globe with expansion in order to provide a

better quality network for their consumers.

5. Customer preference & number of consumers.

This factor has the second largest weighted score of 0.2, from a weight of 0.07 and

a ranking of 2. According to the company's 2019 Annual Report, Globe had a total of 94.2

million mobile subscribers (up 27% YoY) among this, 91.5 million are prepaid consumers

while 2.7 million are postpaid customers. Additionally, over 2.0 million are Home

Broadband customers (up 25% YoY), and 1.4 million landline. This is an opportunity

considering the population of the Philippines was at 108.1 million at the time. Further, the

company had 38.4 Transactional Net Promoter Score (NPS) score versus 34.5 in 2018.

6. Network Security.

This factor has a weight of 0.05 and a rating of 2, making its weighted score 0.1,

which is the least weighted score alongside two other factors. To make sure that its data is

secure, Globe has invested in a wide range of FireEye solutions and services. The

company’s pervasive network is protected against known and unknown advanced attacks

by the FireEye Network Security (NX) platform. The rapid detection and accuracy of alerts
 enables Globe to focus on events that pose a genuine threat. Globe utilizes the FireEye®

Central Management (CM) series to consolidate device and intelligence management,

enabling the correlation of threat data across all of its FireEye components. According to

CISO Anton Bonifacio, To ensure that Globe’s defenses are always optimized to combat

the latest threats, it schedules regular Mandiant Vulnerability Assessments to identify

possible security weaknesses that could be exploited by attackers. This is an opportunity for

the company because it shows how much they care for the security of their network.

7. Growing internet users in the country.

This factor has the same weight, rating, and weighted score as the previous one,

which is the least of weighted scores. This is because although there is a growing number

of internet users in the country, it’s not certain that they chose or will choose Globe

Telecom as their Internet Service provider. Nevertheless, it is still an opportunity because

there are more prospects that the company can attract. In 2020, the number of internet users

in the Philippines according to a data report grew to approximately 73.91 million people,

accounting for more than half of the total population. The Philippines tops the world again

for time spent using social media this year, making it the 6th straight year it has done so.

According to the report, Filipinos spend an average of 4 hours and 15 minutes each day on

social media, which is 22 minutes higher than last year's average of 3 hours and 53 minutes,

and 3 minutes higher than 2019’s average of 4 hours and 12 minutes. The Philippines has

73 million social media users as of January 2020, comprising 67% of its total population.

Moreover, the 67% social media penetration rate in the Philippines is higher than the global

average of 49%. Social media users in the Philippines spend the most time on social media

every day at an average of 3 hours and 53 minutes. This is higher than the global average of
 2 hours and 24 minutes. This means that there is a huge market for Globe Telecom to

penetrate into.

8. Increasing Population of Mobile Device Owners

Again, this factor has the same score as the two previous factors mentioned for the

same reason as the previous one. Although there is an increase in mobile device owners in

the country, it’s not certain that they chose or will choose Globe Telecom as their Network

provider. As previously mentioned, it is still an opportunity nevertheless since there are

more prospects that the company can attract. According to Philippine Statistics Authority,

there are over 14.6 million cellular phone users all over the Philippines, with the National

Capital Region having the highest number of users per region with 2.4 million as of 2010.

In 2019, the number of mobile device owners has increased by 1146.03% with over 167.32

million users, since mobile phones and the telecommunications industry have a direct

relationship since the way a mobile phone functions is in need of a sim card provided by

their chosen telecommunications provider. This means that as there is an increase of unique

mobile device owners, the demand for sim cards and the promotions complementary to it,

such as mobile data, calls and texts, will also increase.

9. Department Order (DO) No. 29.

Again, as previously stated, Government Regulations have huge impacts on

companies operating in the country because they control the way these businesses operate

(according to Cambridge Dictionary). The order issued by DPWH last March 23, 2021,

outlining the department’s policy on telecom and internet infrastructures to comply with the

Bayanihan laws. Republic Act No. 11469 or the Bayanihan to Heal as One Act (Bayanihan

1) paved the way for faster approval of permits and clearances from local government units

to hasten the construction of cell towers, while RA 11494 otherwise known as the
 Bayanihan to Recover as One Act (Bayanihan 2) waived several permitting requirements

for the telcos. With the new order supporting the objectives of Bayanihan 2, information

and communications technology (ICT) service providers are now allowed to construct and

undertake excavations and restoration works for infrastructure projects within the allowable

right of way limits of national roads. This will be determined by the concerned District

Engineering Office of the DPWH.

10. Shift to the new normal

This has the third largest weighted score along with one other factor. This is

because the internet has been very helpful to many since then, but with the emergence of

the Covid-19 pandemic, it quite looks like why internet access should be a basic right. The

pandemic has caused substantial disruption in the economy and has limited the movement

of people and reduced business operations nationwide. With the country’s digital adoption,

the use of digital technologies has increased its potential. This resulted in the demand of the

internet. People in the country adopted online activities such as online learning for students

and home-based jobs for the workers. It’s demand suddenly increased due to the emergence

of the pandemic and Filipino had no choice but to opt with this. Globe has offered its

service to the people with a variety of promos.

Threats

1. Stiff competition.

The industry's stiff competition affects the organization’s ability to sustain and

expand the customer base. However, it is believed that the company can overcome this

threat, which is why this factor has the least weighted score along with two other factors.

However, it does not change the fact that this is still a challenge for the company. Based on
 PLDT's performance in 2020, it is expected that its revenue will grow slightly higher

compared to Globe's low-single-digit rate decline considering PLDT's broader service

diversification and entrenched fixed line position that was advantageous in mitigating

revenue pressure in its wireless business. As such, Fitch Ratings projected that heavy

capital spending will continue through 2021 as new challengers turn up the heat. It is

expected that competition intensifies in the medium term as new entrants expand coverage.

In addition, mid-to-high single digits revenues are likely to grow and localized competition

in mobile is expected to intensify.

2. Inflation.

This factor has the third highest weighted score among the threats. This is because

the rise in inflation increases the cost of production and affects the business profitability. In

fact, its first-quarter core profit dipped 4% as rising inflation and a strong peso adversely

impacted on group revenues. Globe's revenue for the period under review was PHP15.54

billion, compared with PHP15.61 billion the previous year. Inflation averaged 6.2 percent

in the first quarter of the year due to galloping prices of food and fuel. Globe Telecom,

which is part of the Ayala group of companies, also said that its net income for the period

rose 32 percent to P3.4 billion. However, the company said its core net income, which does

not include foreign exchange and other market-to-market gains, fell 4 percent to P3.5

billion.

3. Environmental Sustainability.

This factor has a weight of 0.1, rating of 2, leading to a weighted score of 0.2. This

is because the growing environmental sustainability trends act as a major threat when

offered products/services are not environment friendly. It draws the negative publicity and

criticism from the environmentalists and affects the brand image in a competitive market.
 Issues specific to telecommunications that were not tackled by Globe are electromagnetic

fields from base stations and handsets, perfluorocarbons from fire suppression systems,

solvents from installation processes and visual and aesthetic effects of masts and base

stations. Globe Telecom has taken up the sore issue of challenges in building cell sites as it

noted that many HOAs oppose cell site proposals made by the company due to alleged

health hazards. Globe emphasized that the country badly needs to build new sites if it wants

to overcome signal problems and access to internet services.

4. Consumer needs and preferences.

With the ongoing pandemic right now, students are doing online classes and

employees are working from home. Therefore, most of us need an internet connection that

is fast enough to enable us to do our tasks in an efficient manner. According to their 2020

report, Globe had a total of 76.6 million mobile subscribers (including fully mobile

broadband), and 3.8 million Home Broadband customers, and 1.6 million landline

subscribers. This shows a decrease from their previous data in 2019 (94.2 million mobile

subscribers, 2.0 million Home Broadband customers, and 1.4 million landline subscribers).

This is a threat for Globe Telecom because their users have decreased and might continue

to do so in the next few years if consumers aren’t satisfied with their service. This is why

this factor has the second highest weighted score of 0.6 from a weight of 0.03 and a rating

of 2.

5. Competition Position.

This factor has a weight of 0.02 and a rating of 1, with a weighted score of 0.2. As

of June 2020, Comclark provided the fastest internet speed of 22.5 Mbps in the Philippines.

Converge ICT Solutions was the next fastest internet service provider with an internet

download speed of 21.4 Mbps. Despite these numbers, the overall internet quality in the
 Philippines still must improve. The global average for social media usage is 2 hours and 25

minutes, with Japan taking the last spot in the rankings, recording an average of 51 minutes.

The Philippines is also again the highest in internet usage, clocking in close to 11 hours per

day at 10 hours and 56 minutes. Brazil comes in at second, with an average of 10 hours and

8 minutes, and Colombia at third, with an average of 10 hours and 7 minutes.

6. Threat of new entrants.

This factor has the highest weight (0.05) and weighted score (0.15 from a rating of

1) among all the threats. This is because DITO Telecommunity Corporation is the country’s

third major player in the telecommunications industry, and is one of the biggest threats to

Globe Telecom. They are the top competitor to providing 5g internet speed in the country.

On March 8, 2021, DITO Telecommunitty announced its commercial launch in the Visayas

and Mindanao. The company provided free calls, texts, and broadband services for the 3000

frontliners in the Visayas and Mindanao. The company is challenging the duopoly of PLDT

and Globe in the country. As a result, Globe's competitive position is at risk because of the

emergence of DITO which offers the same products as them, but with a faster speed.

7. Cyber Security in the Philippines.

The Philippines is said to be the world’s single biggest attack originator for both

automated and human-driven cyber-attacks according to Arkose Lab. This means that most

of the cyber threats – phishing, malware smuggling, credential stuffing, social media

account takeovers, etc. – were done in the Philippines. To put things into perspective, the

Philippines ranks first while the United States ranks in a distant second. The same report

also reveals that more than half of login attempts in social media are made by scammers

and hackers; not to mention that a majority of new accounts created for social media are

fraudulent and are used as vehicles for cyberattacks by criminal elements and malicious
 actors. This is a huge threat for the company, which is why it is given a weighted score of

0.02 because the data they possess might be compromised if these cyber-attacks continue to

persist.

8. Increasing Bargaining Power of Buyers.

Over the years, the bargaining power of buyers of telecommunication providers has

increased significantly which results in downward pressure on prices. This is the reason

why this factor has the second highest weighted score (0.06) among all the major threats.

As the pressure that customers exert on the business organizations intensifies as they

demand for high quality services at affordable prices and excellent customer service

directly influences Globe’s ability to accomplish its business goals and objectives. Low

profitability is expected to happen as bargaining power of buyers gets stronger over time.

According to a study conducted by PwC, 42% of consumers said that they would pay more

for a friendly and welcoming experience, and 52% would pay more for a speedy and

efficient customer service. Buyers sensitivity to prices and high market knowledge

significantly affected Globe’s operations.

2. Conclusion about overall prospects and industry attractiveness

Based on the EFE Matrix Tool presented above, it is evident that Globe Telecom is

strongly attractive in the industry in which it belongs to. As reflected in the opportunities presented

above, it is clear that the company has a lot of external factors that they can take advantage of.

They can use these for the further betterment of their prospects and industry attractiveness. They

can use these as leverage in order to gain maximum benefit from these opportunities. However, the

company must look out for and monitor these threats in their external environment because these
cause damage to the company or their products and services. However, based on the strong

competitive position of the company, they have the ability to reduce the impact of these threats, or

even to avoid them entirely.

3. Conclusion current company’s competitive position.

IV. INTERNAL/COMPANY ANALYSIS

Relevant Classification
Key Internal Factors
Yes No S W

1 Advance Technology- Globe Telecom’s IT Enabled

Services Group continues to be one of the leading ICT
enablers in the country that help Globe Telecom be one
of the top internet service providers.

2 Strong Workforce- Globe Telecom keeps its

employees engaged in the company to ensure emotional
commitment among one another.

3 Wide Media Reach- Propelled by innovative mobile

strategies, wider content offerings and streamline
customer service fuels Globe’s increased media reach.
4 Geographical Presence- To sustain efforts with
Globe’s increasing productivity, they are bent on
boosting and widening their network expansion in many
provinces all over the country.

5 Awards and Recognitions- The company gained

numerous achievements throughout the years that helps
strengthen their credibility and reputation.

6 Strong Capital Stock- The company has maintained a

strong capital stock.

7 Strong Financial Position- The company maintains a

robust financial position that allows them to make
further investments.

8 Diverse Product Portfolio- Their products and brand

portfolio targets various segments in the domestic
market at the same time.

9 Intellectual Property Rights- The company owns

many different intellectual property rights that are
unique to them, which the competitors cannot copy.

10 Well-developed IT infrastructure- The company

earned ISO 20000 or the Information Technology
Service Management certification through its Technical
Services Support Management Group.

11 Poor Customer Service- Globe Telecom’s customer

service agents often mishandles customer complaints
which can affect business growth

12 High job stress- This can cause the company to have a

less productive workforce.

13 Less expenditure on the research and development

activities- This can result to lack of local/international
market knowledge which can weaken the company’s
performance

14 Ineffective strategic decision-making process- The

company wouldn’t be able to identify those areas
needing potential improvement

15 Poor Signal Reception- The country’s regulatory

landscape makes it difficult for internet service
providers to put up the necessary infrastructure

16 Low Return on Investment- This can affect their

 stable balance sheet since this is the most reliable
measure of profitability

17 High employee turnover- The company’s recruitment

costs may increase due to the replacement of employees

18 Inventory Management- Based on the Globe Telecom

case study, Telecom Filipino is not efficiently managing
the inventory and cash cycle.

19 Customer Dissatisfaction- It is reflected on the reviews

on various on-line platforms. It should focus on areas
where it can improve the customer purchase and post
purchase experience.

20 Poor project management- internally weaken the

ability of the organisation to successfully open new
branches or expand the product line.

Key Internal Factors Weight Rating Weighted

Score

Strengths

1 Advance Technology 0.15 4 0.6

2 Strong workforce 0.15 3 0.45

3 Wide Media Reach 0.15 2 0.3

4 Awards and Recognition 0.05 3 0.15

5 Strong Capital Stock 0.05 2 0.1

6 Strong Financial Position 0.1 4 0.4

7 Diverse Product Portfolio 0.05 3 0.15

8 Intellectual Property Rights 0.05 2 0.1

TOTAL FOR STRENGTHS 0.75 2.25

Weakness
9 Poor Customer Service 0.1 4 0.4

10 Poor Signal Reception 0.05 3 0.15

11 Ineffective Strategic Decision-Making Process 0.05 2 0.1

12 Customer Dissatisfaction 0.05 3 0.15

TOTAL FOR WEAKNESSES 0.25 0.8

OVERALL TOTAL 1.00 3.05

Strengths

1. Advance Technology

Globe Telecom’s IT Enabled Services Group continues to be one of the leading ICT

enablers in the country that help Globe Telecom be one of the top internet service

providers. Technology has always made things easier for us. With advancements in

technology, Globe Telecom made communication better as we were able to send messages

through texting, e-mailing and communicating in social media. With the 5G technology

available and accessible in the country, Globe believes that the evolution of the Filipino

digital lifestyle will spur further. Globe has offered a lot of benefits to people especially to

students, employers and employees. With these advancements, the company would be able

to improve their services to the consumers. Furthermore, these will enable possibilities in

the near future which includes Augmented and Virtual Reality executions that can be used

in the field of academe (teaching, consultations, presentations, etc).

2. Strong workforce

Globe Telecom keeps its employees engaged in the company to ensure emotional

commitment among one another. They have focused on motivating, listening to employees,
 providing growth and paving the way for opportunities. Engagement for the company is all

about connecting and understanding the workforce. In 2021, they reached a total of about

8,300 employees compared to the 7,700 employees in 2018. Talents are utilized and

developed as well as upskilling a worker. The company has been awarded for having the

best workplace in Asia and it serves as the testament to the company’s effort in creating

experiences that are wonderful for its employees. Globe Telecom ensures that their

employees find purpose and meaning in their work. In addition, Globe provided

employment opportunities and created employment facilitation that provides marginalized

job-seekers with technical-vocational employment opportunities. A program called Micro

Enterprise Development has been also established by the company to generate additional

income opportunities through AutoloadMax retailership for small retail stores that are

assisted by the DSWD through their Pantawid Pamilyang Pilipino Program (4Ps). In

conclusion, a highly motivated workforce will become very reliable, they can also be called

as “brand ambassadors” as they provide more value to the business by helping win more

customers through excellent service.

3. Wide Media Reach

As the demand of mobile data grows as daily activities shift online during this

pandemic, Globe’s initiative to launch its wide range 4G LTE network has helped

significantly with better connectivity, enhanced productivity and wide online reach.

Propelled by innovative mobile strategies, wider content offerings and streamline customer

service fuels Globe’s increased media reach. Strong online presence on various social

networking sites and better social management can develop strong relationships with

customers. Globe's approach in providing content to its subscribers by entering into

partnerships with local, regional and global brands that allowed Globe to offer the right
 service through the company’s marketing and distribution channels. Globe’s subscriber has

improved by 58% with over 2.9 million users as of 2020.

4. Geographical Presence

To sustain efforts with Globe’s increasing productivity and enhanced revenue, they

are bent on boosting and widening their network expansion in many provinces all over the

country despite the restrictions and changes in community quarantines. In fact, they have

invested a total of P20.9 billion for its network in the first half of the year which is 10%

higher than last year. This geographic presence can be a major strength of the company as it

determines the market reach to its subscribers as well as ensures easy accessibility. Through

the support of Bayanihan to Heal as One Act, Globe was able to secure 1,857 permits for

2020 and expects to build 1,300 cell sites at the end of the year. The new cell sites were

built in areas where connectivity is needed the most. This is to achieve improved data

experience with advanced technology.

5. Awards and Recognitions

Being awarded for achievements is considered a strength for a company because it

gives a clearer picture of the company’s strengths, as well as raises the company’s

credibility. Moreover, they can help boost the company’s reputation, and give team morale

a boost by highlighting team and individual achievements. Consequently, this can elevate

the status of the company and increase customer loyalty. Some of Globe Telecom’s Awards

and Recognitions in 2019 include (among others):

 ● Highest honors at the Asia Corporate Excellence & Sustainability (ACES)

Awards 2019, for its awards in “Top Workplaces in Asia” and “Industry

Champion” Categories.

● Bronze Stevie International Awards (October 2019) for Mobile Integrated

Experience

● Best Investor Relations Company in the Philippines

● Asia’s Best Workplace of the Year

● Bronze for Effectiveness Category, EasySurf Series

6. Strong Capital Stock

Globe Telecom was the first telecommunications company in the country to list its

shares in the Philippine Stock Exchange (PSE). Although there is no data available about

how much their initial public offering is, the company nevertheless continues to maintain a

strong capital stock. In December 2019, the value of their common stock amounted to Php

8.4 billion, and their retained earnings amounted to Php 37 billion. As of December 31,

2020, the company has approximately 3,124 holders of their common stock. Additionally,

as of the same year, the Top 20 registered shareholders of the company's securities hold a

total outstanding shares of 133,432,727 Common shares, 158,515,021 Voting Preferred

shares, and 20,000,000 Non-voting Preferred shares.

7. Strong Financial Position

A company’s financial position is measured through different financial ratios,

including liquidity ratios, leverage ratios, and profitability ratios. These provide insight into

a company's liquidity, operational efficiency, and profitability. Examples of liquidity ratios

 include quick ratio and current ratio. As of 2019, Globe Telecom’s quick ratio is 0.67

(compared to 0.80 in 2018), their current ratio is 0.73 (compared to 0.86 in 2018), and their

debt-to-equity ratio is 1.58 (compared to a high 1.78 in the previous year). In the same year,

their Return on Equity (ROE) is at 28.9% compared to 26.7% in 2018, and their Return on

sales is at 13.37% compared to 12.32% in 2018.

8. Diverse Product Portfolio

Globe Telecom offers a wide range of products and services that allows them to

target various segments in the domestic market. This includes mobile, fixed, broadband,

data connectivity, internet and managed services. Examples of their products and services

are Postpaid and Prepaid plans (GoSakto, GoUnli, GoSurf), Fixed Line and Home

Broadband Business, International Long Distance Services, Load Watch, Load and Promo

Loan, Globe MyBusiness, Gcash, Share-a-load, etc. Additionally, the company also has

major interests in financial technology, digital marketing solutions, venture capital funding

for startups, and virtual healthcare. With all of these wide varieties of products and

services, a consumer is sure to find one that matches their interests and financial capacity.

These also help the company be globally competitive, increase their profits, improve social

responsibility, and develop a competitive advantage among its competitors.

9. Intellectual Property Rights

Globe Telecom obtained rights such as patent, copyright, and trademark for the

company’s innovations, as well as rights they obtained from other creators. These rights

and licenses that the company obtained for their products, services, and trade names allow
 the company to reserve all rights to them, which means that no one can use their work

unless permission is granted. This prevents other companies from copying these intellectual

properties because it is deemed unlawful and illegal. Therefore the company’s licensed

intellectual property is unique to them and can be considered as a competitive advantage.

All trademarks, service marks, and trade names (collectively the "Marks") are proprietary

to Globe Telecom or other respective owners that have granted Globe Telecom the right

and license to use such Marks.

Weaknesses

1. Poor Customer Service

Globe’s appallingly bad handling of a dissatisfied customer is something that seems

to happen with discouraging frequency. With the “new” normal, it will be difficult for

Globe if they don’t seek further improvements to keep up with the changing customer

demands. There was a news article published last June 4, 2020 wherein an angry customer

complained about her Globe broadband subscription with an additional prepaid Wi-Fi

device, as she shares the house with her three children. She was alarmed to discover that the

data allocation had disappeared two days in a row — something many other Globe

subscribers have also frequently experienced. She called Globe customer service and was

constantly put on hold by a discourteous agent for two hours before her call was
 unceremoniously dropped. The complete lack of urgency is one of Globe’s biggest

weaknesses.

2. Poor signal reception

It has rather signaled that communications connectivity is not much of a priority at

all. In an article published by Coconuts Manila (2020), a 21-year old student “smashed” a

Globe Telecom router because he had it with its super slow internet connection. He has

since gone back to using another company’s service, but he hopes that Globe understood

his statement clearly.

3. Ineffective strategic decision-making process

Globe Telecom relied on SAP ERP to manage various core business functions,

including finance and accounting, procurement, sales and distribution, among others. As

the business grew, processes became siloed and inefficient, requiring significant manual

intervention for processing transactions and generating reports. Those process inefficiencies

caused unavailability of actionable insights, resulting in unnecessary delays in decision

making and affecting the overall user experience and productivity.

4. Customer Dissatisfaction

Customers have been sending complaints to Globe Telecom for various reasons.

First, erroneous charges on their credit card due to double transactions. Errors kept on

occurring as attempts were made to pay internet bills online. One customer received two

official receipts who immediately contacted two agents who both cannot verify the

transaction through their system. Customers, who simply pay their bills on time, can barely

receive the service they deserve. Globe Telecom’s erratic system creates enraged,

disappointed and dissatisfied customers

V. OBJECTIVES and STRATEGY RECOMMENDATIONS

A. Strategic and Financial Objectives

1. Provide a clear statement of your strategic and financial objectives for the company or

business, for the next three years. It should state measurable objectives, e.g. market

position, sales or revenue growth, net income or profit level, profitability or rate of

return, etc… (Follow the SMART rule - specific, measurable, achievable, realistic, and

time-bound.),

2. Financial objectives: These can be stated in terms of revenue level and growth, and

productivity growth (cost effectiveness). Other financial objectives like net income,

profit margin, or other appropriate measures of financial performance of the

industry/company may be included.

a) The time frame can be anywhere from three to five years hence, depending on the

nature of the business and the characteristics of the industry where it belongs.
B. Recommended Business Strategies

In this fast-paced environment, where nearly every business and organization has been

dominated by a social-media rich world, it is a given that there is the need to transform

and improve their business’ strategies. They have to make their business well-known and

the most suggested. As Globe struggles to overcome stiff competition, it has affected its

ability to sustain and expand its business as well as its customer base. To overcome this, it

is recommended that Globe should focus on boosting its revenue

As such, Fitch Ratings projected that heavy capital spending will continue through

2021 as new challengers turn up the heat. It is expected that competition intensifies in the

medium term as new entrants expand coverage. In addition, mid-to-high single digits

revenues are likely to grow and localized competition in mobile is expected to intensify.

Strategy:

Marketing

Sales and Distribution

Operations

Finance

Human Resources

1. This should provide a more specific and comprehensive discussion of your proposed

strategies consistent with the directions/generic strategies indicated by the strategy

 formulation tools. Avoid generic and motherhood statements. the strategies should

enable the company or organization to achieve its objectives and address the strategic

issues identified in your external and internal analysis.

2. If you are dealing with several businesses or product types, you may need to group

them or come up with one set of strategies for each business or product type.

3. If you are diversifying into a new business but plan to maintain your existing or core

business, you need to specify a set of strategies for both the core and new business.

4. Include functional level strategies for the following areas: Marketing, Sales and

Distribution, Operations/Production/Manufacturing, Finance and Human

Resources.

C. Recommended Organizational Strategies

1. Identify strategies that will involve the necessary changes needed in order to

align the organization with the requirements of the business, given the long-

term objectives and strategies.

2. Identify strategies that will address the identified internal strategic issues,

address the organizational weaknesses of the company or take advantage of its

strengths.

Note that the business and organizational strategies may also be combined if

deemed more appropriate.

Appendices:

1. 3-year projected Financial Statements with assumptions

 2. Video/Pictures of Group (profile of group, meetings, interviewee(s), etc…)

3. Learning per member of the group

4. Location Map (if applicable)

Additional Guidelines:

• Do not be constrained by the company’s current strategic plans or what you think will be

acceptable to the company’s management. What is important is that your recommended

strategies follow the logic of your external and internal analyses and your strategy

formulation tools and your own strategic insights.

• Ensure internal consistency of your strategic and financial plan/projections.

• While the STRAMA paper will be evaluated largely on the basis of its logic, substance

and content, it should be professionally done and written in formal style using the correct

grammar, spelling, choice of words, and proper format. In addition, all tables and figures

in the paper should be numbered for easy reference and should have appropriate titles,

with units of measures used and data sources indicated. The previous three year’s

financial statements should be included in the paper as part of the Appendices.

• Acknowledge and cite your references and data sources. Proper footnoting should be

followed. Note that the school enforces strict rules against plagiarism.

• Be consistent. Define your base year which should not be more than 2020. Historical

data can be taken 3 or 5 years before 2020 then.

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