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    Advertising Vocabulary

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    Yeon Baek
    This document discusses advertising techniques and strategies. It provides a vocabulary list of common terms used in advertising like slogans, billboards, commercials, and target groups. It also asks questions about how advertising works, what makes ads memorable, and whether people are influenced by them. Students are tasked with discussing ads they have seen, where they see ads, and creating their own advertisement promoting a product or service.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Advertising Vocabulary

    Uploaded by

    Yeon Baek
    254 views9 pages
    This document discusses advertising techniques and strategies. It provides a vocabulary list of common terms used in advertising like slogans, billboards, commercials, and target groups. It also asks questions about how advertising works, what makes ads memorable, and whether people are influenced by them. Students are tasked with discussing ads they have seen, where they see ads, and creating their own advertisement promoting a product or service.

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    This document discusses advertising techniques and strategies. It provides a vocabulary list of common terms used in advertising like slogans, billboards, commercials, and target groups. It also asks questions about how advertising works, what makes ads memorable, and whether people are influenced by them. Students are tasked with discussing ads they have seen, where they see ads, and creating their own advertisement promoting a product or service.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    254 views9 pages

    Advertising Vocabulary

    Uploaded by

    Yeon Baek
    This document discusses advertising techniques and strategies. It provides a vocabulary list of common terms used in advertising like slogans, billboards, commercials, and target groups. It also asks questions about how advertising works, what makes ads memorable, and whether people are influenced by them. Students are tasked with discussing ads they have seen, where they see ads, and creating their own advertisement promoting a product or service.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 9

    ADVER

    TISING
    Go through the vocabulary and use your dictionary if necessary :
    1. Use the marked words from above to fill in the gaps:

    SLOGANS FUNNY SHOCKING ANIMALS SUCCESSFUL

    EMPHASIS SEXY BILLBOARD POSITIVE BABIES

    CATCHY TUNE POSTER PRIME TIME COMMERCIAL BREAK INSPIRING

    VISUAL EFFECTSPOWERFUL PROMOTE TARGET GROUPCELEBRITIES

    INFORMATIONAL GET ATTENTION EYE-CATCHER CONFUSING NEGATIVE

    EXAGGERATE PERSUASIVE ESSENTIAL SPECIAL OFFER COMPARE

    CUSTOMERS MISLEADING PRODUCT BRAND BAN

    PROFIT COMMERCIAL PEAK TIME CONTROVERSIAL HUMOUR

    · If you want to approach potential customers you have to get their attention first.
    · Slogans are often used in advertising. Such as “Think different” in APPLE adverts.
    · Prime time and time are the times when most people watch TV.
    · To persuade the customers about the quality of their product, they often exaggerate ..
    · Famous brands often use celebrities in their adverts as they can afford to pay them.
    · Often young and sexy people, cute babies and adorable animals are used in adverts.
    · Many people really hate commercial breaks on TV and they gladly change the channel.
    · It is not only about visual effects, sometimes people just hum the catch y tune .
    · Often they try to get the interest of potential customers by special offer. ➔ 50% OFF

    Find adjectives from above that can describe advertisement and add some of your own:

    controversial informational Shocking Sexy Funny

    Positive Misleading Comfortable Beautiful Efficient


    Aesthetically Serious Smart Strong Familiar
    pleasing
    BILLBOARD (UK) HOARDING (US)
    Discuss the questions in pairs; take notes so that you are able to summarize your ideas:

    How many adverts do you see every day?


    Do you remember at least one advert from yesterday? Give details.
    Where do you find ads? (Think of all possible places and media.)
    What kind of adverts attracts you the most?
    Do you think ads should be banned from some places or kind of media?
    What do you think about billboards alongside the roads?

    SURROUNDED
    BY adverts on TV or the internet, seeing
    Do you enjoy watching
    them in papers or listening to them on the radio?
    How doADVERTISING
    you react to advertisements on television and radio?
    Do you switch TV channel or radio station when ads are on?
    What else do you do while the adverts are on?

    Discuss with your partner. Get ready to share with the whole class:
    What makes an advertisement memorable? (What kind of special affects?)
    Think of a TV advertisement that has impressed you in some way? Describe it.
    Who was it aimed at? And how did they make the product appealing?
    Can you think of an advert that actually made you go to the shop and buy the
    advertised product?

    Are you easily influenced by advertising on TV?


    Who in your family is influenced by advertising the most?
    Which age groups do you think are influenced the most?
    Should adverts be banned on TV channels for kids?

    2. Do you recognize these slogans? What brand do they represent? What is their typical product?

    “Keep Walking”
    “Life's Good”
    “Just do It”
    "I'm lovin' it!"
    “Connecting People”
    “Simply clever”

    Can you think of some other slogans that got stuck in your mind?

    Make your own advert:

    Think of your favourite product or service and prepare


    an advertisement. Think about the effects, the target
    group and try to make your product or service the
    number one on the current market.
    You can work alone, in pairs or groups of three.
    You can act the whole advert or you can prepare posters and just be the voice of your advert.
    SOLUTION:

    1. Use the marked words from above to fill in the gaps:


    · If you want to approach potential CUSTOMER you have to GET their ATTENTION first.
    · SLOGANS are often used in advertising. Such as “Think different” in APPLE adverts.
    · PEAK time and PRIME time are the times when most people watch TV.
    · To persuade the customers about the quality of their product, they often EXAGGERATE
    · Famous brands often use CELEBRITIES in their adverts as they can afford to pay them.
    · Often young and SEXY people, cute BABIES and adorable ANIMALS are used in adverts.
    · Many people really hate COMMERCIAL breaks on TV and they gladly change the channel.
    · It is not only about visual effects; sometimes people just hum the CATCHY TUNE.
    · Often they try to get the interest of potential customers by SPECIAL OFFERS.

    2. Do you recognize these slogans? What brand do they represent? What is their typical product?

    “Keep Walking” - Johnnie Walker Scotch whisky – teenage students shouldn´t recognize this one ;-)
    “Life's Good” - Korean electronics conglomerate LG Corporation
    “Just do It” – Nike - sportswear
    "I'm lovin' it!" - McDonald's /wrong grammar is used to get attention/
    “Connecting People” – Nokia – mobile phones
    “Simply clever” – Škoda – Czech cars
    e's Good”

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