ACCELERATE YOUR CAREER

IN DIGITAL MARKETING WITH

THE POST GRADUATE PROGRAM IN

STRATEGIC
DIGITAL
MARKETING
ABOUT
THE PROGRAM
The Post Graduate Program in Strategic The program begins by building a strong
Digital Marketing is exclusively designed for foundation in marketing fundamentals
young graduates and mid-career and customer insights so that learners
professionals who seek to accelerate their can execute digital marketing strategies
careers in the field of Digital Marketing. In and also play a key role in defining and
this 6-month intensive and experiential shaping the digital marketing strategy
program, learners will engage with experts of their team or organization.
through online recorded content and live
personalized mentorship sessions, and get Learners will also learn about all the modes
exposure to hands-on tools in digital of marketing and develop
marketing. Towards the end, the learners will critical thinking to decide on which
undertake a comprehensive mentored channels will be most suitable as they
capstone project in the field of digital design the campaign.
marketing.

THE FUTURE IS
DIGITAL MARKETING

Online advertising is expected 93% of all online interactions

to reach $329 billion by 2021, start with a search engine.
accounting for 49% of all global Source: Search Engine Journal
ad spend.
Source: Zenith

The average return on 62% of customers now expect

investment from email companies to anticipate their
marketing stands at 122%. digital needs.
Source: Lauro Media Source: Salesforce
OUR CREDENTIALS

1.1 MILLION+ 500+ 170+

Learners Hiring Countries
Partners

Best E-Learning
2600+ Company of the Year*
Industry *EdTech Review Awards 2020

Experts

GREAT LAKES
RANKINGS

1st 3rd 5th 10th

by Analytics India by Outlook in by Career 360 by Business
among Top 10 One Year among Pvt Insider
Analytics B-Schools Programs B-Schools
(2016) (2017) (2017)
POST GRADUATE
PROGRAM IN STRATEGIC
DIGITAL MARKETING

ON COMPLETING THIS PROGR AM YOU WILL:

1
Learn the latest approaches to strategic
marketing that are effective across all channels

2
Learn proven approaches to improve consumer
adoption and convert customers to brand
advocates

3 Become a digital marketing expert with the ability

to run live campaigns across various digital
channels and media

4 Learn industry-standard tools like Google

Adwords, FB ads, Google Analytics and SEO
optimization

5 Be an affiliate marketer/influencer and manage

your digital brand

6 Learn to optimize and make marketing an

effective revenue generator for your brand

7 Learn to use content across platforms to effectively

communicate your brand's message and values
ADVANCING YOUR
CAREER WITH DIGITAL
MARKETING

CAREER OPTIONS

Digital Marketing Manager

SEO/SEM Specialist

Content Strategist

Entrepreneur

Social Media Manager

Digital Sales Manager

Performance Marketer

Affiliate Marketer
WHAT MAKES THE STRATEGIC
DIGITAL MARKETING
PROGRAM UNIQUE?
Hands-on Labs & Projects Access to Learning Content Beyond
Set up live campaigns for more than 15 use Graduation
cases through labs and projects across Learners will get access to the content up to
various platforms using digital marketing 3 years after the program completion

Mentored Capstone Project Career Assistance

The capstone project is a mandatory Get dedicated career assistance from our
application-oriented industry project career success team. Get personal
undertaken by all candidates to develop the guidance through mentorship, resume
acumen to solve real-life business reviews and mock interviews
problems in collaboration with their
mentors

Comprehensive Curriculum
The program covers a diverse set of
concepts and technologies that prepare
you well beyond just industry certifications

Certificate from India’s Top Ranked

Institute
Get a post-graduate certificate from the
Great Lakes Institute of Management, which
is ranked among the top 10 institutes of the
country

Industry Certification
This course will equip you to clear all
industry-relevant certifications offered
by Facebook, Google, Hubspot and
Hootsuite
PROGRAM
CURRICULUM

Module 01 Module 04
Customer Understanding and Insights Marketing Analytics and Campaign
• Marketing Fundamentals Management
• The Digital Marketing Framework • Measuring marketing effectiveness
(ROI, CLTV, CAC and Churn)
Module 02 • User Retention and Engagement
Strategies
Customer Acquisition and Engagement
• Web Analytics
Strategy
• Campaign Management
• Content Marketing
• Paid Marketing
• Social Brand Management Module 05
Capstone
Module 03 • Devise an End-to-End Digital
Marketing Campaign and Strategy
Customer Nurturing Strategy and
Digital Marketing Tactics
• Search Engine Optimization
Some of the modules may involve running live
• Email and Affiliate Marketing ad campaigns which require candidates to spend
• Mobile Marketing on ad platforms

TOOLS YOU WILL LEARN

CERTIFICATE

Upon successful completion of the program, you will get a certificate from Great Lakes.

E-PORTFOLIO

An e-portfolio is a snapshot of all the projects done and skills acquired during the program
that is shareable across social media channels. This will help you showcase your expertise to
potential recruiters.

GET REAL-WORLD EXPERIENCE

Work on an area of your choice to create and grow your digital brand with guidance from the
faculty. Create your own body of work to display your mastery of digital strategy, tools and
tactics required to build and grow a digital brand.
FACULTY

Dr. Umashankar Venkatesh Mr. Anirban Chaudhuri Dr. Jones Mathew

Ph.D | Professor of Marketing, Sr. VP & Executive Planning Ph.D in Management |
GLIM, Gurgaon Director, J Walter Thompson | Former VP (Sales and Marketing)
Program Director-PGPSDM at Hero Motors

INDUSTRY MENTORS

Sameer Jain Vivek Singh Jaipal Singh Ravi Verma

Digital Strategy & Custom- MBA, IIM-L | CEO of AVP, Dentsu Web Chutney Marketing at Great
er Engagement | 100 Anveya Living and Institute for Technology Learning, Indian Institute
Smartest Digital Marketing Co-Founder at Adby and Management PGDBM of Management, Lucknow
Leaders | Adobe Analytics Ventures Marketing MBA in Marketing
Superstar Strategy

Mohtashim Hashmi Siddharth Singh Nishant Srivastava Lakshmi

Product Marketing Digital Marketing, Great Vice President, Havas Narayanan G
Economic Times, Mudra Learning Indian School of Media, V.B.S Purvanchal MBA - IIM Lucknow
Institute of Communications, Business MBA in University- B Tech Informa- Associate Director,
Ahmedabad, MBA in Media, Marketing tion Deloitte Consulting
Marketing & Brand Technology

Archish Mathe Somil Agarwal Saikat Sinha

Madhavan MBA - IIM Lucknow Head of Marketing, Droom
Founder, Zishta, SPJIMR Founder - AYPR Technology Indian Institute of
PGDMB Marketing Consulting Management, Lucknow MBA
Management in Marketing, Strategy
PROJECT LIST
Sachin Ahlawat Shivani Bansal Dancing Delight

Vicish is a designer clothing brand that deals with printed Dancing Delight is an online dance workshop session
apparel. It works on a unique model that provides a started by Shivani to encourage dancers to learn
marketplace for emerging and innovative designers from different dance forms. The participants get dance
India to showcase their designs and vision on the Vicish tutorial videos of each choreography at the end of the
website. session. The dance forms included are Bollywood, Hip
Hop, Freestyle and Semi-classical.

Anand
Bharati Chandran
Bbxindia is a website that promotes the art of
beatboxing to the Indian youth. It serves as a platform in
The venture intends to employ tribal artists, rural folk and
aggregating the best beatboxers and promoting this art
women to create a socio-cultural platform for such
form. The website acts as a hub for the community and
communities. It is aimed at providing socio-economic
features exciting competitions.
stability to them during the pandemic. It also serves
as a platform to revive declining cultures and art forms.

Aswini Leafbasket
Leafbasket aims to reduce the impact of single-use
plastics on the environment, by creating and promoting Sofiya Fathima
Areca Leaf products which are sourced sustainably (made
from fallen leaves - 100% natural, no chemicals or
The website features a wide range of skin care and
additives used) and are completely biodegradable.
makeup products from across the globe. It was created
to make international products accessible to Indians,
at an affordable price.

Surya Prakash Bajoria N Ganesh

Phonics is a pedagogical tool used worldwide for Covai Car Craft is a service centre and a one-stop
children between the ages of 3 and 6. The website is solution for car products and services including repairs,
created to build a community of mothers who want their car accessories, interiors, car wash, security systems
children to develop reading and writing skills, and more.
phonetically through DIY methods.

Pavithra Lakshmanan
Mitrashi Das
Colour scheme is a corporate website of a leading paint
The website is aimed at encouraging workaholic distributor from South India. The objective of this
millennials to whip up quick, easy and nutritious website is to establish leadership and expertise in the
meals at home. It also features videos created by industrial and automobile paints segment.
calisthenics professionals to motivate consumers to
exercise every day.
TOP 10 TRANSITIONS

Savitha Babu Kishore R Poorvick

Digital Marketing NRI Senior Client Graduate Visual

Marketing Head Relationship Relationship Intern Analyst
Specialist Manager Manager

Aishvarya Srivastava Arshiya Nowsheen Varsha Ravi

Senior Director, Digital Digital

Senior Manager Head
Manager Client Marketing Marketing
Global Channel Channel
Success Executive Specialist
Sales Sales

Pranav Trikha Pourna Sridhar Ruchi Jaiswal

Sales GM Freelance Senior CVM Digital

Manager Marketing Marketing Content Manager Marketing
& Growth Manager Editor Manager

Kishore Ram Kumar D

Key Senior
Account Account
Manager Manager
TESTIMONIALS

“The program is facilitated by leading industry experts who go beyond routine

lectures to help you understand concepts as well as applying them in real life."
Eesha Mehta, Account Manager, Genesis BCW

“Right help at the right time and meticulous planning is one of the best things about
GL.
Indumathi Srinivasan, Lead Quality Specialist, HCL Technologies

“This course is conducted systematically! It has a step-wise learning

methodology, lots of pre-read recommendations and BEST mentors in the town!
Shilpa Ravi Pange, Regional Marketing Manager- India and Middle East, Lonza India Pvt Ltd

“All the best to GL team....you guys are one of the best”

Virendra Shetty, President- Sales, Autocoat Systems

“Everything is well managed and perfect”

Dhruvin Bhanushali, Sales and Marketing Manager, Vador Food Process and Food Products

“The programme has been a lot informative, Happy to be a part of Great Lakes”
Abhishek Singh Chauhan, Business Development Executive, UpCurve Business Services Pvt. Ltd

“Thank you for making the programme of immense value, especially to

someone like me who is very passionate about building brands digitally.”
Pooja Prahlad, Alumni Relations, Indian School of Business
WHO IS
THIS PROGRAM FOR?

Final year college students who want to accelerate their career in Digital Marketing

Sales professionals who want to make a switch to a digital marketing role

Professionals from a traditional marketing background who want to augment

their skillset

Business owners and self-employed professionals who want to grow their

business online

ELIGIBILITY
Graduation from a recognized university

Final year college students who'll graduate within 6 months

SELECTION PROCESS

Fill application Application Telephonic Admission offer

form review interview An admission
Apply by filling The faculty panel Shortlisted offer will be
a simple online will review all candidates will made to selected
application the applications go through a candidates.
form. and shortlist telephonic Candidates will be
candidates interview round admitted into the
based on their which will then program upon
profiles. be reviewed by paying the
a faculty panel. admission fees.

PROGRAM FEES
The program fees is ₹ 1,00,000+GST
Fee includes Tuition fee + Learning material + Mentorship sessions.

Learning is now made easy with financing options at a 0% interest rate and 0% processing fee, along with
a longer tenure of up to 60 months. Pay Admission Fees of Rs 20,000 + GST & start learning right away.

Loan Tenure Processing Fees Interest Rate EMI (Incl. GST)

3 Months 0% 0% ₹ 31,467
6 Months 0% 0% ₹ 15,733
12 Months 2% 0% ₹ 8,024
18 Months 3% 0% ₹ 5,402
24 Months 3% 6.50% ₹ 4,307
36 Months 3% 6.50% ₹ 2,871
48 Months 3% 7.20% ₹ 2,167
60 Months 3% 7.60% ₹ 1,740
 R E A D Y T O A D VA N C E
YOUR CAREER?

A P P LY N O W

SPEAK TO A PROGRAM ADVISOR

080 4718 8426

H AV E Q U E S T I O N S A B O U T T H E P R O G R A M O R
HOW IT FITS IN WITH YOUR CAREER?

EMAIL US
pgpsdm@greatlearning.in

VISIT OUR WEBSITE

www.greatlearning.in/pg-program-strategic-digital-marketing