Total Quality Management
Total Quality Management
CHAPTER 1
INTRODUCTION
Companies' ability to sustain its competitive lead is vital for the stability of the
business in today's highly competitive market, and quality is one of the
important factors for keeping the company in a competitive advantage. It is
the extent of how well a service provider can meet or exceed its customers'
needs and expectations
• The offered products or services are similar if not identical • Prices are not
easy to change
• The cost to change to another service is measured as low
William Deming
Room
Two main elements: (a) movement, which refers to the journey (travel)
to and from a destination (the dynamic element of tourism); and (b) the
overnight stay outside the permanent residence in various destinations
(the static element of tourism);
Movement to and from the destination is temporary (temporary change
of residence), short-term, with intention to return;
Destinations are visited for purposes other than taking up permanent
residence or employment;
The activities tourists engage in during their journey, and the stay
outside the normal place of residence and work, are distinct from those
of the local residents and working populations of the places visited.