Title: Traditional and Online Shopping: Consumers Buying Preference

Independent Variable: Traditional and Online Shopping (1)

Dependent Variable: Consumers Buying Preference (2)

Chapter 1
Significance of The Study
Consumers
Retailers
Online Shopping Sites
Aspiring Entrepreneurs
Future Researchers

Statement of the Problem

1. Demographic Profile (Age, Gender, Grade Level)
2. Respondents of Online Shopping
3. Respondents of Traditional Shopping
4. Respondents of Buying Preference
5. Most influential factor of buying preference: convenience, product quality, product’s price,
service quality, perceived risk
6. Significant Difference Between Male and Female
7. Significant Difference of Online and Traditional Shopping

Hypothesis
- No significant difference between male/female
- No significant difference between traditional and online shopping

Scope
- Who? Participants
- What? variable
- Where? locale
Delimitation
- Factors of buying preference affected by the demographic profile
- Traditional and Online Shopping

Theoretical Framework
Buying Behavior - During, paraan ng pagbili: action
Buying Preference - Preferred, sa isip lang

Conceptual Framework
- IV-DV model (cause and effect relationship between variables)

Chapter 2
Research Design
- Descriptive-comparative type - comparison between the two variables

Research Locale
- Baliuag University (accessibility and availability)

Participants of the study

- Grade 11 and 12 of BU

Sampling Procedure
- Stratified Random Sampling (divisions of population)
Strata = Grade 11 and Grade 12

Grade 11 + Grade 12 = 1178 (Total Population)

Slovin's Formula = 299 (Sample Size)
Stratified Random Sampling = Gr 11 = 113 , Grade 12 = 186 (Target Population)
Research Instrument
- Questionnaires
a. Fill in the Blanks and Multiple Choice (Demographic Profile)
b. Likert scale (level of agreement and disagreement + importance)
c. Single and Multi-coded questions (factors influencing consumer buying preference)

Validation
Language Validation - grammatical error (Ms. Erica L. Silvestre)
Face Validation - proper usage of research instrument, google forms, appearance of the research
( Sir. Don Jose Pangilinan)

Data Gathering Procedure

1. Validations
2. Transferred into Google Forms
3. Sent to Gmail of the respondents
4. 2 weeks of accomplishment
5. Collection of data through Microsoft Excel 2019 (tabulation, computations)

Data Analysis and Statistical Treatment

1. Frequency and Percentage - determine the demographic profile ( age, gender, grade level)
2. Mean and Standard Deviation - Describe the variables (Traditional and Online shopping,
consumers buying preference)
3. Percentage - determine the most influential between the factors to consumer buying preference
(convenience, product quality, product’s price, service quality, perceived risk)
4. Independent Sample T-test - Determine the Significant Difference between male and female
5. Paired Sample T-test - Determine the Significant Difference between Traditional and Online
Shopping

INTENTION!!! – reason why transfer or stick to their shopping channel

Accessibility and Availability – reason why Baliuag University is the setting
How can our study be used in innovation?
 Our study can contribute to the innovation through the advantages and disadvantages of
our study that we have stated on our review of related literature that our beneficiaries can
use this as their criteria to improve one’s business and decision concerning the shopping
methods.
why did u choose this topic?
 the reason why we have come up to this study is that we consider the essence and
relevance of the topic according to time. since we're under the pandemic, online shopping
became part of the necessities of everyone. and also, as a part of the technological
innovations, different online shopping platforms arises making us consider if we can use
this as our study. explain your variable
what are the variables of your study?
 traditional shopping as the means of a consumer to buy a product while having the
capability to check it out first hand and to get it right away after purchasing it.
 online shopping as the means of a consumer to purchase goods through the use of
internet.
 consumer buying preference serves as the reasons like the perception and intention of the
consumer why he/she purchase a certain product.
difference between consumer's buying preference and consumer's buying behavior
 buying preference –
 buying behavior -
problem of the study
 because of the different technological advancements, different shopping channels arises.
e-commerce bloom along with these technological advancements resulting to confusion
on the consumers and retailers’ part on choosing which shopping method to patronize.
rationale of the study
 the rationale of our study is to know the causes why consumers and retailers stick or
transfer on their preferred mode of shopping.
locale
 Baliuag University since we're under the pandemic, we found that baliuag university is
the most accessible, convenient and available to be our research locale since we are
students from it. communication with the respondents can be easy since we're under the
same institution.
why did we choose SHS students rather than college students
 Accessibility and availability, shortcoming to the part of researcher still fit to the
  it is stated in the scope and delimitation of the students specifically stated that we will
only cover SHS students.
 reccommendation
stratified random sampling procedure
 is a type of procedure wherein there are division of population or the so-called strata.
 We use this because our population is divided into two: the grade 11 and grade 12
respondents.
why are there questions on your forms that does not have analytical data’s
 we have included different questions that we only find relevant connected on our
statement of the problem BUT the questions that was not able to have its own statistical
analysis is only relevant in our research’s' variables.
why 5-point likert scale
 it was adopted from other
are your objectives answered?
 YES
 the first objective that is to determine if which shopping method is most preferred by the
consumer is showed on our table 4 with the result that both shopping method is very
preferred by the consumers but traditional has higher mean and interpretation on our
Likert scale than online shopping.
 While for the second objective which is about the in determining the advantages and
disadvantages of the two-shopping method is answered in our review of related literature.
 And lastly for the last objective, which is to see the different factors that affects the
consumer buying preference is answered on our table 6 with the result of product quality
as the most influential factor for consumers buying preference.
how did u come up wt the interpretation of the very preferred?
 the results are gained through the mean of the two shopping methods and the results are
interpreted through the data analysis and statistical treatment included on our chapter 2.
wherein it is included on our table the, 5-point Likert scale shows that both of the
shopping method are under the scale of very preferred.
kaibahan ng resarch sa past researches
 Results
 Conclusions
who formed ur sample
 Slovin’s

do u think that only selecting gr 11 and 12 as our study
 no, as we stated on our chapter 2, all of these respondents are aware on the different
technological innovation and also, our respondents have experience in utilizing both
traditional and online shopping making them capable on giving credible answers.
How do you find your study relevant to the society? Importance of your study.
 In line with the objectives and beneficiaries of our study, we find this relevant in a way
that our study can contribute to the decision making of the consumers and entrepreneurs
in which shopping they should utilize that will certainly give them more advantage. And
also, we have mentioned that our study is timely relevant since the e-commerce is at its
peak due to the pandemic.
Independent sample t-test
