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Cold Phone Calling Script Example

The document provides phone scripts and email templates for generating leads from daycares and office buildings as potential customers for a cleaning company. The phone scripts guide sales representatives in qualifying leads by understanding their current cleaning needs and pain points, then scheduling an on-site meeting to demonstrate how the company's technology-enabled cleaning services could address those needs within budget. Follow-up emails further position the company's people-focused approach and quality controls.

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jawid
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Download as PDF, TXT or read online on Scribd
564 views

Cold Phone Calling Script Example

The document provides phone scripts and email templates for generating leads from daycares and office buildings as potential customers for a cleaning company. The phone scripts guide sales representatives in qualifying leads by understanding their current cleaning needs and pain points, then scheduling an on-site meeting to demonstrate how the company's technology-enabled cleaning services could address those needs within budget. Follow-up emails further position the company's people-focused approach and quality controls.

Uploaded by

jawid
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Phone Scripts for Generating Leads

Example 1: Day Care

Cold Calling Script

Hello, my name is ​[your name]​ and I’m calling from ​[your company’s name]​, we are a
cleaning company who specialize in cleaning daycares like yours. Do you currently use a
cleaning service?

If they answer “Yes”

When is the last time you searched for a cleaning company and checked pricing?

We understand that daycares like yours require a special cleaning and we have an
approach that fits within the budget of other daycares. I’d love to talk to you about how
we can help you save money on your cleaning services.

Would you have the time for a 15 minute meeting ​[enter date/time]​?

If they answer “No”

We understand that daycares like yours require a special cleaning and we have an
approach that is helping other daycares in the city. I’d love to talk to you about how we
can help save you time at the end of each day with our cleaning services.

Would you have the time for a 15 minute meeting ​[enter date/time]​?

Voicemail Script

It’s ​[your name]​ from ​[your company’s name]​. My number is 555-555-1234. We’re a bonded
commercial cleaning company here in​ [your city]​ that specializes in cleaning day cares. We
understand that daycares like yours require a different type of cleaning and we have a process
that meets the budget for other daycares like yours that we service.

I’d love to talk to you about how we can help you save money on your cleaning services. You
can reach me at 555-555-1234. If I don’t hear from you about a more convenient time to talk, I’ll
follow up with you on ​[day] [morning/afternoon]​.
Follow-up Email (if requested)

Hi ​[their name]​,

As requested, here is a little information about ​[your company’s name] ​for your reference
should you need a reliable and professional cleaning service for ​[their company name]​. Like I
mentioned, we specialize in daycares and have a flexible approach that leverages technology to
provide you with excellent service within your budget.

We are not your typical cleaning company. Here are 3 core reasons why we are different:

1. We focus on our cleaners so that they can focus on you


Finding the perfect cleaner can be a real challenge. [​Your company’s name]​ spends a
tremendous amount of time finding, training and retaining the best cleaners the industry has to
offer.

2. It's not just about cleaning, it’s about communication


[Your company’s name]​ recognizes that doing a great job is more than just providing great
cleaning. We leverage technology to provide our customers clear and consistent communication
about the job we do.

3. No cleaning company cares more about quality, and we can prove it


From the technology we use, to our quality inspections, we invest heavily in making sure that we
are providing you the best possible cleaning services. Quality is at the heart of why we do
everything we do. You can learn more about it on our website: ​[your website]​.

If you have any questions or would like to request a quote, feel free to contact me directly.

Have a great day!

[Your Name]
Email to a Lead that Requested a Quote on your Website:

Hi ​[their name]​,

Thank you for reaching out for a quote with ​[your company’s name]​.

Are you available this week for a 15 minute meeting at your office to discuss your current
cleaning needs? The purpose of the on-site visit is to allow us to learn about your specific needs
and share with you the technology that we use to keep your space clean.

If you have any specific questions, please feel free to respond to this email and let me know
before the meeting.

At the end of the meeting, we can decide if there is a fit for both of us. If I don’t hear back from
you by ​[enter day/time that is within 24 hours]​, I will follow up with a call.

Have a wonderful day,

[Your Name]
Example 2: Office Building

Cold Calling Script

Hi ​[Name]​ ?

(Prospect: Yes.)

This is​ [your name]​ here from ​[your company]​.

I’m sure you are busy and I want to respect your time so I’ll be brief. The reason for my call is
[your company] ​specializes in providing professional cleaning services for office spaces by
leveraging technology to provide our cleaners with clear and consistent communication about
what they need to do

With your permission, I was hoping to ask you a few questions and see if there is anything we
are doing that you could benefit from. Would you be comfortable spending just a few minutes
with me if I stick to this timeline?

(Prospect: Yes)

Needs Assessment:

1. What are you currently doing to keep your space clean?

______________________________________________________________________

2. When is the last time you checked with another cleaning company to discuss new trends
in increasing quality?

______________________________________________________________________

3. Is there any part of the current cleaning services that you would like to improve or
change?

______________________________________________________________________

4. How would these changes affect your business?

______________________________________________________________________
Summarize and Confirm:

1. From my understanding, what you are truly saying is… ​[recap what the prospect
shared with you; their problems, challenges, and objectives]​. Is that
accurate/correct?

2. Would it be safe to say that if there were a way for you to ​[restate the biggest
obstacle] ​so that you could​ [restate their most important goal / objective]​, it would be
worth discussing in more detail?

(Prospect: Yes)

Schedule Next Step:

Then how about I drop by your office sometime to meet for 20 minutes. That would give you a
chance to see our technology in action and I could show you how we use it to support our
cleaners and build your custom cleaning program for your space.

[Their name]​, do you have your calendar handy? What day would be good for you? Towards
the beginning or end of the week? Morning or afternoon?

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