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This document outlines factors that influence consumer food choices. Independent variables that affect food choices include consumer factors such as health, mood, convenience, sensory appeal, natural content, price, diet, familiarity and ethical values. The dependent variable is the food choices consumers make based on these independent factors.

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GabrielMichaelMalubayCapuyan
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101 views1 page

Tables

This document outlines factors that influence consumer food choices. Independent variables that affect food choices include consumer factors such as health, mood, convenience, sensory appeal, natural content, price, diet, familiarity and ethical values. The dependent variable is the food choices consumers make based on these independent factors.

Uploaded by

GabrielMichaelMalubayCapuyan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Independent Variable Dependent Variable

Food Choices

-Health
Consumer Factor -Mood
-Convenience
Affective -Sensory Appeal
Behavioral -Natural Content
Cognitive -Price
-Diet
-Familiarity
-Ethical Values

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