Marketing 4.

0
1. _____________is a marketing approach that combines online and offline interaction
between companies and customers
A. Marketing 2.0
B. Marketing 4.0
C. Marketing 1.0
D. Marketing 3.0

2. Reverse Innovation is also popularly known as ______________.

A. Trickle-up Innovation
B. Engagement Marketing
C. User experience Anthropology
D. Multichannel Marketing

3. In the era of Marketing 4.0, the power shift also influences people and the power lies not
with individuals but with ________
A. Social Groups
B. Government
C. Media
D. Corporate

4. Youth, Women and _____ are the most influential people in this digital age.
A. Kids
B. Customers
C. Netizens
D. Buyers

5. ________is a type of digital distribution platform for software, often provided as a

component of an operating system.
A. Cloud computing
B. online-Advertising
C. Business-to-Business models
D. App Stores

6. ________inspiration comes from external sources.

A. The guidance of other people
B. Personal knowledge
C. External

7. PAR stands for

A. Purchase Active Ratio
B. Purchase Action Ratio
C. Purchase Action Range
 D. Purchase Active Range

8. PAR measures ___________.

A. How well companies persuades its customers to make purchase decisions
B. How well companies act on customers interest in the products
C. How well companies make customers aware about their products
D. How well companies convert brand awareness into brand purchase

9. A low conversion rate from the appeal to ask is a sign of ________for any brand.
A. low commitment
B. low peopinquity
C. low curiosity
D. Purchase action

10. ______ means poor customer attraction and low brand positioning due to poor marketing
implementation.
A. Aware to appeal
B. Appeal to ask
C. Ask to act
D. Act to advocate

11. These are ways to increase productivity in the workplace, except:

A. Delegate
B. Practice negative reinforcement
C. Reduce distractions
D. Ensure employees are happy

12. _______customers consider many factors before they decide which brand to choose.
A. Trumpet pattern
B. Funnel
C. Blow Tie
D. Goldfish

13. A well-known business with the “door knob” customer path is __________.
A. Consumer Packaged Goods
B. Business to Business context
C. Lifestyle categories
D. Consumer durables

14. In a DuPont Analysis, ROE is seen as the product of three major parts. Which of the
following is NOT one of those?
A. Profitability
B. Market productivity
C. Financial leverage
 D. Asset use efficiency

15. A narrow BAR arrange reflects tight competition without BAR dominance, ____ is the
only way to succeed in this situation.
A. Push
B. Pull

16. __________ is the quintessential fieldwork method in anthropology.

A. In-depth interviews
B. Focus groups
C. Textual Analysis
D. Participant observation

17. _____ is a method that adapts the practice of ethnography to understand human conducts
online communities.
A. Emphatic Research
B. Netnography
C. Social Listening
D. Focus group

18. __________is about being principled and having sturdy honesty.

A. Intellectuality
B. Sociability
C. Emotionality
D. Morality

19. Customers want to be treated as individuals and want to feel they belong to a group, this
is called a need for ________.
A. Inclusive individuality
B. Content Marketing
C. Diversification of Approach
D. Co-creation and Trust

20. The significance to a strong earned media distribution is a _________strategy.

A. Content Marketing Evaluation
B. Content amplification
C. Content Distribution
D. Content creation

21. The second step in omni channel marketing is___________.

A. Map all possible Touchpoints and Channels across the Buyer path.
B. Identify the most critical Touchpoints and Channels
C. Improve and Integrate the most Critical Touchpoints and Channels
22. In the process of transition of the customer from ‘Awareness’ to ‘Advocacy’ the
following steps are involved EXCEPT
A. Act
B. Appeal
C. Ask
D. Accept

23. Blogging platforms have become trusted sources for buyers to engage in __________.
A. Co-creation
B. Currency
C. Communal activation
D. Conversation

24. Customers build communities to strengthen their position as they feel vulnerable to
marketing ploys. This is because marketers often forget the __________ side of customers
A. Emotional
B. Psychological
C. Human
D. Ethical

25. Mobile apps,:

1. Mobile apps can be launched as media for content.
2. Mobile apps can be launched as self-service channels through which clients access their
account information/make transactions.
3. Mobile apps can be integrated into the core product or service experience.
A. Only statement 1 is true
B. Statement A and B is true
C. Statement A and C is true
D. Statement A,B and C are true

26. Marketing 4.0 deals with a major shift from ________

A. Traditional to digital where Online Meets Offline, Style meets Substance
B. Product-driven to customer – centric approach of marketing
C. 7P’s of marketing to 4 P’s of integrated marketing
D. product-driven marketing to customer-centric marketing to ultimately human-
centric marketing

27. In Marketing 4.0- Power shifts to the connected customers from Exclusive to
__________.
A. Exhaustive
B. Inclusive
C. Selective
D. Societal
28. It is used in content-marketing evaluation to monitor conversation that happen around
distributed content
A. Emphatic research
B. Social listening
C. Netnography
D. Social psychology

29. Omni-channel marketing means___________.

A. Developing close partnerships between wholesalers and retailers
B. Selling products online environments
C. Allowing one supplier to sell to multiple retailers through multiple channels
D. Creating a seamless cross-channel buying experience that integrates in- store,
online, and mobile shopping

30. A Smartphone capable of accessing product information & even comparing prices at
other retailers via the Internet can be considered as a
A. Internet kiosk
B. Bricks-and-mortar store
C. Mobile kiosk
D. Mail order brochure

31. Big data and data science will be the new tools of competitive intelligence
A. True
B. False

32. The benefit of have a visual & personalised feeling merchandise when examining
products is provided by which channel?
A. Kiosk
B. Store
C. Catalogue
D. Internet

33. This is a very useful tool over the traditional market research methods, to capture the
social dynamics among customers that naturally occur in their real communities
A. Social research
B. Emphatic research
C. Social listening
D. Netnography

34. In the recent period, with industry 4.0 and marketing 4.0 revolution, we are also seeing
how a vertical power structure has been diluted by a more ___________ force.

A. Transitional
B. Powerful
 C. Horizontal
D. Central

35. The concept of pricing is also evolving in the digital era from standardized to
_______ pricing.

A. Affordable
B. Nonstandardised
C. Dynamic
D. Online
36. Emphatic research involves
A. Social media monitoring software to filter massive amounts of unstructured data
from social conversations into usable customer intelligence information
B. In-person observation, dialogue, brainstorming & collaboration among researchers
& the community members to synthesize the most relevant insights
C. Participatory observation and immersion in the context of customer
communities with the objective of uncovering latent customer needs
D. Social media monitoring software to filter massive amounts of unstructured data
from social conversations into usable customer intelligence information
37. Risk reduction & social interaction are benefits associated with the
A. Store channel
B. Kiosk channel
C. Internet channel
D. Mail order channel

38. The flow of innovation from companies to the market is known as _____

A. Horizontal
B. Parallel
C. Upward
D. Vertical
39. __________ should be redefined as the four C’s i.e. co-creation, currency, communal
activation, and conversation.

A. Marketing Mix
B. Extended P’s of Marketing ix
C. Marketing Myopia
D. Advertising

40. SEO stands for_____.

A. Site Engine Optimization
B. Search Engine Optimization
C. Site Efficiency Optimization

41. Today, ____are the new segments.

 A. Customers
B. Competitors
C. Communities
D. Companies.

42. When a customer learns about a product from TV ads, visits a nearby store to physically
examine the product & finally searches for the same product online & buys it there for a
better price, it is known as
A. Webrooming
B. Online shopping
C. Showrooming
D. Comparison shopping

43. In the Human-Centric approach for Brand Attraction, the marketers need to create brands
with following three characteristics:
A. Accessible, personal & ethical
B. Accountable, responsible & humanitarian
C. Affordable, applicable & utilitarian
D. Approachable, likable & vulnerable

44. The life course perspective or life course theory (LCT) is a multidisciplinary approach to
understanding the ____health of individuals.
A. Mental
B. Physical
C. Social
D. All of the above

45. ______ is a type of flow of information between members of organisation who are on
different levels of its hierarchy.
A. Wifi
B. Vertical communication
C. Horizontal communication
D. Virtual reality

46. _________the use of game principles in non-game contexts is a powerful method to

increase buyer engagement.
A. Gamification
B. Social CRM
C. Showrooming
D. web rooming

47. Content Marketing includes:

A. Goal setting
B. Audience Mapping
C. Content Ideation and Planning
D. All of the above

48. Digital anthropology focuses on the nexus between

A. Humans & Machines
 B. Humanity & Digital Technology
C. Digital economy & Human Behaviour
D. Human Psychology & Technology

49. PAR & BAR are two simple metrics which used to measure financial health and helps the
shareholders to keep track of the Productivity of their money in terms of
A. ROE
B. ROI
C. ROA
D. ROMI

50. A low conversion rate from aware to appeal for a brand reflects what?
A. Low customer interest
B. Low customer attraction
C. Low customer attention
D. Low customer involvement