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    BA5202 Business Research Methods LTPC 3 0 0 3 Objective:: Unit I 9

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    sdeepa
    This document outlines the course objectives and units of study for a business research methods course. The course aims to familiarize students with scientific methodology in business inquiry to develop analytical skills and skills for scientific communication. The course covers topics like research processes and types, research design and measurement, data collection, data preparation and analysis, and research report design, writing and ethics. The course aims for students to become acquainted with scientific methodology in business and become analytically skilled with nuances of scientific communication.

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    BA5202 Business Research Methods LTPC 3 0 0 3 Objective:: Unit I 9

    Uploaded by

    sdeepa
    259 views1 page
    This document outlines the course objectives and units of study for a business research methods course. The course aims to familiarize students with scientific methodology in business inquiry to develop analytical skills and skills for scientific communication. The course covers topics like research processes and types, research design and measurement, data collection, data preparation and analysis, and research report design, writing and ethics. The course aims for students to become acquainted with scientific methodology in business and become analytically skilled with nuances of scientific communication.

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    This document outlines the course objectives and units of study for a business research methods course. The course aims to familiarize students with scientific methodology in business inquiry to develop analytical skills and skills for scientific communication. The course covers topics like research processes and types, research design and measurement, data collection, data preparation and analysis, and research report design, writing and ethics. The course aims for students to become acquainted with scientific methodology in business and become analytically skilled with nuances of scientific communication.

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    259 views1 page

    BA5202 Business Research Methods LTPC 3 0 0 3 Objective:: Unit I 9

    Uploaded by

    sdeepa
    This document outlines the course objectives and units of study for a business research methods course. The course aims to familiarize students with scientific methodology in business inquiry to develop analytical skills and skills for scientific communication. The course covers topics like research processes and types, research design and measurement, data collection, data preparation and analysis, and research report design, writing and ethics. The course aims for students to become acquainted with scientific methodology in business and become analytically skilled with nuances of scientific communication.

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    BA5202 BUSINESS RESEARCH METHODS LTPC

    3003
    OBJECTIVE:
    To familiarise the students to the principles of scientific methodology in business enquiry; to
    develop analytical skills of business research; to develop the skills for scientific communications.

    UNIT I INTRODUCTION 9
    Business Research – Definition and Significance – the research process – Types of Research –
    Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time
    – series Research – Research questions / Problems – Research objectives – Research hypotheses
    – characteristics – Research in an evolutionary perspective – the role of theory in research.
    UNIT II RESEARCH DESIGN AND MEASUREMENT 9
    Research design – Definition – types of research design – exploratory and causal research design –
    Descriptive and experimental design – different types of experimental design – Validity of findings –
    internal and external validity – Variables in Research – Measurement and scaling – Different scales
    – Construction of instrument – Validity and Reliability of instrument.
    UNIT III DATA COLLECTION 9
    Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
    Observation – Experiments – Construction of questionnaire and instrument – Validation of
    questionnaire – Sampling plan – Sample size – determinants optimal sample size – sampling
    techniques – Probability Vs Non–probability sampling methods.
    UNIT IV DATA PREPARATION AND ANALYSIS 9
    Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data
    analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis
    – cluster analysis – multiple regression and correlation – multidimensional scaling – Conjoint Analysis
    - Application of statistical software for data analysis.
    UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
    Research report – Different types – Contents of report – need of executive summary – chapterization
    – contents of chapter – report writing – the role of audience – readability – comprehension – tone –
    final proof – report format – title of the report – ethics in research – ethical behaviour of research –
    subjectivity and objectivity in research.
    TOTAL: 45 PERIODS
    OUTCOME:
    Students would become acquainted with the scientific methodology in business domain. They
    would also become analytically skillful. They would become familiar with the nuances of scientific
    communications.
    REFERENCES :
    1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,
    11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
    2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford University Press,
    New Delhi, 2011.
    3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition, Wiley India, New
    Delhi, 2012.
    4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin, Business Research
    methods, A South Asian Perspective, 8th Edition, Cengage Learning, New Delhi, 2012.

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