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BA5202 Business Research Methods LTPC 3 0 0 3 Objective:: Unit I 9

This document outlines the course objectives and units of study for a business research methods course. The course aims to familiarize students with scientific methodology in business inquiry to develop analytical skills and skills for scientific communication. The course covers topics like research processes and types, research design and measurement, data collection, data preparation and analysis, and research report design, writing and ethics. The course aims for students to become acquainted with scientific methodology in business and become analytically skilled with nuances of scientific communication.

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445 views1 page

BA5202 Business Research Methods LTPC 3 0 0 3 Objective:: Unit I 9

This document outlines the course objectives and units of study for a business research methods course. The course aims to familiarize students with scientific methodology in business inquiry to develop analytical skills and skills for scientific communication. The course covers topics like research processes and types, research design and measurement, data collection, data preparation and analysis, and research report design, writing and ethics. The course aims for students to become acquainted with scientific methodology in business and become analytically skilled with nuances of scientific communication.

Uploaded by

sdeepa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BA5202 BUSINESS RESEARCH METHODS LTPC

3003
OBJECTIVE:
To familiarise the students to the principles of scientific methodology in business enquiry; to
develop analytical skills of business research; to develop the skills for scientific communications.

UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time
– series Research – Research questions / Problems – Research objectives – Research hypotheses
– characteristics – Research in an evolutionary perspective – the role of theory in research.
UNIT II RESEARCH DESIGN AND MEASUREMENT 9
Research design – Definition – types of research design – exploratory and causal research design –
Descriptive and experimental design – different types of experimental design – Validity of findings –
internal and external validity – Variables in Research – Measurement and scaling – Different scales
– Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionnaire and instrument – Validation of
questionnaire – Sampling plan – Sample size – determinants optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data
analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis
– cluster analysis – multiple regression and correlation – multidimensional scaling – Conjoint Analysis
- Application of statistical software for data analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report – Different types – Contents of report – need of executive summary – chapterization
– contents of chapter – report writing – the role of audience – readability – comprehension – tone –
final proof – report format – title of the report – ethics in research – ethical behaviour of research –
subjectivity and objectivity in research.
TOTAL: 45 PERIODS
OUTCOME:
Students would become acquainted with the scientific methodology in business domain. They
would also become analytically skillful. They would become familiar with the nuances of scientific
communications.
REFERENCES :
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,
11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford University Press,
New Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition, Wiley India, New
Delhi, 2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin, Business Research
methods, A South Asian Perspective, 8th Edition, Cengage Learning, New Delhi, 2012.

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