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There Are Three Types of Research Design: Quantitative, Qualitative, and Mixed Method

There are three main types of research design: quantitative, qualitative, and mixed methods. Quantitative research involves collecting and analyzing numerical data and is more common in medical and science fields. Qualitative research involves collecting and analyzing non-numerical data and is more common in social sciences and humanities. Mixed methods combines both quantitative and qualitative approaches.

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70 views3 pages

There Are Three Types of Research Design: Quantitative, Qualitative, and Mixed Method

There are three main types of research design: quantitative, qualitative, and mixed methods. Quantitative research involves collecting and analyzing numerical data and is more common in medical and science fields. Qualitative research involves collecting and analyzing non-numerical data and is more common in social sciences and humanities. Mixed methods combines both quantitative and qualitative approaches.

Uploaded by

Usma Nisar
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Q: How is research design classified?

There are three types of research design: quantitative, qualitative, and mixed method.

Quantitative research involves collecting and analyzing numerical data, and is more used in

medical and bio/life sciences.

Qualitative research involves collecting and analyzing non-numerical data, and is more

common in social sciences and humanities.

Mixed method, as the name suggests, involves using a combination of quantitative and

qualitative methods, and is driven by the need of the research.

https://www.scribd.com/document/298073305/Classification-of-Research-Design

The primary objective of exploratory research is to provide insights into, and an understanding
of, the problem confronting the researcher. Exploratory research is used in cases when you must
define the problem more precisely, identify relevant courses of action, or gain additional insights
before an approach can be developed. The information needed is only loosely defined at this
stage and the research process that is adopted is flexible and unstructured.

For example, it may consist of personal interviews with industryexperts. The sample, selected
togenerate maximum insights, is smalland non representative. The primarydata are qualitative in
nature arid areanalyzed accordingly. Given thesecharacteristics of the research process,the
findings of exploratory researchshould be regarded as tentative or asinput to further
research.Typically, such research is followedby further exploratory or conclusiveresearch.
Sometimes, exploratoryresearch, particularly qualitativeresearch, is all the research that is
conducted. In these cases cautionshould be exercised in utilizing thefindings obtaine
A manager may choose from fourgeneral categories of exploratoryresearch methods: (1)
ExperienceSurveys, (2) Secondary Data Analysis,(3) Case Studies/Analysis, (4) FocusGroup and
(5) Projective Techniques.Each category provides variousalternative ways of
gatheringinformation.
Methods/Classification of exploratory research:
1)

Experience Surveys:
In attempting to understand theproblems at hand, managers maydiscuss issues and ideas with
topexecutives and knowledgeablemanagers who have had personalexperience in the field.
Thisconstitutes an informal experiencesurvey.
2)

Secondary Data Analysis:


Another economical and quick sourceof background information is tradeliterature in the public
library.Searching through such material isexploratory research by means of secondary data
analysis. Bas theoretical research is rarelyconducted without extensive reviewsof the l ic
3)

Case Studies/Analysis:
The purpose of the case study method is to obtain information from one or afew situations that
are similar to the researcher's problem situation.For example, a bank in U.S.A. mayintensively
investigate the computer-security activities of an innovative bank in California. An academic
researcher interested in doing a nationwide survey among union workers-may first look at a few
union locals to identify the nature of any problems or topics that should be investigated. A
business research manager for Atlas bicycles used observation techniques to conduct an
exploratory case study analysis.

Focus Group:
Focus groups are small groups of people brought

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