GE5- Purposive Communication | Module 2 |Communication and

Globalization

I. Objectives:
At the end of the lesson, you should be able to:
(1) Present ideas on communication and globalization using text and speech in
multiple forms;
(2) Explain the impact of globalization on communication, and vice-versa;
(3) Reflect on a learning experience;

II. Warm-up:
(1) Guess which brand of the following logo designs represents. Write your answer on a
sheet of paper.

_________________ __________________ _____________________

_________________ __________________ _____________________

(2) De-briefing questions:

 What are the new communication technologies?
 How do these new technologies affect the way we communicate today?

III. Self-audit:
After completing the warm-up activity, tick the column that best describes your ability to
communicate in the context of globalization. Answer the section as objectively as
possible. Bear in mind that there are no wrong answers.

Usually Sometimes Seldom Never

(3) (2) (1) (0)
1. I express my ideas effectively in
verbal, non-verbal and written forms

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Globalization
in either digital or non-digital
environments or both.
2. I use effective listening skills to
evaluate arguments and rationalize
judgments, and improve job-
effectiveness and work relationship.
3. I communicate with purpose to a
variety of audiences.
4. I promote collaboration and
cooperation with others.
5. I understand the concept of
diversity and promote respect all the
time.
6. I use technology and social media
responsibly.
7. I apply creative thinking on
complex situations to arrive at sound
conclusions and communicate these
in both digital and non-digital forms.
8. I demonstrate working well with
others and sharing my ideas with
them with respect.
9. I consider diversity in
communicating with others.
10. I develop effective
communication skills for global
context.
TOTAL
GRAND TOTAL

Interpretation:

Score Level of Proficiency

26-30 Advanced
25-27 Proficient
23-24 Approaching Proficiency
21-22 Developing
20 and below Beginning

IV. Input:

COMMUNICATION AND GLOBALIZATION

As discussed in the previous chapter, communication is essential for personal and
professional effectiveness. Further, it helps establish good relationships, creates a better working
environment, strengthens collaboration and cooperation, and unifies conflicting ideas.

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Globalization
The term “globalization,” on the other hand, is very complex to define because different
scholars and institutions view it differently. Nonetheless, the basic concept of globalization is the
expansion and integration of the cultural, political, economic, and technological domains of
countries. This reflects that the world is borderless, and the countries are interconnected and
interdependent. For example, the United States of America (General Electric, Chevron,
Starbucks, and McDonalds), Japan (Toyota and Honda) and the Philippines (Jollibee and Bench)
have local companies that have expanded overseas and have become transnational or
multinational.
With the advent of globalization associated with advanced technologies and systems
across regions, the flow of information and communication has become smoother, faster, and
easier. Plus, business transactions and partnerships among local and international institutions
have become more efficient. One best example is the use of electronic mail (e-mail) such as
Gmail and Yahoo Mail, or social networking sites such as Facebook, Twitter, and Instagram.
Consequently, the context of globalization requires effective communication skills from
students and workers to cope with the demands and challenges brought about by this
phenomenon. This includes communicating effectively with people or different background, age,
culture, gender, beliefs, orientations, preferences, and status.

HOW TO COMMUNICATE EFFECTIVELY IN A GLOBAL SOCIETY?

1. Express your ideas effectively in verbal, non-verbal, and written forms in either digital or
non-digital environment or both.
2. Use effective listening skills to evaluate arguments and rationalize judgments, and
improve job-effectiveness work relationship.
3. Communicate with purpose to a variety of audiences.
4. Promote collaboration and cooperation with others.
5. Understand the concept of diversity and promote respect all the time.
6. Use technology and social media responsibly.

V. Delving Deeper:
Watch the videos below in order to deeply understand the interconnectedness of
communication and globalization.

1. The Effect of Globalization on Communication

https://www.youtube.com/watch?v=v8vFKaKjYz8

2. Responsible Use of Social Media

https://www.youtube.com/watch?v=TwWYjv-AThk

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VI. Task:
Read the article titled “The Flight from Conversation” by Sherry Turkle. Answer the
questions below and post your answers on the Facebook group thread.

The Flight From Conversation

By: Sherry Turkle
Retrieved from:
https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html

WE live in a technological universe in which we are always communicating. And yet we have
sacrificed conversation for mere connection.

At home, families sit together, texting and reading e-mail. At work executives text during board
meetings. We text (and shop and go on Facebook) during classes and when we’re on dates. My
students tell me about an important new skill: it involves maintaining eye contact with someone
while you text someone else; it’s hard, but it can be done.

Over the past 15 years, I’ve studied technologies of mobile connection and talked to hundreds of
people of all ages and circumstances about their plugged-in lives. I’ve learned that the little
devices most of us carry around are so powerful that they change not only what we do, but also
who we are.

We’ve become accustomed to a new way of being “alone together.” Technology-enabled, we are
able to be with one another, and also elsewhere, connected to wherever we want to be. We want
to customize our lives. We want to move in and out of where we are because the thing we value
most is control over where we focus our attention. We have gotten used to the idea of being in a
tribe of one, loyal to our own party.

Our colleagues want to go to that board meeting but pay attention only to what interests them. To
some this seems like a good idea, but we can end up hiding from one another, even as we are
constantly connected to one another.

A businessman laments that he no longer has colleagues at work. He doesn’t stop by to talk; he
doesn’t call. He says that he doesn’t want to interrupt them. He says they’re “too busy on their e-
mail.” But then he pauses and corrects himself. “I’m not telling the truth. I’m the one who
doesn’t want to be interrupted. I think I should. But I’d rather just do things on my BlackBerry.”

A 16-year-old boy who relies on texting for almost everything says almost wistfully, “Someday,
someday, but certainly not now, I’d like to learn how to have a conversation.”

In today’s workplace, young people who have grown up fearing conversation show up on the job
wearing earphones. Walking through a college library or the campus of a high-tech start-up, one
sees the same thing: we are together, but each of us is in our own bubble, furiously connected to
keyboards and tiny touch screens. A senior partner at a Boston law firm describes a scene in his

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office. Young associates lay out their suite of technologies: laptops, iPods and multiple phones.
And then they put their earphones on. “Big ones. Like pilots. They turn their desks into
cockpits.” With the young lawyers in their cockpits, the office is quiet, a quiet that does not ask
to be broken.

In the silence of connection, people are comforted by being in touch with a lot of people —
carefully kept at bay. We can’t get enough of one another if we can use technology to keep one
another at distances we can control: not too close, not too far, just right. I think of it as a
Goldilocks effect.

Texting and e-mail and posting let us present the self we want to be. This means we can edit.
And if we wish to, we can delete. Or retouch: the voice, the flesh, the face, the body. Not too
much, not too little — just right.

Human relationships are rich; they’re messy and demanding. We have learned the habit of
cleaning them up with technology. And the move from conversation to connection is part of this.
But it’s a process in which we shortchange ourselves. Worse, it seems that over time we stop
caring, we forget that there is a difference.

We are tempted to think that our little “sips” of online connection add up to a big gulp of real
conversation. But they don’t. E-mail, Twitter, Facebook, all of these have their places — in
politics, commerce, romance and friendship. But no matter how valuable, they do not substitute
for conversation.

Connecting in sips may work for gathering discrete bits of information or for saying, “I am
thinking about you.” Or even for saying, “I love you.” But connecting in sips doesn’t work as
well when it comes to understanding and knowing one another. In conversation we tend to one
another. (The word itself is kinetic; it’s derived from words that mean to move, together.) We
can attend to tone and nuance. In conversation, we are called upon to see things from another’s
point of view.

FACE-TO-FACE conversation unfolds slowly. It teaches patience. When we communicate on

our digital devices, we learn different habits. As we ramp up the volume and velocity of online
connections, we start to expect faster answers. To get these, we ask one another simpler
questions; we dumb down our communications, even on the most important matters. It is as
though we have all put ourselves on cable news. Shakespeare might have said, “We are
consum’d with that which we were nourish’d by.”

And we use conversation with others to learn to converse with ourselves. So our flight from
conversation can mean diminished chances to learn skills of self-reflection. These days, social
media continually asks us what’s “on our mind,” but we have little motivation to say something
truly self-reflective. Self-reflection in conversation requires trust. It’s hard to do anything with
3,000 Facebook friends except connect.

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As we get used to being shortchanged on conversation and to getting by with less, we seem
almost willing to dispense with people altogether. Serious people muse about the future of
computer programs as psychiatrists. A high school sophomore confides to me that he wishes he
could talk to an artificial intelligence program instead of his dad about dating; he says the A.I.
would have so much more in its database. Indeed, many people tell me they hope that as Siri, the
digital assistant on Apple’s iPhone, becomes more advanced, “she” will be more and more like a
best friend — one who will listen when others won’t.

During the years I have spent researching people and their relationships with technology, I have
often heard the sentiment “No one is listening to me.” I believe this feeling helps explain why it
is so appealing to have a Facebook page or a Twitter feed — each provides so many automatic
listeners. And it helps explain why — against all reason — so many of us are willing to talk to
machines that seem to care about us. Researchers around the world are busy inventing sociable
robots, designed to be companions to the elderly, to children, to all of us.

One of the most haunting experiences during my research came when I brought one of these
robots, designed in the shape of a baby seal, to an elder-care facility, and an older woman began
to talk to it about the loss of her child. The robot seemed to be looking into her eyes. It seemed to
be following the conversation. The woman was comforted.

And so many people found this amazing. Like the sophomore who wants advice about dating
from artificial intelligence and those who look forward to computer psychiatry, this enthusiasm
speaks to how much we have confused conversation with connection and collectively seem to
have embraced a new kind of delusion that accepts the simulation of compassion as sufficient
unto the day. And why would we want to talk about love and loss with a machine that has no
experience of the arc of human life? Have we so lost confidence that we will be there for one
another?

WE expect more from technology and less from one another and seem increasingly drawn to
technologies that provide the illusion of companionship without the demands of relationship.
Always-on/always-on-you devices provide three powerful fantasies: that we will always be
heard; that we can put our attention wherever we want it to be; and that we never have to be
alone. Indeed our new devices have turned being alone into a problem that can be solved.

When people are alone, even for a few moments, they fidget and reach for a device. Here
connection works like a symptom, not a cure, and our constant, reflexive impulse to connect
shapes a new way of being.

Think of it as “I share, therefore I am.” We use technology to define ourselves by sharing our
thoughts and feelings as we’re having them. We used to think, “I have a feeling; I want to make
a call.” Now our impulse is, “I want to have a feeling; I need to send a text.”

So, in order to feel more, and to feel more like ourselves, we connect. But in our rush to connect,
we flee from solitude, our ability to be separate and gather ourselves. Lacking the capacity for

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solitude, we turn to other people but don’t experience them as they are. It is as though we use
them, need them as spare parts to support our increasingly fragile selves.

We think constant connection will make us feel less lonely. The opposite is true. If we are unable
to be alone, we are far more likely to be lonely. If we don’t teach our children to be alone, they
will know only how to be lonely.

I am a partisan for conversation. To make room for it, I see some first, deliberate steps. At home,
we can create sacred spaces: the kitchen, the dining room. We can make our cars “device-free
zones.” We can demonstrate the value of conversation to our children. And we can do the same
thing at work. There we are so busy communicating that we often don’t have time to talk to one
another about what really matters. Employees asked for casual Fridays; perhaps managers should
introduce conversational Thursdays. Most of all, we need to remember — in between texts and
e-mails and Facebook posts — to listen to one another, even to the boring bits, because it is often
in unedited moments, moments in which we hesitate and stutter and go silent, that we reveal
ourselves to one another.

I spend the summers at a cottage on Cape Cod, and for decades I walked the same dunes that
Thoreau once walked. Not too long ago, people walked with their heads up, looking at the water,
the sky, the sand and at one another, talking. Now they often walk with their heads down, typing.
Even when they are with friends, partners, children, everyone is on their own devices.

So I say, look up, look at one another, and let’s start the conversation.

Guide Questions: (Answer in 3-5 sentences only per question)

1. What is the impact of communication on the global society?
2. How does globalization impact the way people communicate?
3. How do cultural and global issues affect communication?

VII. Reflection:
Reflect on the learning that you gained from this lesson by completing the given chart.
What were your misconceptions about the What new or additional learning have you
topic prior to taking up this lesson? gained from this lesson in terms of skills,
content, and attitude.
I thought… I learned that…

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