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Shopee

Shopee is an e-commerce site founded in 2015 that is available in Southeast Asia and Brazil. It serves as a social-first, mobile-centric marketplace where users can browse, shop, and sell on the go with integrated logistics and payment support. Key features include guaranteed deals, free shipping, and a social platform called Shopee Feed for sellers to showcase their products. Shopee innovated with a mobile-first approach and localized experience in each market to cater to growing mobile users. It also provides a personalized social experience for users and support for merchants through tools like the Seller Centre.

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Ederfy Yoon
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514 views2 pages

Shopee

Shopee is an e-commerce site founded in 2015 that is available in Southeast Asia and Brazil. It serves as a social-first, mobile-centric marketplace where users can browse, shop, and sell on the go with integrated logistics and payment support. Key features include guaranteed deals, free shipping, and a social platform called Shopee Feed for sellers to showcase their products. Shopee innovated with a mobile-first approach and localized experience in each market to cater to growing mobile users. It also provides a personalized social experience for users and support for merchants through tools like the Seller Centre.

Uploaded by

Ederfy Yoon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Shopee

Description:

Shopee is an e-commerce site which was founded in 2015 and are available currently in Singapore,
Malaysia, Thailand, Taiwan, Indonesia, Vietnam, Philippines, and Brazil. Shopee presents an
expansive range of products, a social community for exploration, and smooth and satisfactory
services. As a social-first, mobile-centric marketplace, it serves users as a platform where users can
browse, shop and sell on the go with integrated logistical and payment support which makes online
shopping easy and secure for both sellers and buyers.

Features:
1. Shop with ease with shopee guarantee
2. Free shipping
3. Lowest guarantee deals
4. Tons of deals
5. Shopee Feed is a platform on the Shopee App where sellers can share appealing
content to showcase their products and maximise their brand awareness by
reaching out to more followers and potential buyers.

Innovation:

Mobile first. Always.


From the beginning, Shopee saw mobile as an emerging trend and the way forward for
e-commerce in the region. It immediately focused on optimizing user experience and
engagement through mobile. The company says online shopping must evolve to fit the
needs of younger users in particular who grew up communicating, collaborating, and
entertaining themselves on mobile devices. Shopee's mobile-first approach allows it to
take advantage of the expected continued growth in mobile subscriber penetration.
Shopee says that over 95% of orders on the platform are now made on mobile.
Responding to this demand, Shopee offers an end-to-end online shopping experience
directly on the mobile app. Buyers are able to browse products, order, make payment,
and track the status of deliveries. At the same time, sellers are able to use the app to
take a photo, create listings, monitor shop performance, receive payments and track
deliveries through integrated logistics and payment tools.

Taking a hyper-local approach


By understanding each market and its user behaviors means Shopee is able to respond
to their needs. As well as having local offices and teams in each of the markets it
operates, each market is highly localized in its product categories and marketing
campaigns. For example, in Indonesia Shopee launched Shopee Barokah to meet the
needs of Muslim users for a variety of Shariah-compliant products and services,
particularly during the fasting month.

For customers: more than just shopping


One important area of innovation for Shopee is its ability to provide a personalized and
social experience for its users. Shopee has from the beginning integrated shopping and
social. The platform creates immersive experiences by building a strong community that
enables users to connect and interact with one another.

Support for merchants and digital inclusion


Shopee is committed to strengthening its partner merchant ecosystem. At the most
basic level, the Shopee Seller Centre is continually updated with new functions that
make it easier for sellers to track and manage their sales performance, payments,
inventories, and deliveries on Shopee.

Identify Schumpeter's five kinds of innovation:

Shopee used the PRODUCT, PROCESS, BUSINESS MODEL and MERGES AND DIVESTMENTS.
As you can examine the innovation of Shopee you can really tell that they intellectually built their
business. From thinking a product, to what to present in the mass in a generation of technology
advancement. If you remember the way of purchasing without going to the mall is by the use of
brochures (like Avon, Natasha, MSE etc) and now that everything can be digitalized, the founder of
Shopee made a move. Which make it easy for buyers especially now that we have this pandemic.
Process is also used, this aspect shows the interactions between online seller and buyers even if
they are miles away from each other. Merges and divestments, Shopee is a Business Model that
does not produce a tangible product instead it is used by online sellers and it just runs they AIs and
algorithms.

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