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Qualitative vs. Quantitative

This document compares and contrasts qualitative and quantitative research methods. Quantitative research uses numbers and statistics to test theories, while qualitative research uses words to understand concepts, thoughts, and experiences. Some common quantitative methods are surveys, experiments, and observations recorded as numbers, while qualitative methods include interviews, focus groups, ethnography, and literature reviews. Both quantitative and qualitative research are important for obtaining different types of information.

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Charlize Andrea Diesta
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158 views2 pages

Qualitative vs. Quantitative

This document compares and contrasts qualitative and quantitative research methods. Quantitative research uses numbers and statistics to test theories, while qualitative research uses words to understand concepts, thoughts, and experiences. Some common quantitative methods are surveys, experiments, and observations recorded as numbers, while qualitative methods include interviews, focus groups, ethnography, and literature reviews. Both quantitative and qualitative research are important for obtaining different types of information.

Uploaded by

Charlize Andrea Diesta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CHARLIZE ANDREA M. DIESTA GRADE 11 – ST.

PAUL

QUALITATIVE VS. QUANTITATIVE RESEARCH


Quantitative research works with numbers and statistics while gathering and
evaluating data, whereas qualitative research deals with words and meanings. Both are
necessary for acquiring various types of information.
QUANTITATIVE RESEARCH QUALITATIVE RESEARCH

DEFINITION: DEFINITION:

 Numbers and graphs are used in  It's used to comprehend ideas,


quantitative research. It's utilized to thoughts, and experiences. This sort
put ideas and assumptions to the test of study allows you to learn more
or validate them. This sort of study about issues that aren't well-
may be utilized to come up with understood.
generalizable facts about a subject.
 Interviews with open-ended inquiries,
 Experiments, observations recorded observations recorded in words, and
as numbers, and surveys with closed- literature reviews that investigate
ended questions are all common concepts and theories are all
quantitative methods. common qualitative methods.

 Use quantitative research if you want  Use qualitative research if you want
to confirm or test something (a theory to understand something (concepts,
or hypothesis). thoughts, experiences).

TYPES/METHODS TYPES/METHODS

 Surveys: List of closed or multiple  Interviews: Asking open-ended


choice questions that is distributed to questions verbally to respondents.
a sample (online, in person, or over
the phone).  Focus groups: Discussion among a
group of people about a topic to
 Experiments: Situation in which gather opinions that can be used for
variables are controlled and further research.
manipulated to establish cause-and-
effect relationships.  Ethnography: Participating in a
community or organization for an
 Observations: Observing subjects in extended period of time to closely
a natural environment where observe culture and behavior.
variables can’t be controlled.

 Literature review: Survey of published


works by other authors.

Source:
https://www.scribbr.com/methodology/qualitative-quantitative-research/#:~:text=and
%20qualitative%20methods%3F-,Quantitative%20research%20deals%20with
%20numbers%20and%20statistics%2C%20while%20qualitative%20research,and
%20experiences%20in%20more%20detail.

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