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COMM1110C - Course Outline

This 3 sentence summary provides the key details about the course COMM1110C Media and Everyday Life: The course is designed to introduce students to topics related to media and everyday life, examine the relationship between media, culture and individuals, and make students more media literate. It will be taught on Tuesdays from 2:30-5:15pm in a mixed online and face-to-face format. Assessment includes in-class exercises, a group interview report, and an individual paper.

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90 views4 pages

COMM1110C - Course Outline

This 3 sentence summary provides the key details about the course COMM1110C Media and Everyday Life: The course is designed to introduce students to topics related to media and everyday life, examine the relationship between media, culture and individuals, and make students more media literate. It will be taught on Tuesdays from 2:30-5:15pm in a mixed online and face-to-face format. Assessment includes in-class exercises, a group interview report, and an individual paper.

Uploaded by

jon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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School of Journalism and Communication

The Chinese University of Hong Kong

Spring Semester, 2020-2021

COMM1110C Media and Everyday Life

Course Syllabus

Lecture: Tuesday 2:30pm - 5:15pm

Mixed Mode Teaching: Online & Face-to-Face Lectures

Instructor

Dr. Olivine LO 盧慧茹博士

Email: [email protected]

Teaching Assistant

Miss Yuki Chung


Email: [email protected]

1
COURSE DESCRIPTION

COMM1110 is designed to introduce students to a wide range of topics related to media and
everyday life. The course begins with an introduction of major communication models and analytic
tools for analysing and evaluating the media. The second half of the course focuses on the issues
concerning the close relationship between you and your daily engagements with various media.

The primary aim of the course is to make the students media literate. It is hoped that the course can
heighten the students’ awareness to current media-related issues and develop their ability to
understand and evaluate the dynamics of the media in the construction of the living environment for
modern people.

Throughout the whole semester, you are asked to rethink the relationship between media, culture,
and yourselves. All topics and specific issues are cases and examples for you to examine this central
problematic of the course.

COURSE DELIEVERY

The course begins 12 January 2021 and runs until 20 April 2021. Lecture is on every Tuesday from
2:30pm to 5:15pm and will be conducted in a mixed mode which is a combination of online Zoom
lectures and face-to-face lectures, please refer to the class schedule for the arrangement. Class
schedule is subject to change, please be aware of the announcements from the lecturer and
Blackboard.

TEXTBOOK

Chalkley, T., Hobbs, M., Brown, A. Cinque, T., Warren, B., & Finn, M. (2015). Communication, Digital
Media and Everyday Life. South Melbourne, Victoria: Oxford University Press.

Course Assessment

In-class Exercise x 5 50%


Interview Report (Group) 20%
Individual Paper 30%

2
Course Schedule

Week/Dat Topic Activities


e
WK 1 Introduction Zoom Class
12 Jan Chalkley, et. al (2015). Chapter 1 & 2
WK 2 Subtext and Mass Media Zoom Class
19 Jan Chalkley, et. al (2015). Chapter 3 Tutorial Discussion
WK 3 Making Meaning through Narrative: Conventions, Zoom Class
26 Jan Intertextuality and Transmedia Storytelling Class Exercise 1
Chalkley, et. al (2015). Chapter 5
WK 4 Semiotics Zoom Class
2 Feb Chalkley, et. al (2015). Chapter 9 Class Exercise 2
WK 5 Designing Desire: Advertising, Consumption and Identity Zoom Class
9 Feb Chalkley, et. al (2015). Chapter 8 Tutorial Discussion
WK 6 Chinese New Year Holiday
16 Feb
WK 7 Gender and Communication Zoom Class
23 Feb Chalkley, et. al (2015). Chapter 7 Class Exercise 3
WK 8 Media Power and Influence Zoom Class
2 March Chalkley, et. al (2015). Chapter 4 Class Exercise 4
WK 9 Surveillance Zoom Class
9 March Chalkley, et. al (2015). Chapter 19 Tutorial Discussion

WK 10 Constructed Reality Face-to-Face Class


16 March Chalkley, et. al (2015). Chapter 15 Tutorial Discussion
WK 11 Reality TV and Constructed Reality Face-to-Face Class
23 March Chalkley, et. al (2015). Chapter 20 Class Exercise 5
WK 12 Reading Week Interview Report Due
30 March
WK 13 Easter Holiday
6 April
WK 14 Discussion Session I Face-to-Face Class
13 April
WK 15 Discussion Session II Face-to-Face Class
20 April
WK 16 Individual Paper Due
27 April
*Class exercise and Tutorial Discussion schedule are tentative, and any changes will be alerted on
Blackboard.

3
Learning Activities

Lecture Class Discussion & Exercise


Time per week 90 mins in-class 45 mins in-class
No. of sessions in total 12 12
Attendance Required Required
Teaching Member(s) Lecturer Students

Grade Descriptions

Grade Overall Course


A Outstanding performance on all learning outcomes.
A- Generally outstanding performance on all (or almost all) learning outcomes.
B+ Substantial performance on all learning outcomes, OR high performance on some
learning outcomes which compensates for less satisfactory performance on others,
resulting in overall substantial performance.
C Satisfactory performance on the majority of learning outcomes, possibly with a few
weaknesses.
D Barely satisfactory performance on a number of learning outcomes.
F Unsatisfactory performance on a number of learning outcomes, OR failure to meet
specified assessment requirements.

Plagiarism, Academic Honesty and APA Format

The University places high priority on students’ academic honesty. Academic dishonesty of students
means that they utilize unacceptable and even offensive ways to conduct their academic work, with
a possible intent to mislead their lecturers as to their academic achievement. Among different
dishonest behaviours, plagiarism is the most serious and commonly committed one. It is defined as
the attempt to pass off the work of others as one’s own and involves the copying of others’ ideas
without proper acknowledgement. Academic dishonesty can take in other forms, such as fabrication
of research data, using sources without proper acknowledgement, and passively allowing others to
copy your work.
The University adopts zero-tolerance policy towards any forms of academic dishonesty. Any
assignment which shows evidence of plagiarism will be penalized severely. Plagiarism is the copying
of passages from other sources without proper citation or attribution. In the case of plagiarism, the
minimum penalty is one demerit and a zero mark for the assignment.
Information regarding the academic honesty and plagiarism policy in the University is located at
hppt://www/cuhk/edu/hk/policy/academichonesty/.

Any paragraphs or sentences drawn from other sources must be properly referenced using APA style
format (including in-text citations and reference list). Please follow the APA format and referencing
on the APA style can be found here:
http://libguides.library.cityu.edu.hk/content.php?pid=81441&sid=604355

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