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    How Well Do You Know Facebook

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    Virginie Brunet
    This document summarizes the creation and early success of Facebook. It was created in 2004 by Mark Zuckerberg, who at the time was a student at Harvard University studying psychology. The site launched as "Thefacebook" and was an immediate success on college campuses. By the end of 2004, it had expanded to most universities in the US and Canada. Zuckerberg moved operations to California in 2004 and received investment funding, changing the name to simply "Facebook" in 2005 as it continued growing rapidly.

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    How Well Do You Know Facebook

    Uploaded by

    Virginie Brunet
    38 views1 page
    This document summarizes the creation and early success of Facebook. It was created in 2004 by Mark Zuckerberg, who at the time was a student at Harvard University studying psychology. The site launched as "Thefacebook" and was an immediate success on college campuses. By the end of 2004, it had expanded to most universities in the US and Canada. Zuckerberg moved operations to California in 2004 and received investment funding, changing the name to simply "Facebook" in 2005 as it continued growing rapidly.

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    CE sur les origines de Facebook

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    How well do you know Facebook

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    This document summarizes the creation and early success of Facebook. It was created in 2004 by Mark Zuckerberg, who at the time was a student at Harvard University studying psychology. The site launched as "Thefacebook" and was an immediate success on college campuses. By the end of 2004, it had expanded to most universities in the US and Canada. Zuckerberg moved operations to California in 2004 and received investment funding, changing the name to simply "Facebook" in 2005 as it continued growing rapidly.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    38 views1 page

    How Well Do You Know Facebook

    Uploaded by

    Virginie Brunet
    This document summarizes the creation and early success of Facebook. It was created in 2004 by Mark Zuckerberg, who at the time was a student at Harvard University studying psychology. The site launched as "Thefacebook" and was an immediate success on college campuses. By the end of 2004, it had expanded to most universities in the US and Canada. Zuckerberg moved operations to California in 2004 and received investment funding, changing the name to simply "Facebook" in 2005 as it continued growing rapidly.

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    of 1

    Life on social media(Hit the road 1e, éditions Magnard)

    Axe 4 : citoyenneté et mondes virtuels

    How well do you know Facebook?


    1) Read the text. Can you find where and when Facebook was created?
    2) What do you learn about the founder of Facebook? What did he study at university?
    3) Can you explain why it’s an “addictive and controversial medium”?
    4) Underline all the words or expressions that show it was a success from the start.

    An addictive and controversial medium

    On the 4th February Facebook turned 14 years old. Now one of the biggest companies in the world, it’s become
    an everyday fixture1 of millions of lives the world over. […] So how did one young US student go from coding in his
    dorm room2 to the head of one of the most important and influential tech firms in history? […]

    Having turned down two of the biggest tech companies in the world, Zuckerberg headed off to Harvard in 2002.
    Clearly, he had bigger plans. He chose to major in psychology, but took plenty of computer science classes along
    with it. At first the psychology choice seems strange. Why not major in programming or something similar? But
    when you think of Facebook’s nature, the supposed ‘addictive’ nature of the likes, comments, and pokes, the
    psychology part becomes clearer. Facebook from the off pulls you in to share personal details and seek out
    interaction from other people. Being able to design something like this must involve some knowledge of the
    human mind.

    Zuckerberg attracts his first big controversy in October, 2003. He creates and published Facemash, a website that
    lets Harvard students judge the attractiveness of each other to create rankings 3 […]. As he didn’t actually get
    permission to use student photos, unsurprisingly many were not happy with his work.
    Within a few hours the site had seen 22k photo views, but within a few days it was shut down. He was hauled 4 in
    front of the Harvard Administration Board. With the risk of expulsion on the table, the board finally decided to let
    him stay. After a public apology he moved on from his first brush with authority and set his sights on his next
    project.

    It wasn’t long until we saw the first iteration of a now near ubiquitous 5 company. February, 2004 saw
    Thefacebook launch. With a slightly different name, the platform was familiar. It had a profile where you could
    upload a photo, share your interests, and connect with other people. It also offered a network visualization of
    your connections. Thefacebook was an instant hit and interest grew and grew and grew. By the end of 2004,
    membership was open to nearly all universities in the US and Canada and people were clamouring 6 to sign up.
    June of that year also saw Zuckerberg move the company’s operations to Palo Alto, California and secured some
    important investment. In May 2005 TheFacebook received more money. In August the ‘the’ was dropped and the
    company officially became Facebook.

    1. (ici) événement • 2. chambre d’étudiant • 3. position on a scale • 4. pulled heavily • 5. everywhere • 6. demanding

    www.brandwatch.com, 5  February 2018

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