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Pelican Stores: Table 1 Data For A Sample of 100 Credit Card Purchases at Pelican Stores

Pelican Stores is a women's apparel chain that ran a promotion sending discount coupons to customers of its parent company. This document provides data on 100 credit card transactions during the promotion, including whether customers used a coupon. Management wants to analyze the customer base and promotion using descriptive statistics. A report should include frequency distributions, charts on payment method, a crosstab of customer type and sales, and a scatterplot of sales versus age.

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Nandini Ray
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581 views2 pages

Pelican Stores: Table 1 Data For A Sample of 100 Credit Card Purchases at Pelican Stores

Pelican Stores is a women's apparel chain that ran a promotion sending discount coupons to customers of its parent company. This document provides data on 100 credit card transactions during the promotion, including whether customers used a coupon. Management wants to analyze the customer base and promotion using descriptive statistics. A report should include frequency distributions, charts on payment method, a crosstab of customer type and sales, and a scatterplot of sales versus age.

Uploaded by

Nandini Ray
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PELICAN STORES

Pelican Stores, a division of National clothing, is a chain of women’s apparel stores operating
throughout the country. The chain recently ran a promotion in which discount coupons were
sent to customers of other National Clothing stores. Data collected for a sample of 100 in-
store credit card transactions at Pelican Stores during one day while the promotion was
running are contained in the file named Pelican stores. Table 1 shows a portion of the data
set. The Proprietary Card method of payment refers to charges made using a National clothing
charge card. Customers who made a purchase using a discount coupon are referred to as
promotional customers and customers who made a purchase but did not use a discount
coupon are referred to as regular customers. Because the promotional coupons were not sent
to regular Pelican Stores customers, management considers the sales made to people
presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican
also hopes that the promotional customers will continue to shop at its stores.
TABLE 1 DATA FOR A SAMPLE OF 100 CREDIT CARD PURCHASES AT PELICAN STORES

Customer Type of Items Net Sales Method of Gender Marital Age


Customer Payment Status

1 Regular 1 39.50 Discover Male Married 32


2 Promotional 1 102.40 Proprietary Card Female Married 36
3 Regular 1 22.50 Proprietary Card Female Married 32
4 Promotional 5 100.40 Proprietary Card Female Married 28
5 Regular 2 54.00 Master Card Female Married 34
. . . . . . .
. . . . . . .
96 Regular 1 39.50 Master Card Female Married 44
97 Promotional 9 253.00 Proprietary Card Female Married 30
98 Promotional 10 287.59 Proprietary Card Female Married 52
99 Promotional 2 47.60 Proprietary Card Female Married 30
100 Promotional 1 28.44 Proprietary Card Female Married 44

Most of the variable shown in Table 2.19 are self- explanatory, but two of the variables require
some clarification.
Items The total number of items purchased
Net Sales The total amount ($) charged to the credit card
Pelican’s management would like to use this sample data to learn about its customer base
and to evaluate the promotion involving discount coupons.
Managerial Report
Use the tabular and graphical methods of descriptive statistics to help management develop
a customer profile and to evaluate the promotional campaign. At a minimum, your report
should include the following:
1. Percent frequency distribution for key variables.
2. A bar chart or pie chart showing the number of customer purchases attribute to the
method of payment.
3. A crosstabulation of type of customer (regular or promotional) versus net sales.
Comment on any similarities or differences present.
4. A scatter diagram to explore the relationship between net sales and customer age.

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