RESEARCH METHODOLOGY

1. Identify the questionnaire method in which the respondents are asked to comment after
being shown some pictures of the product in use.

(A) Performance of objective task

(B) Self reports

(C) Verbal reaction to partially structured situations

(D) Overt reactions

2. Which of the following analysis is carried out to filter a data set and provide
interpretable data sets along with a measure of variance from the original data?

(A) Discriminant analysis

(B) Correspondence analysis

(C) Perceptual analysis

(D) Factor analysis

3. Which type of validity measurement will be good for marketing research, if the
instruments contain a representative sample of the universe of subject matter of
interest?

(A) Concurrent validity

(B) Content validity

(C) Predictive validity

(D) Construct validity

4. In a survey, the respondents are interested to discuss the recent private cellular schemes,
but the surveyor asked them about BSNL landline service. What type of error will it
lead to?

(A) Selection error

(B) Non-response error

(C) Sample error

(D) Panel error

5. Which of the following research type focuses on ameliorating the prevailing situations?

(A) Fundamental Research

(B) Applied Research

(C) Action Research

(D) Experimental research

6. Which sequence of research steps is logical in the list given below?

(A) Problem formulation, Analysis, Development of Research design, hypothesis making,

collection of data, arriving at generalization and conclusions.

(B) Development of research design, hypothesis making, problem formulation, Data analysis,
Arriving at conclusions and data collection.

(C) Problem formulation, Hypothesis making, Development of a Research design, collection

of data, Data Analysis and formulation of generalization and conclusions.

(D) Problem formulations, Deciding about sample and data collection tools, Formulations of
hypothesis, Collection and interpretation of research evidence.

7. ANOVA technique is used in

(A) Multiple Samples

(B) Unique Samples

(C) Both of these

(D) None of these

8. Proposition that typically state the existence, size, form or distribution of some
variables is known as

(A) Rational Hypothesis

(B) Null Hypothesis

(C) Descriptive Hypothesis

(D) Explanatory Hypothesis

9. The variance due to difference between groups of persons is known as

(A) Total Variance

(B) Between group variance

(C) Error Variance

(D) None of these

10. Which of the following is not the assumption of ANNOVA

(A) Normality

(B) Homogeneity of Variance

(C) Continuous Interval Scale Measure

(D) Discrete Ordinal Measure

11.Chi Square distribution is ......................... .

(A) Symmetrical

(B) Not symmetrical

(C) Normal

(D) None of these

12. The primary objective of cluster analysis is to work out the clusters of variables with
variables of each cluster having

(A) Similar profiles of correlations

(B) Dissimilar profiles of correlations

(C) Low correlational profiles

(D) None of these

13. Standard deviation of sampling distribution of a statistic is called:

(A) Serious error

(B) Dispersion

(C) Standard error

(D) Difference

14. The standard error increases when sample size:

(A) Increases

(B) Decreases
(C) is Fixed

(D) is More than 30

15. A hypothesis which defines the population distribution is called?

(A) Null Hypothesis

(B) Statistical Hypothesis

(C) Simple Hypothesis

(D) Composite Hypothesis

16. A statement whose validity is tested on the basis of a sample is called?

(A) Simple Hypothesis

(B) Statistical Hypothesis

(C) Null Hypothesis

(D) Composite Hypothesis

17. Null and alternative hypotheses are statements about:

(A) Population parameters.

(B) Sample Parameters

(C) Sample Statistics

(D) It depends-sometimes population, sometimes statistics

18. In the process of conducting research 'formulation of hypothesis' is followed by

(A) Statement of objective

(B) Analysis of data

(C) Selection of research tool

(D) Collection of data

19. A research paper is a brief report of research work based on

(A) Primary data only

(B) Both primary and secondary data

(C) Secondary data only

(D) None of the above

20. In qualitative research paradigm, which of the following features may be considered

critical?

(A) Data collection with bottom-up empirical evidences.

(B) Data gathering to take with top-down systematic evidences.

(C) Data collection with standardised research tools

(D) Sampling design with probability sample techniques

21. The format of thesis writing is the same as in

(A) Preparation of research paper

(B) Writing of seminar presentation

(C) A research dissertation

(D) Presenting a workshop/conference paper

22. The conclusions/findings of which type of research cannot be generalized to other

situations

(A) Descriptive research

(B) Experimental research

(C) Historical research

(D) Casual comparative research

23. What is Research Design?

(A) A way of conducting research that is not grounded in theory

(B) The choice between using qualitative or quantitative methods

(C) The style in which you present your research findings e.g. a graph

(D) A framework for every stage of the collection' and analysis of data
24. Schedule is a technique of collecting data through

(A) Post

(B) Telephone

(C) An enumerator

(D) Observation

25. A Type II error occurs when we

(A) Reject a false null hypothesis

(B) Reject a true null hypothesis

(C) Do not reject a false null hypothesis

(D) Do not reject a true null hypothesis

26. Which of the following is not a type of non-random sampling?

(A) Cluster Sampling

(B) Convenience sampling

(C) Quota Sampling

(D) Purposive sampling

27. A systematic sample drawn from a list in random order is known as .

(A) Stratified Sample

(B) Cluster Sample •

(C) Systematic simple random

(D) Convenience Sample

28. Synopsis of research is

(A) Blue print of research

(B) Document print of research

(C) Spiral of scientific method

(D) None of the above

29. Which of the following is not a noncomparative scaling technique

(A) Continuous rating

(B) Simple category scale

(C) Itemized rating

(D) Constant Sum

30. Which one of these is an interviewer administered questionnaire?

(A) Delivery and collection questionnaire

(B) On-line questionnaire

(C) Telephone questionnaire.

(D) Postal questionnaire.

31. Research ethics do not include

(A) Honesty

(B) Subjectivity

(C) Integrity

(D) Objectivity

32. Newton gave three basic laws of motion. This research is categorized as

(A) Descriptive Research

(B) Sample Survey

(C) Fundamental Research

(D) Applied Research

33. Which of the following is true about data in research?

(A) In research data can be qualitative

(B) In research data can be quantitative

(C) Data can be both qualitative and quantitative

(D) Can be quantitative but never qualitative

34. Which can be a source of primary data in research?

(A) Survey

(B) Experiment

(C) Survey and experiment both

(D) Survey and references

35. The process not needed in Experimental Researches is

(A) Observation

(B) Manipulation

(C) Content analysis

(D) Controlling

36. How can the objectivity of the research be enhanced?

(A) Through its impartiality

(B) Through its reliability

(C) Through its validity

(D) All of these

37. We use factor analysis

(A) To know the relationship between two variables

(B) To test the hypothesis

(C) To know the difference between two variables

(D) To know the difference among the many variables

38. When a research problem is related to heterogeneous population, the most suitable
sampling method is:

(A) Cluster Sampling

(B) Stratified Sampling

(C) Convenient Sampling

(D) Lottery Method

39. A research problem is not feasible only when:

(A) It is researchable

(B) It is new and adds something to knowledge

(C) It consists of independent and dependent variables

(D) It has utility and relevance

40. Field-work based research is classified as:

(A) Empirical '

(B) Historical

(C) Experimental

(D) Biographical