Implementing effective Aggregate Planning Process using

Chase Strategy, Level Strategy & Mixed Strategy and also

Designing various elements for Supply chain Strategy
SUMMER INTERNSHIP PROJECT REPORT

PGDM- Core

Operations Management Mayur Jamkhedkar

2020-2022 Roll No. 31

SIES SCHOOL OF BUSINESS STUDIES

NERUL, NAVI MUMBAI 400706

 IMPLEMENTING EFFECTIVE AGGREGATE PLANNING
PROCESS USING CHASE STRATEGY, LEVEL STRATEGY &
MIXED STRATEGY AND ALSO DESIGNING VARIOUS
ELEMENTS FOR SUPPLY CHAIN STRATEGY

SUMMER INTERNSHIP PROJECT REPORT

SUBMITTED

AS A PARTIAL FULFILMENT OF THE CURRICULUM

FOR THE DIPLOMA

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) /

SIES SCHOOL OF BUSINESS STUDIES

NERUL, NAVI MUMBAI

BY

MAYUR DATTATRAY JAMKHEDKAR

ROLL NO. 31

SPECIALIZATION- OPERATIONS MANAGEMENT

 Declaration

I, Mr. / Ms. Mayur Dattatray Jamkhedkar, studying in the second year of Name of
the course/SIES School of Business Studies, Nerul, Navi Mumbai, hereby declare
that I have completed the Summer Internship Project titled “Implementing
effective Aggregate Planning Process using Chase Strategy, Level Strategy &
Mixed Strategy and also Designing various elements for Supply chain Strategy” as
a part of the curriculum requirement for program name.

I also declare that the work undertaken by me is original and has not been copied
from any source. I further declare that the information presented in this project
report is true and has not been submitted to SIESSBS or any other Institute for any
other examination.

Signature of the Student Date: 28-06-2021

Name of the Student: Mayur Dattatray Jamkhedkar

Roll No.: 31

i|Page
ii | P a g e
iii | P a g e
 Certificate by Faculty Guide

This is to certify that Mr. / Ms. Mayur Dattatray Jamkhedkar, studying in the second year of
PGDM (Core) program at SIES College of Management Studies/ SIES School of Business
Studies, Nerul, Navi Mumbai, has completed the Summer Internship Project titled
“Implementing effective Aggregate Planning Process using Chase Strategy, Level Strategy &
Mixed Strategy and also Designing various elements for Supply chain Strategy” as a part of the
curriculum requirement for
course name.

Signature of the Faculty Guide

Name: Prof. Anguja Agarwal
Date:

iv | P a g e
 Acknowledgements

Behind each accomplishment lies an incomprehensible ocean of appreciation to the individuals

who have expanded their help and without whom it couldn't have ever appeared. To them we say
our expressions of appreciation.
I would make a move to express gratitude toward Mr. Kaustav Banarjee, Assistant Manager at
Outlook Group and furthermore our group chief for giving me the chance to be a piece of his
outreach group and giving me help and direction all through this entry level position program.
I want to communicate my most profound feeling of appreciation to our workforce for offering
me this chance to go through Summer Training at Outlook India Ltd.
I likewise want to stretch out my ardent appreciation to my college mentor Prof. Anguja Agarwal
for their consistent inspiration and significant knowledge, direction at all periods of the task.
To infer I am additionally grateful to the Placement Cell who helped us in getting my Summer
Internship at Outlook.

Signature

(Mayur Jamkhedkar)

Date: 29/06/2021

v|Page
 EXECUTIVE SUMMARY

Outlook India. is integral part of the RAHEJA GROUP which made its start in the development
business and subsequent to building an enormous presence in the housing market, the gathering
differentiated horizontally into assembling, monetary administrations and media. The magazine
division of Outlook comprises of OUTLOOK ENGLISH, OUTLOOK MONEY, OUTLOOK
Traveler, OUTLOOK HINDI, OUTLOOK BUSINESS.

The Outlook Group is one of the best publishing houses in India. Outlook is a well-known brand
which is appreciated all over the world. Outlook is owned by Mr. Rajan Raheja and is being
published in Delhi since 1995 by the Outlook Group with Mr. Vinod Mehta as the editor in chief.
Currently Mr. Rajesh Ramachandran is the editor in Chief. Outlook has its branches in New
Delhi, Kolkata, Bangalore, Mumbai, Chennai and Hyderabad, with New Delhi being the head
office of the Outlook Group. It is one of the top magazine publishing company in India blessed
with talented editorial team. The magazine is known for its unbiased content and portfolio.
Outlook English (weekly) which is the flagship magazine of Outlook Group secured 7th most
read English magazine in India (Indian Readership Survey 2017).

Like its other peers, the company is also a victim of sudden trend change in the world. The
company is struggling to compete with its substitutes like TV, internet and newspaper. The
company incurred a huge loss of Rs 7.8 crore in FY2017. The company have taken some actions
like introducing digital magazine and increasing social media presence. The company is going
through some major flaws in its subscription department. The problems like late delivery,
repetitive calls and miss-commitment are degrading the company’s goodwill in the market.

Internship is very essential for every MBA student as it gives a glimpse of corporate culture to a
student. In this internship at Outlook Publishing (India) Pvt. Ltd. we learnt the practical
application of the marketing approaches. The title of this internship was “TELEMARKETING
AND PROMOTIONAL ACTIVITIES OF OUTLOOK.

The interns were responsible for bringing business for the company in the form of subscription
sales. The company has provided all the basic digital infrastructure to its intern so that they could
work on that. Interns generate sales for the company through cold calling, field visits and email

vi | P a g e
marketing. The only thing which makes this internship unique from others is its internship
structure which allows an intern to think and execute the task in the way he/she wants.

The interns at Outlook Group feel as they’re the integral part of the organization. The interns are
also rewarded with 10% commission on every sale they convert. Apart from this, interns are
supposed to address the customer’s grievances and resolve them. The interns are exposed not
only to just sales, but also marketing. This internship indeed requires hard work and dedication
as selling a product which isn’t a necessity is difficult.

Most of new target group has not effectively dismissed buying in, however essentially need
serious persuading. Also, membership offers development for openings, yet customer attention to
them seems, by all accounts, to be somewhat low and promotion offering cycle could be made to
be a greater amount of an "occasion" and to give the beneficiary more decision and opportunity
in their little determination. In addition, it was inferred that there are a ton of potential customers
who need slightly additional something to cause them to buy in towards magazine.

vii | P a g e
 CONTENTS

SR. NO TITLE PAGE. NO

1. Company Overview 01-05

2. The Assignment 06-26
3. The Project 27-30
4. Findings, Recommendation & Limitation 31-32
5. Conclusion 33
References, Figures, Attachment 34-37
 01. Company Overview

Introduction to Company

The Outlook Group is one of India's driving publishing houses with 5 backbone titles. Viewpoint
is India's most energetic present undertakings and news magazine dispatched in 1995. Known for
its striking and forceful revealing it constantly brings up issues many had to them yet never set
out to inquire. Standpoint Business is an adroit, intriguing, convincing, top to bottom business
magazine which conveys new viewpoint, combined with an all-encompassing methodology.
Standpoint Money, India's No.1 individual accounting magazine, offers inside and out
examination and sound guidance on all features of contributing great, acquiring carefully and
spending cleverly. Standpoint Traveler is a dig of data for the genuine voyager, staying up with
the latest with the most recent patterns in movement and the travel industry. Postcard pretty
visuals, down to earth guidance and air travel encounters make Outlook Traveler a charming and
reviving read.

History

Vinod Mehta was the editor in chief when Outlook published its first magazine in October 1995.
It is owned by Rajan Raheja Group. The publisher group is Outlook Publishing (India) Pvt. Ltd.
It talks about sports, politics, story and cinema, of broad interests.

Leaders of the organization

Editor: Ruben Banerjee

1|Page
Editors in chief: Vinod Mehta

Managing Directors: Tarun Tejpal

Editor in Chief: Krishna Prasad

President and Publisher: Maheshwer Peri

Executive Editor: Bishwadeep Moitra

Features Editor: Nandini Mehta

Foreign Editor: Ajaz Ashraf

Business Editor: Sunit Arora

2|Page
Analysis of market share of Outlook

years:

2015 12.07 lakhs

2016 13.00 lakhs

2017 14.04 lakhs

2018 15.17 lakhs

2019 17.6 lakhs

The organization has developed hardly lower pace of 15% from recent years. In the current
market circumstance INDIA TODAY is catching the significant portion of 32%, which is trailed
continuously and OUTLOOK. Greater part of the respondent are affected to purchase the with
the end goal of main story and the substance in the magazines.

Figure 1

3|Page
Clients

OUTLOOK WEEKLY: Vibrant current undertakings, patterns and news magazine

consistently. Standpoint Weekly is India's chief completely stacked newsmagazine. For around
25 years, proceeds to reliably drive the news, incite, connect with and thrill its perusers.
Fundamentally, a sectional magazine, covers striking depiction of Technology, Lifestyle,
Science, Politics, National, International, Sports, and so on

OUTLOOK BUSINESS: Recent and inside and out business news and patterns. Standpoint
Business is a keen, provocative, convincing, top to bottom business magazine which conveys
new viewpoint, combined with an all-encompassing methodology. Standpoint Business is the
Business Magazine for Decision Makers. An all-encompassing methodology guarantees all
effects on business: financial, political, administrative and market driven are analyzed.
Perspectives from the best in industry supplement solid insightful in-house highlights. Standpoint
Business fuses a worldwide point of view in the entirety of its substance.

OUTLOOK MONEY: India's No.1 individual budget magazine, offers top to bottom
investigation and sound guidance on all features of contributing admirably, getting carefully and
spending keenly. Viewpoint Money India's first and Only Personal Finance magazine, Outlook
Money has perseveringly helped its perusers make savvy speculations. Its accounts are centered
around giving the peruser a particular and significant hint that they can use to bring in their cash
develop. Viewpoint Money goes about as the peruser's cash supervisor, assisting them with
contributing, acquire carefully and spend astutely.

4|Page
OUTLOOK TRAVELER: A dig of data for the genuine voyager, staying up with the latest
with the most recent patterns in movement and the travel industry. Viewpoint Traveler, India's
No. 1 tourism publication, has been the leading figure for movement writing in India for above
and beyond 10 years. In a quickly evolving climate, it has kept the nature of content principal in
its inclusion, even as it has advanced, adding new components while reinforcing its center. The
aides are inside and out and composed according to a voyager's perspective giving subtleties on
spots to visit, best season to visit, how to reach, where to remain, shop and eat, contact subtleties
of inns and so forth

OUTLOOK HINDI: Current undertakings and news magazine in Hindi. Standpoint Hindi is the
solitary National Hindi Language magazine, which has unique Hindi substance (not interpreted
from English distribution). With Credibility and Exclusive matter for immense readership all
over India, it's anything but a total magazine for powerful Politicians, Businessman, Scholars,
individuals in Literary and Cultural field, Teachers – Students, Medical and legitimate experts,
and Women. Set up in 2002, Outlook Hindi tracks a wide reach issue from Politics, Economy,
Finance, Education, Health, Development, Foreign Affairs, Cinema, Theater, Literature, Satire,
Spiritualism, Astrology, and part of selective things with brilliant Photo Features.

5|Page
 2. The Assignment
Task 0: Product Learning

In this task we engaged in customer interaction which helped us to explore different challenges
associated with the product and prepare domain specific strategies for future tasks. A portal of
the company Knowledge Jockey was provided to us for enabling attractive offers for the
customer which would help us gain customer providing them different offers. To gain confidence
on the product and company different pitched were provided with different aspects according to
the type of magazine we were pitching.

At the start of the task, we generated leads; enlisted 15 prospects for each of the magazine. This
helped having a clear picture of entire leads. As the days passed, we followed the lead and
generated sales.

The Aim of this task was to make ourselves acquainted with the product mix, opportunities and
challenges with the products.

Figure 2

6|Page
 Task 1
Which supply chain function do you think outlook should own and which it should
outsource? What are the reasons behind your choice?

Figure 3

The various stages in outlook supply chain are:

1. Paper and pulp production

2. Printing
3. Airport / Ship transfer
4. Road or railway for local transport
5. Customer delivery

7|Page
According to me I would suggest that Outlook should outsource all the production and printing
duties.

This is suggested because if there are very few customers in any locality and if it is far then
outlook will have to print and spend a lot on transportation of that magazine to that location. But
instead of this they can outsource their printing to the local newspaper printing station and
provide them with the details of the print page quality as needed by the company for uniformity
in the product.

Paper and pulp production can be made local with the local raw materials available for reducing
the cost of transportation. But if the quality of print pages is very essential then Outlook can have
a uniform material handling by proper supply chain of these raw materials. But this can turn out
to be expensive.

Transportation should be outsourced based on the locality as the local people will be more aware
of the area and will have a more efficient delivery process. Outlook can also set up their own
delivery team, but it will be expensive if the demand is low in the locality. In areas of high
demand, they can have their own teams else where they can set up delivery partners.

Table 1

Task Suggestion
Paper and pulp Production Depends on demand in the locality
Printing Outsourced
Airport / Ship Transfer Outsourced
Road and railway local transport Outsourced
Customer delivery Depends on demand in the locality

Print Media Company and Elements

In India, the Print media is more than an incredibly old and settled industry. The print business
includes everyday paper and magazine distributing. Book distributing is more modest yet basic
to the extent pay. Notwithstanding the way that it is a mature industry, new magazines are
persistently dispatched reliably. India has been one of the fastest creating world economies since
the past three years. Strong use and rising pay levels have helped the improvement of print

8|Page
media. New titles that focus on specialty themes keep on dispatching on the lookout. The
wellsprings of income for a magazine are enrollment, single copy arrangements and business.

The magazine business is encountering a limit stage in India similarly as in various countries.
Day by day papers have added enhancements to their guideline issue and infringed on the
substance got by magazines earlier. Television slots have moreover been dispatched in assorted
characterizations that did not, years back. Besides with the expanded utilization of the Internet in
the country, more people are presently burning-through news and stories on unmistakable
focuses on the web and cellphones. There is yet a premium for top quality print substance and
magazines should pass on that need to keep an essential separation from lose slice of the pie to
various mediums. Additionally, they similarly need to research and circulate their substance on
the web and cellphone ventures to offer choice to their endorsers of burn-through content from
wherever and at whatever point.

9|Page
Implement the Product Process Matrix and Formulate Sound purchasing and Supply
Strategy

Figure 4

The product process grid blends the product lifecycle, which envelops all viewpoints from
ideation to an product's development or decay—with the process lifecycle, the movement
towards more practical and useful normalized structure. The product interaction network was
created by Robert H. Hayes and Steven C. Wheelwright. You can discover the matrix regarded to
Hayes-Wheelwright Matrix. It furnishes associations with an apparatus to gauge the
advancement of an item and its connected cycles and examine the fit between a picked item
situating and its connected cycles.

There are different benefits and burdens of Product Process Matrix. They Invite more extensive
considering hierarchical ability and upper hand. It empowers more prominent contribution during
arranging, prompting better arrangement among offices and the association. It's anything but a
pathway to more educated expectations and key reactions to industry moves and changes.
Inconveniences Is static with restricted item assortment. The measurements are excessively
straightforward. The Hayes-Wheelwright network is contained four particular stages specifically:
Job Shop, Batch, Assembly Line, Continuous Flow
10 | P a g e
By Implementing Product process matrix, we can develop a sound purchasing and Supply
Strategy. It would mainly comprise of:

Decentralized Purchasing: Decentralized Purchasing alludes to buying materials by all offices

and branches freely to satisfy their necessities. Such a buying happens when divisions and
branches buy independently and exclusively. In decentralized buying Materials can be bought by
every office locally as and when required. Likewise, Materials are bought in right amount of
right quality for every division without any problem. There are a few drawbacks too like
Organization losing the advantage of a mass buy and so on

Contract Printing: Contract screen printing (or contract printing) is when a print shop
subcontracts printing to another print shop. This means another print shop does the actual
printing. Print shops may subcontract jobs because of the job's size, difficulty, decoration type,
and a variety of other reasons. Contract printing is a great way to leverage another shop's
capacity and specialized skills. This would be of great help when looking at international
printing options and can reduce cost drastically.

Figure 5

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Give examples of dyadic and triadic relationship in Outlook’s supply chain?

The relationship between two firms in order to achieve efficiency, flexibility, and competitive
advantage, firms are increasingly developing collaborative relationships with their partners in the
supply chain, this relationship is termed as dyadic relationship and triadic relationship.

Dyadic relationship:

Figure 6

In dyadic relationships only one pair of firms will be involved (e.g., supplier-buyer, supplier-
customer) in outlook publications there can be relations between supplier, manufacturer,
distributor, retailer and customer. There can be a direct relationship between the supplier-
manufacturer, manufacturer-distributor, distributor-customer. With this kind of relationship there
will be direct communication between the concerned departments which will result into carrying
out the process efficiently.

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Triadic Relationship:

Figure 7

The ascent in outsourcing has promoted an inventory scenario progressively dependent on

networks as opposed to conventional vertical-coordinated firms. Past explores that in Supply
chain networking have detailed in on dyadic connections (e.g., provider purchaser, provider
client). Tragically, this doesn't mirror the perplexing idea of a stock organization. Truth be told,
inside the stockpile; organization's coordinated efforts happen among provider and manufacturer,
yet additionally among distributer and retailer, which is likewise called 'even store network
connections. For instance, there is a developing pattern of providers working together with one
another, not simply rivaling one another, to meet producer's on-time conveyance prerequisites.
These structures a triadic construction of provider producer, which is the essential square of a
stockpile organization, and is basically critical to store network execution.

In the downstream inventory network, the outsider is included by reevaluating the capacity of
circulation and co-ordinations is the principal component to build a triadic network.

a. In downstream coordinated effort, the aligned organization as the supplier to give paper
and other crude material for printing items are associated with applicable clients in

13 | P a g e
 various levels. The 3P co-ordinations can likewise be rethought with the goal that the
circulation of the magazines is done without any help by the co-ordination’s organization
just, here the exhibition of 3PL could straightforwardly effect on consumer loyalty as
well as different parts of promoting. As on time conveyance of the magazine is vital.
Level Strategy:
Table 2

Period Jan Feb Mar Apr May Jun Total units

Forecast 900 700 800 1200 1500 1100 6200

Production Days 22 18 21 21 22 20 124

Output
Regular (Assuming
Ave rage )/ day 50 50 50 50 50 50
Regular (Assuming
Ave rage ) 1100 900 1050 1050 1100 1000 6200

Ove rtime 0 0 0 0 0 0
Subcontract 0 0 0 0 0 0

Total
Inventory Inventory
Cost/ unit Cost
Ending Inve ntory 200 400 650 500 100 0 5 9250

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Table 3

Table 4

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b. Chase Strategy:

Table 5

Total

53200

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c. Chase Strategy (Over Time):

Table 6

Cost per category and total cost :

Total
 
44249

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 TASK 3

Prepare 4 V analysis of the final product:

Figure 8

Volume:

Outlook magazines are sold in a good volume throughout the nation and also internationally. The
quantity of production will be less as they print it in bulk. Hence, we can say that volume is a
factor that makes the production very economical.

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Variety:

Figure 9

Outlook has a wide variety of magazines to choose from they are as below:

1. OUTLOOK WEEKLY is India’s premier fully loaded newsmagazine. For around 25 years,
continues to consistently drive the news, provoke, engage and thrill its readers. Basically, a
sectional magazine, covers vivid description of Technology, Lifestyle, Science, Politics,
National, International, Sports, etc.

2. OUTLOOK BUSINESS is recent and inside and out business news and patterns. Standpoint
Business is a keen, provocative, convincing, top to bottom business magazine which conveys
new viewpoint, combined with an all-encompassing methodology. Standpoint Business is the
Business Magazine for Decision Makers. An all-encompassing methodology guarantees all

19 | P a g e
effects on business: financial, political, administrative and market driven are analyzed.
Perspectives from the best in industry supplement solid insightful in-house highlights. Standpoint
Business fuses a worldwide point of view in the entirety of its substance.

3. OUTLOOK MONEY is India's No.1 individual budget magazine, offers top to bottom
investigation and sound guidance on all features of contributing admirably, getting carefully and
spending keenly. Viewpoint Money India's first and Only Personal Finance magazine, Outlook
Money has perseveringly helped its perusers make savvy speculations. Its accounts are centered
around giving the peruser a particular and significant hint that they can use to bring in their cash
develop. Viewpoint Money goes about as the peruser's cash supervisor, assisting them with
contributing, acquire carefully and spend astutely.

4. OUTLOOK TRAVELER takes a dig of data for the genuine voyager, staying up with the
latest with the most recent patterns in movement and the travel industry. Viewpoint Traveler,
India's No. 1 tourism publication, has been the leading figure for movement writing in India for
above and beyond 10 years. In a quickly evolving climate, it has kept the nature of content
principal in its inclusion, even as it has advanced, adding new components while reinforcing its
center. The aides are inside and out and composed according to a voyager's perspective giving
subtleties on spots to visit, best season to visit, how to reach, where to remain, shop and eat,
contact subtleties of inns and so forth

6.OUTLOOK HINDI has current undertakings and news magazine in Hindi. Standpoint Hindi is
the solitary National Hindi Language magazine, which has unique Hindi substance (not
interpreted from English distribution). With Credibility and Exclusive matter for immense
readership all over India, it's anything but a total magazine for powerful Politicians,
Businessman, Scholars, individuals in Literary and Cultural field, Teachers – Students, Medical
and legitimate experts, and Women. Set up in 2002, Outlook Hindi tracks a wide reach issue
from Politics, Economy, Finance, Education, Health, Development, Foreign Affairs, Cinema,
Theater, Literature, Satire, Spiritualism, Astrology, and part of selective things with brilliant
Photo Features.

20 | P a g e
Variation:

The Outlook magazines have a lot of distinguishable qualities with other related products.

1. The paper and print quality of the magazines are very high.
2. During the pandemic even the supply chain and delivery system are taken care of with
utmost care. The magazine pages and the packing are sprayed with disinfectants.
3. This company has both online and offline materials available to all based on their
preference.
4. They update their content every month thereby keeping the readers informed with the
latest developments and details.
5. The application and the purchasing method is very user friendly.

Visibility:

The Outlook Magazine is a company that is well known to most people. This brand has made its
place in the market. Outlook magazines are delivered not only by post but are also sold in many
local magazine stores and also book shops. This has increased its visibility in the long run. Many
people are spotted reading this magazine even while traveling (air, rail). Hence giving it a very
high visibility.

Hence, we can say that Outlook magazine has:

1. Medium to high Volume

2. High Variety
3. High Variation
4. High Visibility

Prepare an operations strategy matrix with respect to the company?

The operations strategy matrix describes operations strategy as the intersection of a company’s
performance objectives with its decision areas. The operation strategy is that decisions based on

21 | P a g e
the organizations' capacity and capability building with accumulation and usage of resources
required for performance objectives to meet the need of the market. As per the market
requirements, the performance objectives are set in the sphere of Quality, Speed, Dependability,
Flexibility and cost.

1.QUALITY:

The nature of its items is one reason for the organization's prosperity. These are the principal
qualities when discussing the determinations of standpoint magazine offer, It offers a wide scope
of magazine kinds so the client can pick as per their advantage. On this sense, it's anything but a
significant added esteem that the magazines offer.

Elevated expectation materials quality: Outlook chooses great materials while delivering the
magazines and has fostered some mastery in the paper and mash industry.

Reliable and estimated nature of items: numerous controls are made during the creation chain to
guarantee that items have a homogeneous quality.

2. SPEED:

Two highlights ought to be underscored:

a. Quick cycle between getting the paper from mash industry to printing of the last duplicate.
every one of the various strides between these cycles ought to be done as fast as conceivable so it
guarantees the quick conveyance of the magazine to the client

b. Speedy request to-conveyance: the organization is known for its fast conveyance in any
geological area and in far off nations.

c. Reliability: Viewpoint has had the option to set a customary timetable of conveyances on
schedule to their clients to make it simple for the clients to be refreshed with the information and
articles. The production network of the viewpoint is trustworthy on outsider coordination’s
organizations for the conveyance of their magazines on schedule. The coordination’s
organization gets the magazine from their printing center point and from that point it is shipped

22 | P a g e
to the air terminal to circulate it to various locales. Customary update with the 3PL organization
guarantees them on time conveyance.

d. Adaptability:

Cost: Another critical piece of Outlook's plan of action is to keep lower costs in control to offer
reasonable costs to their clients.

Choice regions: The choice regions outline the secret weapons inside a firm that influences its
capacity to act in every one of the primary exhibition goals. The four significant choice regions
are

1. Capacity of the process

2. Supply Chain

3. Process innovation and

4. Development and association

Compare the Raheja Group Company with any of its competitors in the same segment and
comment on which company has a better LSC strategy.

Figure 10

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Outlook India is the organization from Raheja bunch we have examined up until now. One of the
fundamental contenders for Outlook India will be India Today magazine.

Outlook was first given in October 1995 with Vinod Mehta as the proofreader in boss. It is
possessed by the Rajan Raheja Group. The distributer is Outlook Publishing (India) Pvt. Ltd. It
highlights substance from governmental issues, sports, film, and accounts of wide interests. By
December 2018, Outlook magazine's Facebook following had developed to more than 12 lakhs.

India Today is a week after week Indian English-language news magazine distributed by Living
Media India Limited. It is the most generally circled magazine in India, with a readership of near
8 million. India Today was set up in 1975 by Vidya Vilas Purie (proprietor of Thompson Press),
with his girl Madhu Trehan as its proofreader and his child Aroon Purie as its distributer. As of
now, India Today is additionally distributed in Hindi, Tamil, Malayalam and Telugu.

The inventory network techniques of Outlook India and India Today are very like one another.
Viewpoint India utilizes the Dominant Buyer sort of supply system which makes it one of the
solitary magazines in the region. It's anything but an adaptable sort of inventory network that can
react effectively to flood in requests. Its terms of appropriation it essentially re-appropriates its
conveyance. Viewpoint utilizes same spot for both assembling and circulation.

Outlook likewise applied a comparative system in supply that makes them one of the solitary
magazines in a similar region. Be that as it may, as far as conveyance it doesn't make a difference
the specific comparative way of thinking as Outlook. As far as worldwide production network
too Outlook has a superior and more shifted dissemination procedure. India today utilizes various
providers and spots for assembling and dispersion.

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 TASK 4

Table 7

Annual Demand 7500000 Units    

₹ ₹ per
Set up Cost 29.00 per unit 66,70,000.00 order
₹
Holding cost 35.00 per unit    
Working Days 300 days    
Volume per order 230000 units    
Delivery days 2      

((2* Annual demand*

EOQ Setup cost)/Holding
Cost)^1/2

Therefor
e

EOQ= 1690731 Units

Demand/EO
Number of Orders Q

Therefor
e
4.43595
Number of orders= 1 Times

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Time Between Orders Working days/ expcted no. of orders

67.62924 days or 1623.102 Hrs

Setup Cost per year

₹2,95,87,793.09

Holding Cost per year (Volumeper order* Holding cost)/2

₹ 40,25,000.00  
   

Reorder point
Maximum Level* Maximum time
460000 units
   

Maximum level storage Reorder level+reorder qty

2150731 units

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 3. The Project
3.1 Objectives:

 The primary objective of this internship was to generate a sales revenue of the outlook
magazine by subscribing new customers.
 To understand the supply chain of the company and to implement the operational
strategies to find out which strategy can be used to improve the supply chain and logistics
of the company.

3.2 Scope:

The scope of this project is as under:

1. This project will help the company to understand its current operations strategies and
know about their different processes which can be implemented in the company.
2. Warehousing and logistics services: It is very important to efficiency manage the proper
operational flow from printing to warehousing and from warehousing to the customer.
3. To understand which of the following method is efficient amongst inhouse printing or
outsource printing.
4. To reduce the lead time of the product.

3.3 Methodology:

As a part of different tasks, we were asked to find out the values of certain terms like aggregate
planning, 4V analysis, operations strategy matrix, etc., which were the primary research. For
calculations in task 2 and 4, secondary data provided by the company is used.

3.4 Methods (Primary or secondary):

Conducted a quantitative research, which is a research strategy that focuses on quantifying the
collection and analysis of data. The methods used are secondary research or desk research which
involved using already existing data and primary research. In secondary research, existing data
was summarized and collated to increase the overall effectiveness of research.

Primary research is done for understanding the concepts such as planning, etc. and secondary
research is the numerical values thy have given us.

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 Figure 11

3.5 Overview of the Data Collected and Used

The data was provided by the company in order to help with the real-life problems faced by
them. The data helped in understanding the actual ground reality of the company. The different
problems included problems with the supply chain, the inventory management and the planning
for getaways. All the data used by us was provided to us by the company.

3.6 Sample

The samples given to us were posed as questions to us by the company. Sample that was
provided were as follows:

Table 1 (Task 2):

Demand Per Day

Month Expected Demand Production Days (computed)
Jan 900 22 41
Feb 700 18 39
Mar 800 21 38
Apr 1,200 21 57
May 1,500 22 68
June 1,10 20 55

Table 2 (Task 2):

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 Cost Information
Inventory carrying cost 5 per unit per month
Subcontracting cost per unit 10 per unit

Average pay rate 5 per hour (40 per day)

7 per hour (Above 8 hours per day)
Overtime pay rate

Labor-hours to produce a unit 1.6 hours per unit

Cost of increasing daily production rate 300 per unit

(hiring and training)
Cost of decreasing daily production rate 600 per unit
(layoffs)

With the given sample question, we were asked to implement aggregate planning using different
strategies. We were also asked to determine which one was statistically better. In the next one we
were given a sample question which was as follows:

Outlook Gateways has a demand of 75 Lakhs per year. Setup cost and holding cost are 29
and 35 per unit. Number of pieces in an order includes 2.3 Lakhs per order. Printing is
done 300 days and 2 days to deliver this magazine.

In this we were asked to find the EOQ, the Setup Cost, the Holding Cost also the Reorder Point.
We were also asked to find the annual demand to production ratio. These are the samples that
were provided to us by the company.

3.7 Data Analysis

Please Find the analysis in Excel sheet (Task 2 and Task 4)

 After analyzing the data, it was clear that in Aggregate Planning over the period of
given time applying Mixed strategy with leveling the production rate and chasing the
surplus demand with help of overtime is most cost efficient compared to other options.
 In case of Production Planning the data evaluated that consider holding cost per unit
and setup cost per batch Economic Ordering Quantity comes around 1690731 units and
number of times the batch to be produced approximately comes around 4 times. This

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leads us to a proper inventory with safety stock of 4,60,000 units and maximum capacity
storage to be 21,50,731 units.

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 4. Findings, Recommendation & Limitation

Figure 12

4.1Findings:

1. Pricing of the product is for a niche market.

2. Demand volume is high.
3. Sub contacting and over time allocation of employees is preferable for production.
4. Mixture of dyadic and triadic relation is preferable for online and offline sales.
5. The company has ability outsource most of its printing and transfer process.
6. Lead time between production and delivery is high of the final product.
7. Some clients do not have a good perception about Outlook and hence they think that the
new magazine from the Outlook Group would also be not good.
8. In Aggregate Production Planning, Mixed strategy i.e., Level + chase strategy is most
efficient
9. Evaluating EOQ, reordering point, inventory management increases profitability

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4.2 Recommendations:

1. Outsourcing the printing and transfer process.

2. Mixture of dyadic and triadic relation can be implemented.
3. Subscription time span can be reduced from yearly to quarterly.
4. Reducing the lead time between delivery of product after subscription.
5. The most important task is that company should give its priority to coverage. If the
company could cover hometowns, cities and villages then it will create their more
magazines readers.
4.3 Limitations:

1. The subscription timeline is only one year and above.

2. The lead time is high.
3. Target audience is limited.
4. Lack of digital subscription model.
5. In comparison to India Today, Outlook lags in its distribution channel because India
Today delivers its magazines within 2 weeks from the date of subscription whereas
Outlook takes 6-8 weeks.

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 5.Conclusion
Outlook India is a nationalized magazine, its reach around the country and in Indian Sub-
continent. It’s increasing demand in European and middle east countries makes the reach of the
magazine high. It is assumed that this is due to its high variety and exposure.

Outlook magazines' supply chain process takes a high lead time to deliver its product to the
customer compared to its other competitors.

In capacity planning we evaluated that instead of going for one fixed strategy either chase or
level strategy: Implementing Mixed strategy of both i.e., Level strategy for inhouse and
subcontracting the surplus demand is proved to be much effective in capacity planning. While
evaluating 4v’s It was found that the company has a good volume of supply across the country
and the retention rate of the magazine is high. Compared to other competitors in the market the
variety of magazines is superior.

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 References
1. Corporate Finance Institute. (2020, March 26). EOQ. Retrieved from:
https://corporatefinanceinstitute.com/resources/knowledge/finance/what- is-eoq-
formula/
2. Bridges, J. (2019, November 26). Capacity Planning Essentials. ProjectManager.Com.
https://www.projectmanager.com/training/3-capacity-planning-tips-teams
3. Arish, M. (2015). Capacity Planning. Capacity Planning.
https://www.slideshare.net/aarish9696/capacity-planning-3652764
4. OPERATIONS TASKS. (2021). Google Docs.
https://docs.google.com/presentation/d/1CkaRcZJI0BeV1kY2Lged2rYla4oxMA7YmjcM
EwSt3fY/edit
5. Outlook India Magazine Online- Read Today’s News India, Latest News Analysis, World,
Sports, Entertainment | Best Online Magazine India. (2021).
Https://Www.Outlookindia.Com/. https://www.outlookindia.com/

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 Tables
Table 1………………………………………………………………………. Page no.2

Table 2………………………………………………………………………. Page no.6

Table 3………………………………………………………………………. Page no.15

Table 4………………………………………………………………………. Page no.15

Table 5………………………………………………………………………. Page no.16

Table 6………………………………………………………………………. Page no.17

Table 7………………………………………………………………………. Page no.18

Table 8………………………………………………………………………. Page no.19

Table 9………………………………………………………………………. Page no.28

Table 10………………………………………………………………………. Page no.32

Table 11………………………………………………………………………. Page no.33

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 Figures
Figure 1………………………………………………………………………. Page no.01

Figure 2………………………………………………………………………. Page no.04

Figure 3………………………………………………………………………. Page no.06

Figure 4………………………………………………………………………. Page no.07

Figure 5………………………………………………………………………. Page no.10

Figure 6………………………………………………………………………. Page no.11

Figure 7………………………………………………………………………. Page no.12

Figure 8………………………………………………………………………. Page no.13

Figure 9………………………………………………………………………. Page no.19

Figure 10………………………………………………………………………. Page no.20

Figure 11………………………………………………………………………. Page no.25

Figure 12………………………………………………………………………. Page no.30

Figure 13………………………………………………………………………. Page no.34

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 Attachment
Task 2………………………………………………………………………. Excel Sheet

Task 4………………………………………………………………………. Excel Sheet

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