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Transactional Communication Model

The transactional communication model considers communication to be a complex, circular process where the sender and receiver continuously influence each other through feedback within a social, cultural, and relational context. It differs from other models by viewing the roles of sender and receiver as interdependent and ever-changing, and emphasizes the importance of environmental factors in shaping communication encounters.

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149 views2 pages

Transactional Communication Model

The transactional communication model considers communication to be a complex, circular process where the sender and receiver continuously influence each other through feedback within a social, cultural, and relational context. It differs from other models by viewing the roles of sender and receiver as interdependent and ever-changing, and emphasizes the importance of environmental factors in shaping communication encounters.

Uploaded by

Barbie Bleu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Transactional Communication Model

Barnlund (1970) pointed some facts to consider in this model.


As we interact with others in conversation for example, we don’t actually send messages like computers
do. In as much as we like the interchanging roles of sender and receiver as neatly as we can,
unfortunately it cannot happen because as the interaction unfolds, the process becomes spontaneous.
In this model, Barnlund (1970) added that it is unlikely for the sender and receiver to stop the process.
Furthermore, the model shows how the sender and receiver
share their field experiences during the interaction. Schreiber &
Hartranft (n.d) explained that communication is seen as an
ongoing circular process. We are constantly affecting and are affected by those we communicate with.
Barnlund’s model is taken by critics as the most systematic model of communication.

• The transactional model differs from other models in significant ways, including the conceptualization
of communication, the role of sender and receiver, and the role of context. Barnlund (1970).
• This model entails the change and continuing process, Thus transformation is seen along the way, One
of the important points is that every component is changing or transforming such as the people, their
environment and the medium channel used. Apparently, it assumes that the communicators are noted
to be independent thus they act any way they want.
• Gavi Z (2013) believed that each element in this model is interdependent with the rest of the elements
where two people communicate with multiple messages and channels, but with parallel messages.
Below is the illustration of this model.

• The transactional model considers the social, relational, and cultural contexts frame as they influence
our communication encounters and considered as essential components of this model.

 Social context refers to the stated rules or unstated norms that guide communication.

 As we communicate, we learn rules and implicitly pick up on norms for communicating.

 Some common rules that influence social contexts include don’t lie to people, don’t interrupt people,
don’t pass people in line, greet people when they greet you, thank people when they pay you a
compliment, and so on.

 Parents and teachers often explicitly convey these rules to their children or students.

 Rules may be stated over and over, and there may be punishment for not following them.

 Norms are considered in this model in order to understand the multiple contexts that influence your
communication.

 Relational context refers to the previous interpersonal history and type of relationship we have with a
person.

 norms and rules vary based on the type of relationship people have, relationship type is also included
in relational context.

 We communicate differently with someone we just met versus someone we’ve known for a long time.
Hence, interactions are also based on the established norms and rules.
 Norms and rules can be modified depending on the relationship a person is having with.

 Cultural context includes various aspects of identities such as race, gender, nationality, ethnicity,
sexual orientation, class, and ability.

 multiple cultural identities influence our communication.

 cultural context can be difficult to manage since intercultural communication creates uncertainty, and
it can deter people from communicating across cultures or lead people to view intercultural
communication as negative.

 to communicate across cultural identities, will help a communicator feel comfortable or competent
during the process.

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