COURSE INFORMATION

Course Code: PURC001

Course Title: Purposive Communication
Course Type: General Education Subject
Credit/No. of Units: 3
Prerequisite: None
Duration: AY 2021 – 2022
Completion Time: 3 hours
Consultation Time: Tuesday/Thursday 1:00-2:30 pm

Communication as term takes on different contexts resulting in people having different

views on communication types. Since communication is generally defined as the exchange of
thoughts, ideas, concepts, and views between or among two or more people, various contexts
come into play.

Purposive Communication is about writing, speaking, and presenting to different audiences,

and for various purposes.

Describe the nature, elements, and functions of verbal and non-verbal communication in
various and multicultural contexts.

Communication Processes, Verbal and Non-Verbal Communication

Asynchronous

After studying the module, you should be able to:

● Describe the nature, elements, and function of verbal and non-verbal communication in
various and multicultural contexts;
● Differentiate verbal, non-verbal, and visual communication and their sub-forms in relation
to communication modes.

#COMMUNICATION:
1. Share your #HASHTAG in relation to the word, COMMUNICATION.
2. What would our life and world be like without communication?
Communication
► Comes from a Latin word “communicare” which means “to impart” or “to share”
► Is the process of sharing ideas or information with someone
► Exchange of thoughts, ideas, concepts, and views between or among two or more people,
various contexts come into play

Context
► circumstance or environment in which communication takes place
Sharing
Entails the transmission of information from one person to another, it requires medium
through which information could be sent and received.

Double click the icon to view the powerpoint presentation of this lesson.

Communication is the process of sharing our ideas, thoughts, and feelings with other people
and having those ideas, thoughts, and feelings understood by the people we are talking with. When
we communicate we speak, listen, and observe.

Nature of Communication
1. Communication is a process.
2. Communication occurs between two or more people (the speaker and the receiver).
3. Communication can be expressed through written or spoken words, actions (nonverbal), or both
spoken words and nonverbal actions at the same time.

WORD HUNT
Directions: Highlight the nine (9) different elements of communication in horizontal, vertical, or
diagonal within three (3) mins only.
Elements of Communication
1. Speaker – the source of information or message
2. Message – the information, ideas, or thoughts conveyed by the speaker in words or in actions
3. Encoding – the process of converting the message into words, actions, or other forms that the
speaker understands
4. Channel – the medium or the means, such as personal or non-personal, verbal or nonverbal,
in which the encoded message is conveyed
Elements of Communication
5. Decoding – the process of interpreting the encoded message of the speaker by the receiver
6. Receiver – the recipient of the message, or someone who decodes the message
7. Feedback – the reactions, responses, or information provided by the receiver
8. Context – the environment where communication takes place
9. Barrier – the factors that affect the flow of communication
Types of Communication
► Verbal Communication – uses either the written or the spoken language.
► Non-verbal Communication – makes use of linguistic symbols such as sign language, facial
expressions, and body language.
Two Barriers (keep the message from getting through)

What communication barriers are observed in this short video?

Video 1
I think the observed communication barrier in this video are: The environment, The disability of
The receiver and Noise.

What communication barriers are observed in this short video?

Video 2
I think the observed communication barrier in this video is the receive that have poor listening
Skills and the pronunciation of the speaker.

Verbal and Non-Verbal Communication Practice: Film yourself as you do the activity below. Send
video clips through our google classroom before the end of Week 1.

Say AHHHH to express the following:

1. Wonder
2. Disrespect
3. Awe
4. Disbelief
Use facial & body language to express the following:
1. Fear
2. Surprise
3. Hunger
4. Pleasure

Elements of Nonverbal Communication

Nonlinguistic elements- devices used in conveying messages without entirely relying on speech or
language.
Paralinguistic elements- include the following attributes of voice that accompany the words we
say: vocal quality, pitch, tempo, volume, and juncture. Our voice is capable of various dimensions
making it possible to identify one person from another.
Metalinguistic elements-take place in the mind of communicators – their awareness of the
component units of language like sound, words, phrases, and sentences.
Paralinguistic Elements
VOCAL QUALITY
PITCH – highness or lowness
TEMPO – rate of movement
VOLUME – loudness of a tone
JUNCTURE – manner of transition between words
Nonlinguistic Elements
ARTEFACTUAL – language of object and physical appearance
CHRONEMICS – language of time
HAPTICS – language of touch
KINESICS – language of the body
OLFACTICS – language of smell
PROXEMICS – language of space

Analyze the pictures in the worksheets provided. Answer the questions found below the
pictures. Be open and honest about your interpretations of the photos and your answers to the
self-reflection questions. Limit your answer to one to two sentences in each number.

Answer:
1. The message of person’s body language;
A. I think His body language means annoyed or angry.
B. I think Her body language means happy or in the mood of excitement.
C. I think Her body language means not interested or having a mood swing.
D. I think His body language means laughter and happiness.

2. No, because what gender you have as long as the body language is clear in visual of the people
seeing it, the Interpretation will not be affected.
3. No, because body language is a nonverbal signals that use to communicate with your feelings.
Therefore in delivering body language the social status nor age cannot make any difference to
what they feel.

4. The body language of letter A and C, I think they need someone to talk to that make them feel
better. While the body language of letter b and letter d are fun to hang with and I think they are
always energetic every time.

5. The situation were they misinterpreted my body language is when I’m in a birthday party,
gathering or any occasions, where in I became observant and silent because I am shy to talk to
other people all the time.

6. Yes, because like what we usually say we cannot read the minds of other people that we
encounter or we see, that’s why we judge. For example, I do the body gesture of observant, well
for sure the people who sees my gesture will say I’m interested of theirs life but in fact I’m
observant because I have trust issue or problems.

Answer:
1. The message of the person’s facial expressions;
A. Her facial expression means she’s bore or not interested of what you are telling to him.
B. His facial expression means having doubt or disbelief in something.
 C. Her facial expression means satisfaction on something or happiness.
D. His facial expression means depressed on something or sad.

2. No, because facial expression is responsible for communicating not only thoughts or
ideas, but also emotions therefore facial expression cannot be measured by any gender.

3. Well, I’d be glad to the facial expression of the letter C because being happy always is good in
our health and personality, while for the others expression I’ll surely laugh specially if they were
my friends because it’s funny how they give me that kind of expressions but if they have problems
I’ll be there too as their closest friend.

4. Yes, when I was sad, they always think that I am just acting to get some attentions but the truth
is, it is not.

5. Yes, sometime in our everyday journey we will encounter some facial expressions of people,
maybe your friends or part of family that are too hard to understand because they are good in
hiding their feelings.

6. No, because even if the facial expressions are difficult to understand in visual, the meaning will
also stays the same. So we need to talk to them why their facial expression is like that so that we
can understand them.
Answer:
1. Letter B and letter C shows the strong connection to each other like they know each other well
while letter A and D shows not, because the photos shows clearly their relations like they don’t
know each other.

2. Probably, the speaker and the receiver are having problems or arguments.

3. Well I think I’ll be shocked because it’s not normal that someone was not in their normal race.

4. When I’m interacting with the other people I usually communicate and socially because it’s
really hard for me to vibe in person specially when I didn’t know the person or I just meet him
first time.
PROCESS OF COMMUNICATION, VERBAL AND NON-VERBAL COMMUNICATION

Communication is the process of conveying information between two or more people. The
communication process is the steps we take in order to achieve a successful communication.

Verbal and non-verbal codes should complement each other. With visual communication,
interpretation of signs and symbols is crucial since people have different ways of interpreting
them. It is important to always contextualize the symbol / sign received in order to arrive at the
correct interpretation.

The effectiveness of verbal communication is similar to the role of nonverbal communication.

Individuals would need to review their communication skills that they possess and try to improve
over them keeping in mind the pros and cons.

The major aspect is that information is to be passed on in a proper way. Lack of information
causes disturbances. Hence, communications are important to improve relationships between and
among individuals.

The most important aspect of both the modes of communication i.e. verbal and non0verbal, is
that both are utilized towards mutual understanding and ultimately bring about productive and
satisfying results.

Through nonverbal communication, our attitudes are understood while verbal communication
makes our meaning understood to the other party.

Communication is inevitable. Our need for self-expression leads us to communicate not only
our thoughts but also our feelings. What do you think might happen to the world if
communication does not exist?

Through a slogan, state how the knowledge of the communication process aids people in
Communicating effectively. Create your ORIGINAL slogan inside the box below.
 4 3 2 1
Craftmanship The slogan is The slogan is The slogan is The slogan is
exceptionally attractive in acceptably distractingly
attractive in terms terms of attractive messy.
of neatness. Well neatness. Good though it may
constructed and construction and be a bit messy.
not messy. not very messy.

Creativity Slogan is Slogan is Slogan is The slogan does

exceptionally creative and a creative and not reflect any
creative. A lot of good amount of some thought degree of
thought and effort thought was put was put into creativity.
was used to make into decorating decorating it.
the banner. it.

Originality Exceptional use of Good use of Average use of No use of new

new ideas and new ideas and new ideas and ideas and
originality to originality to originality to originality to
create slogan. create slogan. create slogan. create slogan.
Grammar There are no There is 1 There are 2 There are more
grammatical grammatical grammatical than 2
mistakes on the mistake on the mistakes on the grammatical
poster. poster. poster. mistakes on the
poster.

Madrunio, Marilu, et al (2018). PURPOSIVE COMMUNICATION USING ENGLISH IN

MULTILINGUAL CONTEXTS. C & E Publishing, Inc.
Uychoco, Marikit Tara A. & Santos, Maria L. (2018). Communication for Society: Purposive
Communication. Manila: REX Book Store, Inc.
Wakat, Geraldine et al (2018). PURPOSIVE COMMUNICATION. Lorimar Publishing, Inc.
https://www.slideshare.net/drjayeshpatidar/communication-process-26090063
http://breakingprejudice.org/assets/AHAA/Activities/Nonverbal%20Communication
%20Folder/Body%20Language%20Worksheet.pdf
http://breakingprejudice.org/assets/AHAA/Activities/Nonverbal%20Communication
%20Folder/Facial%20Expressions%20Worksheet.pdf
http://breakingprejudice.org/assets/AHAA/Activities/Nonverbal%20Communication
%20Folder/Proxemics%20Worksheet.pdf
https://www.youtube.com/watch?v=D3a3fgUkw6c
https://www.youtube.com/watch?v=8Ox5LhIJSBE
https://www.youtube.com/watch?v=Ou2vqAwNEW8