Amazon Services

Mr.
RAJA OMER
CITRINIA
P.O. Box 3813 Jeddah 23326
Kingdom of Saudi Arabia
Mob: +966 566 45 7419
Tel: +966 12 667 6607 Ext. 8212
Email: [email protected]
SUBJECT: Lemon Squeezer – Re-Launch & Account Management
Dear Mr. Omer et All,
With reference to our discussion about Lemon Squeezer, EKASIS is pleased to put forward this proposal
for Re-Launch & Account Management
We are well aware of the requirements and the objectives of the assignment as it was discussed in detail
and also outlined in the listing audit. EKASIS is a team of qualified Ecommerce industry veterans &
consultants and we are sure that we can serve you best in the areas of Re-launch, account Management,
and building a brand that lasts. It is our pleasure to be associated with you and we wish to pursue a
close working relationship with you in the future
Looking forward for a long-term corporate relationship with you all
Best Regards
Ghulam Mustafa
Director & Project Lead

Who We Are?
The World of Possibilities
People Performance & Business Management
Amazon is one of the largest e-commerce platform that allows you to sell products online.
Here's a fun fact: Amazon has over 2.5 million sellers worldwide, with tens of thousands
more keep on joining every year. It isn't remotely possible for all of them to be successful.
That doesn't mean none of them are. The catch is, only 10% of them have been able to
make business out of it. We are here, so that we can bring your business closer to that
10% ratio. We want your business to be successful And for that, we provide Amazon
Business Management Services including Amazon seller central services such as
Amazon account setup, Amazon inventory management, Amazon product research,
Product Photography, Product Keywords, Content Creation, Content Optimization,
Product Listing Audit & Optimization, Amazon PPC, A+ Content, Amazon Marketing
Services, Storefront Design and Account Suspension. We offer Amazon SEO services to
boost your sales and rank. We also help you to win the best seller badge. We use latest
tools and technologies to ensure that you get the necessary insights to improve and
smoothen transactions in your account.
Our Services
• Product Research
• Global Keyword Research & Optimization
• Sourcing and Logistics
• Listing Creation
• Listing Optimization
• On Amazon Advertising (PPC)
• Off-Amazon Advertising (Google Ads, Social Media Strategy & Marketing, Influencer Marketing)
• Creation of EBC/A+ Content
• Inventory Management
• Amazon Account Audit
• Amazon Storefront Design & Management
• Website landing page for Amazon
• Logo & Branding
• Packaging Research & Design
• Product Photography (China & Pakistan)
• Product Videography (Pakistan)

Unique Mix Of Competence & Resources
EKASIS is named for best in class Amazon Ecommerce based services with clients in 4 continents. The
regional head office for US, EU & South Asia is located in Lahore Pakistan to serve the South Asian
region. While, our reginal office for Middle East is located in Jeddah Saudi Arabia. Our team of industry
experts has in-depth industry experience and knowledge in various Amazon Ecommerce Business
domain. Their competencies and skills are complemented through alliances with noted world leading
organizations in Ecommerce.
"Supplying you with leading experts of today, so you may be one of the experts of tomorrow"
From Local To Global Business

Customers, consumers and other interested parties are increasingly demanding responsible business
practices. They expect companies to comply with all applicable rules and regulations related to
respective Ecommerce Platform in daily operations. In this regards, our proven solutions are very clear.
1. To protect business
2. To protect the brands
3. To protect supply-chain risks at operational level
4. To protect the interest of all stake-holders and interested parties
1. PURPOSE OF THE PROPOSAL AND SERVICES:

The primary objective of this project is to Re-Launch & Manage Citrinia account towards
profitability
We will be focusing on building fundamental pillars for Citrinia to succeed in long run as listed below:
1.1. Profitable Resourcing
1.2. Re-Launch Planning & Execution
1.3. Amazon PPC
1.4. Inventory Management
1.5. Strategic Management
1.6. Account Management
1.7 Keywords Research & Optimization
1.8 A/B Testing, Managing Experiments to Increase Sales
1.9 Account Health Management
Note: Any add-on services i.e., photography/Listing Images, EBC, Storefront Design, Social Media
Management will be charged separately to client as these needs physical resources and involvement of 3 rd
parties. These are normally listed as pre-launch/post-launch expenses.
2. SCOPE OF THE ACCOUNT SERVICES:

2.1. Act as a consultant:
2.1.1. To devise strategy for re-launch
2.1.2. Execution of Re-Launch Strategy as per current state analysis (Listing Audit)
2.1.3. Progress towards profitability within 5-6 inventories
2.1.4 Account Management*, PPC and Optimizations
* Any legal issues with Amazon, company structure & setup issues, accounting, invoices, taxation issues and
other on-ground issues with amazon/banks will be managed by client themselves.
3. TARGETED BRAND:
3.1. BRAND: Citrinia
3.2. COMPANY NAME:
4. RE-LAUNCH PHASES:
4.1. PHASE NO. 01: CURRENT & FUTURE STATE MAPPING:
4.1.1. EKASIS Consultant will plan to do a thorough and detailed review and analyses for niche to understand the opportunity & GAPs
4.1.2. In this review and analyses, the data related to various aspects of listing and niche will be captured
4.1.3. The data and information collected will be used during re-launch execution
4.1.4. The review and analyses will be enabling EKASIS to devise the right strategy for re-launch
4.1.5. The future state map, activity breakdown and time plan will be submitted to the client.
4.2. PHASE NO. 02: RESOURCING AND RE-LAUNCH READINESS:
4.1.1. EKASIS Consultant will resource the product at desired margins to ensure healthy profitability for long term
4.1.2. All other activities identified during current state mapping (listing audit) will be carried out in parallel to meet
readiness requirements of launch
4.1.3. This niche is top brands niche therefore Citrinia will establish its game at the same level keeping optimization of resources at
optimum level
4.3. PHASE NO. 03: RE-LAUNCH EXECUTION:
4.1.1 EKASIS Consultant & team execute the re-launch with smart strategy
4.1.2. A mix of giveaways, PPC, external traffic will be used to bring best out of it
4.1.3. Daily Amazon business reports will be shared to track the progress
4.1.4. Daily optimizations will be made to reach new audiences, to save money on non-converting avenues and to grab new
opportunities
4.1.5. Inventory outlook will be shared at suitable intervals with Citrinia team to manage cash-flows accordingly
4.4. PHASE NO. 04: Branding, Sales Enhancement/Scaling, Brand Reach:
4.1.1 EKASIS Consultant & team will work on branding to meet the requirements of the niche
4.1.2. Advanced sales strategies will applied to increase sales
4.1.3. Brand reach within same market strategy, cross border sales strategy* & expansion plan will be built
4.1.4. Brand reach within same market will be executed after discussion with Reganta Pvt. Ltd team
* Cross Border sales execution will be executed as a separate project as it needs separate resources, cash flow and management.
5. PROJECT DURATION & ROADMAP:

TIMELINE
YEAR 2021 YEAR 2022
NO. ACTIVITIES
PHASE NO. 01: CURRENT & -------
FUTURE STATE MAPPING
1.
PHASE NO. 02:
-------
2. RESOURCING AND RE-
LAUNCH READINESS:
PHASE NO. 03:
-------
3. RE-LAUNCH EXECUTION
PHASE NO. 04:
4. Branding, Sales Boost/Scaling, -------

Brand Reach
This plan is estimated in nature in timeline. After the initial assessment, actual time frame along
with the activities will be defined, agreed and established.
6. DELIVERABLES:
6.1. Sourcing completion at right margins. In case it didn’t achieve through Alibaba, sourcing will be
done from 1688.com through sourcing agent at client cost.
6.2. Provision of full project plan for re-launch
6.3. Execution of Re-launch Plan
6.4. Full A-Z Account Management
6.5 Daily Business Reporting and Action Management
7. Resources Required
6.1. Client to provide Helium10, JS and other tools for reporting & data analysis
6.2. A SPOC from client team to in touch so that decisions can be shared accordingly
6.3. Access of Seller Central through Remote PC
6.4. Child Account Access
6.5 All previous work done on listing including listing images, content, barcodes & Labels, product
specification, labels, carton die-lines, list of previously approved suppliers etc.
7. STANDARD PROFESSIONAL FEES

# Option Salary Equity Terms & Conditions
1 1 400 20% See Below
2 2 500 0% Salary will be increased up to 700 USD per month after 03 months of
project kick-off.
Terms & Conditions:
Option 1:
- Ekasis will be legal partner in LLC
- Ekasis will not be investment partner in any capacity. However, Ekassis is working partner
responsible for complete End to End execution.
Option 2:
- Salary will be increased up to 700 USD per month after 03 months of project kick-off.

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Mr.

SUBJECT: Lemon Squeezer – Re-Launch & Account Management

Dear Mr. Omer et All,

Looking forward for a long-term corporate relationship with you all

Director & Project Lead

• Global Keyword Research & Optimization

• Sourcing and Logistics

• On Amazon Advertising (PPC)

• Creation of EBC/A+ Content

• Amazon Account Audit

• Amazon Storefront Design & Management

• Website landing page for Amazon

• Logo & Branding

• Packaging Research & Design

• Product Photography (China & Pakistan)

• Product Videography (Pakistan)

From Local To Global Business

1. PURPOSE OF THE PROPOSAL AND SERVICES:

1.1. Profitable Resourcing

1.2. Re-Launch Planning & Execution

1.3. Amazon PPC

1.4. Inventory Management

1.5. Strategic Management

1.6. Account Management

1.7 Keywords Research & Optimization

1.8 A/B Testing, Managing Experiments to Increase Sales

1.9 Account Health Management

2. SCOPE OF THE ACCOUNT SERVICES:

2.1.1. To devise strategy for re-launch

2.1.3. Progress towards profitability within 5-6 inventories

2.1.4 Account Management*, PPC and Optimizations

3.2. COMPANY NAME:

4.2. PHASE NO. 02: RESOURCING AND RE-LAUNCH READINESS:

4.3. PHASE NO. 03: RE-LAUNCH EXECUTION:

4.4. PHASE NO. 04: Branding, Sales Enhancement/Scaling, Brand Reach:

4.1.2. Advanced sales strategies will applied to increase sales

5. PROJECT DURATION & ROADMAP:

PHASE NO. 04:

4. Branding, Sales Boost/Scaling, -------

6.2. Provision of full project plan for re-launch

6.3. Execution of Re-launch Plan

6.4. Full A-Z Account Management

6.5 Daily Business Reporting and Action Management

6.3. Access of Seller Central through Remote PC

6.4. Child Account Access

7. STANDARD PROFESSIONAL FEES

Terms & Conditions:

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