Find Your Niche - Checklist

What exactly is a niche?
 Area of interest or product group

 Dog training
 Electric lighting
 Things people search for on the Internet
 Problems that people need to have solved
 Information on the subject
 Physical products
 Trick is to find micro-niches
 Low competition
 High demand
 What is niche marketing
 Marketing products and services to a select group of people
 Needs aren’t being addressed by larger companies
 A demand for something that isn’t being supplied
 The over saturation of niche markets
 Makes it harder to earn a profit
 Easier to profit from micro-niche markets
 Little to no competition
Why Finding a Niche is So important?

 You can better cater to your target audience
 Address their needs, concerns, and desires
 See more profits
 Build credibility as an expert
 Gains the trust of your target audience
 Removes doubt from potential customers
 Establish a higher price point for your products or services
 Develop loyal customers
 You can be everything to everyone
What Makes a Niche Profitable?
 Ability to monetize your website
 Advertising
 Memberships
 Products
 Affiliate marketing
 Niches with more potential products are more profitable
 High earning niches
 Investment blogs
 Fitness websites
 Business blogs
 Dating advice sites
 Price points of products or services
 Higher ticket items means more profits
 Travel blogs
 Sports cars
 Must have a tempting value proposition
Choosing Your Niche

 Start jotting down ideas
 Include reasons behind your interest
 Choose an evergreen niche
 Much more sustainable
 Product and services will continue to earn a profit
 Should be enjoyable
 Choosing a niche based on your interests
 Find something that you can be seen as an expert in
▪ If you would buy the products yourself, other people
will as well
 Must do the research to see if your idea is viable
 Selling as an affiliate
 Easiest way to make money to start
 Can earn up to 15 percent commission
 Takes less time and energy to get started
 Products and services are a good indication of a profitable
niche
 Affiliate marketplaces are good places to do research
 Can see what people are buying
 Can see how much they are willing to pay
 Can help you avoid common mistakes
 Setting too high of a price point
Getting Started with Niche Research
 Identify the keywords that are used by your target market
 Grab the maximum number of specifically targeted
customers
 Help you earn a substantial profit
 Google Ads Keyword Tool
 Free tool to find specific words and phrases
 Use to research specific products, services, and
solutions
 Identify keywords with the most profit potential
 Low competition
 High search volume
 Little cost/effort to rank high
 Finding hot keywords
 Estimate the potential visitor traffic for each keyword
 Find which keywords people are using
 Need to test as many keywords as you can
 See if there is sufficient monthly volume of active searches
 Determine if others are making money from similar products
and services
 Organize your keywords
 Organize keywords and phrases into specific groups
 Separate keywords into groups of no less than 2,000 search
per month
 Test your keywords
 Create keyword specific content
 Place on blog, website, and social media
 Track how much traffic each piece brings in
 Allows you to determine several things
 Which keywords bring in organic traffic
 Which keywords are converting traffic into revenue
 Which keywords are ranking higher on search engines
Analyzing Your Competition
 Determine how many competitors are in the niche
 Use google search or SEOmoz
 Research the competition
 Determine each competitors Page Rank
 Evaluate the competition
 Consider competition’s pricing
 Subscribe to their email list
 See what price point they are selling their products or
services for
 Avoid niches where competitors discount each other
Finding your Ideal Customer

 People willing to pay for the solution to their problem
 Research and survey your target market
 Yahoo Answers
 Determine what solutions people are searching for
 Google Correlate
 Queries with a similar pattern to a target data series
 Utilize Online Surveys
 Survey Monkey
 SurveyGizmo
 Google Ads
Building Relationships Within Your Niche

 Locate main sites, blogs, forums, and discussion boards
associated with your niche
 See what topics are being discussed
 Post regular content on your social media networks
 Utilize email marketing to communicate with target audience
 Create a newsletter to keep target audience apprised of changes
with your business.

Find Your Niche - Checklist

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Find Your Niche - Checklist

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What exactly is a niche?

 Area of interest or product group

Why Finding a Niche is So important?

Choosing Your Niche

Finding your Ideal Customer

Building Relationships Within Your Niche

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