Presentation On Britannia Industries Limited: CT Institute of Management and Information Technology, Jalandhar

PRESENTATION ON BRITANNIA
INDUSTRIES LIMITED
PRESENTED TO:
MANAGEMENT DEPARTMENT
PRESENTED BY:
REKHA RANI
MBA (1st Sem.)
CT INSTITUTE OF MANAGEMENT AND

INFORMATION TECHNOLOGY , JALANDHAR
COMPANY PROFILE
Britannia is an Indian food-products corporation
based in Bangalore , India.
 It sells its Britannia and Tiger brands of biscuit

throughout India.
Britannia has an estimated market share of 38%.
The Company's principal activity is the manufacture

and sale of biscuits, bread, rusk , cakes and dairy
products.
HISTORY & OVERVIEW
 In 1892, a biscuit company was started in a
nondescript house in Calcutta (now Kolkata) with an
initial investment of Rs. 295.
 Later, the enterprise was acquired by the Chugh

brothers mainly Bhavya chugh, a renowned attorney,
and operated under V.K Brothers.
 In 1918, C.H. Holmes, an English businessman in

Kolkata, was taken on as a partner and The Britannia
Biscuit Company Limited (BBCo) was launched.
CONTINUE…..
 The Mumbai factory was set up in 1924 and Peek
Freans UK, acquired a controlling interest in BBCo.
 Biscuits were in high demand during World War II,

which gave a boost to the company’s sales.
 The company name finally was changed to the current

"Britannia Industries Limited" in 1979.
 1983 – Sales cross Rs. 100 crore.

CONTINUE…..
1989 – The Executive Office relocated to
Bangalore.
 1992 - BIL celebrates its Platinum Jubilee
 1994- Volumes cross 1,00,000 tons of biscuits
 1997- Re-birth - new corporate identity 'Eat

Healthy, Think Better' leads to new mission:
'Make every third Indian a Britannia consumer’
CONTINUE…..
 BIL enters the dairy products market.
 1999 - "Britannia Khao World Cup Jao" - a major

success! Profit up by 37%
 2000 - Forbes Global Ranking - Britannia among Top

300 small companies.
 2001 - BIL ranked one of India's biggest brands.

Britannia Lagaan Match: India's most successful
promotional activity of the year. Maska Chaska: India's
most successful FMCG launch.
CONTINUE…..
 2002 BIL launches joint venture with Fonterra, the
world's second largest dairy company. Economic Times
ranks BIL India's 2nd Most Trusted Brand.
 2003 'Treat Duet'- most successful launch of the year.
 2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'

becomes the popular chant! The new plant in
Uttaranchal, commissioned ahead of schedule.
 2006 Britannia re-launched Nutri Choice Hi-Fibre

Digestive biscuits in an international large sized
biscuit pack.
CONTINUE…..
 2007 - Britannia industries formed a joint venture with
the Khimji Ramdas Group Britannia Nutri Choice
Sugar Out range introduced "No Added Sugar”
 2008 - Britannia Nutri Choice 5 Grain biscuits

launched & promised consumer "Bhook Bhagao, Kuch
Healthy Khao”
 2009 - Britannia takes full control of Daily Bread.
 2010 - Britannia was presented the Master Brand 2010

Award by CMO Council in November 2010.
CONTINUE…..
 2011- Britannia received the Most Respected Company
Award 2011 from Business world.
 2012- Britannia won Global award given out by 'World

Quality Congress' at their award ceremony at Mumbai
held on 22nd and 23rd November 2012.
 2013- On the 17th January 2013, Britannia Industries

Ltd, Kolkata was selected the winner of the GOLDEN
PEACOCK NATIONAL QUALITY.
VISION & MISSION STATEMENT
 Britannia’s vision for the future through its new
mission statement Every third Indian should be a
Britannia consumer by the year 2003.
 They want to be among the three fastest-growing
FMCG companies in the country and to grow
profitably.”
 To dominate the food and beverage market in India
with a distinctive range of “Tasty Yet Healthy”
Britannia brands by making every Indian a Britannia
consumer.”We want to be part of our consumer – at
home, out of home , a natural part of his life”.
“I confirm to the view that there are three things of
companies – those that watch things happen, those
that make things happen ; and those that wonder what
happened. We certainly wish to make things happen.”
Sunil K Alagh , Managing Director and CEO August
1998.
GOAL – To provide consumers the highest standards

of food safety and ensure in new diversified food
category.
LEADERSHIP
B. Dairy Business
Britannia dairy business includes milk, butter, cheese, ghee,
curd, milk-based ready to drink beverages and dairy whitener.
SUBSIDIARIES
JOB OPPORTUNITIES
 Eligibility: People with 2 or more years of experience.
 The functions that one can join (based on actual

vacancies) are:
 Sales & Marketing

 Research & Development
 Quality Assurance
 Exports
 Technical & Operations
 Finance & IT Human Resources
QUERIES??

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PRESENTATION ON BRITANNIA

CT INSTITUTE OF MANAGEMENT AND

 It sells its Britannia and Tiger brands of biscuit

Britannia has an estimated market share of 38%.

The Company's principal activity is the manufacture

 Later, the enterprise was acquired by the Chugh

 In 1918, C.H. Holmes, an English businessman in

 Biscuits were in high demand during World War II,

 The company name finally was changed to the current

 1983 – Sales cross Rs. 100 crore.

 1992 - BIL celebrates its Platinum Jubilee

 1994- Volumes cross 1,00,000 tons of biscuits

 1997- Re-birth - new corporate identity 'Eat

 1999 - "Britannia Khao World Cup Jao" - a major

 2000 - Forbes Global Ranking - Britannia among Top

 2001 - BIL ranked one of India's biggest brands.

 2003 'Treat Duet'- most successful launch of the year.

 2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'

 2006 Britannia re-launched Nutri Choice Hi-Fibre

 2008 - Britannia Nutri Choice 5 Grain biscuits

 2009 - Britannia takes full control of Daily Bread.

 2010 - Britannia was presented the Master Brand 2010

 2012- Britannia won Global award given out by 'World

 2013- On the 17th January 2013, Britannia Industries

GOAL – To provide consumers the highest standards

 The functions that one can join (based on actual

 Sales & Marketing

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