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    SWOT Analysis of Dialog Axiata PLC

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    tharaka jayaweera
    Dialog Axiata PLC has strong infrastructure, a reputable brand name established since 1995, and widespread network coverage across Sri Lanka as strengths. However, its IDD call pricing and corporate packages are less competitive than other operators, and its CDMA network did not gain significant market share. Opportunities for Dialog include growing smartphone use and diversifying its business, but threats include competition from other operators, changing technology and regulations, high inflation, and competitive roaming packages from Mobitel.

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    SWOT Analysis of Dialog Axiata PLC

    Uploaded by

    tharaka jayaweera
    7K views1 page
    Dialog Axiata PLC has strong infrastructure, a reputable brand name established since 1995, and widespread network coverage across Sri Lanka as strengths. However, its IDD call pricing and corporate packages are less competitive than other operators, and its CDMA network did not gain significant market share. Opportunities for Dialog include growing smartphone use and diversifying its business, but threats include competition from other operators, changing technology and regulations, high inflation, and competitive roaming packages from Mobitel.

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    SWOT ANALYSIS

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    Dialog Axiata PLC has strong infrastructure, a reputable brand name established since 1995, and widespread network coverage across Sri Lanka as strengths. However, its IDD call pricing and corporate packages are less competitive than other operators, and its CDMA network did not gain significant market share. Opportunities for Dialog include growing smartphone use and diversifying its business, but threats include competition from other operators, changing technology and regulations, high inflation, and competitive roaming packages from Mobitel.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7K views1 page

    SWOT Analysis of Dialog Axiata PLC

    Uploaded by

    tharaka jayaweera
    Dialog Axiata PLC has strong infrastructure, a reputable brand name established since 1995, and widespread network coverage across Sri Lanka as strengths. However, its IDD call pricing and corporate packages are less competitive than other operators, and its CDMA network did not gain significant market share. Opportunities for Dialog include growing smartphone use and diversifying its business, but threats include competition from other operators, changing technology and regulations, high inflation, and competitive roaming packages from Mobitel.

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    SWOT Analysis of Dialog Axiata PLC.

     Strong infrastructure.
     Strong public relationship that has been build up since 1995.
     Reputed brand name.
     Strong network coverage spread throughout the entire island.
    Strengths
     Technical innovation – Dialog 4G, 5G.
     International services with GSR roaming.
     Large customer base.

     High pricing on IDD calls compared to others.


     Low credit margins for business packages than other competitors.
     Weak packages for corporate sectors compared to others.
    Weakness
     Dialog CDMA couldn’t hit much of the market.
     Roaming packages are high in cost than some other operators.

     Rapid growth of telecommunication industry in srilanka.

    Opportunity  Smartphone penetration is rapidly increasing.


     Can go for business diversification.

     Other competitors. ( Mobitel, Hutch, Airtel )


     Constant charges in technology.
     Rapid charges in law and regulation.
    Threats
     High inflation level in country.
     Mobitel promoting roaming packages.
     Other operators developing new services.

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