Scribd Logo
Upload

Welcome to Scribd!

  • 23 views

    References

    Uploaded by

    SIDHARTH P JACOB
    This document provides a list of references related to Oyo Rooms, including: 1. A timeline of Oyo Rooms and its success story. 2. Overviews of the hospitality industry and Oyo's financials. 3. Information on Oyo's segmentation, targeting, positioning (STP) and digital marketing strategy. 4. Details on Oyo's marketing mix and use of the 7 Ps of service marketing. 5. Analysis of political, economic, social, technological, environmental and legal (PESTEL) factors affecting Oyo.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    References

    Uploaded by

    SIDHARTH P JACOB
    23 views1 page
    This document provides a list of references related to Oyo Rooms, including: 1. A timeline of Oyo Rooms and its success story. 2. Overviews of the hospitality industry and Oyo's financials. 3. Information on Oyo's segmentation, targeting, positioning (STP) and digital marketing strategy. 4. Details on Oyo's marketing mix and use of the 7 Ps of service marketing. 5. Analysis of political, economic, social, technological, environmental and legal (PESTEL) factors affecting Oyo.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a list of references related to Oyo Rooms, including: 1. A timeline of Oyo Rooms and its success story. 2. Overviews of the hospitality industry and Oyo's financials. 3. Information on Oyo's segmentation, targeting, positioning (STP) and digital marketing strategy. 4. Details on Oyo's marketing mix and use of the 7 Ps of service marketing. 5. Analysis of political, economic, social, technological, environmental and legal (PESTEL) factors affecting Oyo.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views1 page

    References

    Uploaded by

    SIDHARTH P JACOB
    This document provides a list of references related to Oyo Rooms, including: 1. A timeline of Oyo Rooms and its success story. 2. Overviews of the hospitality industry and Oyo's financials. 3. Information on Oyo's segmentation, targeting, positioning (STP) and digital marketing strategy. 4. Details on Oyo's marketing mix and use of the 7 Ps of service marketing. 5. Analysis of political, economic, social, technological, environmental and legal (PESTEL) factors affecting Oyo.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    References

    Timeline
    https://www.entrepreneur.com/article/326623
    https://www.analyticssteps.com/blogs/success-story-oyo-rooms

    Industry Overview and Financials


    https://www.xotels.com/en/glossary/hospitality-industry
    https://www.indiainfoline.com/company/tgb-banquets-hotels-ltd/management-discussions/27
    437
    https://www.ibef.org/industry/tourism-hospitality-india.aspx
    https://www.wsj.com/articles/oyo-hotel-chain-suffered-ailments-beyond-pandemics-travel-slo
    wdown-11609525294
    https://www.oyorooms.com/officialoyoblog/
    https://www.statista.com/statistics/1044363/india-online-booking-penetration-accommodation/
    https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/in-fy18-oyo-india-ops-rev
    enue-jumps-3-fold/articleshow/67844216.cms?from=mdr

    STP
    https://startuptalky.com/marketing-strategy-oyo/
    https://www.ijemr.net/DOC/OnYourOwnAnOyoStory(325-331).pdf
    https://iide.co/presentations/oyo-digital-marketing-strategy/
    https://www.slideshare.net/prabhakarmallik/oyo-rooms-84357615
    https://www.coursehero.com/file/44345985/STP-of-Online-hotel-booking-servicesdocx/

    Marketing Mix
    https://www.marketing91.com/marketing-mix-oyo-rooms/
    https://prezi.com/p/6ksxtuyy3duc/7ps-of-oyo-hotels/
    https://www.trilyo.com/blog/the-7-ps-of-service-marketing-in-hotel-industry/
    https://iide.co/presentations/oyo-digital-marketing-strategy/

    PESTEL
    https://www.indiafilings.com/learn/incentives-hotel-industry/
    https://inc42.com/buzz/indias-ban-on-chinese-apps-complicates-life-for-indian-tech-compani
    es-in-china/
    https://www.forbes.com/sites/davidjeans/2020/04/23/softbank-backed-hotel-unicorn-oyo-face
    s-regulatory-smackdown-in-multiple-us-states/?sh=21bca5561c3e
    https://www.case48.com/pestel-case/8277-OYO-Rooms-Another-Unicorn-in-the-Making
    https://the-ken.com/story/the-pandemic-wont-kill-oyo-it-might-actually-save-it/
    https://www.forbesindia.com/blog/business-strategy/oyo-a-room-with-a-troubled-view
    https://pestleanalysis.com/pestle-analysis-for-hotel-industry/

    You might also like