Voice of The Consumer: Lifestyles Survey 2021: Key Insights
Voice of The Consumer: Lifestyles Survey 2021: Key Insights
Voice of The Consumer: Lifestyles Survey 2021: Key Insights
INSIGHTS
May 2021
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
INTRODUCTION
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 3
INTRODUCTION
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 4
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
2021 FIVE KEY INSIGHTS: CONSUMERS SPENDING CAUTIOUSLY
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 6
2021 FIVE KEY INSIGHTS: CONSUMERS SPENDING CAUTIOUSLY
▪ Consumers are spending cautiously in 2021 as job Cautious Consumption Traits by Generation
insecurity and reduced household incomes remain
prevalent. Across generations consumers are Like to find bargains
reassessing their priorities and changing consumption
habits.
Willing to buy previously-owned
▪ COVID-19 continues to restrict movement for many, items
either through enforced lockdowns or consumers’ own
safety concerns. As a result, consumers are going out
Lead a minimalist lifestyle and do
less, spending less and by default saving more. The not buy new items unless necessary
economic shock has resulted in panic saving and savvy
shopping.
Seek private label and low-cost
▪ Younger generations are not averse to being creative products
and are open to re-using and renting items; older
generations are more likely to look for cost-savings
Willing to rent items instead of
through bargain hunting, repairing items and even buying them
going without to curb spending.
▪ Seeking out private label and low-cost products is Repair items instead of purchasing
universal among all generations and reflects all new ones
income groups, not just those struggling financially. As
consumers are buying more mindfully and are more 0 10 20 30 40 50 60
repairing along with buying smarter has become Gen Z Millennials Gen X Baby Boomers
Source: Euromonitor International’s Voice of the Consumer: Lifestyles Survey
essential. 2021
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 7
2021 FIVE KEY INSIGHTS: CONSUMERS SPENDING CAUTIOUSLY
▪ While consumers are looking at ways to reduce their Key Spending Preferences
spending and buying more lower-priced items, their
Like to try new products and
focus is on value for money and getting more from their services
investments. This is accelerating the shift to buying fewer
items but buying better. Believe their investments will
have long-term value
▪ Businesses can appeal to consumers with goods that
have a lasting impact; good quality, multifunctional Want products and services that
products and those that can be repurposed mean are uniquely tailored to them
consumers achieve longevity from their purchases.
Willing to spend money to save
▪ Emotions are influencing consumers’ choices more and time
more and purchase decisions are increasingly based
on how well a product or service aligns with buyers’ Prefer to spend money on
experiences than things
personal values and priorities. Many are willing to pay a
premium to achieve this, especially in relation to health
Buy fewer, but higher quality
and safety, convenience and environmental and social things
concerns.
▪ Consumers are looking for innovative solutions that help Try to purchase locally sourced
products and services
them be the best they can be and make the world a better
place. They want to actively engage with brands (39% of Feel good about buying eco- or
respondents); to support this companies that provide a ethically-conscious products
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 8
2021 FIVE KEY INSIGHTS: CONSUMERS SPENDING CAUTIOUSLY
▪ In the UK, budget retailer Aldi is investing a further ▪ pick-up locations to leverage the rapid shift to online
GBP500 million in 2021 in its supply chain and grocery shopping.
stores to leverage growing demand from more price- Key takeaways
conscious consumers.
▪ Consumers are forming new permanent habits
▪ Recognising that its low-price strategy appeals to a around how and where they shop. Low-cost retailers
widening range of consumers, the retailer is can leverage new audiences by making their
upgrading existing stores to create a better in-store products more accessible to the growing group of
experience, opening new stores in more affluent price-conscious consumers across income groups.
areas and improving product mix and quality to
▪ Innovation and flexibility are key to success in the
appeal to increasing demand from middle-class
highly competitive supermarkets channel.
consumers. Alongside this, it is also investing in
more click-and-collect services and
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 9
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
2021 FIVE KEY INSIGHTS: SOCIAL ACTIVISM GAINS MOMENTUM
32% of global consumers boycott brands that do not share their political/social
beliefs
30% of global consumers are actively involved in political and social issues
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 11
2021 FIVE KEY INSIGHTS: SOCIAL ACTIVISM GAINS MOMENTUM
25% 50%
20% 40%
15% 30%
10% 20%
5% 10%
0% 0%
Gen Z Millennials Generation X Baby Boomers I feel I can make a difference to Being active in the community is
the world through my choices important to me
Buy products and services from purpose-driven brands/companies and actions
Boycott brands/companies that don’t share my social/political beliefs
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 12
2021 FIVE KEY INSIGHTS: SOCIAL ACTIVISM GAINS MOMENTUM
▪ There has been a surge in social activism as Change in Consumer Activism 2020-2021
COVID-19 shook consumers and fuelled the
desire to be and do better, not just for themselves Purchases based on brands' sociopolitical beliefs
Donate to political campaigns
for the others as well. As the pandemic moves Contact my local government
into its second year, there has been a shift in Boycott brands not aligned with my values
priorities and a diversion from saving the planet Donate to NGOs aligned with my values
Buy from brands that align with my values
to exposing and acting against social injustices. Share my social/political opinion on media
▪ As a result of the pandemic, cracks have Attend community meetings
Participate in rallies and protests
appeared in social systems, which in turn has Offset my carbon emissions
fuelled frustration and anger leading many more Rent items
people to try and find ways to make their feelings Buy second-hand
Buy sustainably-produced items
known. Consumers feel strongly that companies Buy from purpose-driven brands
should take a stand on social issues and act with Use less water
purpose. Our survey found that over 30% of Reduce meat consumption
Repair broken items, rather than replacing
respondents from all generation groups make Reduce my carbon emissions from transport
their purchasing decisions based on brands’ and Reduce food waste
companies’ social and political beliefs. Donate to environmental NGOs
Reduce energy consumption
▪ Social activism is likely to persist as stories Recycle items
highlighting global inequities spread. Companies Use sustainable packaging
Reduce plastics use
and brands must identify with consumers on a Vote in elections
more socially equitable footing and be seen to -4% -3% -2% -1% 0% 1% 2% 3%
help make the world fairer, healthier and more Percentage point change in share of respondents
resilient. Source: Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2021
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 13
2021 FIVE KEY INSIGHTS: SOCIAL ACTIVISM GAINS MOMENTUM
▪ #Supportlocal In Ecuador, a new beer, Nuestra ▪ supporting more than 7,000 hectares of farmland in
Siembra, was launched in June 2020 through a eight provinces, and farmers and ancillary workers/
company-government-farmer collaboration, called businesses involved in the production of agricultural
“Siembra por Contrato”, led by AB InBev’s local products.
Ecuadorian subsidiary, Cerveceria Nacional. Key takeaways
▪ As part of the initiative, Cerveceria Nacional ▪ COVID-19 has impacted both international trade and
provides local farmers with inputs and support such the livelihoods of local communities. Initiatives
as agricultural machinery and pledges on buying centring on locally-sourced ingredients allow
local agricultural products, with the company consumers to support local communities and the
involved throughout the process to ensure economic recovery, while at the same time enjoying
traceability. Purchasing this affordable beer, which is beverages made from local ingredients. This also
made from 100% locally-sourced ingredients (corn, provides an opportunity for international brands to
rice, barley), enables consumers to contribute to deepen their relationships with local consumers.
their local economy,
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 14
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
2021 FIVE KEY INSIGHTS: EMOTIONAL WELLBEING FRONT OF MIND
▪ The COVID-19 pandemic has had far-ranging Global Consumer Attitudes to Pressure
consequences, with the most immediate impact
being concerns over physical health and disease
prevention. Ongoing uncertainty regarding the
I find I am looking for ways to simplify
economic fallout has had less easily measurable my life
impacts on health, notably increased anxiety and
disturbed emotional balance.
▪ Mental resilience has been under pressure
leading consumers to better understand their
emotional needs. Consumers are seeking ways
I feel under constant pressure to get
to simplify their lives and to stop worrying. things done
Stress-reduction activities, such as meditation,
herbal remedies and yoga, as well as physical
exercise have all been front of mind as
consumers ramp-up their efforts to better care
for themselves.
I like to enjoy life and don’t worry about
▪ As emotional wellbeing becomes a permanent planning for the future
dimension of personal wellbeing, and
consumers seek to pursue their own post-
coronavirus journey to achieve this goal,
0 20 40 60 80
businesses will need to keep adapting and
% of global respondents who agree/
resetting their products and services as well as strongly agree with these statements
their values to meet these needs. Source: Euromonitor International’s Voice of the Consumer:: Lifestyles Survey 2021
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 16
2021 FIVE KEY INSIGHTS: EMOTIONAL WELLBEING FRONT OF MIND
▪ Strengthening body and mind against COVID-19, as well as other challenges in the world, is a core of
consumers’ interests. More people are taking measures to improve their fitness levels through exercise to offset
anxiety and restore disturbed emotional balance, and exercise is likely to play a bigger part in sustaining mental
health going forward.
▪ The connection between green spaces and mental health has been well documented, and more recently, as so
many people have experienced some form of lockdown or social isolation, being outdoors has become a way to
help develop mental resilience. With this new focus on outdoor recreational activities, consumers are expected
to increase their spending on related products and services, especially those close to home. As consumers
connect emotional wellbeing to their overall health, brands should redefine their products and services to focus
on the value to emotional wellbeing they offer.
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 17
2021 FIVE KEY INSIGHTS: EMOTIONAL WELLBEING FRONT OF MIND
Global consumers seek support and clarity for their mental health
▪ As well as exercising more, global consumers are adopting stress-reduction activities to help them combat
increased levels of depression and anxiety. All types of stress-reduction activities have shown an increase over
2020, with 30% of consumers globally saying they participate in these activities according to our Voice of the
Consumer: Lifestyles Survey fielded in January and February 2021. Innovation opportunities are widening as
consumers become more open to using technology to monitor and manage stress and anxiety.
▪ The ongoing health crisis has accelerated demand for consumer products that support emotional wellbeing
including increased adoption of sleep aids, mood-enhancing ingestible products and meditation apps. The
physical, lifestyle and spiritual components of wellness have become more intertwined, and as a result
consumers expect companies and brands to help them to achieve mindfulness, and to find calm and comfort in
their daily lives through authentic, engaging and affordable products and services.
40%
Take health
supplements/vitamins 30%
20%
Participate in stress-reduction
activities 10%
0%
0% 20% 40% 60% 80% Meditation Herbal Yoga Sleep aids Therapy or
Share of global respondents remedies counselling
2021 2020 2020 2021
Source: Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2021
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 18
2021 FIVE KEY INSIGHTS: EMOTIONAL WELLBEING FRONT OF MIND
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 19
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
2021 FIVE KEY INSIGHTS: ONLINE LIVING BECOMES MORE ESTABLISHED
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 21
2021 FIVE KEY INSIGHTS: ONLINE LIVING BECOMES MORE ESTABLISHED
▪ Global consumers have been fast-tracked to using Global Online Activities 2021
digital tools to stay connected while at home and to
safely allow them to re-enter the outside world as Virtually connect with friends or
economies reopen. family
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 22
2021 FIVE KEY INSIGHTS: ONLINE LIVING BECOMES MORE ESTABLISHED
▪ The crisis-inspired e-commerce boom is driving a permanent shift to Monthly Online Buying
digital shopping as consumers find the convenience and safety aspects of Trends 2020/2021
online shopping compelling reasons to continue to shop at online retailers
even as movement restrictions are lifted and vaccines rolled out.
Beauty or personal
▪ As well as online, digital innovation is expanding in brick-and-mortar care products
stores as consumers seek in-store technology such as scan and go, apps to
browse while they were queuing and contactless payments in order to
stay safe.
Groceries
▪ Globally, consumers want access to websites and apps that allow them to
browse easily online remotely or in store, including virtual shelf displays
and sampling using virtual try-on solutions and product demos, as well as
online consulting and virtual services that can help recreate sensory Home care and
experiences that connect with shoppers on every level. cleaning products
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 23
2021 FIVE KEY INSIGHTS: ONLINE LIVING BECOMES MORE ESTABLISHED
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 24
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
2021 FIVE KEY INSIGHTS: HOME-CENTRIC LIFESTYLES EVOLVE
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 26
2021 FIVE KEY INSIGHTS: HOME-CENTRIC LIFESTYLES EVOLVE
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 27
2021 FIVE KEY INSIGHTS: HOME-CENTRIC LIFESTYLES EVOLVE
▪ Spending more time at home, global consumers are changing their cooking and eating habits, finding more time
to prepare food and cook at home and learning new skills, especially as many restaurants and foodservice
companies have evolved services to create meal kits and in-home cook-along experiences. However, although
there has been an uptick in the percentage of people cooking and baking, globally, consumers are also
increasing spending on more convenient ready-prepared meals and ordering food for home delivery or
collection. With spending on restaurant meals curtailed during the pandemic, households have been eager to
continue to treat themselves, upgrading to premium ready meals and restaurant-quality food deliveries,
especially for special occasions.
Food Preparation Habits: Food Preparation Habits: Food Preparation Habits:
Barriers to Cooking Food Preparation Food for Delivery or
2020/2021 2020/2021 Takeaway 2020/2021
30% 80% 40%
Share of global respondents
70% 35%
25%
60% 30%
20% 50% 25%
15% 40% 20%
30% 15%
10%
20% 10%
5% 10% 5%
0% 0% 0%
I do not have time to cook Cook or bake Reheat or prepare Order food for Order food for
a ready meal takeaway or pick home delivery
up ready-made
food to eat at home
2020 2021 2020 2021 2020 2021
Source: Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2021
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 28
2021 FIVE KEY INSIGHTS: HOME-CENTRIC LIFESTYLES EVOLVE
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 29
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
SYSTEM OVERVIEW: LIFESTYLES SURVEY DETAIL
▪ In the Voice of the Consumer: Lifestyles Survey, Euromonitor International surveys over 40,000 consumers
globally to explore consumer habits, preferences, and attitudes across all areas of life.
Path to Purchase
Shopping
Technology
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 31
SYSTEM OVERVIEW: LIFESTYLES SURVEY DETAIL
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 32
SYSTEM OVERVIEW: LIFESTYLES SURVEY DETAIL
Unique features
▪ Global comparability of
thousands of data points.
▪ Syndicated, cost-efficient
survey methodology.
▪ Time series data, updated
annually to allow the
identification and tracking of
trends.
▪ Analysis contextualising
consumer habits and
attitudes with broader
industry trends.
▪ Data visualisations and
written analysis provide at-
your-fingertips insights for
system users.
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 33
SYSTEM OVERVIEW: LIFESTYLES SURVEY DETAIL
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 34
INTRODUCTION
2021 FIVE KEY INSIGHTS
CONSUMERS SPENDING CAUTIOUSLY
SOCIAL ACTIVISM GAINS MOMENTUM
EMOTIONAL WELLBEING FRONT OF MIND
ONLINE LIVING BECOMES MORE ESTABLISHED
HOME-CENTRIC LIFESTYLES EVOLVE
SYSTEM OVERVIEW
LIFESTYLES SURVEY DETAIL
ABOUT EUROMONITOR’S RESEARCH
SYSTEM OVERVIEW: ABOUT EUROMONITOR’S RESEARCH
▪ The Voice of the Consumer: Lifestyles Survey is ▪ To find respondents, Euromonitor International
designed by Euromonitor’s Survey team, with input partners with trusted panel providers to recruit
from the relevant research colleagues. The survey potential survey-takers. The panel providers direct
explores consumer habits, preferences and attitudes eligible respondents to the Voice of the Consumer:
across all areas of life. Lifestyles Survey, where they are again screened for
▪ The questionnaire is translated into local languages age and gender.
and reviewed by Euromonitor’s local analysts ▪ Quotas are put in place so that the sample (the set of
researching these digital topics for accuracy, product online responses) matches each market’s general
definitions and dialect nuances. The survey is then population distribution in terms of age and gender.
programmed by Euromonitor’s Survey team and ▪ After screening and quality checks in real time and
hosted on the Qualtrics platform. after the survey, 1,000 responses in each market
▪ The survey is then fielded online to consumers in were saved and processed for use in the Lifestyles
their local languages. The 2021 results were Survey.
collected in January and February 2021. The survey
takes around 20 minutes to complete, on average.
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 36
SYSTEM OVERVIEW: ABOUT EUROMONITOR’S RESEARCH
▪ Which consumers do you survey? Internet-connected consumers who have opted in to answer survey
questions through one of our partners. Currently, we survey consumers in 40 markets.
▪ Does Euromonitor International have its own panel that clients can pose questions to? No, Euromonitor
International does not maintain its own consumer panel. We leave this high-maintenance work to our partners,
and focus on leveraging the company’s topical expertise to create robust questionnaires and insightful analysis.
Euromonitor International and our partners are GDPR-compliant.
▪ Who does surveys at Euromonitor International? Euromonitor International has a dedicated Survey team that
designs our proprietary questionnaires, programmes our surveys on the Qualtrics platform, manages data
collection in partnership with expert panel providers, and cleans and prepares datasets for analysis and
publication.
▪ Why do we conduct our surveys online? Isn’t this a biased method? This is common practice for almost all
syndicated products in this space. Online surveys are faster, more cost-effective and target those consumers in
which most of our clients have the greatest interest.
▪ How often will surveys be repeated? When can I see updated results? The Voice of the Consumer: Lifestyles
Survey will be updated annually. Data publication will occur in March.
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 37
FOR FURTHER INSIGHT PLEASE CONTACT
Jennifer Elster
Lifestyles Project Manager
jennifer.elster@euromonitor.com
https://twitter.com/ElsterJennifer
https://www.linkedin.com/in/jennifer-elster-58338722/
Experience more...
This research from Euromonitor International is part of a global Learn More
strategic intelligence system that offers a complete picture of the To find out more about Euromonitor
commercial environment. Also available from Euromonitor International's complete range of
International: business intelligence on industries,
countries and consumers please visit
www.euromonitor.com or contact
Global Briefings your local Euromonitor
Timely, relevant insight on the state of the market, emerging trends and International office:
pressing industry issues. Bangalore +91 80 67740500
Interactive Statistical Database Cape Town +27 21 524 3000
Complete market analysis at a level of detail beyond any other source. Chicago +1 (312) 922 1115
Market sizes, market shares, distribution channels and forecasts. Dubai +971 4 372 4363
Strategy Briefings Dusseldorf +49 211 8909 44 0
Executive debate on the global trends changing the consumer markets of Hong Kong +852 3461 3137
the future. London +44 (0) 207 251 8024
Global Company Profiles Santiago +56 2 2 9157200
The competitive positioning and strategic direction of leading companies São Paulo +55 11 2970 2150
including uniquely sector-specific sales and share data. Seoul +82 2 6123 0200 0215
Country Market Insight Reports Shanghai +86 21 603 21088
The key drivers influencing the industry in each country; comprehensive Singapore +65 6429 0590
coverage of supply-side and demand trends and how they shape future Sydney +61 2 9581 9200
outlook. Tokyo +81 3 3436 2100
Vilnius +370 5 243 1577
© Euromonitor International VOICE OF THE CONSUMER: LIFESTYLES SURVEY 2021: KEY INSIGHTS PASSPORT 39