Xiaomi Mipad 5 pro Company
Xiaomi Corporation (/ˈʃaʊmiː/;[2] Chinese: 小米 ), registered in Asia as Xiaomi Inc., is
a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing.
Xiaomi makes and invests in smartphones [3], mobile apps, laptops, home appliances, bags, shoes,
consumer electronics, and many other products.[4]
Xiaomi released its first smartphone in August 2011 and rapidly gained market share in China to
become the country's largest smartphone company in 2014.[5] At the start of second quarter of 2018,
Xiaomi was the world's fourth-largest smartphone manufacturer,[6][7][8] leading in both the largest
market, China, and the second-largest market, India.[9] Xiaomi later developed a wider range
of consumer electronics, including a smart home (IoT) product ecosystem, which has connected
more than 100 million smart devices and appliances.[10][11][12][13] Monthly active users (MAUs)
of MIUI increased to 291.6 million in September 2019.[14]
Xiaomi has 18,170 employees worldwide. It has expanded to other markets including Greater China,
Singapore, Japan, South Korea, Russia, South Africa and most countries and regions in Southeast
Asia and Europe.[15][16] According to Forbes, Lei Jun, the founder and CEO, has an estimated net
worth of US$12.5 billion.[17] Xiaomi is the world's 4th most valuable technology start-up after receiving
US$1.1 billion funding from investors, making Xiaomi's valuation more than US$46 billion.[18] Ranked
338th, Xiaomi is the youngest company on Fortune Global 500 list for 2021.[19] In 2019, Xiaomi's
mobile phone shipments reached 125 million units,[20] ranking fourth globally since 2018. In Q2 2021,
Xiaomi surpassed Apple to become the 2nd most popular smartphone brand in the world, according
to Canalys.[21] The company has been listed on the Hong Kong Stock Exchange since 2018.
2010-2013[edit]
On 6 April 2010 Xiaomi was co-founded by Lei Jun and six others:
Lin Bin (林斌), vice president of the Google China Institute of Engineering
Zhou Guangping (周光平), senior director of the Motorola Beijing R&D center
Liu De (刘德), department chair of the Department of Industrial Design at the University of
Science and Technology Beijing
Li Wanqiang (黎万强), general manager of Kingsoft Dictionary
Huang Jiangji (黄江吉), principal development manager
Hong Feng (洪峰), senior product manager for Google China
Institutional investors participating in the first round of funding included Temasek Holdings, IDG
Capital, Qiming Venture Partners[22] and Qualcomm.[23]
On 16 August 2010, Xiaomi officially launched its first Android-based firmware MIUI.[24] It
resembles Samsung's TouchWiz and Apple's iOS. The Xiaomi Mi 1 smartphone was announced in
August 2011. The device had Xiaomi's MIUI firmware along with Android installation. The first Xiaomi
Mi 1 smartphone was then commercially appeared in Asia and East Asia technological markets.[25]
In August 2013, the company announced that it was hiring Hugo Barra from Google, where he
served as vice president of product management for the Android platform.[26][27][28][29] He was employed
as vice president of Xiaomi to expand the company outside of mainland China, making Xiaomi the
first company selling smartphones to poach a senior staffer from Google's Android team.[30] He left
the company in February 2017.[31]
In September 2013, Xiaomi announced its Mi 3 phone.[32] At that time it became the fifth-most-used
smartphone brand in China.[33] In all of 2013 Xiaomi sold 18.7 million smartphones.[34]
Also in September 2013, the company announced plans to launch an Android-based 47-inch 3D-
capable Smart TV,[35] which will be assembled by Sony TV manufacturer Wistron Corporation of
Taiwan.[36]
2014-2017[edit]
In 2014, Xiaomi announced its expansion outside China, with their first international headquarters
in Singapore.[37]
In April 2014, Xiaomi purchased the Internet domain mi.com for a record US$3.6 million, the most
expensive domain name ever bought in China, replacing xiaomi.com as the official Xiaomi domain.[38]
In September 2014, Xiaomi acquired a 24.7% stake in Roborock, which they still hold.[39][40]
In December 2014, Xiaomi completed a round of equity financing led by Hong Kong-based
technology fund All-Stars Investment Limited, a fund run by former Morgan Stanley analyst Richard
Ji[41][42] raising over US$1 billion, with a valuation of more than US$45 billion making it one of the most
valuable private technology companies in the world.[43]
The company sold over 60 million smartphones in 2014.[44]
On 27 April 2015, it was reported Ratan Tata had acquired a stake in Xiaomi.[45][46]
On 30 June 2015, Xiaomi announced its expansion into Brazil with the launch of locally
manufactured Redmi 2; it was the first time the company assembled a smartphone outside of China.
[47]
Shortly after starting operations in Brazil the company left the country in the second half of 2016.
[48]
In August 2016, Xiaomi entered Bangladesh via Solar Electro Bangladesh Limited.[49]
In September 2016, Xiaomi's cell phones became officially available in the European Union through
their partnership with ABC Data.[50] On 20 February 2017, Xiaomi officially launched in Pakistan and
brought its Mi and Redmi Note lineup to the country.[51]
Also in September 2016, the Xiaomi Mi Robot vacuum was released by Roborock.[52][53]
On 5 September 2017, Xiaomi released Mi A1, which is the first Android One smartphone under the
slogan: Created by Xiaomi, Powered by Google. In the event keynote, Xiaomi stated they started
working with Google for the Mi A1 Android One smartphone almost six months ago. An alternate
version of the phone is also available with MIUI and is known as MI 5X.[54]
Throughout 2017 Xiaomi opened Mi Stores in India, Pakistan and Bangladesh. The EU's first Mi
Store was opened in Athens, Greece in October 2017.[55] On 7 November 2017, Xiaomi started
operating in Spain.[56]
In Q3 2017, Xiaomi overtook Samsung to become the number one smartphone brand in India.
Xiaomi has sold 9.2 million units during this period.[57]
2018-present[edit]
Mi Store in Hangzhou in 2018
On 20 February, Xiaomi opened their first Mi Store in the Philippines.[58] On 22 May 2018, Xiaomi
opened its first French Mi store in Paris.[59] On 26 May 2018, Xiaomi opened its first Italian Mi Store in
the Il Centro Mall in Arese, Milan.
On 3 May 2018, Xiaomi filed to go public on the Hong Kong Stock Exchange and aims to raise $10
billion in IPO which is expected to be the world's biggest IPO raise since 2014.[60]
On 3 May 2018, Xiaomi announced its partnership with 3 to sell smartphones in the United Kingdom,
Ireland, Austria, Denmark, and Sweden[61]
In May 2018, Xiaomi began selling some of their smart home products in the United States
through Amazon.[62]
In October 2020, Xiaomi surpassed Apple as the third largest smartphone maker in the world by
shipment volume, shipping 46.2 million handsets in Q3 2020.[63]
On 30 March 2021, Xiaomi announced that they will invest US$10 billion in new electric vehicles for
the next ten years.[64]
On 31 March 2021, Xiaomi announced a new logo for the company, designed by Kenya Hara.
In July 2021, Xiaomi surpassed Apple, making Xiaomi the second largest smartphone maker in the
world according to Canalys. Later that month, Counterpoint announced that Xiaomi also
surpassed Apple for the first time in Europe, making them the second largest in Europe as well.
