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User Research Methods

Card sorting and tree testing are techniques used to evaluate the hierarchy of a website. User research methods like surveys and questionnaires are primarily used to collect information from a large number of users, but have limitations like lack of interaction between researchers and users. Cultural factors like uncertainty avoidance also influence how open people are to new ideas.

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kashyap
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329 views

User Research Methods

Card sorting and tree testing are techniques used to evaluate the hierarchy of a website. User research methods like surveys and questionnaires are primarily used to collect information from a large number of users, but have limitations like lack of interaction between researchers and users. Cultural factors like uncertainty avoidance also influence how open people are to new ideas.

Uploaded by

kashyap
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Questions
Tree testing is not similar to card sorting.
For users from other nationalities, it is enough to offer a product translated in their respective languages.
It’s a sequential art, where images are arrayed together to visualize the story
People with low uncertainty avoidance are restricted to new ideas.
Surveys and questionnaires are primarily used for collecting information from a large number of users.
A fictitious representation of a group of users is,
Card sorts are used to generate information architecture.
If time is a constraint, the quickest deliverable format is an email message or word document.
A Stakeholder could only be clients/customers.
User Research is not the first step of a UX design process.
Tree testing is similar to card sorting.
A/B Testing involves having an experienced evaluator using his/her knowledge of testing products.
Which of these techniques are used exclusively for designing hierarchy
Two types of benchmarking are:
What is key in a User Research?
Quick findings are comprehensive reports.

Power Distance Index measures


The purpose of user research is
People from this cultural group are not tolerant of new ideas and opinions that differ from their own
The systematic process of collecting and analyzing target customer data, the competition, and the target marke
positioning and pricing decisions.
User Research is essential because
Questionnaire mode of approach is qualitative research.
A/B testing is done for specific aspects of hierarchy alone.
People possessing this cultural trait take initiative and make their own decisions
Technique used for evaluating findability of topics in a website
A Stakeholder is,
Which technique involves having an experienced evaluator using his/her knowledge for testing products
Contextual Interview can be done without users.
This is an additional deliverable that gathers all recommendations together in a simple table format—usually i
findings that led to each recommendation and, often, a severity rating for each issue.
Expert Reviews are conducted during the development phase.
User Persona is a quantitative approach.
Obvious limitation with surveys and questionnaires is
In Usability tests, we test the interface's usability.
One size fits all' should not be the focus of UX design.
Surveys are quantitative mode of research.
In this technique, users are provided with two or more options for choice
People from this cultural group are more tolerant to new ideas and opinions that differ from their own
These are comprehensive reports
Design should not be changed based on iterations.
The techniques used to evaluate the hierarchy of a website
This user research method comes from motion picture production
Storyboards are illustrations that represent shots that ultimately represent a story.
Which of the following is also known as split testing
People with low uncertainty avoidance
A process which emphasizes the tasks users must perform and the situation in which the tasks are performed
User Research means
Expert Review is done by end users.
A casual form of testing where random users at a social or community location are asked to use the product an
People from collectivist culture prefer having “most popular” categories, testimonials, or social media sharing
feedback from friends.
User Persona is a
Answers
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0
Storyboard
0
1
User Persona
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1
0
1
1
0
Card Sorting
Stand-alone and Competitive benchmarking
Empathy
0
the degree of a society’s level of inequality endorsed by the
followers as much as by the leaders
All of these
People with high uncertainty avoidance

Market Research
All of these
0
0
Individualistic
Tree test
anyone with an interest in the project output
Expert Review
0

Findings and Recommendations Matrix


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0
lack of any interaction between researcher and users
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1
1
A/B tests
People with low uncertainty avoidance
Detailed Reports
0
Card Sorting & Tree Testing
Role play
1
A/B Testing
are restricted to new ideas
Task Analysis
All of these
0
Guerilla Testing

1
Qualitative Approach

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