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    Sample Marketing Questions With Explanation

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    jay patel
    Gita has invented detachable lead weights for skirts to prevent them from riding up. She is taking a marketing course and knows the first step is to find out if others are interested in using her product before taking other steps like locating a manufacturer, advertising, or determining pricing. The marketing mix can best be described as taking various marketing variables like product, price, place, and promotion and combining them together synergistically like ingredients in an omelet, rather than as separate or equal components.

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    Sample Marketing Questions With Explanation

    Uploaded by

    jay patel
    13 views1 page
    Gita has invented detachable lead weights for skirts to prevent them from riding up. She is taking a marketing course and knows the first step is to find out if others are interested in using her product before taking other steps like locating a manufacturer, advertising, or determining pricing. The marketing mix can best be described as taking various marketing variables like product, price, place, and promotion and combining them together synergistically like ingredients in an omelet, rather than as separate or equal components.

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    sample marketing questions with explanation

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    Gita has invented detachable lead weights for skirts to prevent them from riding up. She is taking a marketing course and knows the first step is to find out if others are interested in using her product before taking other steps like locating a manufacturer, advertising, or determining pricing. The marketing mix can best be described as taking various marketing variables like product, price, place, and promotion and combining them together synergistically like ingredients in an omelet, rather than as separate or equal components.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views1 page

    Sample Marketing Questions With Explanation

    Uploaded by

    jay patel
    Gita has invented detachable lead weights for skirts to prevent them from riding up. She is taking a marketing course and knows the first step is to find out if others are interested in using her product before taking other steps like locating a manufacturer, advertising, or determining pricing. The marketing mix can best be described as taking various marketing variables like product, price, place, and promotion and combining them together synergistically like ingredients in an omelet, rather than as separate or equal components.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Sample questions with analysis and answers

    1. Gita wears short skirts and was bothered by strong winds, heating vents and the
    tendency of her skirts to “ride up” after sitting. She has solved problem by
    devising detachable lead weights for inside her skirts. She is taking a marketing
    course and knows that the first step in marketing her invention is to:

    a. Locate a manufacturer to make lead weights.


    b. Find out if others are interested in using her product.
    c. Do some advertising and then find buyers
    d. Think of several variations on the basic product
    e. Determine how much women are most likely to pay for this product
    f. None of the above

    Reasoning: The correct answer is b. The reason is quite obvious from the Coca-Cola
    case. Instead of going for product decisions (option a, d), pricing decisions (option e),
    promotion decisions (option d), it is more prudent to find out the requirements of the
    customers. Also in the marketing process chart, customer analysis and competitor
    analysis comes before development of strategy.

    2. The marketing mix can be described best as:

    a. Those elements of advertising strategy that produce the best return


    per unit of advertising input
    b. Carefully designing a product that will “compliment” other offerings
    your organization already has.
    c. Taking a wide variety of marketing variables and combining them as
    you would “ingredients” in preparing an omelet.
    d. Taking distinct, separate components and combining them into a
    whole package.
    e. The type of advertising done based on demographic analysis
    f. None of the above

    Reasoning: This is another straight forward question which asks for an analogy of
    marketing mix. The correct answer is c and it depends upon your understanding of
    marketing mix. Option a and e are talking about just promotion and hence they are not
    the correct answer. Option b is just the product element and hence not correct. The
    confusion is between c and d and the key to unearth the correct answer is as follows:
    Whether a+b+c+d = K or a+b+c+d > K. Option d is talking about equal to option whereas
    option c is talking about the greater than option. Obviously, taste of omelet is much
    better than each element of an omelet (onion, salt, butter, tomato, egg / Dosa batter etc.)
    eaten separately. On similar line, marketing mix which leads to marketing strategy,
    contributes much more collectively than each item of marketing mix.

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