12/11/2020 How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger

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How to Get 88% Open Rates and 56% CTRs

Using Facebook Messenger
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I recently had an experience that changed the way I think of digital marketing.
Support

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It happened on Facebook.
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More specifically, it happened on Facebook Messenger.

I’m talking about Facebook Messenger bots, also called “messenger bots,” “chat
bots” or “Facebook bots.”

My colleagues shared with me a recent marketing campaign that they conducted

using Facebook Messenger.

The metrics convinced me: 88% open rate and 56% click through rate!

Sure, I’ve had some great email marketing campaigns, but it’s hard to top that result.

The experienced proved to me that Facebook Messenger bots are one of the most
powerful new methods in digital marketing.

What do Facebook Messenger bots do? Think of it this way. It’s like email marketing,
but using Facebook Messenger.

Facebook Messenger bots are a relative newcomer to the marketing scene. That’s
why it’s an exciting time to dive in and learn all about them.

Being an early adopter of Facebook Messenger bots will give you a huge
advantage as a marketer.

You may have heard of a concept called first-mover’s advantage or FMA.

The idea is this: If you’re the first one using a specific tactic or employing a particular
tactic, you win.

The early adopters of SEO were able to dominate the SERPs and gain massive
organic search traffic. The early adopters of Facebook groups built massive

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followings. The early adopters of Twitter created huge brands and cultivated
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The earlier you learn and use a new marketing tactic, the more likely you are to
benefit from it.

It’s the perfect time to use Facebook Messenger bots.

Right now, we’re in the phase of Facebook Messenger marketing where customers
are not yet experiencing things like “banner blindness” (web ads) or “email fatigue”
(email marketing).

When you send a prospect a Facebook message, they’re far more likely to view and
click through than they would with an email marketing message.

It’s hard to ignore! Plus, it’s new and exciting.

People are responding to Facebook Messenger messages in record-high numbers. I

know for a fact that you can get 88% open rates on your Facebook Messenger bot
campaigns.

I’ve seen the proof, and I’m a believer.

What I don’t know is how long the good times are going to last.

Here’s what you need to know about Facebook Messenger bots and how to get
started raking in those leads for yourself.

What Facebook Messenger can do

First, let’s be completely clear as to what Facebook Messenger bots are.

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As I mentioned above, using Facebook Messenger bots is a lot like email marketing.
But instead of using email you’re using  Facebook
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If you’ve ever read my content, heard my talks, or seen my videos, you know that I’m
a die-hard email marketer.

That hasn’t changed.

What has changed is my view of Facebook Messenger.

I now realize that Facebook Messenger has a massive reach, higher levels of
interactivity, and more AI capabilities than email.

So what does this all mean?

It means that I take it seriously when Facebook Messenger rises as an additional

marketing tool.

Here’s what you can do with Facebook Messenger bots.

You can deliver messaging sequences to people in Messenger.

You can create a sales funnel that brings in sales right within Messenger.

You can send downloads (like resources and content upgrades) via
Messenger.

You can have automated conversations with real users on Messenger using
AI.

There’s a ton more you can do.

It’s simple and brilliant.

I don’t know about you, but I use Facebook Messenger all the time. I use it more than
texting, more than WhatsApp, and even more than email!
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(During the time that I wrote this article, I sent 28 Messenger chats on my iPhone!)
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Messaging, texting, and IM applications have become second nature for a lot of
people.

It’s not that email is going away. It’s just that messaging is the main way that a lot of
people communicate.

It’s obvious that Facebook Messenger can be a ridiculously effective marketing

channel.

Wait, what’s this about a bot?

Before showing you the details on creating a Messenger bot, I think it would be
helpful to talk about bots in general.

When most people hear the word “bot,” they tend to think that it is something bad.

True, there are bad bots. Some bots are so bad that they’ve given all bots a bad
name.

Why are some bots so bad? Here’s the dirty truth from Sitelock:

Bad bots represent over 35 percent of all bot traffic. Hackers execute bad bots to
perform simple and repetitive tasks. These bots scan millions of websites and aim to
steal website content, consume bandwidth, and look for outdated software and
plugins that they can use as a way into your website and database.

But there are good bots, too, like these nice guy types:

Copyright bots

Data bots

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Spider bots
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Trader bots

Service bots

Sales bots

The entire SEO industry depends on a bot.

Bots is short for “robot.” And as you’re aware, robots can do some pretty awesome
things.

The bots we’re talking about aren’t industrial robots or even service bots.

They’re sales bots. More specifically, they are Facebook Messenger bots.

Up until now, such bots have been used mostly in customer service roles. (Below, I’ll
show you some platforms for creating a customer service bot.)

If you’ve ever chatted on Skype or Messenger with a “customer service rep,” you
might have been chatting with a bot.

But these messenger bots can do way more than just help you book a hotel in Bali or
buy a pair of sandals for the summer.
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Bots can help us as marketers get higher open rates, clickthrough rates, leads, and
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The great thing is, Facebook is a huge fan of these chat bots.

It’s obvious that Facebook wants as many users as they can on Messenger, so they’re
throwing a ton of their own customer service support towards Messenger bot
providers and bot builders.

So, unlike a cold email list, where you could get spam-listed by disgruntled
customers, Facebook Messenger bots are a warm and welcoming opportunity.

Let me show you how they work.

How Messenger bots work

Actually experiencing the bots is way better than hearing about them.

You can get the full experience by opting into a bot at BotAcademy.com, which is
the experience I describe below. 

On the homepage of Bot Academy, I see an opt-in box. It loos a lot like a typical
email lead generation CTA.

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But it’s different.

Why?

Because the site isn’t capturing my email address! They’re chatting with me on
Facebook Messenger.

Take a look.

Obviously, I’m going to click “Yes, send me the guide!”

Instantly, I see this:

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I like the way that they say, “Talk to you soon. :)”. Already, the experience is
interactive and personal.

Next, I’ll click “View it in Messenger →.”

Here I am in Messenger, and there’s the message from Bot Academy, just as they
promised.

And this is where things get pretty cool.

Notice that message in the middle:

You agreed to have Bot Academy send you updates. Replying will allow Bot
Academy to see info you’ve made public.

Sounds a bit ominous, but think about the implications for marketers!

If you’ve added a Messenger Bot to your Facebook page and website, you instantly
have deep intel on everyone who ends up using your lead generation form!

Okay, let’s keep going. When I click “Yes. Blow my mind.” on Messenger, the bot
immediately chats back to me:

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Look what’s going on here. It’s like Andrew Warner of BotAcademy is messaging me,
complete with selfies and emoticons!

And he’s leading me on (in a good way)! I’m curious. I’m digging this. I want to find
out more.

Plus, I don’t have to type any replies! All I do is click the little, premade replies.

The sequence keeps going:

And obviously, I keep clicking more of the “Show me,” and “Tell me,” and “Yes, I do”
messages, because it’s so darn easy and compelling.

The experience is almost like chatting with a friend.

It’s easy. It’s fast.

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Honestly, it’s kind of addictive!

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After a few Messenger chats, I’m in deep.

The representative from BotAcadamy will keep sending me chats and will keep

delivering content.

Like I mentioned above, experiencing the usefulness of a tool is more helpful than
hearing about it.

Give me the facts. Why should I use bots?

I’m showing you all of this information because I’m convinced that messenger bots
(which include more than Facebook Messenger) are the next big thing in online
marketing.

Also, I’m totally persuaded that bots can make your business more successful.

It’s hard to argue with facts and data — like the 88% open rates and 56% clickthrough
rates.

So, let me give you some more of those facts:

1.2 billion (yes, billion!) people use Facebook Messenger every month. Your
ideal customer is using Messenger.

Many prospective customers aren’t comfortable providing their email address

in exchange for your free download anymore. Worse, they might completely
ignore your marketing emails. This is called “email fatigue,” and it’s a real thing.

From the customer’s perspective, opting into an email newsletter or

campaign requires more steps and work than opening up a Facebook
Messenger thread.

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From your perspective as a marketer, building an email list takes a lot of work.
Creating
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reduced friction. Messenger is a one-click subscription instead of having to

type in your email, click submit, confirm email, etc.)

A Messenger bot can have a sequence just like an email campaign.

Sequences can be as long or short as you want and have as many options (or
more) than an email sequence.

Messenger sequences are way faster than email campaign sequences. With
an email campaign sequence, you typically should wait a day or two before
sending additional emails. With Facebook Messenger, you can send more
messages in the next 10 seconds, 10 minutes, 10 days, whatever you want. Best
of all, the response is instant and you can engage in real conversations with
your leads.

Prospects can instantly engage in live chat, which helps to close sales faster
and with less friction.

Retargeting your Messenger leads is easier and faster than retargeting email
leads since the leads are already on Facebook.

You can know where your subscriber went to school, where they work, what
gender they are, how they look… all through Messenger. Try getting that kind
of in-depth information through email!

Messenger bots have the same kind of opt-in appeal that email lead
generation forms have — popups, slide-ins, buttons, boxes, etc. You can even
gain a new lead simply when they leave a comment on your Facebook page.

Messenger is completely optimized for mobile or desktop. No more mobile

configuration for email messages.

Getting leads using Facebook Messenger is easy.

But how about setting up your own campaign? How easy is that?

Le me tell you about my own experience.

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How to create your own interactive Facebook Messenger bot.

My guess is at this point in the article, most readers are going to bail.

I understand.

Creating anything, especially something as complicated-sounding as a bot, is going

to drive some readers away.

Hang with me for a minute. Make that two minutes. Why two minutes?

Because I made my own bot in just two minutes.

Two!

Creating a Facebook Messenger bot does not have to be complicated.

There are a couple ways to go about this:

The programmer’s way

The easy way

If you have programming experience and know your way around Python, Flask, and
Heroku, then you can consider making your own Facebook Messenger bot.

If you’re like me and don’t know how to code, then you can choose the easy way.

I’ll share the resources for both methods.

First, we’ll go over the programmer’s method. Then, we’ll talk about the easy way. If
you’re not a programmer, you can skip this first section.

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The programmer’s method of creating a Facebook Messenger bot.

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Instead of providing a step-by-step tutorial, I’ll give you the best resources I found on
the subject:

1. Facebook Messenger Bot Tutorial: Step-by-Step Instructions for Building a Basic

Facebook Chat Bot

Hartley Brody has a lot of helpful resources for Messenger bots. This article provides
a really helpful starting point.

2.  (GitHub) Creating your own Facebook Messenger Bot

This Github guide is designed for beginners and intermediates.

3.  (YouTube Series): Make your Own Facebook Bot

For a nice visual lesson, check out this YouTube tutorial. The video walks through the
stages of creating a bot on the Facebook Messenger Platform API.

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4.  Facebook Developers – Messenger Platform

Facebook is eager to help developers and programmers create Messenger bots.

Their tutorial is best for advanced programmers and shows the basics of creating a
functioning bot in 15 minutes.

Coding is fine, especially if that’s your jam.

But keep in mind that doing so requires extensive coding knowledge, not to mention
hours of work.

The easy way to create a Facebook Messenger bot

Now, for the easy way.

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Marketers who aren’t coders (isn’t that most of us?) are adept at using online tools
and programs.
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Creating a chat-bot is as easy as any marketing SaaS or tool you’ve used.

To create my first Facebook bot, I used MobileMonkey. I found it to be easier than

using Mailchimp!

There are other options out there. I’ll share a few more at the end of this article.

To start, go to MobileMonkey.com.

First, I clicked the nice big orange “sign up free” button on their homepage.

Then I clicked the green “get started for free” button to sign into Facebook and
authorize MobileMonkey.

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Obviously, I had to approve what MobileMonkey could do on my Facebook page.

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First, I went through a quick and easy onboarding process to connect my page to a
bot.

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The tutorial took less than 3 minutes and it ends with the opportunity to make my
own broadcast.

Super simple.

After that, I could monitor my audience, create a website chat widget, use growth
tools, and use the other useful tools.

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See how simple it is? And it only takes two minutes.

It’s simple enough that you can add a bot to your page in the morning, and have
leads by the afternoon.

Other platforms for creating Facebook Messenger bots

Obviously, MobileMonkey isn’t the only business that offers easy-to-create Facebook
Messenger bots.

Here are a few other options for your consideration.

Chatfuel – Have seven minutes to spare? Chatfuel helps you “launch a full-featured
chatbot in 7 minutes.”

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Chatfuel is one of the leading innovators in the chatbot industry, and you’ll find all the
resources you need on their blog.

One of the best features about Chatfuel is that it’s free up until 500,000 monthly
active users. This means that entrepreneurs and small businesses can get all the
power of a chatbot without being tied to a monthly subscription.

ManyChat – This popular platform for building Facebook chatbots has both free
and paid plans.

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Paid pro accounts are billed based on the number of active subscribers. And the
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free plan the number of contact  growth
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create.

Sequel – Sequel provides chatbots for Facebook Messenger, Kik, Viber, and
Telegram.

Their easy-to-use platform includes several helpful templates to start with:

PublisherBot

PersonalBot

StoryBot

GameBot

ChatterBot

These templates help to save time and give you some insight into how to create a
conversational bot experience.

ChattyPeople – If you’re going for a basic AI customer support bot, ChattyPeople is

a helpful option.

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Meokay – Another helpful sales-focused chatbot is Meokay. Setting it up requires a

bit of time, but the platform’s advanced functionality gives you a lot of power.

Botsify – Botsify is another AI-centric bot platform that is ideal for customer service
functions. Botsify is used by some of the larger brands like Apple and Shazam.

If you’re a programmer, you’ll be thrilled with the integrations via plugins. If you’re
not a programmer, you’ll love the drag ‘n drop template designer.

Assist – A done-for-you service that will build Facebook Messenger chat-bots in

addition to bots for Amazon Alexa & Google Home.

Bot List – BotList is the best resource to find and experiment with bots. They are the
“App Store” for conversational software.

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Bot Academy – An educational resource for Facebook Messenger Bots, with plenty
of helpful articles, data, and studies.

Conclusion

The point of this article is simple.

You have the chance right now to use one of the newest tools in digital marketing.

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Facebook Messenger bots are a mashup of social, mobile, and instant messaging
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power, a domain
which  
is exactly the direction that En / Us
marketing is going. SEARCH

The last thing that you want is to become antiquated — confused to why your old-
school marketing techniques aren’t working as well as they used to.

As digital marketers, it’s important for us to be adaptive and flexible.

Facebook Messenger bots are the future, and it’s time to start using them.

Let me know about your experience using Facebook Messenger bots or any
questions you might have about them.

Do you want more traffic?

Hey, I'm Neil Patel. I'm determined to make a business grow. My only question is, will it be
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About Neil Patel

He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top
influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur
Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times
bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by
President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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