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Intro To Broadcasting

The document discusses the introduction to broadcasting, including its origins from farmers scattering seeds, and various broadcasting systems like institutional public address, narrowcasting, national radio/TV, satellite, and internet channels. It also covers principles of broadcasting like modulation methods, broadcast frequencies and spectrum, as well as strengths like impact, emotion, and immediacy, and weaknesses like sensationalism and lack of depth. Finally, it discusses requirements to broadcast like congressional franchise and certificate of public convenience from the Philippine government.

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Ysl Marie
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551 views36 pages

Intro To Broadcasting

The document discusses the introduction to broadcasting, including its origins from farmers scattering seeds, and various broadcasting systems like institutional public address, narrowcasting, national radio/TV, satellite, and internet channels. It also covers principles of broadcasting like modulation methods, broadcast frequencies and spectrum, as well as strengths like impact, emotion, and immediacy, and weaknesses like sensationalism and lack of depth. Finally, it discusses requirements to broadcast like congressional franchise and certificate of public convenience from the Philippine government.

Uploaded by

Ysl Marie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTRODUCTION TO

BROADCASTING
“Broadcast”
“Broadcast”

Distribution of
audio and/or
video signals
which transmit
programs to an
audience.

To slide 14
“Broadcast”

Originally used
by farmers in the
USA in referring
to the sowing of
seeds by
scattering over a
wide field.
Broadcasting Systems
 Institutional Public
Address
 Low-Powered
(“Narrowcasting”)
 National Radio & TV

 Satellite Radio & TV

 Internet Channels
Broadcasting Systems
 Institutional Public
Address
 Low-Powered Transmits non-verbal
(“Narrowcasting”) messages and music
 National Radio & TV within a school or a
 Satellite Radio & TV hospital.
 Internet Channels
Broadcasting Systems
 Low-Powered
(“Narrowcasting”)
 National Radio & TV Transmits signal to a
 Satellite Radio & TV small area like
 Internet Channels community radio
stations.
Broadcasting Systems
 National Radio & TV
 Satellite Radio & TV

 Internet Channels Has nationwide


coverage using
transmitter towers,
satellite systems, and
cable distribution.
Broadcasting Systems
 Satellite Radio & TV
 Internet Channels

Wider areas such as


entire continents.
Broadcasting Systems
 Internet Channels
(Live Streaming) Distribute text or
streamed music
worldwide.

Various audio-video
streaming host sites:
stickam.com,
ustream.tv, justintv, etc.
Broadcasting Systems
 Internet Channels
(Podcasting) Programs on-demand.
It is hosted by several
podcasting sites such
as podomatic.com,
soundcloud.com, etc.

Podcast players can be


embedded in blogs and
websites and can be
linked in social
networks.
Principles of Broadcasting
Principles of Broadcasting
Principles of Broadcasting

To slide 3
Principles of Broadcasting
Principles of Broadcasting

Full cycle
Principles of Broadcasting
Principles of Broadcasting
(Methods of Modulation)
Principles of Broadcasting
(Methods of Modulation)
Frequency Spectrum
Broadcast Frequencies
UHF TV Channels
(300Mhz-3,000Mhz)

AM Broadcast
(300khz- FM Radio & TV
3,000khz) (30Mhz-300Mhz)
Broadcast Frequencies
FREQ. BAND FREQ. RANGE APPLICATION
Long Wave AM 148.5khz-283.5khz (LF) International Service

Medium Wave AM 530khz- 1710khz (MF) Commercial Service

Short Wave Band 3Mhz – 30Mhz (HF) Commercial Service

TV Band I (Ch.2 -6) 54Mhz – 88Mhz (VHF) Commercial Service

FM Radio Band II 88Mhz – 108Mhz (VHF) Commercial Service

TV Band III (Ch. 7 – 13) 174Mhz – 216Mhz Commercial Service


(VHF)
TV Bands IV & V (Ch. 470Mhz – 806Mhz Commercial Service
14 – 69) (UHF)
Strengths of Broadcast Media

Impact: sight, sound motion “Theater of the mind”


Strengths of Broadcast Media

Emotion Maintains loyal audiences


Strengths of Broadcast Media

Personal and Intimate Communication is direct


presentation and personal
Strengths of Broadcast Media

Immediacy Immediate
Strengths of Broadcast Media

Good builder of Reach Frequency builder


Strengths of Broadcast Media

Local and national Portable


Weaknesses of Broadcast
Media

Crosses over to Sound only


entertainment
Weaknesses of Broadcast
Media

Sensationalism Background (low attention)


Weaknesses of Broadcast
Media

No time for accuracy Messages are short-lived


Weaknesses of Broadcast
Media

Lacks of depth Low-reach


Requirements to Broadcast

It’s an authority
from the Phil.
government
issued to

companies that
use the
airwaves.
Requirements to Broadcast
Congressional Franchise
It’s an authority
from the Phil.
government
issued to

companies that
use the
airwaves.
Requirements to Broadcast
Certificate of Public Convenience
It is issued by
the NTC to
show that a firm
is capable to

operate a
broadcasting
station or
network.
Requirements to Broadcast
Certificate of Public Convenience
 Audited Financial
Statements for the last
3 years
 Economic Feasibility
Study
 Technical Feasibility
Study
 Permit to Purchase a
Transmitter
 Construction Permit

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