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Google Ads Masterclass

This document discusses search engine marketing (SEM) and how search engines can be used to generate traffic. It explains that search engines display organic and paid listing results, with the paid listings being pay-per-click (PPC) ads. It also outlines different types of SEM campaigns including search ads, display ads, video ads, and smart campaigns to reach goals like sales, leads, or website traffic. The key aspects of SEM covered are paid listings/ads, SEO traffic from organic listings, bidding for ad placements, and using SEM to find potential customers.

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krs
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247 views1 page

Google Ads Masterclass

This document discusses search engine marketing (SEM) and how search engines can be used to generate traffic. It explains that search engines display organic and paid listing results, with the paid listings being pay-per-click (PPC) ads. It also outlines different types of SEM campaigns including search ads, display ads, video ads, and smart campaigns to reach goals like sales, leads, or website traffic. The key aspects of SEM covered are paid listings/ads, SEO traffic from organic listings, bidding for ad placements, and using SEM to find potential customers.

Uploaded by

krs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The list is the content

Quality
The list is curated
Relevancy
Search Engine Displays Organic List Results (SEO)

Monetize using Paid Listings

Search Engine Ads are Mostly (Pay Per Conversion)


PPC Ads (Pay Per Click)
No Charge for Showing Your Ad

Restaurants - Zomato

Doctors - Practo
Search engines can be in niches Hotels - Booking.com
as well
Freelancers - Fiverr

Movie - IMDB

Products - Amazon
What is SEM (Search
Engine Marketing) Ways to get traffic from SEO Traffic (Free Organic Listings)
a search engine
Paid Ads Traffic (SEM)

Ex: I will pay 10 rupees per click

You are ranking on No.2

The No.1 listing might be bidding


Rs.15 per click (But will be paying
11 rupees click)

You are going to enter a bid The highest bidder will


have the first position

Usually search engines will charge you only


a little bit more than the previous bidder

If I have to come no.1, then I


have to bid Rs.16 and the No.2
SEM Traffic (PPC) listing will get charged Rs.15.

High-quality, High Intent Traffic


Introduction to Google Ads Easy to tap into potential customers
without waiting for SEO to take effect

Advantages Find out the right keywords for SEO

You are paying per click

Can optimize for conversions

Retarget search users on display network

Search with Display Select


(Retarget search users on
display network with text ads)

Google Display Ads Run Image Ads on the Google


Display Network (Network of
Sites running Google AdSense)

Promote Play Store and App


Universal App Campaigns Store Apps

Video Ads on
YouTube Ads YouTube

Broad Keywords

Phrase Match Keywords


PPC Search Ads Keywords
Exact Match Keywords

Broad Match Modifier

Sales

Leads

Website Traffic

Product and Brand


Goals
Google Ads Consideration
Masterclass Brand Awareness and Reach

App Promotion

Custom

Search

Smart Display Campaigns

Display Standard Display Campaigns

Gmail Campaign

Shopping

Android
App
iOS

7 Campaign Types Custom Video Campaign

Non-Skippable In-stream

Out-stream
Video
Drive Conversions

Ad sequence

Shopping

Smart

Discovery

Website Visits

Phone Calls

Ways to Reach Your Goals Store Visits

App Downloads

Lead form Submissions

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